tee question papers_10

Register No.:______________ Q.P.Code: 041MBA01

(For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014.Autonomous and affiliated to the Bharathiar University and recognized by the UGC

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004Degree : MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

Paper 1 : MANAGEMENT PRINCIPLES AND PRACTICES - 151A

Duration : 3 hrs. Maximum : 60 MarksSECTION – A

Answer ALL questions (5X6=30 Marks)

1.a) Trace the highlights in historical developments of management thought.

(or)1.b) What is ‘Global Management’? Discuss the basis of ‘Global Management’?

2.a) Define ‘Planning’. Enumerate the managerial significance of planning.

(or)2.b) What is ‘decision making’?. What are the various types of ‘managerial

decisions’?

3.a) Distinguish between ‘departmentation’ and ‘decentralisation’. What are the bases

of ‘departmentation’?

(or)3.b) What is global organizing? What are its salient features.

4.a) Bring out the merits and limitations of committee form of organization.

(or)4.b) Define co-ordination. Mention the techniques required to achieve effective co-

ordination?

5.a) Define managerial control. What are the steps are required to secure efficient managerial control?

(or)

5.b) What are the characteristics of effective control system?

SECTION – BAnswer ANY TWO questions (2x10=20 marks)

6. What are the constituents of environment interacting with business enterprises?Discuss in detail the business and its diverse responsibilities.

7. What characteristics distinguish formal from informal organization? Bring out their relative merits and demerits.

8. What is human motivation all about? Discuss the nature and importance of motivation.

PTO

SECTION – C

Compulsory (10 marks)

9. A Gas lighter company manufactures and sells several types of gas-lighters which

are branded as ‘Lit Well’. The company introduced five years ago, a new type of

gas lighter and its sales increased rapidly. However, over the past two years sales

have been declining steadily even though the market for gas lighters has been

expanding. Worried by the declining sales, the company conducted a survey of

the market which yielded the following informations.

a)Several new rival companies have come up during the past five years, which

manufactures and sells almost similar gas lighters.

b)Other companies have set up their prices, lower than the prices of this

company.

c) The company had initially set the price of its new brand at Rs.40, for which

retailer pays Rs.30, which was never changed.

d) The rival firms have set their prices at Rs.37.50 retailers paying Rs.25.

In view of these facts the company decided to review its cost structure to find out

whether the margin to the retailers could be and price reduced to the level of the

rival firms. The company finds that the variable costs (including raw material and

labour) stands at Rs.15 per lighter. At present the company sells 4,00,000

lighters. As to the markets prospects if the price is reduced to Rs.35, the demand

would increase by 1,50,000 and if price was reduced to Rs.32.50 the demand

would increase to 6,50,999 units. With such an increase in production, the

company could use its resources more fully. The bulk purchase of raw materials

and more efficient use of labour would both help to reduce the unit variable cost

to Rs.12.50

Questions:

Decision making….. ….Advise the company on

1. What price will help the company to recapture its market lost to the rival firms.

2. Decide on the price to be fixed that can maximize the company’s profit.

********



Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014(Autonomous and affiliated to the Bharathiar University and recognized by the UGC)


FIRST SEMESTER

Paper 2 : ORGANISATIONAL BEHAVIOUR – 151B



1.a) Explain briefly the relevance of studying organisational behaviour in current business scenario.

(or)1.b) Briefly discuss the trait theory of personality.

2.a) What is meant by job satisfaction? How does attitude influence on job satisfaction?

(or)2.b) Define reinforcement. Why is punishment considered as a negative reinforcement

under learning process.

3.a) What is meant by stress? Explain the sources of stress for an individual.(or)

3.b) Explain Johari Window framework of analyzing interpersonal conflict.

4.a) What is meant by organizational development? Explain the concept of change management in organizations.

(or)4.b) Define organizational culture. Detail the important characteristics of

organizational culture.

5.a) How does information technology help in improvement of organizational behaviour.

(or)5.b) What is emotional intelligence How is EI implemented as a managerial tool in

modern organizations?


6. Define learning. Explain the classical, operant and social cognitive approaches in learning

7. What is meant by team building? Explain the nature and use of cross-functional

teams to improve effectiveness of teams.

8. Explain the homogeneity and heterogeneity concepts of national culture, with

reference to the challenges in modern business environment.

SECTION – CCompulsory (10 marks)

9. Mr Harish Panjwani was a refugee when he started his small grocery business about 40 years back. Initially, he hawked his goods door to door and soon developed a sizeable number of steady customers. This was largely due to his sober temperament, reliable dealings and his amiable nature. His extrovert nature helped him to develop many friends and well wishers.

Over a period of time Mr Panjwani became a socially prominent person with good acquaintances from many walks of life. He expanded the range of his business activities and now he owns several shops dealing in consumer durables, dairy products, a large medical shop and a general stores. Being of a conservative frame of mind, he feels emotionally attached to his original grocery business and continues to operate it with enthusiasm. His business place has even come to be associated with a meeting venue for people of his generation to meet.

His children are grown up and the eldest one, Rajesh has just returned from abroad after completing his MBA there. Ambitious by nature, Rajesh would like to expand his business fast. He feels that he needs to be ‘professional’ in approach. In his opinion, his father’s way of dealing with people is outdated. Many a times, he feels irritated when his father’s old friends drop in at the shops and spend time talking with him.

Rajesh feels that this type of casual come together is a waste of time. He would prefer to be more ‘business’ like. He would like to deal with them as customers only, serving them with precision and in a methodical manner. He has, however, broached his inner feelings only in an indirect way to his father, and he found that his father believes in maintaining close personal links with his customers some of the customers have, any how started noticing the change in the way in which Rajesh deals with them. They feel that the old ‘warmth’ of their relationship with the senior Panjwani is some how missing and they are now less welcome at the shops.

Questions

1. Write your opinion about the contribution of personal relationship to a business.

2. Do you agree with the approach of Rajesh? Do you have any suggestion to make?

********



Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014.(Autonomous and affiliated to the Bharathiar University and recognized by the UGC)

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004Degree: MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

Paper 3 : MANAGERIAL ECONOMICS – 151C


Answer ALL questions. (5 x 6 = 30 Marks)

1.a) Analyse the role of Managerial economist in decision making.

(or)

1.b) Analyse the factors determining price elasticity of demand.

2.a) Examine the factors influencing the supply of colour television.

(or)

2.b) Discuss economies and diseconomies of scale.

3.a) Discuss different markets.

(or)

3.b) What are the conditions to show price discrimination under monopoly market?

4.a) Why is it necessary for firms to analyse their investment proposals? What are the

methods used for search analysis?

(or)

4.b) Discuss the alternative aims of firm.

5.a) What is a business cycle? Describe its various phases.

(or)

5.b) How the knowledge on concepts of national income will be useful for taking decisions in business?.

SECTION – BAnswer ANY TWO questions. (2 x 10 = 20 Marks)

6. ’Cost control and cost reduction have become necessary for succeeding in today’s business scenario’ – Discuss.

7. Discuss the monetary and fiscal policies.

8. Explain cost – output relationship in the short-run.

PTO

SECTION – CCompulsory (10Marks)

9. a) What is meant by elasticity of demand?b) Calculate price – elasticity of demand for different years from the following data

Year Percent change in quantity percent change in price

1965 – 66 Zero +1.31966 – 67 - 2.2 +3.11967 – 68 +4.5 -1.21968 – 69 -7.4 +7.41969 – 70 +6.4 -2.4





FIRST SEMESTER

Paper 4 : FINANCIAL AND MANAGEMENT ACCOUNTING – 151D



1.a) What are the basic accounting concepts? Explain their importance?

(or)

1.b) Explain with example any two methods of providing depreciation.

2.a) How common size statement are prepared?

(or)

2.b) Calculate i) Current Assets ii) Current Liability iii) Inventory when

current ratio = 2.8; Liquid ration = 1.5 and working capital = Rs.90,000/-

3.a) “A fund flow statement is a better substitute for an income statement’ – Discuss.

(or)

3.b) Find out the changes in working capital from the balance sheet given

below.

Liability 2001

Rs.

2002

Rs.

Assets 2001

Rs.

2002

Rs.

Share capital

Creditors

Profit and loss a/c

3,00,000

1,06,000

14,000

3,75,000

70,000

31,000

Machinery

Stock

Debtors

Cash

70,000

1,21,000

1,81,000

48,000

1,00,000

1,36,000

1,70,000

70,000

Total 4,20,000 4,76,000 Total 4,20,000 4,76,000

4.a) Differentiate between cost accounting and financial accounting.

(or)

4.b) Calculate i) Margin of safety ii) Sales and iii) Variable cost from the following figures.

Fixed cost Rs.12,000Profit Rs. 1,000Break even sales Rs.60,000

5.a) What is a flexible budget? How is it prepared?

(or)

5.b) Explain the relationship between budge and budgetary control?

SECTION – B

Answer ANY TWO questions (2X10=20 Marks)

6. Mr Gopal furnishes the following data relating to the manufacture of a standardproduct during the month of April 2004.

Raw material consumed Rs.15,000Direct labour charges Rs. 9,000Machine hours worked 900Machine hour rate Rs.5Administrative overheads 20% on works cost Selling overheads Rs.0.50 per unit.Units produced 17,100Units sold 16,000 @ Rs.4 per unit.

Prepare a cost sheet showing cost of production and profit per unit.

7. From the following balance prepare Trading, Profit and Loss account for the year ending 31.3.1998 and a balance sheet as on that date.

Debit balance Rs. Rs.

Sundry debtors 1,500 Rent 800Stock 5,000 Salary 2,000Land and building 10,000 Drawings 2,000Cash in hand 1,600 Purchases 10,000Cash at Bank 4,000 Office expenses 2,500Wages 3,000 Plant and Machinery 5,700Bills receivables 2,000 Credit balance

Interest 200 Capital 25,000 Bad debts 500 Interest 600

Repairs 300 Sundry creditors 7,000Furniture and fixtures 2,500 Sales 17,000

Bills payable 4,000

Additional informationi) on 31.3.1998 the stock was valued at Rs.10,000ii) Depreciate Plant and Machinery by 10%iii) Create a reserve for bad and doubtful debt at 5% on sundry debtors.iv) Outstanding wages Rs.1500

8. The following schedule shows the balances sheet in condensed form of Sanjeev Ltd., prepare cash flow statement.

Liability 1980 1981 Assets 1980 1981Sundry creditorsOutstanding expensesDebenturesDepreciation fundReserve for ContingenciesProfit and loss a/cCapital

51500

65004500020000

300008000

115000

480006000

3500022000

3000011500

115000

Cash and Bank BalanceSundry debtorsInvestmentPrepaid expensesStockLand and buildingsMachinery

450003350055000

500410007500026000

4500021500370001000

530007500035000

Total 276000 267500 Total 276000 267500

The following information is also available:

i) 10% dividend was paid in cashii) Machinery costing Rs.6000 was sold for Rs.2000, accumulated

depreciation for Rs.3000.SECTION – C

COMPULSORY (10 Marks)

9. ABC Ltd have prepared the budget for the production of a lakh units of the only commodity manufactured by them for a costing period as follows.

Rs. (lakh)

Raw material 2.52Direct labour 0.75Direct expenses 0.10Works overheads (60% fixed) 2.25Administrative overheads

(80% fixed) 0.40Selling overheads (50% fixed) 0.20

The actual production during the period was only 60000 units. Calculate the revised budget and cost per unit.

*********





FIRST SEMESTER

Paper 5 : QUANTITATIVE METHODS FOR MANAGEMENT – 151E

Duration : 3 hours Maximum : 60 MarksSECTION – A


1.a) In a survey of 350 companies, the number of companies using different media for advertisements are as follows.

News papers (N) = 200Radio (R) = 100Handbills (H) = 80N and R = 50R and H = 30N and H = 50N and R and H = 20

Find the number of companies that do not use any of the three advertisement media.

(or)

1.b) Sketch the graph of the function f(x) = 2x2-3x+1 for x= -2, -1, 0, 1, 2, and 3.

2.a) The production function of a commodity is given by Q = 40F + 3F2-F3

3, where, Q is the total output and F is the number of input units. Find the maximum value of the marginal product.

(or)

2.b) If p = 12-4x is the demand function and c = 8x-x2 is the total cost function, find the maximum profit and the price, where x = demand, p = price and c = cost.

3.a) A car runs 25 miles at a speed of 30 miles per hour (MPH), another 50 miles at a

speed of 40 MPH, than due to damaged road it travels for 6 minutes at a speed of

10 MPH and finally covers the remaining distance of 24 miles at a speed of 24

MPH. What is average speed of the car in MPH?

(or)

3.b) A random sample of 35 values has mean 80 and standard deviation 4. Another random sample of 65 observations has mean 70 and standard deviation 5. Find the mean and the standard deviation of the combined sample of 100 values.

4.a) Five men in a group of 20 are graduates. Three men are chosen at random. What is the probability that at least one of them being a graduate?.

(or)

4.b) An aptitude test for selecting officers in a bank was conducted on 1000 candidates. It is assumed that the scores are normally distributed with mean 42 and standard deviation 24. Find the number of candidates whose scores exceed 58.

5.a) The following table gives the frequency distribution of number of deaths in a

particular area. Fit a Poisson distribution.

Deaths (x) : 0 1 2 3 4Frequency (f) : 122 60 15 2 1

(or)

5.b) Construct the Fisher’s ideal index number for the following data.

Commodity 1988 1998Price(Rs.)

Quantity Price(Rs.)

Quantity

Rice 5 10 6 12Wheat 7 12 10 8Sugar 10 8 12 8Kerosene 4 5 5 6Miscellaneous 8 7 8 8

SECTION – B Answer ANY TWO questions (2X10=20 Marks)

6. The following data relates to age of employees and the number of days they were reported sick in a month. Compute the Karl Pearson co efficient of correlation and offer your comments.

Age (x) : 30 32 35 40 48 50 52 55 57 61

Sick days (y) : 1 0 2 5 2 4 6 5 7 8

7. The frequency distribution of number of students with respect to marks obtained in a written test is given below. Compute the median.

Marks Number of Marks Number of students students

Less than 5 29 Less than 30 644 Less than 10 224 Less than 35 650 Less than 15 465 Less than 40 653 Less than 20 582 Less than 45 655 Less than 25 634 Less than 50 655

8. Calculate the seasonal index for the data shown below, using the average method.

Year First quarter Second quarter Third quarter Fourth quarter19981999200020012002

7276747678

6870667474

8082848486

7074807882

SECTION – CCompulsory (10 Marks)

9. The sale and the advertisement expenditures of a multinational company is given below.

a) fit the two regression linesb) estimate the scale when the advertisement expenditure is Rs.100 lakhs and c) estimate the advertisement expenditure when the sales is Rs.47 crores.

Sales : 14 16 18 20 24 30 32(Crores)

Advertisement Expenses : 52 62 65 70 76 80 78

(Lakhs)

*********





FIRST SEMESTER

Paper 6 : EXECUTIVE COMMUNICATION – 151F



1.a) ‘Communication is a systematic and continuous process of telling, listening and understanding’. Briefly explain.

(or)1.b) Give specific reasons for the importance of downward communication.

2.a) What are the distinctive features of an effective letter of complaint?(or)

2.b) How are sales letters and job applications similar in their objective/approach?

3.a) Give guidelines for writing a business report.(or)

3.b) Distinguish formal and informal reports.

4.a) ‘Actions speak louder than words’ – comment.(or)

4.b) What factors should be kept in mind for effective telephonic conversation?

5.a) How can a chairperson make a committee meeting successful?(or)

5.b) ‘In giving a speech, facts and figures are not enough’. Do you agree? Explain.


6. Discuss the various barriers to communication in an organization.7. a) Draft a letter to Brite Watch Company, Bangalore asking for a copy of their

latest catalogue and stating that you propose to stock Brite Watches for sale.

Ask for their best trade terms.

b) Draft a suitable reply to the enquiry made above.

8. Write the minutes of an extraordinary meeting of the directors of a textile company at which the following matters were discussed.

a) Premature retirement of a director.b) Appointment of a new directorc) Reduction of share capital


9. Draft suitable short speeches for the following occasions:

a) Vote of thanks to mark the end of a two-day seminar on the problems of

privatization of education.

b) A colleague going abroad for higher training.

********

Register No.:______________ Q.P.Code: 041PDM01(For candidates admitted during 2004 only)


TERM END EXAMINATION – NOVEMBER/DECEMBER 2004Degree : P.G. Diploma in Marketing Management

FIRST SEMESTER

Paper 1 : PRINCILES OF MANAGEMENT – 182A



1.a) Explain the scope of Management Process(or)

1.b) Distinguish between administration and management

2.a) What are the different types of plans?(or)

2.b) Explain planning premises

3.a) Illustrate the role of staff in the organization(or)

3.b) What is meant by Span of Control?

4.a) Brief out the various sources of recruitment (or)

4.b) Explain the problems of centralization

5.a) Describe the need for Co-ordination(or)

5.b) Explain the concepts PERT and CPM

SECTION - BAnswer ALL questions (5X8=40 Marks)

6.a) ‘Management is to a business , is what the mind is to a human being”-

Elucidate the statement

(or)6.b) Explain the principles laid down by Henry Fayol.

7.a) “Planning is the essence of Management”- Discuss (or)

7.b) Explain the process and the problems involved in decision making

8.a). What is committee? State the advantages and disadvantages of the same(or)

8.b) Critically analyse the line and staff form of organisation.

9.a) Discuss the various factors determining the degree of decentralization(or)

9.b) Explain the different steps and tests in the selection process

10.a) What are the essentials of an effective control system? How do mangers

exercise control? (or)

10.b) State the features of any four functional budgets.

*******

Register No.:______________ Q.P.Code: 041PDM02



TERM END EXAMINATION – NOVEMBER / DECEMBER 2004Degree: P.G. Diploma in Marketing Management

FIRST SEMESTER



Answer ALL questions (5 x 4 = 20 Marks)

1.a) Explain the nature of organisational behaviour.(or)

1.b) Explain the need for studying organisational behaviour.

2.a) Discuss the nature of individual differences found in the organization. (or)

2.b) Explain the concept of learning curve.

3.a) Define group cohesion, How can group cohesiveness be increased? (or)

3.b) Explain how groups are formed?

4.a) Explain the factors that makes leadership effective.(or)

4.b) Explain Herzberg’s motivation hygiene theory.

5.a) What is the need for organisational change?(or)

5.b) Explain how sensitivity training is used to bring about organisational development.

SECTION – BAnswer ALL questions (5 x 8 = 40 Marks)

6.a) Give an account of Hawthorne experiment and its implication in behavioural science.

(or)6.b) “Human behaviour is generally caused and predictable”. Explain.

7.a) Explain the perceptual process.(or)

7.b) What is personality? What are its major determinants?

8.a) Explain the different types of groups formed in the organization.(or)

8.b) Explain group decision-making process.

9.a) Write a note on situational leadership theory.(or)

9.b) Explain Maslow’s need hierarchy and Mcclelland’s need theory.

10.a) What are the various reasons of resistance to change.(or)

10.b) In your opinion, which organisational development intervention is most effective. Justify.

********Register No.:______________ Q.P.Code: 041PDM03



TERM END EXAMINATION – NOVEMBER/DECEMBER 2004Degree: P.G. Diploma in Marketing Management

FIRST SEMESTER

Paper 3 : MARKETING MANAGEMENT – 182C



1.a) Explain various entities that people market.(or)

1.b) Explain SWOT analysis in detail.

2.a) Give in detail the basics for Segmenting consumer market.

(or)2.b) What are the marketing strategies followed in maturity stage of a product life

cycle

3.a) Explain any four price setting methods.(or)

3.b) Give various levels of channels that are available

4.a) List the factors or steps that are necessary for choosing an effective advertising message.

(or)4.b) What are the various motivating techniques for sales representatives in the sales

force?

5.a) Explain any one information forum that markets social ethics or responsibilities in detail.

(or)5.b) What are the barriers for non business marketing globally.


6.a) Give the scope of marketing in detail?(or)

6.b) Explain in detail the macro environment in marketing.

7.a) Explain positioning and perceptual mapping with examples. (or)

7.b) Explain the product life cycle and strategies followed in each stage of it.

8.a) What are the various steps in setting the pricing policy.(or)

8.b) Explain the channel design decisions in detail

9.a) List the steps involved in developing an advertising program.(or)

9.b) What are the various methods or procedures for managing the sales force?

10.a) Explain various types of non business marketing in present world in detail.(or)

10.b) What are the difference of social marketing and normal business in today’s world.********




TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Degree: P.G. Diploma in Marketing Management

FIRST SEMESTER

Paper 4 : SALES AND DISTRIBUTION MANAGEMENT – 182D



1.a) Sales promotion serves a variety of need – Discuss.(or)

1.b) Explain the field of sales management.

2.a) What are the objectives of sales contests? (or)

2.b) Explain the objectives of sales territories.

3.a) Explain the steps involved in developing the channel design. (or)

3.b) What are the factors influence changes in channels of distribution?

4.a) Discuss the role of intermediaries in the distribution channels. (or)

4.b) What are the causes for channel conflict?

5.a) Explain the non store retailers. (or)

5.b) How do manufacturers lay down commercial policy for intermediaries?

SECTION – B


6.a) Why and how would you use sales promotional activities incase of your sales force to boost your sales?

(or)6.b) Explain the basic elements of sales management.

7.a) How do you improve sales force productivity? (or)

7.b) A well organized and developed sales force is the envy of your competitors – Comment.

8.a) Explain objectives of channel management. (or)

8.b) What are the steps taken by producers to minimize channel conflict?

9.a) From the following particulars prepare/find out total hours.

Gross working days per month – 24 days Working hours: - 8 hours per day Non selling days – 1 day

Classes of accounts are given below Class Number Hours per callA 8 8B 13 4C 21 2D 26 1

(or)

9.b) Find out net additional profits from the new territory. Net sales for the proposed 3

territories Rs.8,50,000 forecast sales for 2 territories Rs.7,00,000 incremental

manufacturing and distribution cost @ 63% of additional unit of production

guaranteed minimum compensation and other cost Rs.20,500.

10.a) A firm has 1000 customers and there are 300 prospective buyers. By analyzing the sales potential the sales manager concludes that 30% of his customers and prospects belong to A category, 20% are C category, the rest are B category.

In view of the competitive position in the market and brand objectives the sales manager feels that A category customer called upon twice a week B once a week and C once a fortnight. An average sales person can make not more than 6 calls in this firm situation and number of working days in a year will be 250.

Calculate the total workload.

(or)

10.b) A company produces and sells three items. 1. Snow cream, 2. Talcum

powder, 3. Cold cream. The company has two zones A & B. The actual sales for the

previous year were as follows:

Zone A Zone BUnits Unit price Units unit price

Rs. Rs.1.Snow cream 4,00,000 12.00 2,50,000 12.002.Talcum powder 2,50,000 15.00 3,50,000 15.003.Cold cream 3,00,000 16.00 3,00,000 16.00

For the current year 2004, It is estimated that sale of snow cream will go up by 10% in

zone B and cold cream by 25,000 units in zone A. The company plans to

introduce a publicity for talcum powder in T.V network. The budgeted figures for

talcum powder are to be increased by 20% in both the zones. The prices of two

creams are to be maintained, but for talcum powder a bonus cut of Re.1 will be

announced.

Prepare a sales forecast for 2004

********

Register No.____________________ Q.P.Code: 041MBA01 (For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE - 641 014.(Autonomous and affiliated to the Bharathiar University and recognized by

the UGC)

TERM END EXAMINATION - APRIL/MAY 2005Master of Business Administration

FIRST SEMESTERPaper 1: MANAGEMENT PRINCIPLES AND PRACTICES - 151A

Duration : 3 hours Maximum : 60 MarksSECTION - A


1.a) "The life span of new management theories are getting shortened" - critically examine. Justify your argument.

(or)1.b) Discuss various ethical practices in managing organisations?

2.a) Highlight any two planning tools in Management ? Discuss their applications?(or)

2.b) Explain the difference in the planning process when it is adopted locally and globally?

3.a) Describe the process of evolution of organisation structure using an example.(or)

3.b) State the situations under which the manager adopt centralisation and decentralisation? If adopted otherwise, what will happen?

4.a) Highlight various coordination functions in management?(or)

4.b) Illustrate how the group decision making is different from individual decision making?

5.a) Explain the management system is an organisation?(or)

5.b) Elaborate the global challenges faced by Indian manager? Give example.

SECTION - BAnswer ANY TWO questions (2 x 10 = 20 Marks)

6. Detail, with suitable examples, how the organisations meet their social responsibility under the changing environment?

7. "The planning process decides on the effectiveness of the organisation" - Critically examine.

8. Illustrate how the corporate communication affects the organisational system?

SECTION - CCOMPULSORY (10 Marks)

9. In USA few global organisations like Enron, Worldcom got into trouble in the recent past and are as the way of getting liquidated. As we are aware, these organisations are managed professionally and scientific management principles are adopted.

Answer the following, with suitable justifications and example.a) What went wrong with this organisation?b) Does this will happen to Indian conglomerates soon?

* * * * * * *Register No.:______________ Q.P.Code: 041MBA02



TERM END EXAMINATION – APRIL / MAY, 2005Degree : MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER




1.a) Detail the importance of studying organizational behaviour. (or)

1.b) Detail the psycho-analytical theory of personality.

2.a) What is meant by perception mapping? Explain the managerial implications of perception.

(or)2.b) What is meant by cognitive dissonance? Explain.

3.a) What is meant by job stress? Explain the types of organizational stressors.(or)

3.b) Define negotiation. Detail the traditional and modern negotiation approaches.

4.a) Explain organizational politics. Discuss the political implications of power in organizations.

(or)4.b) Briefly explain the stages and outcomes of the Hawthorne experiment.

5.a) What is meant by organizational culture? Explain the role and types of culture in organizations.

(or)5.b) What is impression management? Explain the process and strategies of

impression management.

SECTION – B Answer Any Two questions (2 x 10 = 20 Marks)

6. Detail the intra-individual conflict and inter-individual conflict with any one suggestive conflict resolution style.

7. Discuss the reasons for the emergence of cultural diversity and explain individual and organizational approaches to manage cultural diversity.

8. Define learning. Explain the classical, Operant and Social Cognitive approaches towards learning and their implications in today’s business.

PTO

SECTION – C Compulsory (1 x 10 = 10 Marks)

9. You, Mr A of Alfa community is a newly appointed a manager of a workshop, which has been categorized as an essential service. This means that the workshop must function on all days. Rules lay down that atleast two individuals must be on duty irrespective of their seniority or specialization. The workshop is manned by an equal number of individuals of the two communities, the Alfas and the Betas. A good tradition has been built-up over the years, i.e when one community has a festival, the workers from the other community man the workshop and vice versa.

Recently, elections to the labour union were held and Mr B of Beta community was elected as the leader. The new leader is reported to be very whimsical, though very good at heart.

Your day of trial dawned when it came to light that on Friday next, both the communities claim to be their religious day. Both the community people want the other community to perform the duty on that day.

While the Alfas are banking on you; the others are equally sure of their leader B from the Beta Community winning the day for them. You realize that there have been a lot of discussions and more negotiations and discussions are making the situation worse. The attitudes of both the parties are hardening and the last discussions had ended in a war of words. You do not want to damage the good relations between the two communities built over the years, but still have to solve the problem. What will you do?

* * * * * * * *





FIRST SEMESTER

Paper 3 : MANAGERIAL ECONOMICS – 151C



1.a) Discuss the nature and the scope of Managerial Economics.(or)

1.b) What are the factors influencing demand for a given product.

2.a) Discuss production functions.(or)

2.b) Discuss Isoquants.

3.a) Discuss types of differential pricing with appropriate examples.(or)

3.b) Explain Government intervention in pricing.

4.a) Explain how a firm operating in monopolistic competition should

determine its optimum price and output in short run.

(or)4.b) Discuss some of the principal problems involved in an attempt to rank several

alternative investment proposals in order of their profitability.

5.a) What do you mean by inflation and analyse Government measures to control inflation.

(or)5.b) Discuss balance of payments.


6. Explain price rigidity under oligopoly in terms of kinked demand curve.7. Explain the terms ‘Balance of Trade’ and ‘Balance of payments’. Give an

account of the recent trends in India’s BOP position.8. Discuss pricing methods.

SECTION – CCompulsory (1 x 10 = 10 Marks)

9.a) Explain the concept of the break-even point with the help of a profit

volume graph.

b) From the following particulars compute the break-even point in terms of physical units, rupee sales value and percentage of operating capacity.Variable cost per unit Rs.16Annual fixed expenses Rs.48,000Selling price per unit Rs.20Annual capacity 15,000 units.

********





FIRST SEMESTER

Paper 4 : FINANCIAL AND MANAGEMENT ACCOUNTING – 151D



1.a) What is financial accounting? What are the importance of financial accounting/(or)

1.b) Bring out the uses of Trial Balance?

2.a) How comparative statements are used in decision – making? (or)

2.b) “Ratio analysis is a tool to examine the health of business with a view to make financial results more intelligible” – Explain.

3.a) Bring out the difference between Cash flow statement and Fund flow statement. (or)

3.b) Calculate funds from operation from the following income statement.

Income Statement

Rs. Rs.To Rent 25,000 By Gross Profit 5,00,000To Salary 1,00,000 By Profit on sale of asset 3,000To Provision for depreciation 50,000 By refund of tax 2,000To Commission 5,000 By Dividend received 10,000To Provision for Tax 1,50,000To General reserve 3,000To Loss on sale of asset 10,000To Provision for legal damage

7,000

To Net profit 1,65,000Total 5,15,000 Total 5,15,000

4.a) Explain fully the concept of cost, and discuss the various methods of classification of costs.

(or)4.b) Given margin of safety Rs.8000 which represents 40% of sales, P/V ratio 50%

find out.i) Break even salesii) Fixed cost andiii) Total profit.

5.a) What do you mean by functional budget? Discuss any two such budgets?.(or)

5.b) Explain the relationship between budget and budgetary control?


6. From the following balances, which was extracted from the books of Thiru

Arumugam on 31.3 1999, prepare Trading, Profit and Loss account and Balance

sheet as on that date.

Rs. Rs.Capital 35,000 Carriage inwards 850Building 18,750 Cash balance 3,000Machinery 9,250 Return inwards 450Sundry debtors 7,000 Return outwards 110General expenses 800 Salary 1,110Rent 3,710 Discount allowed 200Drawings 650 Stock 16,500Electric charges 190 Bills payable 5,000Wages 2,500 Sales 63,500Bank Balance 1,800 Purchases 46,850Sundry creditors 10,000

Additional informations:

i) Closing stock was valued at Rs.18,210ii) Depreciate Machinery by 10%iii) Outstanding wages Rs.1,500iv) Create a reserve for bad and doubtful debts at 5% on sundry debtors.

7. The following two suggestions were under consideration.a) Ten percent reduction in price to yield an increase in sales volume from 6600 to

7900 units.

b) Ten percent increase in price with decrease in volume of sales from 6600 to 5700

units.

The following particulars are given:

Current unit price Rs.10,000, Unit variable cost Rs.500, Fixed cost Rs.30 lakh

Prepare a statement comparing gross revenue, profit, contribution and P/V ratio of the two alternatives with present results. Which suggestion would you recommend?

8. A factory is currently working to 50% capacity and produces 10,000 units. Estimate the profits of the company when it works at 60% and 80% capacity and offer your critical comments.

At 60% working raw material cost increases by 2% and selling price falls by 2%. At the 80% working, raw material cost increases by 5% and selling price falls by 5%

At 50% capacity working the product cost Rs.180 per unit and is sold at Rs.200 per unit.

The unit cost of Rs.180 is made up as follows

Material Rs.100Labour Rs.30Factory overhead Rs.30 (40% of fixed)Administrative overheads Rs.20 (20% on fixed)

SECTION – C Compulsory (1 x 10 = 10 Marks)

9. The following are the ratios relating to the activities of National Traders Ltd.

Stock velocity : 6 monthsCreditors velocity : 2 monthsDebtors velocity : 3 monthsGross profit ratio : 25%

Gross profit for the year amounts to Rs.4,00,000. Closing stock of the year is Rs.10,000 above the opening stock. Bills receivable amounts to Rs.25,000 and Bills payable Rs.10,000.

Calculate : i) Salesii) Purchaseiii) Sundry Creditorsiv) Sundry debtorsv) Closing stock

* * * * * * * *



Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014

(Autonomous and affiliated to the Bharathiar University and recognized by the UGC)


FIRST SEMESTER

Paper 5 : QUANTITATIVE METHODS FOR MANAGEMENT – 151E



1.a) If A = 0 0 1 and B = 1 0 1 0 1 0 1 1 2 1 2 2 0 0 1

Verify whether AB and BA are equal.

(or)

1.b) Find the present value of an annuity of Rs.380 at the end of each month for 3 years at

i) 12% ii) 10.38%

2.a) The demand function faced by a company is p = 500 – 0.2x and its cost function is c = 25x+10000 where p is the price, c is the cost and x is the output. Find the output at which the profits of the company are maximum. Also find the price it will charge.

(or) 2.b) The marginal cost function of a product is (1+ 2x + 6x2) where x is the output.

Find the total cost function if the fixed cost is Rs.100 when the output is zero.

3.a) The average height of students of class A is 68.4” and those of class B is 71.2”. If

the average height of the students, when both the classes are combined, is 70”.

Find the ratio of the number of students in class A to the number of students in

class B.

(or)3.b) Let X and Y denote the expenditure and income of families in a city.

If 5X – 6Y + 90 = 0 and 15X – 8Y – 130 = 0 are the two regression lines, find the average income and the average expenditure.

4.a) The probability that a man fishing at a particular pond will catch 1,2,3,4 or 5

fishes are 0.3, 0.2, 0.2, 0.15, and 0.15 respectively. What is the probability that he will catch not more than 3 fishes? Also find the expected number of fish caught

. (or)

4.b) In a town 10 accidents took place in a span of 50 days. Assuming the number of accidents per day follows the Poisson distribution, find the probability that those will be 3 or more accidents in a day.

5.a) Write a note on tests of adequacy of index number formulae.(or)

5.b) Summarise different methods of determining trend in a time series.PTO

SECTION – B Answer any two questions (2 x 10 = 20 Marks)

6. Consider the following incomplete distribution.

Age : 0-10 10-20 20-30 30-40 40-50 50-60 60-70

Number of persons: 10 20 ? 40 ? 25 15

If the total number of persons is 170 and the median of the distribution is 35, find the missing frequencies.

7. Ten competitors in a musical test were ranked by 2 judges A and B in the following order. Compute the appropriate correlation coefficient.

Rank by A: 1 6 5 10 3 2 4 9 7 8

Rank by B : 3 5 8 4 7 10 2 1 6 9

8. For the data given below, calculate the trend values by the method of least-squares. Also estimate the sales for the year 2005.

Year : 1998 1999 2000 2001 2002 2003 2004

Sales : 125 128 133 135 140 141 143

(in lakhs)


9. Marks obtained by ten students in Mathematics and Economics are given below. a) Compute the coefficient in correlationb) Two regression lines andc) Interpret the results

Marks in Mathematics : 25 28 35 32 31 36 29 38 34 32

Marks in Economics : 43 46 49 41 36 32 31 30 33 39

********




TERM END EXAMINATION – APRIL / MAY, 2005

Degree : MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

Paper 6 : EXECUTIVE COMMUNICATION – 151F



1.a) ‘Communication is the process by which we exchange ideas and feelings

through any effective means’. Briefly explain.

(or)1.b) What are the problems caused by strictly adhering to the practice of downward

communication?

2.a) Briefly explain the importance of letter writing to a business organization.(or)

2.b) What important points must be included in i) an order ii) a letter of acknowledgement of an order.

3.a) ‘Know your audience is the key in report writing’. Explain.(or)

3.b) What factors influence the length and structure of a report?

4.a) ‘Pictures are more eloquent than words’. Comment.(or)

4.b) How can face to face communication be made more effective?

5.a) Discuss the concept of discussion. What are its ingredients?(or)

5.b) Mention some occasions in which a businessman is called upon to make a speech.


6. How can you overcome the barriers to communication in an organization?

7. Explain some of the effective appeals / offers / suggestions that may be used in persuasive collection letters.

8.a) How can we make effective use of body language?b) Give the advantages and limitations of body language?


9. Draft suitable short speeches for the following occasions:a) Inauguration of a seminar on globalisationb) Retirement of a colleague.

* * * * * * * *




TERM END EXAMINATION – APRIL / MAY, 2005Degree : Master of Business Administration

SECOND SEMESTER

Paper 7 : OPERATIONS MANAGEMENT – 251A



1.a) What are the different skill needed by operation managers?(or)

1.b) What are the essential functions of operations management?

2.a) Distinguish between MRP – I and MRP = II?(or)

2.b) What is ERP? Explain the scope of ERP.

3.a) Write short notes on i) Safety Stock ii) Two-Bin System. (or)

3.b) What are the elements that support JIT flow?

4.a) Explain the quality control techniques.(or)

4.b) What are the 14 principles of quality advocated by Deming?

5.a) Write short notes on i) Standard time ii) Actual time iii) Normal time(or)

5.b) What do you mean by Ergonomics?

SECTION – BAnswer any two questions (2 x 10 = 20 Marks)

6. Define work study and explain the need for work study in an enterprice.

7. Discuss the importance of control charts for i) variables and ii) attributes

8. What is a Master Production Schedule and what are its inputs? Describe the process of preparing a MPS?


9. A local chain of fast food restaurants wants to extend its performance in the flexibility characteristics and is considering broadening its menu to offer chicken, fish and veal platters in addition to its normal, limited – menu Sandwich items. The new platters will not be ordered in large volume as are its standard items, and company is therefore evaluating alternative decisions regarding whether the platters will be prepared a head of time.Go through this case and justify the decision of the company in your view?

Questionsa) Discuss the disadvantages in this decision.b) Suggest suitable solution for this problem?





SECOND SEMESTER

END

Paper 8 : MARKETING MANAGEMENT – 251B



1.a) Explain with an example “the Value Delivery Network”.(or)

1.b) What are the patterns available for the company for target market selection?.

2.a) What are the major methods available for consumer goods market testing?.(or)

2.b) What are the various promotional tools available to a marketer?.

3.a) What are the various consumer - promotion tools and explain them?(or)

3.b) Briefly explain the major trade – promotion tools.

4.a) What are the major channels available for direct marketing? (or)

4.b) What are the advantages and disadvantages of on-line marketing?

5.a) What are the ways a company can lengthen its product line?. Explain with examples.

(or)5.b) What are the bases for segmenting consumer markets?


6. What are the various defending strategies available for a market leader? Explain with examples.

7. What are the major factors influencing buying behaviour?

8. What are the various price methods available to a marketer?

SECTION – CCompulsory (1 x 10 = 10 Marks)Read the case and answer the questions that follow:

10. It looked as if a miracle had happened. The Charminar coffee house was there at the same place, opposite to the Deccan Gymkhana bus stand, one of the busiest palces of the town form where it has been operating for the last 12 years. However, unlike the morose outlook it used to offer with hardly 25-30 customers at a time (perhaps it had more number of unshaven and unclean waiters in the waiting), it is now a place bustling with minimum 125-135 customers at any time of the day. These comprises colleges students, family groups and people from almost all walks of life. And the reason is that the place has been bought over by a young entrepreneur as is thus under new management.

PTO

Ironically enough Charminar Coffee House was started by one Mr Seth who has considerable experience in running restaurants. He has five more restaurants running in the town and all of those are doing fairly good business. One of these also offers lodging facilities. Surprisingly, Charminar Coffee House could never do well. Neither was any systematic effort ever made to improve its working. So when he got this lucrative offer from Mr Rajkumar Jain, some four year ago, he jumped at it.

It is quite strange to note that Jain has no previous experience in this field. While he was in Indian Army and retired at the rank of a Major, none of his family

members have any experience in the catering line, though his community is famous for the same.

Mr Jain completely renovated the place with attractive interior décor. The menu offered was also trebled, thereby giving a wide choice to customers. Even though it was kept a vegetarian restaurant, South Indian, Gajarati and Punjabi delicacies were also offered. Arrangement for entertainment through stereophonic music system was also added.

The success has baffled Mr Jain himself. So much so that, he even stopped borrowing from banks for his working capital requirements within six months of starting the operation. Today, Charminar Coffee House is the talk of the town.

Questions1. Discuss the various reasons as to why the restaurant could not function well

under the earlier management?2. Discuss the strategies which are used by Charminar Coffee House.





SECOND SEMESTER

Paper 9: FINANCIAL MANAGEMENT – 251C

END



1.a) Discuss the different types of financial decisions the management of a modern firm has to take?

(or)1.b) Which of the alternatives you consider as the goal of an organisation –

maximisation of profit or maximisation of wealth? Why?

2.a) Which of the techniques of evaluation you think is suitable for deciding investments and why?

(or)2.b) Following are three projects, which Humayun Humanities Inc. is considering for

investment. The company could invest only in one project. Which of them would you choose, using DCF method, when the weighted average cost of capital of the company is 10%

Rs.Project X Project Y Project Z

Investments 1,55,000 1,55,000 1,55,000Returns 1 year 50,000 20,000 80,000 2 year 50,000 40,000 60,000 3 year 50,000 60,000 40,000 4 year 50,000 80,000 20,000

3.a) Work out weighted average after tax cost of capital for the following pattern of funding a proposal costing Rs.356.75 lakhs. Rate of taxation is 35%

Sources of fund Amount(Rs. in lakhs)

Share Capital @15% 196.75Borrowings from IDBI @ 9.25% 100.0010% Bond issue 50.00Public deposit @ 12% 10.00

(or)3.b) What is operating leverage? How does it differ from financial leverage? Work

out operating, financial and combined leverage from the following information:

Sales : Rs.1,20,000Variable Cost : Rs. 90,000EBIT : Rs. 25,000Interest : Rs. 5,000

4.a) What is optimal capital structure? How does the traditional view on optimal capital structure differ from net operating income approach?

(or)PTO

4.b) Calculate the cost of equity and the market value of Mobidin Malaise Ltd. under

net income (NI) approach method from the following data:

Debt Rs.1,20,000 at 8%

Net operating income Rs.50,000

Average cost of capital of 10%

Ignore tax

5.a) What are receivables? Trace the factors that contribute to increase in receivables?

(or)5.b) What is operating cycle? Calculate working capital needs of a company when its

monthly requirement of materials is Rs.2,32,000 and the company has to maintain

END

two months stock of materials; work in progress of 15 days at Rs.1,46,000; finished goods one months at Rs.2,92,000 and 45 days receivables at Rs.4,19,000. Safety level of cash of 10 days is Rs.25,000 (Treat a month as 30 days).


6. Trace the evolution of the role of a finance manager in an organisation and the

present position he occupies.

7. How does dividend policy of a company affects its share price? Calculate, under Walter Model, the market price of Capital Credit Ltd’s shares, at dividend payouts of 20%, 40% and 80% with company’s return at 8%, 10% or 20%. Other informations are :Earnings per share Rs.10Cost of capital 10%

8. What are the basic characteristics of capital budgeting?


9. Explain the different sources of funds available to a corporation in India and bring

out their specific features?





SECOND SEMESTER

Paper 10: HUMAN RESOURCE MANAGEMENT – 251D


END


1.a) What are the changing trends in HRM? Does HR gain importance out of theses changes?

(or)1.b) Explain various functions of HR managers. Is HR a line function or staff

function? Why?

2.a) What is interview? Explain different types of interview.(or)

2.b) What is job analysis? Explain its importance and methods.

3.a) What is training? Why it is important? Explain different types of training programmes.

(or)3.b) What is management development? How this is different from training?

4.a) What are basic factors that determine compensation plan of an organisation?(or)

4.b) How do financial incentives motivate employees? Furnish few examples of

financial incentives.

5.a) What is grievance handling? How to find out reasons of grievances and redress

grievances in organisations? Explain.

(or)5.b) What is labour legislation? Explain two welfare legislations?


6. How will you assess requirements of human resources in an organisation? How is

forecasting relevant for HR planning? Explain various forecasting methods.

7. What is performance appraisal? Explain its uses. How will you make PA system in an organisation to be free from bias? Is performance appraisal of a superior by subordinates dependable?

8. Why is employee’s discipline important for an organisation? How will you

discipline employees? What are the precautions to be taken if any disciplinary

proceedings is contemplated against an employee?


9. Mr S was a lower level employee of a public sector marketing organisation. He

was troublesome for smooth functioning of the official activities, but was

tolerated by the management because he was a unit-level trade union office bearer

of the organisation. In order to tame him the P.S.U transferred him to a nearby

unit, which was just 40 kms away. But Mr. S obtained a stay order from the high

court of Madras and so the transfer was never effected. Mr S continued with his

mischief. How will you deal with him as HR manager of the organisation.




SECOND SEMESTER

Paper 11: QUANTITATIVE TECHNIQUES – 251E



1.a) “Model building is the essence of operations research approach” – Discuss.(or)

1.b) Solve graphically:-Maximize z = 3x1 + 4x2

Subject to the constraints: 4x1 + 2x2 ≤ 80 2x1 + 5x2 ≤ 180 x1, x2 ≥ 0

2.a) Explain transhipment problem and indicate how a transhipment problem can be

solved as a transportation problem.

(or)2.b) A marketing manager has 5 salesmen and 5 districts. Considering the capabilities

of the salesmen and the nature of districts, the marketing manager estimates that sales per month (in hundred rupees) for each salesman in each district would be as follows:

Job MachineA B C D E

1 32 38 40 28 40

2 40 24 28 21 36

3 41 27 33 30 37

4 22 38 41 36 36

5 29 33 40 35 39

Find the assignment of salesman to districts that will result in maximum sales.

3.a) A T.V repairman finds that the time spent on his jobs has an exponential distribution with mean 30 minutes. If he repairs sets in the order in which they came in, and if the arrival of sets is approximately Poisson with an average rate of 10 per 8 hour day, What is repairman’s expected idle time each day? How many jobs are ahead of the average set just brought in?

(or)3.b) What is meant by graphing in network analysis? Distinguish between PERT and

CPM.

4.a) What are the types of inventory? Why are they maintained? Name the various costs related to inventory.

(or)4.b) What are the techniques for forecasting future changes in the level of a desired

variable as a function of time? Explain them.

5.a) Show how simulation technique can be used in solving i) queuing problems ii)

Inventory problems. (or)

5.b) Explain the decision making process under various environment conditions.PTO

END


6. Use Vogel’s approximation method to obtain an initial basic feasible solution of

the transportation problem.

D E F G Available

A 11 13 17 14 250

B 16 18 14 10 300

C 21 24 13 10 400

Demand 200 225 275 250

7 A small project is composed of the following activities whose time estimates is in

weeks are listed below:

Activity i j

Optimistic time

Most likely time

Pessimistic time

1 2 1 1 7 1 3 1 4 7 1 4 2 2 8 2 5 1 1 1 3 5 2 5 14 4 6 2 5 8 5 6 3 6 15

i) Draw the project networkii) What is the expected project length?iii) What is the probability that the project will be completed at least 4 weeks

earlier than expected?iv) If the project due date is 19 weeks, what is the probability of meeting the

due date?

8. Customers arrive at a milk booth for the required service. Assume that inter

arrival and service times are constant and given by 1.8 and 4 time units

respectively. Simulate the system by hand computations for 14 time units. What

is the average waiting time per customer? What is the percentage idle time of the

facility? (Assume that the system starts at t = Ø )


9. Find the optimum order quantity for a product for which the price break are as

follows:

Quantity Unit Cost (Rs.)

0 ≤ Q1 < 800 Re.1.00

800 ≤ Q2 Re.0.98

The yearly demand for the product is 1,600 units per year, cost of placing an order

is Rs.5, and the cost of storage is 10% per year.





SECOND SEMESTER

Paper 12 : RESEARCH METHODS FOR MANAGEMENT – 251F



1.a) Discuss the scope and significance of research.(or)

1.b) Explain the process of formulating the research problem by the researcher.

2.a) Classify and explain different types of measurement scale?(or)

2.b) Define sampling. What are the characteristics of a good sample design?

3.a) Explain interview method of collecting data.(or)

3.b) Narrate the characteristics of good table.

4.a) Briefly explain different types of non-parametric tests?(or)

4.b) The following are the number of tickets issued by two policemen for 20 days.

By First Policemen 7, 10, 14, 12, 6, 9, 11, 13, 7, 6, 10, 8, 14, 8, 12, 11, 9, 8, 10 and 15

By Second Policemen 10, 13, 14, 11, 10, 7, 15, 11, 10, 9, 8, 12, 16, 10, 10, 14, 10, 12, 8 and 14

Use the sign test at 1% level of significance to test the null hyposthesis that on the

average the two policeman issue equal number of tickets against the alternative

hyposthesis that on the average the second policeman issues more tickets than the

first one.

5.a) What are the elements to be considered to design a layout for a research report?(or)

5.b) What are the precautions to be followed while writing a research report?


6. Explain the process of coding, editing and tabulation of data?

7. Explain the technique of ANOVA for one way classification?

8. Explain the mechanics of writing a research report?


9. A medical instrument manufacturing company wants to study market potential for

its medical instruments in Chennai city. You are asked to prepare a research

design for the study.

END





SECOND SEMESTER

Paper 13 : BUSINESS ENVIRONMENT – 251G



1.a) Explain the constituents of business environment and their impact over the present global trade.

(or)1.b) “Trade off between corporate social responsibility and organizational objectives is

a critical function for any business unit head” – Elucidate.

2.a) “Economic planning is the basis, over which Industry’s planning and company’s planning are laid down” – Substantiate the above statement with your arguments.

(or)2.b) “Government should act as a facilitator and not as a business promoter” – Justify

the privatisation move in India with reasons.

3.a) How did the new industrial policy 1991 make a significant change in the political

scenario of India?

(or)3.b) Explain the problems faced by the small scale industries and suggest remedial

measures to improve the status of small scale industries in India.

4.a) Explain the tax reforms attempted by the Government since 1991.(or)

4.b) “Tax reforms should aim at the promotion of investments and curtail expenditure on domestic consumptions” – Elucidate.

5.a) A well established secondary market will help to promote a strong primary market – Discuss.

(or)5.b) Explain how Foreign Exchange Management Act helped to improve international

trade by comparing FEMA with FERA.


6. “Culture and society largely determine the ethics in business” – State how would you promote ethical practices in the competitive business environment.

7. “VAT and MODVAT will not result in price increase and in long run result in price reduction” – Analyse the implications of the above tax reforms in detail.

8. Write short notes on i) National Incomeii) Deficit financingiii) State Sales Taxiv) Competition Law


9. A team from European Business School (EBS) in Germany is visiting India to

explore the possibility of setting up an establishment in the southern part of the

country. The team visited Chennai, Bangalore and Cochin. EBS was looking for

a private partner for setting up a similar school in South India. EBS saw a bigger

opportunities of executive education and entrepreneurship courses in India. In

addition, it also handles subject such as health care, finance, banking, real estate,

economics, innovation and family business etc.

Read the case and answer the following questions:

a) Critically analyse the status of knowledge industry in the Indian context.

b) How would you predict the status of Indian Business Schools and their

competitiveness in the present scenario?

c) What type of strategy would suit to the Indian Business Schools?

END





FIRST SEMESTER

MANAGEMENT PRINCIPLES AND PRACTICES - 151A



1.a) Evaluate the relevance of Fayol’s principles to today’s business environment.

(or)1.b) List and define the key terms used in ethics.

2.a) How would you set objectives in Government?

(or)2.b) “Decision making is the primary task of the manager” – Comment.

3.a) Discuss the various bases for departmentation in an enterprise.

(or)3.b) Discuss the line and staff conflict.

4.a) Define leadership. “Good leadership is an integral part of effective direction” –

Discuss.

(or)4.b) What are the barriers to effective communication? How can the barriers be

removed?

5.a) What is budgetary control? What steps would you suggest in the organisation of a budgetary control system for an industrial undertaking?

(or)

5.b) How would you measure the productivity of manager’s and other knowledge workers?


6. Explain Hawthorne experiments and their significance.

7. Distinguish between centralization and decentralization of authority.

8. Distinguish between Maslow’s and Herzberg’s theories of motivation.

PTO


9. THE KAPPA CORPORATION - CASE

As George House, Vice-President of finance and Helen Robbins Controller,

walked into the office of Adrian Barnes, Chairperson and Chief executive officer

of Kappa Corporation, they were met with the following out burst from the

company’s top officer:

“Why doesn’t someone tell me things? Why can’t I know what is going on

around here? Why am I kept in the dark? No one informs me about how the

company is doing, and I never seem to hear of our problems until they become

crises. Now I want you both to work out a system for keeping me informed, and I

want to know by next Monday how you will do it. I am tried of being isolated

from the things I must know if I am take responsibility for this company”.

After George House had left Mr Barnes’s office, he turned to his controller and

muttered, “that silly Jerk! Everything he wants to know or could possibly want to

know is in that stack of reports on the table in back of his desk.

Questions:

1. Who was right – Adrian Barnes or George House? Was Barnes getting information?

2. What would you do to make sure that the Chairperson did get the information he needed for control purposes?

END





FIRST SEMESTER

ORGANISATIONAL BEHAVIOUR – 151B



1.a) Define organizational behaviour. Discuss the contributing disciplines to organizational behaviour.

(or)1.b) What are the challenges and opportunities to organizational behavriour?

2.a) Define attitude. Discuss the characteristics of work attitudes.(or)

2.b) What is learning? Describe classical and operant learning.

3.a) Define stress. Explain the sources of stress.(or)

3.b) Define conflict. Describe the impact of conflict.

4.a) What are the duties of management as an agent of change?(or)

4.b) Define organisation culture. Discuss the role and types of culture.

5.a) Describe the homogeneity and heterogeneity of national culture.(or)

5.b) Explain briefly the strategies of managing diversity.


6. The purpose of OB is to explain, predict and control behaviour – Discuss.

7. Describe five conflict resolution techniques. What are the strengths and

weaknesses of each?

8. Mention some of the major personality traits of Indian managers. Can a manager

use such traits in shaping his actions for better results in the organisation?


10. Each newspaper delivery driver was required to make two trips each day with an assistant assigned to his truck as he left the paper’s main garage. The stops were outlined on a sheet of paper along with the amount to be delivered at each stop. Drivers knew the time allotment for all routes and would never come back to the plant before that time allotment expired.

On of the most attractive aspects of working as an assistant or a driver was that usually atleast six hours of the eight – hour day were spent away from the plant and immediate supervision. Invariably, the men would “pull the route” the quickest way, taking advantages of all short cuts, rearranging the list, and letting

the waiting news boys help them unload. Some did all this merely to prove that they knew routes better than the men who assigned them.

They would finish unloading all papers and then proceed to a place where the truck could be effectively hidden away from the prying eyes of an occasional newspaper executive who might happen by. The driver and his assistant would then pass at their leisure an hour or more in a bar, dhaba, mess or in a hotel, until it was time to return to the plant.

If your are a manager in this newspaper, are they any changes you would make in these jobs?

Justify your “Yes” or “No” answer.

END




TERM END EXAMINATION – NOVEMBER / DECEMBER, 2005Degree : MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

MANAGERIAL ECONOMICS – 151C



1.a) “Managerial Economics is the application of economics in analyzing business decisions” – Explain.

(or)1.b) Explain the fundamental concepts of managerial economics

2.a) State and explain the law of demand(or)

2.b) Explain price elasticity of demand.

3.a) Define “production function” and explain the properties of an iso-quant.(or)

3.b) Explain the cost – output relationship in the short run.

4.a) How are price and output determined under oligopoly market? Illustrate your

answer using Kinked demand curve model.

(or)4.b) What are the general objectives of pricing policy?

5.a) “Profit is a reward for bearing risk and uncertainty” – Discuss and justify your answer with suitable example.

(or)5.b) Discuss the various phases of business cycle.


6. Discuss the role and responsibilities of Managerial Economist in a business establishment.

7. Explain in detail about various economies of scale.

8. Discuss the various concept of National Income and What are the methods available to measure national income?


9.a) Briefly discuss different methods of demand forecasting.

b) The following data refer to sales, in thousands of rupees (x), of a colour television during five years:

Year 1999 2000 2001 2002 2003Sales (s) 605 715 830 790 835

Assuming the present trend continues, in which year will you expect 2000 sales to be doubled?

END


(For candidates admitted during 2004-2005 onwards)


TERM END EXAMINATION – NOVEMBER / DECEMBER, 2005

Degree: MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

FINANCIAL AND MANAGEMENT ACCOUNTING – 151D



1.a) Differentiate ‘Management accounting from financial accounting’.(or)

1.b) Bring out accounting significance of ‘Going concern concept’.

2.a) What is a ‘Common size statement’? Explain its usefulness. (or)

2.b) A Company, whose accounting year is the calendar year, purchased on 1st April 2002, machinery costing Rs. 30,000.

It purchased further machinery on 1st October, 2002 costing Rs.20,000 and on 1st July 2003 costing Rs.10,000. On 1st January 2004 one third of the machinery installed on 1st April, 2002 became obsolete and was sold for Rs. 3,000.

Show how machinery account would appear in the books of the company, it being given that machinery was depreciated by fixed installment method at 10 percent per annum.

3.a) What are limitations of financial statements?(or)

3.b) From the following compute ‘Current Ratio’.Rs. Rs.

Sundry Debtors 40,000 Sundry creditors 20,000Prepaid Expenses 20,000 Debentures 1,00,000Short-term Investments 10,000 Inventories 20,000Loose Tools 5,000 Outstanding expenses 20,000Bills payable 10,000

4.a) “Fixed costs are variable per unit, while variable costs are fixed per unit”.

Comment.

(or)4.b) Ms. Manchu furnishes the following data relating to the manufacture of a standard

products during the month of April 2004:Raw materials consumed Rs. 15,000Direct labour charges Rs. 9,000Machine hours worked 900Machine hour rate Rs. 5Administrative overheads 20% on works cost Selling overheads Re. 0.50 per unitUnits produced 17,000Units sold 16,000 at Rs. 4 per unit. You are required to prepare a cost sheet from the above, showing: a) The cost per unit: b) Profit per unit sold and profit for the period.

5.a) Explain ‘Zero Base Budgeting’ and its importance.(or)

5.b) The Sales Director of a manufacturing company reports that next year he expects to sell 50,000 units of a particular product. The Production Manager consults the storekeeper and costs his figures as follows:

Two kinds of raw materials, A and B, are required for manufacturing the product. Each unit of the product requires 2 units of A and 3 units of B. The estimated opening balances at the commencement of the next year are:

Finished product: 10,000 unitsRaw material: A = 12,000 units; B = 15,000 units

The desirable closing balances at the end of the next year are:Finished products: 14,000 unitsA = 13,000 units, B = 16,000 units

Draw up a quantitative chart showing materials purchase budget for the next year.


6. Prepare a cash budget for the month of May, June and July 2004 on the basis of the following information: a) Income and expenditure forecasts:

b) Cash balance on 1st May 2004, Rs. 8,000.c) Plant costing Rs.16,000 is due for delivery in July, payable 10% on delivery

and the balance after 3 months.

d) Advance tax of Rs.8,000 each is payable in March and June. e) Period of Credit allowed i) by suppliers two months and ii) to customers – one month.f) Lag in payment of manufacturing expenses ½ month and g) Lag in payment of office and selling expenses one month.

7. The following particulars are obtained from costing records of a factory:

Product A Product B(per unit) (per unit)

Selling price Rs. 200 500Material (Rs.20 per litre) Rs. 40 160Labour (Rs. 10 per hour) Rs. 50 100Variable overhead Rs. 20 40

Total fixed overheads – Rs. 15,000Comment on the profitability of each product when: a) Raw material is in short supply

b) Production capacity is limited

c) Sales quantity is limited

d) Sales value is limited and

e) Only 1000 litres of raw material is available for both the products in total and maximum sales quantity of each product is 300 units.

Month Credit salesRs.

Credit purchases

Rs.

Wages Rs. Expenses

Manufacturing

Rs.Office

Rs.Selling

Rs.March 60,000 36,000 9,000 4,000 2,000 4,000April 62,000 38,000 8,000 3,000 1,500 5,000May 64,000 33,000 10,000 4,500 2,500 4,500June 58,000 35,000 8,500 3,500 2,000 3,500July 56,000 39,000 9,500 4,000 1,000 4,500August 60,000 34,000 8,000 3,000 1,500 4,500

8. Balance sheets of M/S Black and White as at 1.1.2004 and 31.12.2004 were as

follows:

BALANCE SHEETLiabilities (Rs.) Assets (Rs.)

01.01.04 31.12.04 01.01.04 31.12.04Creditors 40,000 44,000 Cash 10,000 7,000Mrs. White’s loan 25,000 --- Debtors 30,000 50,000Loan from Canara Bank

40,000 50,000Stock

35,000 25,000

Capital 1,25,000 1,53,000 Machinery 80,000 55,000Land 40,000 50,000Building 35,000 60,000

Total 2,30,000 2,47,000 2,30,000 2,47,000

During the year machine costing Rs. 10,000 (accumulated depreciation Rs. 3,000)

was sold for Rs. 5,000. The provision for depreciation against machinery as on

1.1.04 was Rs. 25,000 and on 31.12.04 was Rs. 40,000. Net profit for the year 2004

amounted to Rs. 45,000. You are required to prepare Funds Flow Statement.


9.a) Extract from financial accounts of xyz Ltd. are:

Sales amounted to Rs.3,50,000 in the first year and Rs. 3,00,000 in the second

year. You are required to comment on the solvency position of the concern with

the help of accounting ratios.


I year II yearAssets (Rs.)

Liabilities (Rs.)

Assets (Rs.)

Liabilities (Rs.)

Stock 10,000 -- 20,000 --Debtors 30,000 -- 30,000 --Payment in advance 2,000 -- -- --Cash in hand 20,000 -- 15,000 --Sundry Creditors 25,000 30,000Acceptances 15,000 12,000Bank overdraft -- 5,000Total 62,000 40,000 65,000 47,000

END



TERM END EXAMINATION – NOVEMBER / DECEMBER, 2005Degree : MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

QUANTITATIVE METHODS FOR MANAGEMENT – 151E



1.a) In a survey of 1000 people, the number of persons who read different newspapers are as follows:

Hindu (H) Express (E) Deccan (D) H & E E & D D & H All the three400 500 200 100 50 50 20

Find the number of people who do not read any of the three newspapers.(or)

1.b) A manufacturer produces three products : P, Q, and R which he sells in two markets.

MarketsProducts

P Q RI 10,000 2,000 18,000II 6,000 20,000 8,000

i) If unit sale prices of P, Q and R are Rs.2.50, Rs.1.25 and Rs.1.50

respectively, find the total revenue in each market.

ii) If unit costs of the commodities are Rs.1.80, Rs.1.20 and Rs.0.80

respectively, find the gross profit.

2.a) The cost C of manufacturing certain article is given by C = 5 + + 3x2 where x

is the number of articles produced. Find the minimum value of C.(or)

2.b) A company has determined that the total cost C = 100 + 0.015x2 and total revenue R = 3x. Find the production rate x that will maximize profits of the company. Find the maximum profit.

3.a) An aeroplane covers the distances between four cities at different speeds.

x km x km x km

A 1000 km/hr B 2000 km/hr C 3000 km/hr D

The distances between A & B, B & C and C & D are equal. Find the average

speed. (or)

3.b) The wages pattern of three sections of employees in a factory is as follows:

Section No. of employees

Mean Wages(in Rs.)

Standard deviation(in Rs.)

A 50 1113 60B 60 1120 70C 90 1115 80

Find the combined average wages and S.D of all the workers of the factoryPTO

4.a) Three machines A, B, C produce 50%, 30% and 20% of total number of items of a factory. The percentage of defective outputs of these machines are 3%, 4% and 5% respectively. If an item is selected at random, what is the probability that the item is defective?

(or)4.b) An MBA graduate applies for a job in two companies X and Y. The probability

of his being selected in company X is 0.7 and being rejected in company Y is 0.4. The probability of atleast one of his applications being rejected is 0.6. What is the probability that he will be selected in one of the companies?

5.a) The following data show the number of seeds germinating out of 10 on a damp filter for 80 sets of seeds. Fit a binomial distribution to this data.

(or)5.b) Construct a Fisher’s ideal index number for the following data

Items2000 2001

Price Quantity Price QuantityA 10 40 12 45B 11 50 11 52C 14 30 17 30D 8 28 10 29E 12 15 13 20


6. Calculate the Pearson’s Correlation Coefficient between the height of father and height of son from the following data

7. A sample of 100 dry battery cells tested to find the length of life produced the following results.

Mean = 12 hrs. S.D = 3 hrs.

What percentage of cells are expected to have life?

i) more than 15 hours ii) less than 6 hours iii) between 10 and 14 hours

8. From the data given below calculate seasonal indicies for the four quarters.

SECTION – CCompulsory (1 x 10 = 10 Marks)9. The following data shows the ages (X) and blood pressures (Y) of 8 persons. Obtain the regression equation of Y on X and find the expected blood pressure of

a person who is 49 years old.

No. of seeds 0 1 2 3 4 5 6 7 8 9 10

No. of sets 6 20 28 12 8 6 0 0 0 0 0

Height of father 64 65 66 67 68 69 70

Height of son 66 67 65 68 70 68 72

QuarterYear

2000 2001 2002 2003 2004I 40 42 41 45 44II 35 37 35 36 38III 38 39 38 36 38IV 40 38 40 41 42

X 52 63 45 36 72 65 47 25

Y 62 53 51 25 79 43 60 33

END

Reg.No.:______________ Q.P.Code: 042MBA01



TERM END EXAMINATION – NOVEMBER / DECEMBER 2005Degree: Master of Business Administration

SECOND SEMESTER

OPERATIONS MANAGEMENT (251A)

Duration : 3 hrs. Maximum Marks : 60

SECTION – AAnswer ALL questions (5 x 6 = 30 Marks)

1.a) Trace the evolution of production function ?(or)

1.b) Discuss the different models of production system?

2.a) What are the major problems in production planning and control? (or)

2.b) Discuss the role of MRP and CRP in resource requirements planning.

3.a) What is service level? Explain. (or)

3.b) Explain the various techniques of inventory control.

4.a) Distinguish between centralized and floor inspection? (or)

4.b) The following table gives the number of defects observed in 8 woolen carpets. Construct the control chart for the number of defects

Carpet No. : 1 2 3 4 5 6 7 8

No. of defects : 2 5 5 6 1 5 1 7

5.a) Enumerate the various steps involved in method study. List out the factors that

indicate the need for method study?

(or) 5.b) What is work sampling? What are its uses?

SECTION – BAnswer ANY TWO questions (2 x10 = 20 Marks)

6. Define production plan. Describe the relationship between the Master production schedule and the production plan.

7. Acceptance sampling instead of 100% inspection might be appropriate under certain conditions provided that the managements are willing to take risks. Describe these risks and outline the various types of sampling scheme that are available together with other information concerning the schemes.

8. What is the need of classifying inventories? Discuss ABC analysis in this regard?

PTO

SECTION – CCompulsory (1 x10 = 10 Marks) 9. A manufacturing company has a seasonal demand pattern with the forecast

demand for each month next year equal to 1300, 1000, 800, 700, 700, 700, 800, 900, 1000, 1200, 1400 and 1500 units, respectively. The company plans to end the current year with about 800 units in inventory. The company requires a minimum of 500 units in inventory for safety stocks and work in process. It cost $1.10 per month to hold a unit in inventory. The company will end the current year with 40 employees and it costs $400 to like and $ 600 to lay off an employee. It takes an employee 5 hours to make a product. For simplified planning each month is considered to have 20 days.

Question:

1. Compute the cost of a chase strategy in which the number of employees in changed so the monthly production rate is made equal to the monthly demand rate?

END

Reg.No.:______________ Q.P.Code: 042MBA02



TERM END EXAMINATION – NOVEMBER / DECEMBER 2005Degree: Master of Business Administration

SECOND SEMESTER

MARKETING MANAGEMENT (251B)

Duration : 3 hrs. Maximum Marks : 60SECTION – A


1.a) What are the various types of buying behaviour that consumers posses. How does a marketer has to react to the various buying behaviour.

(or)1.b) What is a “Niche”? How do the customers in Niche react to advertising, add a

note on the characteristics of an Niche market.

2.a) Explain about VMS and its types. (or)

2.b) Explain HMS and MMS.

3.a) What are the various promotional tools available for a marketer. (or)

3.b) What is a “KIOSK Marketing”? What are the advantages from a customer’s point of view.

4.a) What are the ways available for evaluating effectiveness of a advertising? (or)

4.b) If clear opponent and objectives are specified. What are the attack options available for a marketer?

5.a) Explain in detail about consumer goods classification with examples. (or)

5.b) Explain the various brand name decisions available for a marketer to choose. Add a note on qualities for a brand name.

SECTION – BAnswer ANY TWO questions (2 x10 = 20 Marks)

6. Explain in detail about the new product development process.

7. What are the various price – adaptation strategies available for a marketer?

8. Explain in detail about the BCG approach. Explain, what decisions a company should take at the four cells.

PTO

SECTION – CCompulsory (1 x10 = 10 Marks)

9. Read the case and answer the questions : -

Ramanuja Sugar Company is the manufacturer of best quality sugar over the past 30 years. The out come of the research conducted by the company gave a very bright and innovative turn to the company. They came out with a fact after extensive laboratory research that sugarcane juice can be preserved upto six months if some preservatives are added to it and stored in airtight containers.

This is a innovative product entirely new and marketing requirements will be different from those of existing ones. The company has decided to make use of opportunities for the new and allied products, which can be marketed with juice. The company hired a young and dynamic MBA graduate Mr.Nimish as a new marketing executive. He was asked to formulate appropriate marketing strategies for the new product range.

Analyze the case in light of formulating marketing strategy and plan to launch sugar cane juice and its allied products on all India basis.

Questions:

1. Suggest the allied product (product mix) and brand name.

2. Suggest an appropriate distribution network along with proposed incentives to

channel members.

3. Suggest various sales promotional activities for the new products.

END

Register No.:______________ Q.P.Code: 042MBA03(For candidates admitted during 2004 only)


TERM END EXAMINATION – NOVEMBER / DECEMBER, 2005Degree : Master of Business Administration

SECOND SEMESTER

FINANCIAL MANAGEMENT – 251C



1.a) Do you consider the conventional objective of profit maximization as the goal of an organisation? If not, what is the alternative?

(or)

1.b) Trace the evolution of the role of finance manager in an organisation today.

2.a) What are the characteristics of capital budgeting? Why should companies be watchful over capital budgeting?

(or)

2.b) What is time value of money? How do analysis account for it in evaluating

returns? Calculate present value of the following proposal with a desired rate of

return of 10% and say whether the proposal is acceptable: Investment

Rs.60.lakhs, cash inflows during the effective life of investment of 5 years are Rs.

20 lakhs, Rs. 25 lakhs, Rs.8 lakhs and Rs. 15 lakhs.

3.a) What is weighted average cost of capital. Work out the after tax weighted average cost of capital for the following pattern of funding:

Bond @ 7% Rs. 125 lakhs Equity @ 12% Rs. 175 lakhs Bank borrowings @ 14% Rs. 50 lakhs Rate of taxation 35%.

(or)

3.b) Explain about NI approach in cost of capital. How is it calculated? What are the assumptions on which the theory is built?

4.a) What are the factors that contributed to the creation of receivables? Does increase in receivables indicate prosperity of a firm?

(or)

4.b) Elaborate the different types of dividend policies that Indian companies follow.

Work out the value of the following firm using Gordon’s Growth model:

Flourina Forte Ltd has declared a dividend of 40% of its distributable profit of Rs.

126 lakhs for 2004-05. Its cost of capital is 15%. The company has a constant

growth rate of 8%.

5.a) What does capital assets pricing model suggest and what are its assumptions?

Calculate the expected rate of return on a stock, with a beta of 1.25, when the

market rate of capitalization is 10% and the risk free rate of return is 4.5%?.

(or)

5.b) What is financial leverage? How does it differ from operating leverage? Work out the degree of financial leverage, operating leverage and combined leverage from the following information: Sales Rs. 24.38 lakhs Variable costs Rs. 8.93 lakhs. Fixed costs Rs. 10.38 lakhs ( includes interest Rs.2.75 lakhs)

END

SECTION – B

Answer any two questions (2 x 10 = 20 Marks)

6. Mention the methods of estimating working capital requirements of a company.

Explain with examples.

7. Sales of Humayun Holocast Ltd. Were Rs. 14.40 lakhs for 2004 –05. Its bad debts were 2%. Its cost of working capital is 10%. Variable cost was 70% of sales. Tax rate 40%. The company proposes to introduce credit terms of 2/10/net30 from the next year. It expects to increase sales by Rs. 40,000 and reduce collection period from 30 days to 20 days. Fifty percent of customers are expected to avail of the discount and pay on 10 th day. Others will pay on 30th day. Assuming bad debt remains same at 2%, would you advice the company to change its credit policy?

8. What is factoring? What are the types of factors you are aware of?

SECTION – C

Compulsory (1 x 10 = 10 Marks)

9. What are the assumption on which the irrelevance of sources of capital in valuing

a firm, as propounded by Miller and Modigliani, are based? Explain the proposition I

of the model with a suitable example?





SECOND SEMESTER

HUMAN RESOURCE MANAGEMENT – 251D



1.a) Explain ‘Strategic Human Resources Management’. How it is different from traditional personnel management?

(or)

1.b) Explain different roles of HR managers.

2.a) What do you mean by ‘Job description’? How it is different from ‘Job specification’?

(or)

2.b) What is recruitment? Is it different from selection? Explain sources of recruitment with merits and demerits.

3.a) What is ‘Orientation’? Explain its needs.(or)

3.b) What do you mean by ‘Career development’? Explain different stages of a career.

4.a) Explain ‘Job evaluation’. Describe different methods of job evaluation.(or)

4.b) Explain ‘Statutory benefits’. Why does a company provide non-statutory benefits

also?

5.a) What is meant by the term ‘Dismissal’? Is it a normal separation method?

Explain. (or)

5.b) What is collective bargaining? How this is believed to improve industrial relations?


6. Mention different types of tests adopted for selecting employer. Explain the

importance of work sampling tests and simulation techniques in detail.

7. What is a trade union? What specific role can be played by trade unions in the era

of liberalization and privatization? Can industries like IT and ITEs be brought

under trade unions?

8. What is MBO? How it plays an important role in P.A? What are the merits and

demerits of using MBO for evaluating performance of employees? Is it applicable

to all the jobs in an organisation?

PTO

END


9. Mr X was a Senior HR Manager in a cement company. The company employed

about 2000 employees. The company planned to honour employees who were

working for the company for more than 15 years. It was decided by the

management to present all employees with a quality wrist watch. Watches were

purchased and kept ready for distribution and a decision about when to distributed

was to be made within a day or two.

In the above circumstances, HR Manager was addressing an important gathering

in the seminar hall of the company. Suddenly, a group of about 6 trade union

members (employees) entered the hall unauthorisedly, demanding instant distribution

wrist watches to the concerned employees.

How will you manage the situation, if you were HR Manager?

Register No.:______________ Q.P.Code: 042MBA05(For candidates admitted during 2004 only)



SECOND SEMESTER

QUANTITATIVE TECHNIQUES – 251E



1.a) Write the dual of Linear programming problem.

Minimize z = 4x1 + 6x2 + 18x3 subject to the constraints.

x1 + 3x2 3, x2 + 2x3 5; and xj 0 ( j = 1,2,3 )

(or)1.b) “Operations Research is an aid for the executive in making his decisions based on

scientific method analysis” – Discuss the above statement in brief.

2.a) Obtain the initial basic feasible solution to the following transportation problem.

D E F G Available

A 11 13 17 14 250

B 16 18 14 10 300

C 21 24 13 10 400

Requirement 200 225 275 250

(or)2.b) What is an assignment problem and how do you interpret it as an Linear

Programming Model?

3.a) What do you mean by Network? The head of the institution is arranging a dinner

meeting with an international speaker and you are responsible for organising it .

How could PERT / CPM methodology be useful for this situation?

(or)3.b) In a railway marshalling yard, goods trains arrive at a rate of 30 trains per day.

Assuming that the inter arrival time follows an exponential distribution and the

service time distribution is also exponential with an average of 36 minutes.

Find i) the mean queue size ii) the probability that the queue size exceeds 10.

4.a) Discuss the various costs related to inventory.(or)

4.b) Find the optimum order quantity for a product for which the price breaks are as

follows: Quantity Unit cost (Rs.)

0 ≤ Q1 < 500 10.00

500 ≤ Q2 9.25

The monthly demand for the product is 200 units, the cost of storage is 2% if the unit cost and the cost of ordering is Rs.350.00

5.a) What is meant by Monte Carlo method of simulation? Write down the steps

involved in Monte – Carlo simulation procedure.

(or)5.b) Explain clearly the various ingredients of a decision problem.

PTO

END


6. A departmental head has four subordinates, and four tasks to be performed. The

subordinates differ in efficiency, and the tasks differ in their intrinsic difficulty. His

estimate of the time each man would take to perform each task, is given in the matrix

below:

TasksMen

E F G HA 18 26 17 11B 13 28 14 26C 38 19 18 15D 19 26 24 10

How should the tasks be allocated, one to a man, so as to minimize the total man-

hours?

7 The following table give the activities in a construction of project and other

relevant informations:

Activity

1 – 2 1 – 3 2 – 3 2 – 4 3 – 4 4 – 5 4 – 6 5 – 7 6 - 7

Normal Time (in days)

20 25 10 12 5 10 5 10 8

Crash Time(in days)

17 25 8 6 2 5 3 5 3

Normal Cost(in Rs.)

600 200 300 400 300 300 600 500 400

Crash Cost(in Rs.)

720 200 440 700 420 600 900 800 700

v) Draw network of the project.vi) Find the total float and free float for each activity.vii) Using the above information crash the activity until all paths are critical

and get the duration of the project.

8. From the following values prepare forecasts by the methods of exponential

smoothing taking initial estimate as 100, ∞ = 0.4 and an initial trend value zero.

Time Period

(E)1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

Sales in Rs.

(Crores)104 108 118 115 120 122 123 125 128 130


9. What are the important principles or criteria to select an optimal action? Explain

them.




TERM END EXAMINATION –NOVEMBER / DECEMBER, 2005Degree : Master of Business Administration

SECOND SEMESTER

RESEARCH METHODS FOR MANAGEMENT – 251F



1.a) What do you mean by research? Explain various characteristics required for good research?

(or)1.b) What is a research problem? What is the necessity of defining a research

problem?.

2.a) Explain the steps involved in sampling design?(or)

2.b) Narrate the procedure for developing Likert type scales.

3.a) What are the main aspects to be considered while designing a questionnaire?(or)

3.b) Differentiate between primary and secondary data?.

4.a) What is Chi-Square test? Explain the steps involved in Chi-Square test?(or)

4.b) Sample of sales in similar shops in two towns are taken for a new product with

the following results:

Town Mean Sales Variance Sample Size

A 57 5.3 5

B 61 4.8 7

Is there any evidence of difference in sales in the two towns? Use 5% level of

significance for testing the difference between the means of two samples.

5.a) Give a brief outline of writing a technical report.(or)

5.b) “Report writing is more an art that requires practice and experience” - Discuss.


6. Explain various types of probability and non-probability sampling techniques?

7. Explain the basic concepts of Research design?

8. Classify & Explain the types of multivariate techniques using flow diagram.


9. An automobile company wants to study the market potential for its new Bike to

be launched soon in the market. The company intends to conduct a market study

before launching its vehicle. You are asked to prepare a research design for the

study.END




TERM END EXAMINATION –NOVEMBER / DECEMBER, 2005Degree : Master of Business Administration

SECOND SEMESTER

BUSINESS ENVIRONMENT – 251G



1.a) Explain the significance of business environment and its impact to any business.(or)

1.b) ‘Government and political system largely determine the success of a business enterprise’ - Write your remarks in detail.

2.a) How would you justify the IX plan priorities as progressive and need based?.(or)

2.b) What are the merits and demerits of public and private sector enterprises.

3.a) Industrial Policy Resolution paved the way for Industrial development - Explain.

(or)3.b) “Small scale and cottage Industries reduce the risk and ensures widespread

industrial development” – Present your arguments with suitable examples.

4.a) In developed countries the share of service tax is higher where as it is comparatively less in developing countries. – Suggest measures to improve the service tax collections.

(or)4.b) How would you control the economic and industrial activities through fiscal

policy.

5.a) Discuss the background scenario in which MRTP Act was enacted and repealed? (or)

5.b) What are the functions of SEBI?


6. Bring out a conceptual model of business environment and describe the influence of each constituent over other.

7. “Consumer Protection Act is to guard the consumers, besides to caution the business firms” – Discuss the pros and cons of the Consumer Protection Act..

8. Write short notes on v) Directive principles of state policyvi) Capital formationvii) VATviii) SEBI

PTO


9. Case study

“There are Unions, associations in each bank. Each one has a responsibility

to communicate about the new drivers, competition, convergent and

consolidation of the banking industry among the employees and staff”.

Appealing to the employee to reflect on consolidation as an absolute necessity

in the current competitive global environment, the political emissary said, “It

adds size, scale, technology and reduces cost of operations”. For, it was not

number of banks, but strength of banks that counted. Read the case and

answer the following questions.

a). What are the influences that emerged out of social, political and

economic environment?

b). State whether the work culture of the banks triggered this type of

initiative and more from Government side.

c). How consolidation would help the banks to face the threat of entry of

foreign financial organisations such as foreign banks, FIIs etc.?

END





THIRD SEMESTERSTRATEGIC MANAGEMENT – 351A



1.a) State and explain ‘any six’ benefits of Strategic Management.

(or)1.b) Narrate ‘any six’ advantages and disadvantages of international operations.

2.a) Why environmental scanning is necessary?(or)

2.b) Neatly draw “Value Chain Model” and its ‘Components’ separately.

3.a) Explain the strategies now followed by “Banks” in India. (or)

3.b) Narrate ‘any three’ grand strategies.

4.a) Explain IA-BS matrix.(or)

4.b) What is A.D. Little’s life Cycle Approach?

5.a) What is ‘Balanced Score Card’?(or)

5.b) Narrate DuPont’s control model.

SECTION – BAnswer ANY TWO questions (2 x 10 = 20 Marks)

6. “Potential strength and weaknesses of key internal factors are also to be viewed”

Discuss.

7. “Strategic funds programming is important” why?

8. In your view, “What would be the future of strategic management ?”


9. HLL is a subsidiary of Anglo-Dutch consumer major Unilever Public LimitedCompany, which was formed in 1930 by the merger of Lever Brothers of UK and Margain Union of Holland. Unilever has a wide range of products with 1600 brands and operated globally. Then it restructured its business to 1200 products. They started business in India during 1881 with Sunlight soap. Imported Dalda and Lotus brand Vanaspathi from Holland and started manufacturing soap and Vanaspathi in India during 1932 by establishing two soap factories and one Vanaspathi factory. These businesses were undertaken by Lever Brothers and Hindustan Vanaspathi manufacturing company respectively. A third company named United Traders Limited was engaged in trading activities. HLL was formed in 1956 by merging these companies.

END

HLL developed its business in pre-liberalization era and post liberalization era.

It’s success vested with:1. “Expansion’ (Food & Beverages, Tea, Coffee, Dairy products, Marine

products etc.,)2. “Business Restructuring” (Part of HLL business to Lipton India. Fertilizers

and Chemicals to Hindustan Lever Chemical limited etc.,)3. “Takeover and Merger” (Takeover of TOMCO, Lakme: Merger of Broke

bond Lipton India Ltd, Ponds etc.,)Analyzing the case, bring down any five-success strategies of HLL in Business.





THIRD SEMESTER

INTERNATIONAL BUSINESS – 351B



1.a) How does the nature of international business change over during the passage of

time?

(or)1.b) Explain how some political systems help international trade? Does Indian

political system block speedy growth of international business?

2.a) How does culture play an important role in international business? Give examples.

(or)2.b) Explain briefly the international trade theories. What do they convey?

3.a) Why do countries form into groups? Explain the advantages of such groups by

mentioning names of such groups.

(or)3.b) What are the benefits a country get out of FDI, as a home country as well as a

host country?

4.a) How do companies profit from globalization? Support your answer with specific example.

(or)4.b) How do companies go for strategic alliance? Explain with examples.

5.a) What are the pitfalls of exporting products? How these can be avoided?(or)

5.b) What role export financing is playing in promotion of export trade?


6. Name various regional groups operating in this world and explain their functions.

What are the specific problems of European union at present?

7. How will you structure an international business organization? What specific

form you recommend for a new enterprise interested in starting its own international business wing?

8 How local responsiveness promotes profit of international companies? Explain

with examples.

END


9. A recent survey conducted by FICCI states that 70% of foreign companies in India are earning profit out of their Indian operations. These companies highlighted the need for building brand India and showcase India as potential investment destination. As an observer of FDI inflow into India, what suggestions do you offer to attract more investments into India?





THIRD SEMESTER

MANAGEMENT INFORMATION SYSTEM – 351C

Duration : 3 hours Maximum : 60 Marks

SECTION – A


1.a) Why is it important to understand the difference between Computer Literacy and Information Literacy?

(or)1.b) What is the role of Information system in Decision Making? Classify information

system on the basis of decision making.

2.a) Outline the difference between multiprogramming system software and multiprocessing system software.

(or)2.b) What is a platform and how does this concept affect computing between different

platforms?

3.a) Explain Data Mining. What is the specific necessity of data mining in Research

Organisations?

(or)3.b) Illustrate the issues decision makers face while using softwares in making

decisions with an example.

4.a) What advantages does a data-driven DSS have over a model driven DSS? Mention a few with examples.

(or)4.b) List with examples the components which play a vital role in determining the Information Architecture.

5.a) How can Information Systems and Information Technology be used to help an organisation gain strategic advantage over its competitors?

(or)5.b) How does B2B and B2C differ in the web based business to yield the business

firms with technology as USP?

SECTION – B

Answer ANY TWO questions (2 x 10 = 20 Marks)

6. Use your imagination and come up with an idea of how your organisation can use

an Intranet or Extranet.

7. Write short notes on i.) Protocol ii.) Fuzzy Logic iii.) ERP iv.) Blue Tooth

Computing.

END

8 Does organisation need to concentrate on socio economic factors in determining

its Information Network. State reasons for your suggestions.

P.T.O

SECTION – C


10. In India the Entrepreneurship in IT enabled Organisations is growing due to the world wide demand in IT oriented industries. It was forecasted that India would become World Leader after the millennium year. Does Indian Entrepreneurs have a role to play or existing IT company’s alone would fulfill the forecast

1. Discuss and illustrate an Information system market study and forecast.

2. Also provide guidelines with respect to the present IT policy.

Register No.:______________ Q.P.Code: 043MBAU1




THIRD SEMESTER

Elective : ORGANISATIONAL CHANGE AND DEVELOPMENT – 351U1



1.a) What are the main sequential phases of organisational change?(or)

1.b) What are the functions of external consultant in managing organisational change?

2.a) Outline the objectives of organisational development. (or)

2.b) What is Grid Training? How does it help in improving individual performance in an organisation?

3.a) Explain briefly process consultation as OD intervention strategy.

(or)3.b) What is survey feedback as an intervention of OD?

4.a) Explain any five instruments for OD implementation.(or)

4.b) What is social loafing and how does it take place?

5.a) What are the problems of implementing OD?(or)

5.b) Distinguish between structured and unstructured OD interventions.


6. Who are involved in monitoring an effort to make a change and how can it be

made move effective?

7. A large organisation manufacturing electronic products consults you for the

introduction of MBO. What steps will you advise the organisation to take for introduction of MBO? How will you explain the benefits and dangers of MBO?

8 Explain the guidelines for a pragmatic approach to OD programmes in an

organisation.


END

11. The idea of student participation in the management of institutions has been much discussed about rarely implemented. You are advised to prepare a plan of implementation for your institution. Give a brief outline of the sequential processes you would adopt.





THIRD SEMESTER

Elective : HUMAN RESOURCE DEVELOPMENT – 351U2



1.a) What is the importance of HRD in the modern context?(or)

1.b) Bring out the advantages of good interpersonal feedback.

2.a) What are key performance areas? Give examples.(or)

2.b) What are the reasons for performance appraisal?

3.a) List the objectives of potential appraisal.

(or)3.b) Write a note on the importance of career planning.

4.a) Draw the conceptual framework for training.(or)

4.b) How are training objectives determined?

5.a) What are the characteristics of OD?(or)

5.b) Write a note on the HRD – OD interface.


6. Give an account of development oriented appraisal systems. Bring out their

features.

7. How does HRD ensure employee development?

8 Write a note on HRD experiences in India.


12. ABC Ltd. is planning massive mechanisation of its labour intensive textile units in Tamil Nadu. This news has been badly received by the labour unions. They are afraid that there would be major reductions in labourers.

END

Use HRD/OD approach for solving this problem.

ARegister No.:______________ Q.P.Code: 043MBAU3



TERM END EXAMINATION – NOVEMBER / DECEMBER, 2005Degree: Master of Business Administration

THIRD SEMESTER

Elective: MANAGEMENT INTERPERSONAL EFFECTIVENESS – 351U3



1.a) What is self-analysis?(or)

1.b) What are the components of Non-verbal communication?

2.a) How does Berne’s Ego-States Analysis help to improve inter-personal communication and relationship?

(or)2.b) What are the features of a nurturing parent and a controlling parent or critical

parent?

3.a) Why are performance feedbacks essential in organisation?

(or)3.b) What is ‘Assertiveness’?

4.a) What are the functions of counselling? (or)

4.b) What are the perceptual errors that can occur during an performance interview?

5.a) What are the various focuses / causes of employee stress? (or)

5.b) Suggest steps to help develop a positive assertive attitude.


6. What is ‘Time structuring’ according to Berne and explain the ways for

structuring time.

7. Explain the advantages and disadvantages of Grape-vine in organisations.

8 Give a detailed note on the strategies adopted in ‘Impression Management’.


END

13. KAROSHI-DEATH BY OVERWORKYoichi Kawamoto typically worked eight hours each day, then stayed an extra six hours of unpaid overtime. The 52 year-old manager at a machinery firm in southern Japanese city of Kobe also felt obliged to work Saturdays and holidays. He had one day penned a note, saying: “overtime work with no pay or not enough. Being forced to stay late”. Kawamoto died a few days later. “His death, from a massive heart attack, was almost spontaneous,” Kawamoto’s wife recalls. “Those long working hours killed him”.

P.T.O.

Yoichi Kawamoto was a victim of Karoshi death from overwork. The Japanese Government recoded 317 cases of Karoshi, but experts say the death toll may be closer to 10,000 and that one million white-collar employees are at risk. Karoshi occurs because long work hours cause unhealthy life-style, such as smoking, poor eating habits, lack of physical exercise and sleeplessness. This results in weight gain which along with stressful working conditions, damages the cardiovascular system and leads to strokes and heart attachés. Long working hours also leads to depression, which leads to high suicide rates.

Companies in Japan are laying off employees and loading extra work onto those who remain. Performance – based expectations are replacing lifetime employment guarantees adding more pressures. Many also blame Japan’s “Samurai Spirit” culture, which idolizes long work hours as the ultimate symbol of company loyalty and personal fortitude. Questions:

1. What in your opinion are the causes for stress in the Japanese work culture explained above?

2. What are your suggestions to combat stress in the above case?





THIRD SEMESTER

Elective : PERFORMANCE MANAGEMENT - 351U4



1.a) Discuss the difference between performance management and performance

appraisal.

(or)1.b) Give details about the process of performance appraisal and its methods.

2.a) Clarify the process of setting objectives.(or)

2.b) Explain the attributes of goals.

3.a) Give account on the process of communication in an organisation.

(or)3.b) Explain the various management development methods that organisation have.

4.a) Write up about essentials of a good appraisal system.(or)

4.b) Give some suggestions for designing an good appraisal system.

5.a) Differentiate between efficiency and effectiveness. Give your approaches to measure effectiveness.

(or)5.b) What are the various responses to change that an individual has in the

organisation?


6. Explain the communication pattern that is prevailing in Indian organisation.

7. Elucidate the technique of MBO - for performance appraisal of managers.

8 Describe the process of organisational effectiveness through Adaptive – coping

cycle.

END


14. The High Priced O.D Consultant The middle manager of a large firm were told by the Corporate Human Resources office that a group of consultants would be calling on them later in the week. The purpose of the consultant’s visit would be to analyze. Inter functional relations throughout the firm.

The consultants have been effective in using an OD intervention called “Team Building”. This particular approach used six steps. When their approach was explained to the managers, a great deal of tension was relieved. They had initially thought that team building was a lot of Locus-Pocus like sensitivity training, where people attack each other and let out their aggressions by heaping abuse on those they dislike. By the same token, these managers generally felt that perhaps the consultants were not needed. One of them put it this way: “Now that we understand what is involved in team building! We can go ahead & conduct the sessions ourselves. All we have to do is to choose a manager who is liked by everyone and put him in the role of change agent/consultant. After all, you really don’t need a high – priced consultant to do this team-building stuff. You just to have a good feel for human Nature”. The other managers generally agreed. However the Corporate Human Resource Director turned down their suggestion. He hired the O.D consultants to dot the team building.

Questions1. From the above discussion by managers regarding O.D technique, so you

think managers had an accurate view of the OD technique.

2. what are the reasons do you think with the Corporate Human Resources Director’s decision to turn down their suggestions.

3. Do you agree with the Human Resources Director’s decision why? Why Not?

Register No.:______________ Q.P.Code: 043MBAV1




THIRD SEMESTER

Elective : SERVICES MARKETING – 351V1



1.a) What are the distinctive features of services.(or)

1.b) Classify services in detail.

2.a) What are the basis for segmenting health care market?(or)

2.b) Explain zero level distribution for services.

3.a) What are the problems of service providers in the travel services? (or)

3.b) Give your suggestions to improve railway services?

4.a) Identify the challenges in the telecommunication market in India.(or)

4.b) List out the services of non-governmental organisations.

5.a) Explain SERVQUAL.(or)

5.b) What are the problems associated with delivering services through intermediaries.


6. Explain the contribution of service sector to Indian economy.

7. Suggest suitable positioning strategies to position leisure time services in metro

cities of India.

8 Develop appropriate marketing mix for a hospital with super speciality facilities

based at Coimbatore.


END

9. SHA international Airlines would like to improve their market share. Currently they are operating for seven global destinations from Chennai and Ten destinations with in India. SHA Airlines wants to retain existing customers and attract additional customers. If you are consulted what are your suggestions to meet the objectives of SHA international Airlines?.





THIRD SEMESTER

Elective : APPLIED MARKETING RESEARCH – 351V2



1.a) Describe the marketing research with suitable examples.(or)

1.b) Provide two examples of how marketing research helps marketing personnel make sound strategic decisions.

2.a) How marketing research can be helpful in developing new product in technology oriented markets?

(or)2.b) Choose a new product of your choice and describe a steps to be followed to test

that new product.

3.a) What is distribution research? Explain its components. (or)

3.b) Help the firm to fix up the price for the matrimonial services offered on the

internet.

4.a) Explain any four before tests of copy testing.(or)

4.b) What is media research? Explain its benefits.

5.a) Explain any two methods of sales forecasting suitable for industrial products.

(or)5.b) What is sales research? Explain the significance of sales research in managing

sales force.


6. Design a research proposal that can be used to address the following management

decision problems : “Should the Taj Hotel in Mumbai, Bangalore, reduce the

END

quality of its towels and bedding, free toilet soaps and liquid soaps in order to

improve the profitability of the hotel’s operations?”.

7. For each of the listed concepts or objects, design a scale measurement that would

allow you to collect data on that concept/object.

i) An excellent long distance runnerii) Size of the listening audience for a popular FM and MW radio stationiii) Spectators attitudes towards the Indian Cricket Team.iv) Purchase intension for a new personal care product.v) The satisfaction a person has toward his new Pulsar Bike.

8 Describe the major differences between probability and non-probability sampling

designs. What are the advantages and disadvantages of each?


9. Design a questionnaire to measure the customer satisfaction level of a e-services offered by a firm of your choice (for example. Amazon.com, Bazee.com, Monstor.com, Shaadi.com.





THIRD SEMESTER

Elective : PROMOTION MANAGEMENT – 351V4



1.a) Outline the components of the promotion mix.(or)

1.b) Discuss the ALPA model or the Hierarchy of effects model with an example.

2.a) How will you measure advertising effectiveness?(or)

2.b) Highlight the ethics in today’s advertising with examples.

3.a) How will you organize and motivate your sales force team?.

(or)3.b) Elaborate on the tools available for sales promotion.

4.a) Prepare a print advertising copy for luxury soaps promotion.(or)

4.b) Prepare a print advertising copy for promoting small cars.

5.a) Write short notes on catalogue marketing and mail order business.(or)

5.b) Give a short note on celebrity endorsements and product placement in movies.

SECTION – B


6. Describe the various methods of budget appropriation for promotion.

7. Elaborate on the role of Internet in the promotion function of an organization.

END

8 Explain the steps involved in a public relations exercise. Discuss its various tools.

SECTION – C


15. State a product of your choice and chart out a road map for an advertising campaign.





THIRD SEMESTER

ELECTIVE : SALES AND DISTRIBUTION MANAGEMENT - 351V5



1.a) Explain the functions of sales organisation.(or)

1.b) Write a note on the marketing policies that guides personal selling objectives.

2.a) State in brief the method of establishing sales territory.(or)

2.b) Define prospecting. How will you make search for the prospect?

3.a) What are the methods of providing incentives to salesmen?(or)

3.b) Define Sales contests. What are the different forms of sales contest prize?

4.a) Explain channel of distribution and its characteristics.(or)

4.b) What are the factors you consider to be important in deciding channels of distribution?

5.a) Explain the performance appraisal criteria for channel members.(or)

5.b) How will you organise training programme for channel members?

SECTION – B


6. Outline the different types of sales organisation.

7. State and explain the main stages through which the customer’s mind passes

during sales talk.

8 Discuss the major issues in selecting sales people. How should they be

evaluated?


9. Assume you are responsible for the distribution of computers at a mail order company. Outline your strategy to ensure the availability, timeliness and quality of the product for your customers.

.

Register No.:______________ Q.P.Code: 043MBAW1




THIRD SEMESTER

Elective : EQUITY RESEARCH AND PORTFOLIO MANAGEMENT – 351W1



1.a) What do you mean by investment in securities? Explain the objectives of such

investments.

(or)1.b) What is a bond? How bonds are valued? Do you agree that the value of a bond

increases when the market interest rate decreases and vice-versa? Explain.

2.a) What is the insurance principle of diversification of portfolio. Explain with the help of a two- security portfolio.

(or)2.b) What are the constraints of an investment programme? Explain.

3.a) What is risk? How can an investor protect himself from the different types of

risk?

(or)3.b) What are the factors affecting the value of call option? Explain.

4.a) Explain Sharpe’s model for selecting the securities for constructing the optimal

portfolio.

(or)4.b) Compare CAPM with APT.

5.a) Explain i) Constant Rupee Plan ii) Constant Ratio Plan (or)

5.b) Explain i) Filter Rule ii) Oscillators

END

END


6. Explain the efficient market hypothesis with special reference to the three forms

of efficient markets.

7. What are the factors which are considered in industry analysis? Explain each one

of them.

8 Explain how the performance of a portfolio can be measured with the help of the

Arbitrage Pricing Theory.


9. The following data for a sample period are available.

Portfolio P MarketAverage return 0.35 0.28Beta 1.20 1.00Standard Deviation 0.42 0.30Non-Systematic risk 0.18 0

Compute the following performance measures for portfolio P and the market.a) Sharpe b) Jensen c) Treynor d) Appraisal ratio. The risk – free rate during the period was 0.06. By which measures did portfolio P out perform the market?





THIRD SEMESTER

Elective : MERCHANT BANKING AND FINANCIAL SERVICES – 351W2



1.a) State the functions of a merchant banker.(or)

1.b) How are the financial services structured in India?

2.a) Explain the concept of H.P.(or)

2.b) How are lease proposals evaluated?

3.a) Present SEBI guidelines for mutual funds. (or)

3.b) What are the methods of a venture financing?

4.a) Explain the features of factoring.(or)

4.b) Present the purpose of credit rating. Name the rating agencies in India.

5.a) Explain the modues operandi of securitisation in the country. Give a write up on the present scenario.

(or)5.b) Explain the various activities of a depository.


6. What are the post issue activities of a merchant banker.

END

7. Explain the features of venture capital.

8 Explain the forms of factoring.


9. X Co. Ltd. acquires a machine on a 3 year operating lease from 4 leasing Ltd. The

following details are available:

Rs. in lakhsCost of equipment 48.00Assumed Rental charges Year 1 Year 2 Year 3

14.68814.11213.536

The lease rentals are to be paid in arrear. X Co. Ltd depreciates plant and machinery on a straight line basis @ 10% per annum. Show the recording of the transactions in the books of X Co. Ltd.

Register No.:______________ Q.P.Code:

043MBAW3




THIRD SEMESTER

Elective : MERGERS AND ACQUISITIONS – 351W3



1.a) What are conglomerate mergers? Distinguish between various types of

conglomerate mergers?

(or)1.b) Explain the synergies as well as the dangers that accrue out of merger?

2.a) Explain and illustrate the market value approach.(or)

2.b) What are some factors that acquiring firms consider when they set a bid price?

3.a) What do you understand by LBO and HBO? Explain the steps involved in the

evaluation of LBO.

(or)3.b) “Some profitable investment proposals call for disproportionate effort of

managers, so that they will be undertaken only if managers are given a

correspondingly disappropriate share of the proposals income” – Discuss.

4.a) Explain Goisborder merger? Why does growth become a reason for international

merger and acquisitions?

(or)4.b) What are the problems of post-merger integration? How can integration be

achieved?

5.a) Explain Poison Pie defense and its types?(or)

5.b) Provide a summary of legal procedures for merger and acquisitions laid down in

Companies Act, 1956?


6. Explain the different basis for determining the exchange ratio between the shares

of the amalgamating company and the amalgamated company?

7. What do you mean by a tender offer? What tactics are used by a target company

to defend itself from the hostile takeover.

PTO8 ABL Ltd. is interested in acquiring the foods division of XYZ Company. The

forecast of free cash flow for the proposed acquisition, as developed by ABC Ltd.

is shown in the table below. Assume a opportunity cost of capital for the

proposed acquisition is 11%. What value should they put for this division?

YearRs. in lakhs

Free cash flow

Growth rate%Asset Value PAT Net

investment1 50 6 10 (4.00) 20

2 60 7.20 12 (4.80) 20

3 72 8.64 14.40 (5.76) 20

4 86.40 10.37 10.37 - 12

5 96.77 11.61 11.61 - 12

6 108.38 13.00 6.67 4.33 8

7 117.05 14.05 9.36 4.69 8

8 126.41 15.17 10.11 5.06 8


9. B Company is being acquired by A Company on a share exchange basis. Their

selected data are as follows:

A Company B Company

Profit after tax (Rs. in lakhs) 56 21

No. of shares (lakh) 10 8.4

EPS (Rs.) 5.6 2.5

Price – Earnings ratio 12.5 7.5

Determine a) Pre-merger, market value per share and

b) the maximum exchange ratio A company should offer without the d dilution of I) EPS ii) Market value per share.

END





THIRD SEMESTER

Elective : PROJECT PLANNING AND APPRAISAL – 351W4



1.a) What do you understand by the term ‘Project’? How will you classify the

project?

(or)1.b) Explain the differences between project and line management.

2.a) What is project identification? Explain the internal and external constraints in project identification.

(or)2.b) Discuss the steps involved in the processing and selection of business idea.

3.a) What steps are involved in the Delhi method? (or)

3.b) Describe the aspects covered in market planning.

4.a) Describe the important charts and layout drawings?(or)

4.b) What is a work schedule? What purpose does it serve?

5.a) Explain the factors that determining the quantum of working capital for a cement factory.

(or)5.b) Distinguish between operating leverage and financial leverage.


6. Explain the various methods of demand forecasting.

7. What do you understand by ‘feasibility report’? In what way the feasibility report

of an industrial organisation differs from the service organisation?

8 A small marketing project consists of the jobs in the table given below. With

each job is listed its normal time and a minimum or crash time (in days). The cost

(in Rs. per day) of crashing each job is also given.

Job Normal Duration(days)

Crash duration(days)

Cost of Crashing(Rs. per day)

1-21-31-42-43-44-5

98155102

6510361

202530101540

i) What is the normal project length and the minimum project length?ii) Determine the minimum crashing costs of schedule assuming that

overhead costs total Rs.60 per day.iii) What is the optimal length schedule duration of each job for your

solution?


9. Mr. Indra Vikram Singh is a mild mannered, soft spoken and amiable young man who decided on entrepreneurial adventure of his own choice while he was in the process of preparing himself for an academic career. He did his B.A in History in 1976 and then enrolled himself in the University of Master’s degree in History. Simultaneously, he took up BIET’s correspondence course in business management. This was the time when he though of starting something of his own.

Being non-technical and coming from a family of non-businessmen, he was seriously handicapped both in the choice of his venture and the process of getting started. He spent a lot of time looking out for product lines which had market potential and which could be handled by him. He did locate a couple of items and studied the production technology involved, the equipment required, the sources from where the same would be available, the raw materials needed and their sources, etc.

While he busy preparing himself for setting up a production for the product that he had selected, he got an opportunity for export of garments. He grabbed this opportunity and set up his export unit, Safari Overseas, with its office at D-49, Saket, New Delhi. He did well in exporting garments for some time. However, during the slump of 1995-98 and increasing problems in respect of quota allocations, he had to look for other avenues in the export line.

A keen sportsman himself, Indra Vikram Singh has always had a desire to do something in the interest of sports activity. He got round Mr Bishen Singh Bedi and started taking interest in the setting up of the sports complex. He also started

END

thinking of exporting of sports goods. While he is busy corresponding with various agencies abroad trying to access the export potential for different sports goods sector wise, he had been able to find a few odd handicraft items for which there is an urgent demand in certain countries. He has an aunt abroad who keeps helping him in ascertaining the market trends there and also help him in physical marketing. One item for which he had located sizable demand abroad is ladies bags of high quality with jari and bead work. He is right now busy preparing samples of these bags with different designs.

However, his first love is sports and sports goods. Handling other export items is only a matter of expediency to him. He is looking forward to his big thrust in sports goods exports. He is already busy surveying for foreign markets.Questions:

i) Identity the potentialities of Mr Vikram Singh

ii) Examine the opportunities of Mr Vikram Singh as an exporter and his

weakness towards business.


043MBAX1




THIRD SEMESTER

Elective : E COMMERCE – 351X1



1.a) Define electronic commerce and give a brief history of electronic commerce.

(or)1.b) Explain multimedia web extensions.

2.a) What are the types of electronic commerce?(or)

2.b) Describe the components of web architecture.

3.a) What do you mean by electronic payment? Explain. (or)

3.b) Explain about home banking.

4.a) Discuss the various types of firewalls.(or)

4.b) Write a note on Encryption.

5.a) Enumerate the advantages of intranet in detail.(or)

5.b) What are the elements of supply chain management?


6. Briefly explain the electronic payment system.

END

7. Discuss about networks, types and their applications.

8 Explain electronic commerce in Banking.


9. In the present scenario, how E-Security plays a major role? Quote with real life situation.

Register No.:______________ Q.P.Code: 043MBAX2




THIRD SEMESTER

Elective : RDBMS - ORACLE – 351X2



1.a) Give details about advantages of DBMS over file processing system.

(or)1.b) Discuss about structure of SQL.

2.a) Explain the Data Manipulations used in SQL statements.(or)

2.b) Give a brief note on Views.

3.a) Explain string operation used in SQL. (or)

3.b) Describe nested queries in detail.

4.a) Explain the various types of joins used in SQL.(or)

4.b) What is meant by PL/SQL? Mention the structure of PL/SQL block.

5.a) Elucidate the logical operations used in SQL.(or)

5.b) Discuss about the PL/SQL subprograms.


6. Explain the overall structure of DBMS.

7. Discuss about Boyce Codd Normal Form.

8 Give explanation about cursors with examples.


END

9. Consider a Company, which has various department and number of employees working in each department. Create the table for payroll system and write the SQL Queries for the following statement:i) Calculate the net salary of employees who is working in Sales

Department. ii) Find the employee who is earning more in each department. iii) List the employee details who is working in department number 30.iv) Display employee list whose names are beginning with ‘R’v) Display employee information whose salary is between 2000 to 20000.


(For candidates admitted during 2004-2005 onwards )



FIRST SEMESTER




1.a) Evaluate the relevance of Fayol’s principles to today’s business environment.

(or)1.b) List and define the key terms used in ethics.

2.a) How would you set objectives in Government?

(or)2.b) “Decision making is the primary task of the manager” – Comment.

3.a) Discuss the various bases for departmentation in an enterprise.

(or)3.b) Discuss the line and staff conflict.

4.a) Define leadership. “Good leadership is an integral part of effective direction” –

Discuss.

(or)4.b) What are the barriers to effective communication? How can the barriers be

removed?

5.a) What is budgetary control? What steps would you suggest in the organisation of a budgetary control system for an industrial undertaking?

(or)

5.b) How would you measure the productivity of manager’s and other knowledge workers?


6. Explain Hawthorne experiments and their significance.

9. Distinguish between centralization and decentralization of authority.

10. Distinguish between Maslow’s and Herzberg’s theories of motivation.


9. THE KAPPA CORPORATION - CASE

As George House, Vice-President of finance and Helen Robbins Controller,

walked into the office of Adrian Barnes, Chairperson and Chief executive officer

of Kappa Corporation, they were met with the following out burst from the

company’s top officer:

“Why doesn’t someone tell me things? Why can’t I know what is going on

around here? Why am I kept in the dark? No one informs me about how the

company is doing, and I never seem to hear of our problems until they become

crises. Now I want you both to work out a system for keeping me informed, and I

want to know by next Monday how you will do it. I am tried of being isolated

from the things I must know if I am take responsibility for this company”.

After George House had left Mr Barnes’s office, he turned to his controller and

muttered, “that silly Jerk! Everything he wants to know or could possibly want to

know is in that stack of reports on the table in back of his desk.

Questions:

1. Who was right – Adrian Barnes or George House? Was Barnes getting information?

3. What would you do to make sure that the Chairperson did get the information he needed for control purposes?

END





FIRST SEMESTER




1.a) Define organizational behaviour. Discuss the contributing disciplines to organizational behaviour.

(or)1.b) What are the challenges and opportunities to organizational behavriour?

2.a) Define attitude. Discuss the characteristics of work attitudes.(or)

2.b) What is learning? Describe classical and operant learning.

3.a) Define stress. Explain the sources of stress.(or)

3.b) Define conflict. Describe the impact of conflict.

4.a) What are the duties of management as an agent of change?(or)

4.b) Define organisation culture. Discuss the role and types of culture.

5.a) Describe the homogeneity and heterogeneity of national culture.(or)

5.b) Explain briefly the strategies of managing diversity.


6. The purpose of OB is to explain, predict and control behaviour – Discuss.

7. Describe five conflict resolution techniques. What are the strengths and

weaknesses of each?

8. Mention some of the major personality traits of Indian managers. Can a manager

use such traits in shaping his actions for better results in the organisation?


11. Each newspaper delivery driver was required to make two trips each day with an assistant assigned to his truck as he left the paper’s main garage. The stops were outlined on a sheet of paper along with the amount to be delivered at each stop. Drivers knew the time allotment for all routes and would never come back to the plant before that time allotment expired.

PTO

On of the most attractive aspects of working as an assistant or a driver was that usually atleast six hours of the eight – hour day were spent away from the plant and immediate supervision. Invariably, the men would “pull the route” the quickest way, taking advantages of all short cuts, rearranging the list, and letting the waiting news boys help them unload. Some did all this merely to prove that they knew routes better than the men who assigned them.

They would finish unloading all papers and then proceed to a place where the truck could be effectively hidden away from the prying eyes of an occasional newspaper executive who might happen by. The driver and his assistant would then pass at their leisure an hour or more in a bar, dhaba, mess or in a hotel, until it was time to return to the plant.

If your are a manager in this newspaper, are they any changes you would make in these jobs?

Justify your “Yes” or “No” answer.

END


(For candidates admitted during 2005 onwards)



POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

FIRST SEMESTER

PRINCIPLES OF MANAGEMENT – 182A



1.a) Define management. How does it differ from administration?(or)

1.b) Describe briefly the principal functions of management.

2.a) Define objectives. What are the characteristics of objectives?

(or)2.b) Explain the various types of decisions.

3.a) Discuss the importance of organisation.(or)

3.b) Write a short note on “span and control”.

4.a) Distinguish between delegation and decentralisation.(or)

4.b) What are the different types of off the job training.

5.a) Discuss the importance of control in a business enterprise.(or)

5.b) What are the essentials of effective budgetary control?


6.a) Explain “Why management has become so important for modern business”. (or)

6.b) Explain the main contribution of Henry Fayol to the management.

7.a) Describe briefly the steps involved in business planning.(or)

7.b) Explain some common errors in decision-making.

8.a) What do you understand by functional organisation? Discuss its merits

and demerits.

(or)8.b) “Organisation is an important tool to achieve enterprise objectives” – Comment.

9.a) What difficulties are encountered in delegation of authority?

(or)9.b) What are the various external sources of recruitment? Also give the merits

and demerits of external sources.

10.a) Define direction. Discuss the principles of direction in detail.

(or)

10.b) How control process works in a manufacturing industry?

Register No.:______________ Q.P.Code: 051PDM02(For candidates admitted during 2005 onwards)



POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

FIRST SEMESTER

ORGANISATIONAL DYNAMICS – 182B



1.a) What are the important characteristics of a group? State the different types of

groups. (or)

1.b) Why are groups formed? Give reasons.

2.a) What is role ambiguity? How does it lead to conflicts?

(or)2.b) Explain the concept of “fight or flight situation”

3.a) What is expert power? What is its possibility in modern complex organisations?

(or)3.b) Distinguish between delegation and decentralisation. What are the features of

delegation?

4.a) What are the chief characteristics of transformational leaders?(or)

4.b) Briefly explain the concept of corporate socialization.

5.a) Why should a business organisation be socially responsible?(or)

5.b) What is meant by employee empowerment? What are the pre-requisites of

empowerment in an organisation?


6.a) What are group norms? Why are they enforced? How does conformity to group

norms help organisational effectiveness?

(or)6.b) What are the determinants of group cohesiveness? Discuss the consequences of

group cohesiveness.

7.a) What are the causes of organisational stress? Suggest some ways to reduce organisational stress.

(or)7.b) Write short ones on i) Role identity ii) Role perception

ii) Role expectations iv) Role conflict

END

8.a) Explain the various kinds of power. How do power and politics influence the

behaviour of members in an organisation?

(or)8.b) Discuss the relevance of transformational leadership style in the modern velocity

organisations.

9.a) What is organisational culture? Discuss impact on the organisation’s

effectiveness.

(or)9.b) What are ethics? Why should an organisation give importance to ethics? How

will you relate corporate ethics to the social responsibilities of the corporate?

10.a) What is culture shock”? What is the importance of managing culture shock in the

context of globalisation?

(or)

10.b) What are coalitions? Discuss the factors that influence the formation of

coalitions.

END






FIRST SEMESTER




1.a) “Managerial Economics is the application of economics in analyzing business decisions” – Explain.

(or)1.b) Explain the fundamental concepts of managerial economics

2.a) State and explain the law of demand(or)

2.b) Explain price elasticity of demand.

3.a) Define “production function” and explain the properties of an iso-quant.(or)

3.b) Explain the cost – output relationship in the short run.

4.a) How are price and output determined under oligopoly market? Illustrate your

answer using Kinked demand curve model.

(or)4.b) What are the general objectives of pricing policy?

5.a) “Profit is a reward for bearing risk and uncertainty” – Discuss and justify your answer with suitable example.

(or)5.b) Discuss the various phases of business cycle.


6. Discuss the role and responsibilities of Managerial Economist in a business establishment.

7. Explain in detail about various economies of scale.

8. Discuss the various concept of National Income and What are the methods available to measure national income?


9.a) Briefly discuss different methods of demand forecasting.

b) The following data refer to sales, in thousands of rupees (x), of a colour television during five years:

Year 1999 2000 2001 2002 2003Sales (s) 605 715 830 790 835

Assuming the present trend continues, in which year will you expect 2000 sales to be doubled?






FIRST SEMESTER




1.a) Differentiate ‘Management accounting from financial accounting’.(or)

1.b) Bring out accounting significance of ‘Going concern concept’.

2.a) What is a ‘Common size statement’? Explain its usefulness. (or)

2.b) A Company, whose accounting year is the calendar year, purchased on 1st April 2002, machinery costing Rs. 30,000.

It purchased further machinery on 1st October, 2002 costing Rs.20,000 and on 1st July 2003 costing Rs.10,000. On 1st January 2004 one third of the machinery installed on 1st April, 2002 became obsolete and was sold for Rs. 3,000.

Show how machinery account would appear in the books of the company, it being given that machinery was depreciated by fixed installment method at 10 percent per annum.

3.a) What are limitations of financial statements?(or)

3.b) From the following compute ‘Current Ratio’.Rs. Rs.

Sundry Debtors 40,000 Sundry creditors 20,000Prepaid Expenses 20,000 Debentures 1,00,000Short-term Investments 10,000 Inventories 20,000Loose Tools 5,000 Outstanding expenses 20,000Bills payable 10,000

4.a) “Fixed costs are variable per unit, while variable costs are fixed per unit”.

Comment.

(or)4.b) Ms. Manchu furnishes the following data relating to the manufacture of a standard

products during the month of April 2004:Raw materials consumed Rs. 15,000Direct labour charges Rs. 9,000Machine hours worked 900Machine hour rate Rs. 5Administrative overheads 20% on works cost Selling overheads Re. 0.50 per unitUnits produced 17,000Units sold 16,000 at Rs. 4 per unit.

END

You are required to prepare a cost sheet from the above, showing: a) The cost per unit: b) Profit per unit sold and profit for the period.

5.a) Explain ‘Zero Base Budgeting’ and its importance.(or)

5.b) The Sales Director of a manufacturing company reports that next year he expects to sell 50,000 units of a particular product. The Production Manager consults the storekeeper and costs his figures as follows:

Two kinds of raw materials, A and B, are required for manufacturing the product. Each unit of the product requires 2 units of A and 3 units of B. The estimated opening balances at the commencement of the next year are:

Finished product: 10,000 unitsRaw material: A = 12,000 units; B = 15,000 units

The desirable closing balances at the end of the next year are:Finished products: 14,000 unitsA = 13,000 units, B = 16,000 units

Draw up a quantitative chart showing materials purchase budget for the next year.


6. Prepare a cash budget for the month of May, June and July 2004 on the basis of the following information: a) Income and expenditure forecasts:

b) Cash balance on 1st May 2004, Rs. 8,000.c) Plant costing Rs.16,000 is due for delivery in July, payable 10% on delivery

and the balance after 3 months.

d) Advance tax of Rs.8,000 each is payable in March and June. e) Period of Credit allowed i) by suppliers two months and ii) to customers – one month.f) Lag in payment of manufacturing expenses ½ month and g) Lag in payment of office and selling expenses one month.

7. The following particulars are obtained from costing records of a factory:

Product A Product B(per unit) (per unit)

Selling price Rs. 200 500Material (Rs.20 per litre) Rs. 40 160Labour (Rs. 10 per hour) Rs. 50 100Variable overhead Rs. 20 40

Total fixed overheads – Rs. 15,000Comment on the profitability of each product when: f) Raw material is in short supply

g) Production capacity is limited

h) Sales quantity is limited

i) Sales value is limited and

j) Only 1000 litres of raw material is available for both the products in total and maximum sales quantity of each product is 300 units.

Month Credit salesRs.

Credit purchases

Rs.

Wages Rs. Expenses

Manufacturing

Rs.Office

Rs.Selling

Rs.March 60,000 36,000 9,000 4,000 2,000 4,000April 62,000 38,000 8,000 3,000 1,500 5,000May 64,000 33,000 10,000 4,500 2,500 4,500June 58,000 35,000 8,500 3,500 2,000 3,500July 56,000 39,000 9,500 4,000 1,000 4,500August 60,000 34,000 8,000 3,000 1,500 4,500

8. Balance sheets of M/S Black and White as at 1.1.2004 and 31.12.2004 were as

follows:

BALANCE SHEETLiabilities (Rs.) Assets (Rs.)

01.01.04 31.12.04 01.01.04 31.12.04Creditors 40,000 44,000 Cash 10,000 7,000Mrs. White’s loan 25,000 --- Debtors 30,000 50,000Loan from Canara Bank

40,000 50,000Stock

35,000 25,000

Capital 1,25,000 1,53,000 Machinery 80,000 55,000Land 40,000 50,000Building 35,000 60,000

Total 2,30,000 2,47,000 2,30,000 2,47,000

During the year machine costing Rs. 10,000 (accumulated depreciation Rs. 3,000)

was sold for Rs. 5,000. The provision for depreciation against machinery as on

1.1.04 was Rs. 25,000 and on 31.12.04 was Rs. 40,000. Net profit for the year 2004

amounted to Rs. 45,000. You are required to prepare Funds Flow Statement.


9.a) Extract from financial accounts of xyz Ltd. are:

Sales amounted to Rs.3,50,000 in the first year and Rs. 3,00,000 in the second

year. You are required to comment on the solvency position of the concern with

the help of accounting ratios.

I year II yearAssets (Rs.)

Liabilities (Rs.)

Assets (Rs.)

Liabilities (Rs.)

Stock 10,000 -- 20,000 --Debtors 30,000 -- 30,000 --Payment in advance 2,000 -- -- --Cash in hand 20,000 -- 15,000 --Sundry Creditors 25,000 30,000Acceptances 15,000 12,000Bank overdraft -- 5,000Total 62,000 40,000 65,000 47,000

Register No.:______________ Q.P.Code: 051MBA05(For candidates admitted during 2004-2005 onwards)




FIRST SEMESTERQUANTITATIVE METHODS FOR MANAGEMENT – 151E



1.a) In a survey of 1000 people, the number of persons who read different newspapers are as follows:

Hindu (H) Express (E) Deccan (D) H & E E & D D & H All the three400 500 200 100 50 50 20

Find the number of people who do not read any of the three newspapers.(or)

1.b) A manufacturer produces three products : P, Q, and R which he sells in two markets.

MarketsProducts

P Q RI 10,000 2,000 18,000II 6,000 20,000 8,000

ii) If unit sale prices of P, Q and R are Rs.2.50, Rs.1.25 and Rs.1.50

respectively, find the total revenue in each market.

ii) If unit costs of the commodities are Rs.1.80, Rs.1.20 and Rs.0.80

respectively, find the gross profit.

2.a) The cost C of manufacturing certain article is given by C = 5 + + 3x2 where x

is the number of articles produced. Find the minimum value of C.(or)

2.b) A company has determined that the total cost C = 100 + 0.015x2 and total revenue R = 3x. Find the production rate x that will maximize profits of the company. Find the maximum profit.

3.a) An aeroplane covers the distances between four cities at different speeds.

x km x km x km

A 1000 km/hr B 2000 km/hr C 3000 km/hr D

The distances between A & B, B & C and C & D are equal. Find the average

speed.

(or)3.b) The wages pattern of three sections of employees in a factory is as follows:

Section No. of employees

Mean Wages(in Rs.)

Standard deviation(in Rs.)

A 50 1113 60B 60 1120 70C 90 1115 80

Find the combined average wages and S.D of all the workers of the factory

4.a) Three machines A, B, C produce 50%, 30% and 20% of total number of items of a factory. The percentage of defective outputs of these machines are 3%, 4% and 5% respectively. If an item is selected at random, what is the probability that the item is defective?

(or)4.b) An MBA graduate applies for a job in two companies X and Y. The probability

of his being selected in company X is 0.7 and being rejected in company Y is 0.4. The probability of atleast one of his applications being rejected is 0.6. What is the probability that he will be selected in one of the companies?

5.a) The following data show the number of seeds germinating out of 10 on a damp filter for 80 sets of seeds. Fit a binomial distribution to this data.

(or)5.b) Construct a Fisher’s ideal index number for the following data

Items2000 2001

Price Quantity Price QuantityA 10 40 12 45B 11 50 11 52C 14 30 17 30D 8 28 10 29E 12 15 13 20


6. Calculate the Pearson’s Correlation Coefficient between the height of father and height of son from the following data

7. A sample of 100 dry battery cells tested to find the length of life produced the following results.

Mean = 12 hrs. S.D = 3 hrs.

What percentage of cells are expected to have life?

i) more than 15 hours ii) less than 6 hours iii) between 10 and 14 hours

8. From the data given below calculate seasonal indicies for the four quarters.


9. The following data shows the ages (X) and blood pressures (Y) of 8 persons.Obtain the regression equation of Y on X and find the expected blood pressure of a person who is 49 years old.

No. of seeds 0 1 2 3 4 5 6 7 8 9 10

No. of sets 6 20 28 12 8 6 0 0 0 0 0

Height of father 64 65 66 67 68 69 70

Height of son 66 67 65 68 70 68 72

QuarterYear

2000 2001 2002 2003 2004I 40 42 41 45 44II 35 37 35 36 38III 38 39 38 36 38IV 40 38 40 41 42

X 52 63 45 36 72 65 47 25

Y 62 53 51 25 79 43 60 33

END


(For candidates admitted during 2004- 2005 onwards)



FIRST SEMESTER

EXECUTIVE COMMUNICATION – 151F



1.a) Briefly explain ‘encoding and decoding’ in the communication process.

(or)1.b) What are the various types of communication networks in organizations?

2.a) Rarely should a sales letter exceed a page in length.- Discuss this statement.

(or)2.b) You have received a complaint letter, from an overseas customer, about the

quality of garments supplied by your firm. Write a letter in response to this complaint.

3.a) Describe the organization of the conventional short report.

(or)3.b) Some reports need little or no introduction; others need a very long introduction. Why is this so?.

4.a) One’s manner of dress, choice of hairstyle, physical characteristics and the like are personal. They should have no influence on any form of oral communication. Discuss.

(or)4.b) Analysis some good and bad techniques of using visuals.

5.a) When is an extemporaneous presentation desirable? When should a speech be read? - Discuss.

(or)

5.b) Give guidelines for group discussion to be effective.


6. “Better interpersonal communication involves not only improving speaking but also listening” – Comment.

7 As the placement officer of your institute, write a letter to Hindustan Lever Ltd inviting them for campus placement of your MBA students. Would your letter have been different if it is to Infosys?.

8. A marketing vice president has been appointed and is newly joining your company. As the marketing manager, prepare a speech to be delivered by you on the occasion to welcome him.

PTO

SECTION – CCompulsory (10 marks)9. For the following set of facts, a) Determine the graphic (or graphics) that would be best. b) Defend your choice and c) Construct the graphic. Profits and losses for Food World Stores, by store 2000 – 2004, in Rupees.

YEAR STORETOTAL

T-NAGAR ADYAR ANNANAGAR2000 23,421 13,241 9,766 46,4282001 22,911 -1,173 21,847 43,5852002 23,843 -2,241 21,606 43,2082003 22,673 6,865 23,551 53,0892004 23,008 9,145 25,482 57,635

END




TERM END EXAMINATIONS – APRIL / MAY, 2006Degree : MASTER OF BUSINESS ADMINISTRATION

SECOND SEMESTER

OPERATIONS MANAGEMENT – 251A



1.a) Explain the systems view of production function.

(or)1.b) Explain the concept of efficiency and effectiveness.

2.a) Explain the concept of LOB technique.

(or)2.b) What do you understand by capacity requirement planning?

3.a) What are the types of inventory systems?

(or)3.b) What do you understand by JIT and KANBAN?

4.a) What are the phases or stages in quality control?

(or)4.b) Explain the concept of TQM.

5.a) Define work-study. Also list down the uses of work-study.(or)

5.b) What are the steps involved in conducting time study?


6. Trace the historical evolution of production management.

11. “MRP and CRP determine the Master Schedule of a manufacturing organisation”. Comment on the statement.

12. Discuss the steps involved in method study. Following data pertains to a continuous time study data for an assembly operation. If the allowance to the workers are estimated at 15%. Calculate the standard time.

ActivityCycles (in minutes)

PR1 2 3 4 5

A 5 44 84 125 155 120B 15 56 93 134 166 100C 24 66 104 146 180 110D 38 79 119 151 195 115

PTO

SECTION – C

Compulsory (10 marks)

13. A manager is attempting to put together an aggregate plan for the coming year.

She has obtained a forecast of expected demand for the planning horizon. The plan

must deal with highly seasonal demand : demand is relatively high in period 3 and 4

and again in period 8, as seen form the following forecasts:

Period 1 2 3 4 5 6 7 8 9 Total

Forecast 190 230 260 280 210 170 160 260 180 1940

The department now has 20 full time people, each of whom can produce 10 units of

output per period at a cost of Rs.6 per unit. Inventory carrying cost is Rs.5 per unit

per period and backing cost is Rs.10 per unit per period. The manager is

considering a plan that would involve hiring two people to start working in period

1, one on a temporary basis who would work only through period 5. This would

cost Rs.500 in addition to unit production costs:

Questions:

i) What is the rationale for this plan?

ii) Determine the total cost of plan, including production, inventory and backorder costs


END



TERM END EXAMINATIONS – APRIL / MAY, 2006


SECOND SEMESTER




1.a) What are the major difference between accounting and finance?(or)

1.b) What is Economic Value Added (EVA)? How is it used?

2.a) What do you mean by capital budgeting? Explain its characteristics.(or)

2.b) A company has to select one of the following two projects:

ParticularsProject A(in Rs.)

Project B(in Rs.)

Cost 11,000 10,000Cash Inflows

1st Year2nd Year3rd Year4th Year

6,0002,0001,0005,000

1,0001,0002,00010,000

Using IRR method, suggest which project is preferable.

3.a) “Reserves and Surplus have no cost”. Do you agree? Give the reasons for your answer.

(or)3.b) A company has the following capital structure :

10,000 equity shares of Rs.10 each : Rs.1,00,0002,000 10% preference shares of Rs.100 each : Rs.2,00,0002,000 10% debentures of Rs.100 each : Rs.2,00,000Calculate EPS for each of the following levels of EBIT:i) Rs.1,00,000 ii) Rs.60,000 iii)Rs.1,40,000The company is in 50% tax bracket.Also calculate the financial leverages taking EBIT level as Rs.1,00,000

4.a) Distinguish between capital structure and financial structure. Explain the

factors that determine the capital structure of a firm.

(or)4.b) Following are the details regarding three companies:

A Ltd. B Ltd. C Ltd.r = 15% r = 5% r = 10%Ke = 10% Ke = 10% Ke = 10%E = Rs.8 E = Rs.8 E = Rs.8

Calculate the value of an equity share of each of these companies applying Walter’s formula when dividend payment ratio (D/P ratio) is :i) 50% ii) 75% iii) 25%

5.a) Explain the cost of liquidity and illiquidity. What is the impact of these costs on the level of current assets?

(or)5.b) Define Economic Order Quantity. How is it computed?

PTO


6. XYZ Ltd. has assets of Rs.1,60,000/- which have been financed with Rs.52,000/- of debt and Rs.90,000/- of equity and a general reserve of Rs.18,000/-. The firm’s profit after interest and taxes for the year ended 31.3.2005 were Rs.13,000/-. It pays 8% interest on borrowed funds and is in the 50% tax bracket. It has 900 equity shares of Rs.100 each selling at a market price of Rs.120/- per share. What is the weighted average cost of capital?

7. Explain the term leverage? What are its types? Why is increasing leverage also indicative of increasing risk?

8. What is indifference point? and why is it so called? What are its usefulness?


9. From the following estimates of RPG Ltd. you are required to prepare a fore cast

of working capital requirements:

i) Expected level of production for the year 15,600 units.

ii) Cost per unit of raw materials Rs.90. Direct labour Rs.40 and overheads

Rs.75.

iii) Selling price per unit Rs.265.

iv) Raw materials is in stock on average for one month

v) Materials are in process on the average for 2 weeks

vi) Finished goods in stock on an average for one month.

vii) Credit allowed by suppliers is one month

viii) Time lag in payment from debtors is 2 months.

ix) Lag in payment of wages is one and a half weeks

x) Lag in payment of overhead is one month. All sales are on credit.

xi) Cash in hand and at bank is expected to be Rs.60,000

It is assumed that production is carried on evenly throughout the year. Wages and

overheads accrued evenly and a period of 4 weeks is equivalent to a month.

END






SECOND SEMESTER




1.a) Explain the HR philosophy and list out some recent trends in HRM.(or)

1.b) Explain the line and staff functions in organisations.

2.a) Elucidate the human resource planning effectiveness.(or)

2.b) List out the recruitment practices in IT industries.

3.a) Explain the on the job training methods.(or)

3.b) What are the modern performance appraisal methods?

4.a) What are the statutory employee benefits provided in organisations?

(or)4.b) Explain factor comparison method of job evaluation comparing with point

system.

5.a) Explain the need for the trade unions(or)

5.b) What are the statutory provision under the Factories Act for employee health.


6. Explain the stages in selection process.

7. Suggest and explain in detail a suitable training programme for salesman in a heave machine manufacturing organisation.

8. Explain the kinds of incentive compensation plans.


9.a) Explain the factors influencing wage and salary structure and administration.


END





SECOND SEMESTER




1.a) Define Linear Programming. What are its assumptions?(or)

1.b) Solve the following LPP graphically.

Maximium Z = 10x1 + 3x2

Subject to

2x1 + 3x2 ≤ 18

6x1 + 5x2 ≥ 60 x1, x2 ≥ 0

2.a) What is meant by transportation model? Give its mathematical expression. (or)

2.b) Solve the following assignment problem. Operator ( j )

Jobs (i)

3.a) Vehicles pass through a toll gate at the rate of 90 per hour. The average time to

pass through gate is 36 seconds. Both arrival and service rate are as per Poisson

distribution. The authorities are willing to install one more gate to reduce the

average time to pass through the gate to 30 seconds if the idle time of the gate is

less than 10% and average queue length at the gate is more than 5 vehicles.

Check whether the installation of the second gate is justified.

(or)3.b) Construct the critical path way network for the following.

Activity Description Immediate Predecessor

A Decide the date of examination ---B Describe the examination venue AC Call for application through advertisement AD Print application form AE Despatch application D,CF Receive and process application and send hall

ticketE,B

G Set question paper AH Arrange invigilators and examiners BI Make seating arrangement FJ Conduct exam G,H,IK Valuation and exam result announcement J

23 20 21 24

19 21 20 20

20 18 24 22

22 18 21 23

L Conduct GD and interview KM Publish final list L

4.a) Alpha industry needs 15,000 units per year of a brought-out component, which will be used in its main product. The ordering cost is Rs.125/ order and the carrying cost per unit per year is 20% of the purchase price per unit. The purchase price is Rs.75/unit. Find EOQ.

(or)4.b) Royal pizza parlor is a small restaurant catering to patrons with a taste for

European pizza. The management must forecast weekly demand so that he can place order for pizza shells weekly. Recently, demand has been as follows.

Week of Pizzas Week of PizzasJune 2 50 June 23 56June 9 65 June 30 55June 16 52 July 7 60

Forecast the demand for June 23 to July 14 by using simple moving average with n = 3. Also forecast using weighted moving average method with n = 3 and weights of 0.5,0.3 and 0.2 with 0.5 weights to most recent data.

5.a) What is meant by simulation? What are its types?

(or)5.b) A company owns a lease on a certain property. It may sell the lease for Rs.

75,000 or may drill the said property for oil. Various possible drilling results are as under along with the probabilities of happening and rupee consequences.

Results Probabilities Rupee consequences

Dry well 0.10 1,00,000Gas well 0.40 45,000Oil & gas 0.30 98,000Oil well 0.20 1,99,000

Draw a decisions tree and determine wheter the company should drill or sell.


6. A firm makes two products X and Y, and has a total production capacity of 9 tonnes per day. X and Y requiring same production capacity. The firm has a permanent contract to supply at least 2 tones of X and at least 3 tones of Y per day to another company. The daily maximum number of machine hours is 360. Each tone of X required 20-machine hour’s production time and each tone of Y required 50 machine hours of production time. All the firms out put can be sold and the profit made is Rs. 80 per tone of X and Rs.120 per tone of Y. Formulate an LPP and solve graphically to maximize profit.

7. Consider the following transshipment problem involving two sources and three

destinations. The supply values of the sources S1 and S2 are 800 and 700 units respectively. The demand at destinations D1, D2 and D3 are 500, 400 and 600 units respectively. The transportation cost per units are given below.

DestinationS1 S2 D1 D2 D3

S1

S2

Source D1

D2

D3

Solve the transshipment problem

8. Annual demand for an item is 6000 units. Ordering cost is Rs.600 per order. Inventory carrying cost is 18% of purchase price/unit/yr. The price breakups are as shown below.

QuantityPrice per unit

(Rs.)0 ≤ Q1 < 20002000 ≤ Q2 < 40004000 ≤ Q3

20159

Find the optimal order size.


9. Consider a project involving 11 activities.

Activity PredecessorDuration

a b c

A -- 6 7 8

B -- 1 2 9

C -- 1 4 7

D A 1 2 3

E A,B 1 2 9

F C 1 5 9

G C 2 2 8

H E,F 4 4 4

I E,F 4 4 10

J D,H 2 5 14

K I,G 2 2 8

i) Construct a project network

ii) Find the critical path and project duration.

iii) What is the probability of completing the project within 25 weeks?

iv) What is the duration by which the probability of completing the

project is 0.84?


0 3 12 4 12

5 0 3 6 10

8 10 0 4 20

20 12 5 0 15

8 10 30 8 0

END

END




SECOND SEMESTER




1.a) Define research. What are the basic approaches to research? Explain briefly.

(or)1.b) Differentiate between conceptual and empirical research.

2.a) Explain the various techniques used for constructing a scale.

(or)2.b) A population is divided in to three strata so that N1=6,000, N2 = 3,000 and N3 =

2,000. Respective standard deviations are σ1 = 20, σ2 = 10 and σ3 = 5. How should a sample size n = 90 be allocated to the three strata?

3.a) What are the methods used for collecting primary data? Briefly explain any one method.

(or)3.b) What are the factors to be considered for selective appropriate method for data

collection?

4.a) The null hypothesis is that 20 percent of the passengers go in first class, but management recognises the possibility that this percentage could be more or less. A random sample of 400 passengers includes 70 passengers holding first class tickets. Can the null hypothesis be rejected at 10% level of significance?

(or)4.b) A sample of 20 is drawn randomly from a certain population. The sum of the

squared deviations from the mean of the given sample is 80. Test the hypothesis that the variance of the population is 5 at 5% level of significance.

5.a) Mention the general outline of a popular report?(or)

5.b) Explain the use of statistics, charts and graphs in preparing a research report.


6. What is sampling theory? Explain the steps in sampling design.

7. Chi-square is a test for computing variance – Explain.

8. Explain different steps in writing a research report.


9. You are a insurance advisor for an insurance company. The company introduces a new insurance plan specially for kids. The name of the plan is Smart Kid Educational Plan. Prepare a research report and submit to the insurance manager.






SECOND SEMESTER




1.a) Discuss how the competitive environment in India has changed because of the economic liberalisation.

(or)1.b) Examine how relevant is the idea of social responsibility of business.

2.a) Discuss the concepts and methods of measuring national income.(or)

2.b) “There is a shift from public to private sector in Indian economy” – Do you agree? Elaborate

3.a) Critically examine the present industrial policy of India.(or)

3.b) Define industrial sickness. What are the causes of sickness? List some of the preventive and curative measures.

4.a) Discuss the objectives of new fiscal policy of India.

(or)4.b) What is deficit financing? What are the reasons for increase in fiscal deficit in

India?

5.a) Explain the objectives and functions of SEBI.(or)

5.b) Discuss the following : i) Direct and indirect tax structure in Indiaii) Expenditure tax


6. “Economic liberalistion does not mean Free for all” – Discuss with suitable examples.

7. What are the objectives of IX five year plan? Discuss Indian economic performance during this plan.

8. Critically evaluate the role of Multi National Corporations in India.


9. Globalise is the buzz word. When the country opens up, there will be more

investment, consumption and employment. No doubt we need investments. We

need electricity, roads and telephones. For this we need access to huge doses of

foreign money. There is nothing called free lunch. But what is the price we have

to pay? This is the critical point. Many political parties in India do not like MNCs in

non – priority industries.

The logic i) Non-priority items like processed foods are not high tech areas

ii) Indian companies will be gobbled up.

iii) They do not improve infrastructure.

But the Pepsi story is revealing:

Farmers are benefited by high productivity of chillies, potatoes etc., retailers and

transporters and benefited. Exports helped the balance of payments position.

Question:

i) Is globalisation a necessary approach for India?

ii) What is your opinion on foreign companies entering into Indian Market?


END



TERM END EXAMINATIONS – APRIL / MAY, 2006Degree : Master of Business Administration

THIRD SEMESTERSTRATEGIC MANAGEMENT – 351A


Answer ALL questions (5 x 6 = 30 Marks)1.a) Explain any three components of the strategic management process.

(or)1.b) Distinguish between strategic planning and tactical planning.

2.a) What is KSF? State and explain any six KSF.(or)

2.b) Narrate Porter’s five forces model.

3.a) i) What is Concentric diversification? Give two examples.

i) What is Conglomerate diversification? Give two examples.

(or)3.b) Explain the strategies being followed in non-profit organisations.

4.a) What do you understand by competitive cost dyanmics?(or)

4.b) What is BCG Approach?

5.a) Briefly explain the 7S model (or)5.b) State and explain the three kinds of financial control in strategic management.

SECTION – BAnswer ANY TWO questions (2 x 10 = 20 Marks)6. “Strategic planning is an integrative and continuous process” – Comment.

7. “Multi-product and multiple-product organizations are inevitable”. Explain with

examples.

8. How can you match organizational structure with organizational strategy?


9. Nirma Limited was incorporated in 1980 at Ahamdabad to undertake the business of detergents and soaps along with other fast moving consumable goods. It started the business with the concept of ‘value for money’ (i.e: making the products for the least cost possible). The promoters were in detergent business since 1969, in the name of Nirma Chemical Works. After the formation of the company, the firm’s business was taken over by it. Over a period of time, Nirma Limited became the marked leader in volume of sales.

In 1989, it entered in toilet soap market and occupied the second position.

HLL was the market leader at that time, with its Surf brand (since 1957). Surf was a high quality product, but was perceived to be expensive. Therefore, a vast majority of population was not using detergents, for washing the clothes, but was using laundry soaps, which were fat based and in cake forms.

Nirma perceived that this segment was in need of detergents, but was not able to pay high price for that. Having selected the gap, Nirma introduced “Nirma” brand washing powder (detergent) almost at 1/3 of the price of Surf.

END

Analyze the case with respect to Strategic Management concepts and give:-i) KSFs of Nirmaii) How penetration was possible for Nirma





THIRD SEMESTER

INTERNATIONAL BUSINESS – 351B



1.a) What is Globalisation? How Globalisation is instrumental for economic growth

of the world.

(or)1.b) What are the different types of international business? How does companies

decide the form of international business?

2.a) Briefly state the determinants of economic development and their impact on international business.

(or)2.b) How the culture of a society can pay as a factor of competitive advantage?

3.a) What is mercantilism? Why the concept has lost its ground throughout this

world?

(or)3.b) What WTO? How it is contributing to the development of world trade?

4.a) Is there any difference between FDI and FII? Why countries are interested in attracting more FDI?

(or)4.b) Explain the functions of foreign exchange market.

5.a) How companies decide their entry mode in foreign trade? What factors influence?

(or)5.b) What is the importance of counter trade? Is there any problem between US and

Japan in counter trade?


6. Explain the importance of foreign investment. What factors affect international

investment?

7. How WTO encourages globalisation of Indian firms? What impact WTO has

made on Chinese economy?

8 Is India a member of any trade block? What benefits India can derive out this?


9. Recently ICICI bank has decided to take out a Russian Bank to have operations in Russia. ICICI is one of the important new generation banks in India, next only to the State Bank of India in number of branches of operation.

END

i) What specific business strategy would be relevant for ICICI bank to commence its business activities in Russia?

ii) How this take over will help ICICI to improve its banking activities in India.





THIRD SEMESTER

MANAGEMENT INFORMATION SYSTEM – 351C


SECTION – A


1.a) List and explain the steps to be followed in the design of an information system.(or)

1.b) What are the steps followed in the system study? Mention the cautions to Analyst or Manager in successfully completing his task.

2.a) It is said 70% of information system project fails to deliver the expected benefits. Propose actions that can prevent such failures in development and deployment of systems.

(or)2.b) Explain the evolution of information system classifications.

3.a) Discuss the differences between general controls and application controls that

organizations should use in information systems.

(or)3.b) Is system audit relevant to todays precision based decisions? Substantiate your

view.

4.a) Why is it so important to manage employees fear of change when implementing

BPR and ERP projects?

(or)4.b) What are some of the factors managers must consider when considering changes

in technology?

5.a) How is internet enabled business is advantageous over the conventional business? Explain with present day examples.

(or)5.b) Tele networking is the benefit of technology development or information system

development. Justify your opinion.

SECTION – B


6. Explain the following

i) Mobile computing ii) Voice over internet Protocol

iii) Internet Fraud iv) Spyware

7. Mention and explain the security measures one organisation should adhere with

respect to the growing technology.

8 Why it is important to consider all four concepts of enterprise computing. IT

investment portfolio, IT infrastructure business logic and information architecture.

END

PTO

SECTION – C


9. A company in India wanted to strengthen its relationship with an existing customer who is inturn linked to the company only through an Agent

Both the producer and end buyer are made unknown to each other by this agent.

i) How do one strengthen the relationship between producer and end use buyer. i.e.) by pass the agentii) Is it recommended to continue the business with the agent as it is?

Formulate a strategy through information system flow.





THIRD SEMESTER

Elective : ORGANISATIONAL CHANGE AND DEVELOPMENT – 351U1



1.a) What are the forces that act as stimulants for change?(or)

1.b) Explain Lewin’s Three – Step change model.

2.a) What are the characteristics of organisational development?(or)

2.b) Briefly explain the process of OD.

3.a) What is sensitivity training?

(or)3.b) Why is the understanding of the culture of an organisation essential in OD

intervention?

4.a) Explain the nature of OD intervention.(or)

4.b) How can internal OD facilitators be developed?

5.a) What are the conditions for a successful OD effort?(or)

5.b) Explain the underlying values in OD efforts?


6. What are the sources of individual and organisational resistance to change? How

can resistance to change be overcome?

7. Discuss the action research model of organisation development.

8. How can OD interventions be classified? Give examples of some interventions.


9. In a training institution, there is a problem between the faculty group (responsible for training) and the administrative group (responsible for resources, arrangements and maintaining accounts). The former (faculty group) accused the latter (administrative group) of not planning well, being too demanding, and being insensitive to the priorities and participant’s needs. The administrative group accused the faculty of being too demanding and being insensitive to the problems of the administrative group. This conflict resulted in various other problems, affecting their quality of work.What OD intervention will you use in this situation?

END

Give the sequential steps of the intervention.





THIRD SEMESTER

Elective : HUMAN RESOURCE DEVELOPMENT – 351U2



1.a) Bring out the importance of role analysis.(or)

1.b) Write a detailed not on the philosophy of HRD.

2.a) What are the difficulties in performance appraisal?(or)

2.b) What are the salient features of performance counselling?

3.a) Explain the need for potential appraisal?

(or)3.b) How is career planning done in organisations?

4.a) Explain how training need are identified. (or)

4.b) Highlight the importance of follow-up training.

5.a) What are the constituents of organisational culture?(or)

5.b) Analyse the key assumptions in OD?


6. Explain the process of performance development in detail.

7. Show how change is managed through OD?

8 Bring out the differences between HRD and traditional personnel management.


9. Mr Ashok Kumar is heading a large export oriented textile unit both about 750

employees. He wants to modernise the manufacturing process and as part of this

large plan he wants to train all his employees. He knows of various training

methods but is unable to select the right method.

END

You are called to help Mr Ashok Kumar in deciding the criteria for selection of training methods. Bring out the importance of each criteria.





THIRD SEMESTER

Elective : SERVICES MARKETING – 351V1



1.a) How would you differentiate services marketing from product marketing?(or)

1.b) Give the various services available under hospitality sector.

2.a) Explain SERVQUAL.(or)

2.b) What method do you propose to price personal care services?

3.a) Explain any two promotion methods practiced by Air Lines. (or)

3.b) Classify leisure services.

4.a) Explain the distinctive features of educational services.(or)

4.b) Bring out the services mix of a banking company.

5.a) What are your suggestions to manage peak hour demand in Railway ticket booking?

(or)5.b) Explain bench marking of services standards.


6. Discuss the trends in the service sector in India.

7. Explain quality standards available for educational services.

8. Discuss employees role in maximizing service user’s satisfaction.


9. NAZ international Hotels (P) Ltd. based at Chennai often receive complaints about their service delivery system. The Hotel attracts customers from within and out side India. The database of NAZ international reveals that their customers are businessmen, leisure time travellers, fun seekers and religious minded. The management of NAZ international feels that there must be customized service delivery system. If your are consulted, what are your suggestions to arrived at an

END

effective customized service delivery system applicable to NAZ international Hotels.





THIRD SEMESTER

Elective : CONSUMER BEHAVIOUR – 351V3



1.a) How the knowledge of consumer behaviour helps in marketing decision making?(or)

1.b) What is psychographic segmentation? Explain with examples.

2.a) How the brands are getting influenced by local culture?(or)

2.b) The influence of family is higher while buying a consumer durable than buying FMCG product. Comment and justify your opinion.

3.a) Explain the applications of reference group concept in advertising.

(or)3.b) Explain the role of family, peers and other groups in attitude formation.

4.a) Explain the concept of diffusion of innovation with an example.(or)

4.b) Explain different consumer decision rules.

5.a) Explain the role of media in consumer education and protection.(or)

5.b) Write briefly about cause-related marketing and how Indian corporate use this for

social causes?


6. What is opinion leadership? How can a company use this concept to influence

consumers?

7. Comment on Indian social class system and its influence on consumer behaviour.

8. Explain the status of consumers in India. What are the legal protections available

to Indian consumers?


END

9. We as consumers, all go to shops, supermarkets and big stores. We also go to small shops, vegetable markets and service shops like restaurants, beauty parlors etc. In most of these places, we buy goods and services without any bargaining for prices. (List price is mentioned in most cases). In the case of consumer durables like Televisions and Refrigerators, we some times ask for price reduction. But when a sales person comes to our house, we normally bargain on price front and then only we buy. (Even for computer also). Also we bargain with street vegetable vendors, fruit vendors and other vendors who normally visit our houses.Explain this behaviour of consumers with relevant concepts.





THIRD SEMESTER

Elective : PROMOTION MANAGEMENT – 351V4



1.a) Highlight the reasons for the growth of the promotion function.(or)

1.b) Extend the communication model to advertising.

2.a) Discuss with two examples the advantages and disadvantages of using celebrities for advertising.

(or)2.b) Some critics spell the death of advertising in the near future - Comment.

3.a) Sales promotion, as a promotional tool, is largely ineffective. Only the first

player wins, all others lose in the long run. Do you agree? Give reasons.

(or)3.b) Compare and contrast advertising and sales promotion.

4.a) Outline the steps involved in the personal selling process.(or)

4.b) How will you handle bad press or negative publicity?

5.a) Write short notes on telemarketing and M-Commerce.(or)

5.b) Write short notes on event marketing and product placement.

SECTION – B


6. Internet is a beautiful promotional tool. Comment.

7. Prepare a print advertisement copy for small car, highlighting the various

elements of a advertisement copy.

8. Prepare a sales promotion plan for promoting luxury soaps.

END

SECTION – C


9. Select a product of your choice and chart out a promotion plan.





THIRD SEMESTER

ELECTIVE : SALES AND DISTRIBUTION MANAGEMENT - 351V5



1.a) What is sales forecasting? Explain its types.(or)

1.b) “Sales budget is a valuable tool for control” – Comment.

2.a) What are the advantages of organising a sales force by geographic territory?(or)

2.b) What are the steps in a typical sales call?

3.a) Explain the types of sales quota used by the company.(or)

3.b) State and explain the objectives of salesman motivation.

4.a) Discuss the various factors influence the choice of channel of distribution.(or)

4.b) Discuss the role of channels of distribution.

5.a) What are the important activities involved in physical distribution? (or)

5.b) What are the criteria used by marketer to select a transportation mode.

SECTION – B


6. Explain the theories of selling in detail.

7. What are the different methods of compensating sales force?

8. State and explain the factors that should be considered while preparing sales

budget.


9. A new manufacture a portable, rechargeable emergency lamps in searching for an

effective channels of distribution. Discuss the channel alternative and also lists

the suitability.





THIRD SEMESTER

Elective : EQUITY RESEARCH AND PORTFOLIO MANAGEMENT – 351W1



1.a) Explain the investment process and the various stages in that.

(or)1.b) What is risk? Explain the types of risk, which an investor normally faces.

2.a) What is fundamental analysis? What are the components of such an analysis?

Explain.

(or)2.b) What is the traditional approach in portfolio construction? Explain the constraints

in constructing a portfolio as per traditional approach.

3.a) What is an efficient portfolio frontier? How is it constructed?

(or)3.b) Explain the single index model of portfolio selection, clearly bringing out the

assumption which leads to the simplifications of the mathematical calculations

required in the Markowitz model.

4.a) Do you think that diversification of portfolios will always reduce risk? Explain

with the help of a two-security portfolio.

(or)4.b) “Bonds with longer maturity periods react more sharply to changes in the market

interest rate than those with shorter maturity periods” – Discuss with reference to

the values of bonds.

5.a) Explain i) YTM ii) Beta (β) (or)

5.b) Explain i) Zero Interest Bonds ii) Defensive security

END

END


6. Distinguish between borrowing and lending portfolios.

7. Explain CAPM. What is the market imperfection, which make an assets risk

return characteristics deviate from CAPM?

8 Explain the three forms of efficient markets. Can an investor make abnormal

profits in any one of them?

SECTION – C


9. Sakthi owns units from three different mutual funds. He wants to dispose off his

holding in one of these mutual funds. Which one should he dispose off?

Fund Excess average return Beta (β)X 10.7 2.02Y 11.3 0.99Z 11.6 1.07

Market 7.8 1.00





THIRD SEMESTER

Elective : MERCHANT BANKING AND FINANCIAL SERVICES – 351W2



1.a) What are the recent reforms in the financial sector in the country?(or)

1.b) Explain the points to be accounted for in the choice of a merchant banker by a

company planning to appoint one.

2.a) Distinguish between leasing and H.P.(or)

2.b) Elaborate the concept of leasing. Also make special reference to the tax aspects pertaining to the same.

3.a) What are the types of funds available? Explain the schemes. (or)

3.b) Explain the scope of venture capital funding.

4.a) Compare factoring with bill discounting.(or)

4.b) Present a write up on the benefits of credit rating. What are the instruments for which credit rating is done in India?

5.a) Give the meaning and method of debt securitisation.(or)

5.b) Explain the objectives of functioning of a depository service.


6. What are the pre issue activities of a merchant banker?

7. Who are the beneficiaries of credit rating function? Suggest some of the

limitations of the function.

END

8 What is the present scenario of the H.P activity.


9. XYZ Builder Ltd. need to acquire an equipment and are considering buying or leasing a crane. The crane costs Rs.10,00,000 and is subject to the straight line method of depreciation to a zero salvage value at the end of 5 years. In contrast, the lease rent is Rs.2,20,000 per year to be paid in advance each year for 5 years. XYZ Builders Ltd can arise debt at 14% payable in equal annual instalments, each instalment due at the beginning of the year. The company is in the 50% tax bracket. Should it lease or buy the crane?


043MBAW3




THIRD SEMESTER

Elective : MERGERS AND ACQUISITIONS – 351W3



1.a) Explain the impact and influence of industry life cycle on merger types.

(or)1.b) Elucidate a merger and reasons for mergers.

2.a) Differentiate pooling of interest and purchase methods adopted for accounting of mergers.

(or)2.b) Describe the market multiple approach.

3.a) Explain the rationale for privatisation along with a proposal.

(or)3.b) What are the advantages and disadvantages of LBO’s and MBO’s?

4.a) “Why acquire a foreign firm rather than license, export or joint venture the

product?” - Elucidate

(or)4.b) How does technology, exchange rates, political and economic stability differential

labour costs and productivity of labour become reasons for international merger?

5.a) Explain SEBI guidelines for takeovers.(or)

5.b) Highlight the defensive tactics available for a firm from a potential takeover.


END

6. Explain corporate restructuring and the types of business combination available

for a corporate.

7. Elucidate amalgamations on acquisition, along with legal and procedural aspects.

8 Hi Industries is interested in acquiring the sea food division of Si Industries. The

planning group of Hi has developed the following forecasts of the sea food

division of Si Industries. What value should they put on this division? Assume

an opportunity cost of 10%.

PTO

YearAsset Value PAT Net

investmentFree Cash

flowGrowth rate

(%)Rs. in Lakhs

1 100 14 30 (16.00) 302 130 18.2 32.5 (14.30) 253 162.50 22.8 32.5 9.7 204 195 27.3 27.3 - 145 222.3 31.1 31.1 - 146 253.4 35.5 25.3 10.2 107 278.7 39.0 22.3 16.70 88 301.0 42.1 24.1 18.0 8


9. P Company has decided to acquire K company. The following are the relevant

financial data for the two companies:

P Company K Company

Net Sales (Rs. in lakhs) 350.00 45.00

Profit after tax (Rs. in lakhs) 28.13 3.75

Number of shares (lakh) 7.50 1.50

EPS (Rs.) 3.75 2.50

Dividend per share (Rs.) 1.30 0.60

Total market capitalisation

(Rs. in lakhs)

420.00 45.00

Calculate the followings: (Assume 50% tax rate)i) Pre-merger market value per share for both companies.ii) Post-merger EPS, market value per share and price – earnings ratio of K’s

shareholders a share of Rs.30 in a share exchange for merger.iii) P’s EPS is K’s shareholders are offered Rs.100, 15% convertible

debenture for each 3 shares held in K.iv) Post-merger dividend or interest available to K’s shareholders with the

exchange referred in (ii) and (iii)





THIRD SEMESTER

Elective : E COMMERCE – 351X1



1.a) Write a note on networks.

(or)1.b) Explain different types of Electronic commerce.

2.a) List out the role of web in E-commerce.(or)

2.b) Elucidate internet architecture.

3.a) What do you mean by electronic cash? What are the properties of electronic

cash?

(or)3.b) What are the issues in online banking?

4.a) Write a note on firewalls. (or)

4.b) Explain Encryption and transaction security.

5.a) What are the advantages of intranet?(or)

5.b) Give a detailed note on the elements of supply chain management.


6. Discuss the applications of World Wide Web.

END

7. Give an overview of Electronic Payment Technology.

8 Explain the use of intranet in Supply Chain Management.


9. Discuss about electronic commerce and banking.





THIRD SEMESTER

Elective : RDBMS - ORACLE – 351X2



1.a) What is meant by normalization? Explain types of normalization.

(or)1.b) Mention the syntax for creating a table in SQL and create table student with

primary key and check constraints.

2.a) Explain various string manipulation functions.(or)

2.b) Give a note on sub queries.

3.a) Discuss about synonyms. (or)

3.b) How the modification of database can be done in views?

4.a) Explain various types of Triggers.(or)

4.b) Explain about PL/SQL packages.

5.a) Explain the various Date Functions in SQL.(or)

5.b) Explain PL/SQL alerts.


6. Explain control statements and looping statements in PL/SQL with example.

END

7. Explain aggregate functions in SQL.

8. Mention the Clause and Structure of SQL.


9. Explain the creation of cursor and retrieval of data using cursor with an example.





FOURTH SEMESTER

Elective : ADVANCED BEHAVIOURAL SCIENCE – 451U1



1.a) Explain the type theories of personality.(or)

1.b) Explain Porter and Lawler model of motivation and its managerial implications.

2.a) Delineate the creative process.(or)

2.b) Identify and explain the workplace conditions that support creativity.

3.a) Describe the methods of measuring attitudes.

(or)3.b) Explain attitude surveys and their applications.

4.a) Explain the organisational settings for situational leadership.(or)

4.b) What are the various sources of power for leaders? Explain.

5.a) Write about the need for organisation development with examples.(or)

5.b) How problems are diagnosed in organisation development programmes? Explain.


6. Write a detailed note on attitude change and attitude persistence.

END

7. Critically examine any two contingency theories of leadership.

8 Explain in detail various OD interventions you have studied.


9 .Mr Prasad is a graduate engineer in Electronics and Computers and currently working as a Project Manager in one of the leading software companies in India. Though he had secured admission for MBA in one of the premier institutes in India, due to financial constraints he took up this job. Gradually Mr Prasad began to feel dissatisfied with the work environment in general, and his own work in particular. Recently he told his close friend that he always wanted to go for a Master’s degree in Management. Prasad approached his boss seeking his advice to apply for leave to pursue higher studies. His boss was not helpful but discouraged Prasad by saying that for a talented person like Prasad, a degree in management would make no difference and the company had no such policies of granting study leave. After a week Prasad put in his resignation letter.Critically analyse the case and make recommendations to solve the problems.


044MBAU2




FOURTH SEMESTER

Elective : LABOUR WELFARE AND INDUSTRIAL RELATIONS – 451U2



1.a) Explain the factors affecting industrial relations.(or)

1.b) Define Trade Unions. Discuss its functions.

2.a) Explain the weapons of labour and management which might be used in a situation of industrial conflict.

(or)2.b) Explain the machinery for the settlement of industrial disputes in India.

3.a) What are the basic features and functions of collective bargaining?

(or)3.b) State the conditions to be fulfilled for effective workers participation.

4.a) Write short notes on the following:i) Family Pension Fund Schemeii) Deposit Linked Insured Scheme

(or)4.b) State the provisions relating to employer’s liability for compensation under the

workmen’s Compensation Act.

5.a) State the powers of the inspectors under payment of wages Act, 1936.(or)

5.b) What is gratuity? When it is payable and at what rate?


6. Discuss the various methods of worker’s participation in management.

7. “Collective bargaining is important to both employers and employees”. Do you

agree. Give reasons.

8 Write and explanatory note on the methods followed by trade union to realise

their objectives.


9. Twenty female employees of a large company were grouped together daily in an area measuring forty feet by forty feet to perform semi-skilled assembly work. Though the layout was far from ideal, it was accepted as “livable” at least as temporary quarters until construction of the new manufacturing facility was completed, and these women enjoyed their work. Their pleasure came mostly from the fact that they could talk freely about any subject that came to mine and

PTOstill be able to do their daily quota. When the new manufacturing facility finally opened, the women were assigned to an area several times, as large as their former quarters. The new plant was equipped with superior lighting, water fountains, windows and piped-in music. On the surface, these work conditions appeared ideal, no employee sat less than six feet away from any other. Management however, became perplexed over the performance of this group of women after a few weeks in the new facility. Absenteeism increased, production lagged, complaints were numerous, and two of the women quit their jobs. In a closed door conference with the production supervisor, the Plant Engineer and the manufacturing manager the personnel director voiced his opinion about the unforeseen problems in the assembly department. In this opinion the women missed the personal contact with each other, missed the continuous conversation and other accustomed forms of social interactions and basically were resisting the change to the new location. The personnel director recommended that the plant engineer should do something about redesigning the layout to bring the women closer together even if it meant spending several thousand rupees to do it.

i) If you were the personnel director, what would you do about the grievance of the workers?

ii) If the employees were men, would the same situation arisen? Why or Why not?

END




TERM END EXAMINATIONS – APRIL / MAY, 2006Degree: Master of Business Administration

FOURTH SEMESTER

Elective: TRAINING AND DEVELOPMENT – 451U3



1.a) State the various objectives of training and development.(or)

1.b) i) Describe learning curveii) Narrate any three principles of learning.

2.a) Distinguish between off the job training and on the job training.(or)

2.b) Write short notes on i) Apprenticeship training ii) Job rotation.

3.a) Briefly explain any six management development techniques.

(or)3.b) State the merits and demerits of i) Lectures ii) Conference.

4.a) “Execution and evaluation of training is important” – Comment.(or)

4.b) What are all the tangible and intangible benefits of training?

5.a) What are the needs of training in India?(or)

5.b) State the role of consultants in training programme.

END


6. Briefly explain any five off the job training methods.

7. i) What is learning style?

ii) What is learning preference?

8 Give detailed notes on : i) Management Associates ii) Educational institutes


9. Its is a public sector factory canteen. Food items will be supplied at subsidized

price. During morning time normally about 1000 employees used to have their

breakfast in that canteen between 7.00 a.m and 8.00 a.m. (Shift starts by 8.00 a.m)

Workers cn avail 10 minutes grace time. So till 8.10 a.m the canteen will

function. But they used to cut short supply gradually from 8.00 a.m. The main

intention is “employees will not go to work, with empty stomach”.

One day, at about 8.08 a.m a worker came to the issue counter and saw dosais were available at the service point and demanded to dosais. The server told “the time is nearing 8.10”. But the worker argued, “is that (dosais your grandfather’s property?”, The serve was irritated by those words. He turned his back and went inside the canteen.The worker approached the canteen supervisor and complained that the server denied to supply dosais. The supervisor called the concerned server of the counter and enquired. The server explained what happened actually. The supervisor turned to the worker and replied, “that is not his grandfather’s property. At the same time, is that your grandfather’s property?”Then the worker realised his mistake. He told, “Sorry Sir, I am very hungry. So I used such words”. The supervisor replied “OK. Tell this sorry to the server” At once, the worker said to the server, “Sorry brother”.The server replied, “Right I will bring two hot dosais, please have and go to your work spot”.

Questions:

i) Analyse the characters of worker and server.ii) How the supervisor handled the situation?





FOURTH SEMESTER

Elective : INTERNATIONAL MARKETING – 451V1



1.a) Describe the concept of international marketing.

(or)1.b) Enlighten the scope of international marketing in the LPG era.

2.a) Explain the trade barriers faced by an international marketing company.(or)

2.b) How political environment affects international marketing?

3.a) Explain in detail how would you identify market and select foreign buyers?

(or)3.b) Out line modes of payment in international business.

4.a) Identify some of the underlying factors affecting channel of distribution pattern in

international trade.

(or)4.b) How do free trade zones differ from bonded warehouse?

END

5.a) Assess the reasons behind regulations and restrictions of importing and exporting of goods.

(or)5.b) “The principles of international credit are basically no different from those of

domestic credit” – Elaborate.


6. Examine the international trade policies of India and its suitability in the present

scenario.

7. Identify the problems faced by international marketers in India and suggest

suitable measures.

8 How pre-shipment and post shipment finance facilities are useful to exporters?


9. Indian sub continent has witnessing a revolution in mobile communication. The

service providers and mobile communication instrument marketers making sea

change developments in the Industry. Can you assess the role of NOKIA in this

sector? What are their unique marketing strategies?





FOURTH SEMESTER

Elective : BRAND MANAGEMENT – 451V2



1.a) Explain how creating brand identity is helpful in gaining competitive advantage?(or)

1.b) Discuss the concept of brand product relationship and its significance.

2.a) Describe the various methods of measuring brand equity.(or)

2.b) ‘Brand loyalty is a bygone concept’ - Discuss.

3.a) Why corporates prefer multi brand strategies? What are drawbacks of this strategy?

(or)3.b) Explain different types of brand transfer you have come across.

4.a) Briefly discuss the difficulties in branding of services.(or)

END

4.b) What is brand life cycle? How it differs from product life cycle?

5.a) Discuss various types of valuation of brand with their limitations.(or)

5.b) Suggest a suitable brand strategy for a retail chain store (five branches) selling

cloths in Coimbatore district.


6. “The role of brand manager has become highly challenging and complex” – Do

you agree? Why?

7. Discuss the merits and demerits of brand extension as a growth strategy? Under

what circumstances firms should adopt this strategy.

8 Explain how positioning assists in differentiating from competitive brands.

Discuss the positioning strategy adopted for various toilet soap brands.


9. Home needs Ltd., was started in Chennai, during 1980’s to manufacture and sell cooking oil, in TamilNadu. It sold its product under the brand name of BEST. The sales grew during 1990, however the sales started declining after 2001. Retailers who were selling BEST cooking oil started showing reluctance in purchase bulk quantities. The firm conducted a market survey and results revealed that consumers viewed BEST as very old and younger generation (young housewives) exhibited negative attitude towards this brand.

Now as a consult, develop a strategy to revitalize BEST brand. Identify a suitable repositioning strategy and establish brand personality for this brand





FOURTH SEMESTER

Elective : RETAILING – 451V3



1.a) Discuss India’s retail industry scenario.(or)

1.b) Write short notes on i.) Non-store retailing and ii.) Private brands.

2.a) Give your view about retail overall strategy in terms of controllable and non-controllable variables.

(or)2.b) Highlight the factors or criteria for location and site selection.

3.a) Elaborate on merchandising management.

END

(or)3.b) Discuss the retailer buying process.

4.a) Explain in detail about retail promotion mix.(or)

4.b) Delineate the various factors affecting retail pricing.

5.a) What is the role of marketing research in retailing? - Discuss.(or)

5.b) How will you go about target market selection for a retailer?


6. Explain the classification of retailers in detail.

7. Present an overview of strategic retail management.

8 Comment on the dynamics of retail environment in the light of globalisation and

technology innovations like RFLD – Radio Frequency Identification etc.


9. You are required to set up a retail showroom of your choice in Coimbatore city.

Explain in detail the various activities/ steps you will take for this set up. You

will have to discuss elaborately on strategic planning, retail format, location, site

selection, merchandise management, operations management, HR management,

etc. Also, present any non - store you have.

.

.





FOURTH SEMESTER

Elective : RURAL MARKETING – 451V4



1.a) Briefly bring the disparities between rural and urban economies.(or)

1.b) Outline the significant contribution made by agriculture in a today’s economic

development.

2.a) What are the factors to be determined while deciding marketing strategies in case of agro-inputs?

END

(or)2.b) Enumerate the factors that which have really contributed to the phenomenal

growth in rural markets.

3.a) Sketch out the model of consumer behaviour.

(or)3.b) Imagine that you are the marketing manager of health drinks. How will you

segment the market?

4.a) Define product. Classify clearly the rural products.(or)

4.b) Prepare the local medias available for rural marketers.

5.a) Bring out the emerging trends in marketing.(or)

5.b) Explain the sources of agricultural finance.


6. State and explain the differences between rural and urban marketing.

7. Elaborate STP strategy in rural marketing. Give a few examples of a successful

brand that used STP in the rural market.

8 Clearly bring out the old and new setup of distribution network.


9. According to NASCOM survey in India, the Internet users are day to day increasing. More than 81 percent PCs sold were driven by the need to access Internet. Users as an average are estimated to be accessing the Internet for 6 hours a week. About 23 percent of the Internet users are females. About 49 percent of the users belong to 18 –24 years of age group. Professional and

PTO

corporate sectors are also having a dominant share of 43 percent. So Internet is becoming an important new channel much faster than any one would have predicted. Though it started off in 1960, it was only in 1993, it’s potential as a commerce medium was realised. By 1998 individual sites among the hundreds of thousands already in existence, were measuring hits in the hundred of millions and marketers.

Questions:

i) What is your general view about this case?ii) What would be the strength and weakness of this latest channel

towards marketers and consumers?





FOURTH SEMESTER

Elective : INSURANCE PRINCIPLES AND POLICIES – 451W1



1.a) Explain the importance of Insurance in detail.

(or)1.b) Discuss the functions of Insurance.

2.a) Define Life Insurance and explain its advantages and disadvantages.

END

(or)2.b) Compare and contrast assignment and nomination.

3.a) Describe the organisational set up and functions of GLC.

(or)3.b) What is double-insurance? How does it differ from re-insurance?

4.a) How are the vehicles classified under motor insurance?

(or)4.b) Describe the procedure of effecting motor insurance and also explain the settlement procedure.

5.a) Discuss the procedure of settlement claims under marine Insurance. (or)

5.b) What are the essential elements of Marine Insurance?


6. Explain the principles of Insurance in detail.

7. Discuss the various kinds of life policies.

8 Explain the different kinds of marine policies.


9. A person insured his house against fire. Later while insane, he killed his wife,

severely injured his son, set fire to the house and died because of burns. The son

survived and sued the insurer for fire loss. Is he entitled to recover the loss?

. Register No.:______________ Q.P.Code: 044MBAW2




FOURTH SEMESTER

Elective :INTERNATIONAL FINANCIAL MANAGEMENT – 451W2



1.a) Give detailed notes on i) Spot exchange rate ii) Forward exchange rate and iii) Currency swaps.

(or)1.b) Explain the key difference between future and forward contracts on foreign

currencies.

2.a) Explain the law of one price.

END

(or)2.b) Delineate about purchasing power parity.

3.a) Describe the efficiency objective of Global Money management. (or)

3.b) Elaborate Multilateral Netting.

4.a) Discuss the merits and demerits of centralized cash management for an MNC.(or)

4.b) How the cost of capital is calculated in foreign investment?

5.a) What are the implications of FDI for business.(or)

5.b) Define and explain GDR.


6. Why FDI when other means are available?

7. Explain the functions of foreign exchange market.

8 Discuss the risks in foreign investment.


9. Two countries, Great Britain and the United States, produce just one good, beef. Suppose the price of beef in the United States is $ 2.80 per pound and in Britain it

is £ 3.70 per pound.

Questions: i) According to PPP theory, what should the $/£ sport exchange rate be?ii) Suppose the price of beef is expected to rise to $ 3.10 in United States

and to £ 4.65 in Britain. What should the one year forward $/£ exchange rate be?





FOURTH SEMESTER

Elective: STRATEGIC COST MANAGEMENT – 451W3



1.a) Briefly differentiate between Cost Reduction and Cost Control.

(or)

1.b) Discuss in detail about the application of learning curve with a neat sketch.

END

2.a) Describe the steps involved in target costing.(or)

2.b) Under what circumstances life cycle costing should be used.

3.a) Explain the elements of activity based costing. (or)

3.b) Delineate the concept of Responsibility Accounting.

4.a) What are the requirements for formulating a LPP? – Discuss. (or)

4.b) Highlight the important criteria for choosing variables for regression equation.

5.a) Write a detailed note on the concept of transfer pricing.(or)

5.b) Provide in detail note on the concept cost of quality and also its classifications.


6. Discuss in detail the implementation process of Activity Based Costing.

7. Explain in detail any one financial and non-financial measure to evaluate

divisional performance.

8 Describe the different methods of transfer pricing.


9. The following data relating to the manufacturer of a standard product during the

month of April 2005.

Raw materials consumed Rs. 15,000Direct labour charges Rs. 9,000Machine hours worked 900hrs.Machine Hour Rate Rs. 5 per hourAdministrative Overheads 20% on works costSelling Overheads Re. 0.50 per unitUnits produced 17,100Units Sold. 16,000 units @ Rs. 4 per unit.

You are required to prepare a Cost Sheet form the above showing a) the cost per unit.

b) the profit per unit sold and profit for the period.





FOURTH SEMESTER

Elective : SOFTWARE PROJECT MANAGEMENT – 451X1



1.a) Discuss software project versus other type of projects in detail.

(or)1.b) Briefly write about an identity analyse project characteristics.

2.a) Discuss the need for an activity planning.

END

(or)2.b) Explain in detail about an organisational structure.

3.a) How could you estimate the effort to develop a software application using a procedural language? Explain.

(or)3.b) Discuss the steps needed to activity on arrow network in detail.

4.a) Explain the various types of risk in detail.(or)

4.b) Describe Boehm’s model of risk management.

5.a) How the decision-making process done in managing people and organising teams?

(or)5.b) Explain earned value analysis of monitoring and control in detail.


6. Outline in detail about the different models of prototyping.

7. Discuss the steps need to shortening project duration in detail.

8 Explain the following

i.) Where are estimate done in a software project?

ii.) Problems with over - and under – estimates?


9. Write the procedure needed to manage people and organizing teams in detail.




TERM END EXAMINATIONS – APRIL / MAY , 2006Degree : Master of Business Administration

FOURTH SEMESTER

Elective : MANAGEMENT OF IT AND ITES ENTERPRISES – 451X2



1.a) Why is quality important in software? What techniques can be used by

companies to enhance software quality?

(or)1.b) Discuss the change control process in software services companies.

END

2.a) What are the methods of improving motivation of IT and ITES industry in India?(or)

2.b) Write short notes on the following : i) ISO 9126 ii) Departmentalization

3.a) Explain the Oldham-Hackman job characteristics model for software services

companies.

(or)3.b) Explain the effective management techniques for managing global teams.

4.a) Discuss the impact of globalisation on IT and ITES industry in India.(or)

4.b) Explain the models for the execution of global projects and ITES.

5.a) Discuss the methods of improving motivation is more suitable for software services companies.

(or)5.b) Write short notes on i) ISO 9001 Model ii) Configuration management


6. Define decision making? And what are the obstacles to good group decision

making?

7. What are the activities involved in software project management? Briefly explain

the challenges faced by companies in managing software projects.

8 Explain the place of software quality in step wise project planning.


9. You have been appointed a project manager for a major software products company. Your job is to manage the development of the next generation version of its widely used word processing software. Because new revenue must be generated, tight deadlines have been established and announced. What team structure would you choose and why? What software process model(s) would you choose and why?


044MBC01



TERM END EXAMINATIONS – APRIL / MAY, 2006Degree : MSc (BIOCHEMISTRY)

FOURTH SEMESTER

ENDOCRINOLOGY AND NEUROCHEMISTRY – 457A



1.a) Explain the role C-AMP and C – GMP on hormone action.(or)

1.b) Discuss the abnormalities of pituitary gland.

2.a) Write a note on Calcitonin.(or)

2.b) Explain the chemistry, functions of the hormones pf gastrin family.

3.a) Give the chemistry, synthesis and functions of Cortisol.(or)

3.b) Write a note on Addision’s disease.

4.a) Describe the structure and significance of myelin sheath.(or)

4.b) What is CRO? Give its significance.

5.a) Define synapse. Mention its types in detail.(or)

5.b) Write a note on Huntington’s disease.SECTION – B


6.a) List out the hormones of pituitary gland. Explain the chemistry and functions of hormones of post pituitary.

(or)6.b) Write a notes on i.) Receptors ii.) Calmodulin iii.) Eicosanoids iv) Second Messenger.

7.a) Discuss the chemistry, biosynthesis, abnormalities and functions of parathyroid hormones. (or)7.b) Explain the formations, control mechanism of secretion and functions of glucagons.

8.a) Describe the events of menstrual cycle. Give its hormonal regulation(or)

8.b) Write a note on Foetus endocrine system and hormonal regulation of pregnancy.

9.a) Write the composition of nervous system. Give an account on Na+-K+- ATPase.(or)

9.b) How are ions transported through voltage gated channel.

10.a) Discuss the chemistry, catabolism and functions of Acetylcholine.(or)

10.b) Explain the properties of synapse and synaptic inhibition.

Register No.:______________ Q.P.Code: 044MBC02



TERM END EXAMINATIONS – APRIL / MAY, 2006Degree : M.Sc (BIOCHEMISTRY)

FOURTH SEMESTER

PHARMACEUTICAL CHEMISTRY – 457B



1.a) Explain the distribution of drugs after its absorption in our body.(or)

END

1.b) List out the drugs abused and explain its physiological and psychological effects. 2.a) What is prodrug? Explain its uses with suitable examples.

(or)2.b) Describe the action of drugs on enzymes.

3.a) What are receptors? and list out the types of receptors.(or)

3.b) Briefly discuss the theories of drug-receptor action.

4.a) Explain the mechanism of action of drugs used in the treatment of rheumatoid

arthritis.

(or)4.b) Describe the mechanism of action of drugs used in the treatment of respiratory

disorders.

5.a) Discuss the drug discovery and development.(or)

5.b) Write short notes on lead toxicity.SECTION – B


6.a) Classify the drugs according to its source, chemical structure, therapeutic action and route of administration with suitable examples.

(or)6.b) Describe the drug metabolism in detail.

7.a) Write an essay on bacterial vaccines. (or)7.b) Explain the mechanism of action of classical neurotransmitters.

8.a) Write an essay on drug action at receptors. (or)8.b) Explain the G-protein mediated signal transduction with suitable diagram.

9.a) Discuss the mechanism of action of antimalarial agents.(or)

9.b) Explain the mechanism of action of drugs used in the treatment of GI tract.

10.a) Write an essay on manufacturing and marketing of new drugs.(or)

10.b) Describe the Structure Activity Relationship (SAR) with suitable examples.





FIRST SEMESTER



END


1.a) Explain, why it is important to study management theory?

(or)1.b) Discuss the four variables that make up the indirect – action environment.

2.a) Differentiate ‘Policies’ and ‘Procedure’. Are you sure your policy is not a rule?

(or)2.b) Define ‘Planning’. What are the steps involved in the planning process?

3.a) What are the factors determining the span of management?

(or)3.b) What kind of authority relationship exist in organisation?

4.a) Is Co-ordination a separate function? Explain the various principles of

co-ordination.

(or)4.b) Define ‘Morale’. How morale is related with motivation?

5.a) Define ‘Control’. Elaborately examine the process of control.(or)

5.b) What are the challenges created by information technology in control technique?


6. What are the major social responsibilities of business or government managers?

7. How should the manager make organization theory work in practice?

8. What are the theory X and theory Y assumptions? State your agreements or disagreements with these assumptions.

PTO


9. BATA SHOE COMPANY - CASE

“I expect all the managers in my department to act completely rationally in every

decision they make” , declared Johnson, Vice – President of marketing for the

Bata Shoe Company. “Every one of us, no matter what his or her position, is

hired to be a professional rationalist, and I expect all of us not only to know what

they are doing and why but to be right in their decisions. I know that someone

has said that a good a manager needs only to be right in more than half of his or

her decisions. But that is not good enough for me. I would agree that you may be

excused for occasionally making a mistake, especially if it is a matter beyond

your control, but I can never excuse you for not acting rationally.

“I agree with your idea, Johnson, “ Said Kannan, his advertising manager, “and I

always try to be rational and logical in my decisions. But would you mind

helping me be sure of this by explaining just what ‘acting rationally is?”

Questions:

1. Explain how the vice-president of marketing might describe what is involved in making rational decisions.

2. If Kannan then declares that three is no way he can be completely rational, what would you suggest as a reply?




FIRST SEMESTER



END


1.a) Describe the history and evaluation of OB concept.(or)

1.b) What are the determinants of personality?

2.a) What are values? Explain their importance.(or)

2.b) Describe the managerial implications of perception.

3.a) Explain how stress can be managed.(or)

3.b) Briefly describe the foundations of group behaviour.

4.a) Explain impression management with suitable examples.(or)

4.b) Explain why do people resist change in organization.

5.a) Outline the challenges to OB at international level.(or)

5.b) Describe the ethical issues in organizational culture.


6. Discuss the effectiveness of team decision making and issues in managing teams.

7. Discuss philosophy of organizational development.

8. Define and distinguish between Perceptual Selectivity and Perceptual Distortion.

Discuss the major factors affecting these two.


9. Pepsi-Cola Corporation has been plagued with trouble among its bottle inspectors. Their job is to check each bottle carefully to make sure that it is absolutely clean as it leaves the bottle – washing machines.

Though there have been many attempts to develop mechanical inspecting devices, none of these has worked with 100% accuracy.As a consequence, each bottle much be visually inspected as it passes by the inspector on a conveyor belt. Although this job is highly paid, it is hard to find men to take it, and many quit after working on it a few months.

Questions:1. What seems to be the basic problem here?2. What suggestions can you make for solving it?






FIRST SEMESTER


END



1.a) State the scope of Managerial Economics(or)

1.b) Discuss different methods of measuring price elasticity of demand.

2.a) Explain the law of variable proportion.(or)

2.b) Discuss Cobb – Douglas Production function and its properties.

3.a) What are the criteria of a goods forecasting method?(or)

3.b) Discuss briefly the different cost concepts relevant to managerial decision of planning and control.

4.a) Explain with diagrams, price determination under perfect competition.

(or)4.b) Discuss various techniques of price formulation in actual business situation.

5.a) What are the problems involved in setting a profit policy?(or)

5.b) Why is controlling trade cycles necessary? Describe the major stabilisation policies and point out their limitations.


6. Explain the various functions of a managerial economist in business.

7. Discuss the various economies of scale. How do they influence the size of the firm?

8. Evaluate the role of fiscal and monetary policies in the growth and direction of Indian industry.


9.a) Explain ‘Break – even analysis’ and its limitations.

b) The following data are given by a company. Find the break-even point in terms of sales volume:

Sales - Rs.1,00,000Fixed Costs - Rs.2,00,000Variable Costs - Rs.50,000





FIRST SEMESTER



END

SECTION – A Answer ALL questions (5 x 6 = 30 Marks)

1.a) Explain the meaning and significance of accounting concepts.(or)

1.b) Discuss the uses and significance of financial statements to various parties interested in business concern.

2.a) State the uses of Trial Balance.(or)

2.b) How comparative statements are prepared?

3.a) Profit - Rs.200Sales - Rs.2,000Variable cost - 75% of salesFind out i) Break Even Sales

ii) Sales volume required to earn a profit of Rs.500iii) Margin of safety.

(or)3.b) Explain the various elements of cost.

4.a) Explain briefly any four methods of charging depreciation.

(or)4.b) From the following particulars, prepare a cost sheet showing cost per unit and

profit for the period.

5.a) From the following balance sheet of Sunshine Company, prepare a statement showing changes in working capital.

BALANCE SHEETLiabilities 31.03.04

Rs.31.03.05

Rs.Assets 31.03.04

Rs.31.03.05

Rs.Trade Creditors 50,000 45,000 Goodwill 10,000 5,000Bills payable 20,000 35,000 Cash 25,000 70,000Short term loans - 20,000 Debtors 98,000 90,000Share capital 1,25,000 1,50,000 Investment

(Long term)15,000 10,000

Profit & Loss a/c 60,000 75,000 Stock 87,000 1,20,000Land 15,000 27,000Preliminary Expenses

5,000 3,000

Total 2,55,000 3,25,000 2,55,000 3,25,000(or)

Raw materials consumed Rs.80,000Direct Wages Rs.48,000Machine hours worked 8,000 hoursMachine hour rate Rs.4 per hourOffice overhead 10% of works costSelling overhead Rs.1.50 per unitUnits produced 4,000 unitsUnits sold 3,600 units at Rs.50 each

5.b) The following informations has been made available from the records of Primier Tools Limited for the last 6 months of 2005.i) Units to be sold in different months are

July 2,200 November 5,000August 2,200 December 4,600September 3,400 January, 06 4,000October 3,800

ii) There will be work-in-progress at the end of any month.iii) Finished units equal to half the sales for the next month will be in stock at

the end of every month including June, 2005.Prepare a production budget for the last six months of 2005.


6. The following balances were taken from the books of Mr Amarlal as on 31st

March, 2006

Prepare Trading, Profit and Loss account and Balance sheet as on 31st March, 2006 after keeping in view the following adjustments:i) Depreciate old buildings at 2 ½% and new additions at 2% and office

furniture at 5%

ii) Write off bad debts further Rs.570iii) Increase the provision for bad debts to 6% of debtors.iv) Outstanding salary amounted to Rs.570v) Rent receivable outstanding Rs.200vi) Interest on capital @ 5%vii) Unexpired insurance Rs.240viii) Closing stock Rs.14,290

7. With the help of the following ratios regards Aravind Ltd., draw the balance sheet

of the company for the year 2006.

Current Ratio 2.5Liquidity Ratio 1.5Net Working Capital Rs.3,00,000Stock turn over ratio (cost of sales / closing stock)

6 times

Gross profit ratio 20%Fixed assets turnover ratio (on cost of sales) 2 timesDebt collection period 2 monthsFixed assets to share holders net worth 0.80Reserve and surplus to capital 0.50

Rs. Rs.Capital 1,00,000 Rent received 2,100Drawings 17,600 Freight 16,940Purchases 80,000 Carriage inwards 2,310Sales 1,40,370 Office expenses 1,340Purchase returns 2,820 Printing & stationery 600Opening Stock 11,460 Postage & Telegrams 820Bad debts 1,400 Sundry debtors 62,070Provision for bad debts (1st April, 2005)

3,240 Sundry CreditorsCash

18,92014,610

Insurance 1,300 Office Furniture 3,500Discount Received 190 Salaries 9,870Bills receivable 1,240 Additions to buildings 7,000Sales returns 4,240Wages 6,280Buildings 25,000

8. Following are the summarised balance sheets of Bharat Ltd. as on 31st March,

2004 and 2005

BALANCE SHEETLiabilities 2004

Rs.2005Rs.

Assets 2004Rs.

2005Rs.

Share capital 4,50,000 4,50,000 Fixed Assets 4,00,000 3,20,000General Reserve 3,00,000 3,10,000 Investments 50,000 60,000Profit & Loss a/c 56,000 68,000 Stock 2,40,000 2,10,000Creditors 1,68,000 1,34,000 Debtors 2,10,000 4,55,000Provision for tax 75,000 10,000 Bank 1,49,000 1,97,000Short term loans - 2,70,000Total 10,49,000 12,42,000 10,49,000 12,42,000

Additional Information:

i) Investments costing Rs.8,000 were sold during the year 2005 for Rs.8,500

ii) Provision for taxation made during the year 2005 was Rs.9,000

iii) During the year 2005, part of fixed assets costing Rs.10,000 was sold for

Rs.12,000.

iv) Dividend paid during the year 2005 amounted to Rs.40,000

Prepare Fund Flow statement for the year ended 2005.


9.a) Prepare a cash budget for New Life Ltd company from the following estimated

revenues and expenses:

Additional Information:

i) Cash balance on 1st January was Rs.10,000

ii) A new machinery has to be installed at Rs.20,000 on credit, to be paid in

equal instalments in March & April.

iii) Sales commission @ 5% on total sales is to be paid within a month

following actual sales.

iv) Rs.10,000 interest on investment to be received in March.

v) Rent receivable Rs.2,000 in March

vi) Credit terms are as under

Period of credit allowed by suppliers : 2 months

Period of credit allowed to customer : 1 month

Months Total sales (Rs.)

Materials(Rs.)

Wages(Rs.)

Production overheads

(Rs.)

Selling & Administration

Overheads(Rs.)

January 20,000 20,000 4,000 3,200 800February 22,000 14,000 4,400 3,300 900March 28,000 14,000 4,600 3,400 900April 36,000 22,000 4,600 3,500 1,000May 30,000 20,000 4,000 3,200 900June 40,000 25,000 5,000 3,600 1,200

Delay in payment of overheads : 1 month

Delay in payment of wages : ½ month

vii) Assume cash sales to be 50% of total sales.

Prepare a cash budget for six months period ending 30th June, 2005.

END






FIRST SEMESTER

QUANTITATIVE METHODS FOR MANAGEMENT – 151E



1.a) Sketch the graph of the function:

y = 3x2 + 2x + 4 for x = -2, -1, 0, 1, 2 (or)

1.b) The matrix represents the number of instruments P and Q that

two factories X and Y can produce in a day as per the table given below:

InstrumentsFactory

X YP 2 per day 1 per dayQ 4 per day 3 per day

Let B = represent the number of days the two factories operate in a week

ie) X operate for 5 days and Y for 6 days in a week. Find AB and state what it

represents.

2.a) The demand function for a commodity is given by y = where x = demand in units; y = price per unit.Find the maximum revenue.

(or)

2.b) Show that y = x3 – 3x2 + 3x + 7 has neither a maximum nor a minimum value.

3.a) In a class of 50 students, 10 have failed and their average mark is 25. The total

marks secured by the entire class were 2810. Find the average mark of those who

have passed.

(or)

3.b) From the data given below, find out which share appears to be more stable.Share Average Price S.D

A 18.2 5.4B 22.5 4.5C 24 6.0

4.a) A husband and wife appear for an interview for two posts. The probability that the husband will be selected is 1/7 and the wife will be selected is 1/5. Find the probability that only one of them is selected.

(or)4.b) If 3% of electric bulbs manufactured by a company are found to be defective, find

the probability that a sample of 100 bulbs will contain exactly one defective. Use Poisson approximation.

5.a) During a certain period, the cost of living index number goes up from 170 to 200 and the salary of a worker is also raised from Rs.3,250 to Rs.5,000 per month. Does the worker really gain and if so, by how much?

(or)

5.b) Find out the Laspeyres index for the following data:

CommodityYear

2000 2001Price Quantity Price Quantity

A 2 8 4 6B 5 10 6 5C 4 14 5 10D 2 19 2 13


6. Incomes of employees in an industrial concern are given below. The total income of the 10 employees in the class over Rs.2,500 is Rs.30,000. Compute the mean income. Every employee belonging to the top 25% of the earners is required to pay 5% of his income to relief fund. Estimate the total contribution to the fund.

7. Calculate Karl Pearson’s correlation coefficient and interpret the result.

Roll No. of Students 1 2 3 4 5Marks in OR 48 35 17 23 47Marks in Economics 45 20 40 25 45

8. A textile worker in a city earns Rs.3,500 per month. The cost of living index for a particular month is 136. Using the following information, find out the amount of money spent on house rent and clothing.


9. A customer at a certain departmental store have an average balance of Rs.480 and a S.D of Rs.160. Assuming that the account balances are normally distributed.i) What proportion of the accounts is over Rs.600?

ii) What proportion of accounts is between Rs.240 and Rs.360?

Group Expenditure Group IndexFood 1400 180Clothing ? 150House Rent ? 100Fuel 560 110Miscellaneous 630 80

END





FIRST SEMESTER

EXECUTIVE COMMUNICATION – 151F



1.a) Outline the communication process model.

(or)1.b) “Communication is considered to be the most important ingredient of the

management process.” Do you agree?

2.a) Discuss the relationship between the sales letter and its accompanying printed brochures or leaflets.

(or)2.b) A customer has complained to you about the computer supplied by your firm.

Write a letter in response to the complaint.

3.a) Discuss the differences between technical reports and the other business reports.

(or)3.b) A good title should be complete and concise. Are not these requirements

contradictory? Explain.

4.a) Explain how facial expressions can miscommunicate.(or)

4.b) What should be the determining factors in the use of visuals (graphics)?

5.a) Indicate the points to be borne in mind while preparing the minutes of a meeting?(or)

5.b) ‘Group discussions frequently end up as shouting matches’ - Discuss.


6. How can interpersonal communication in organisations be made effective? Give guidelines.

7. A long standing customer of yours has not paid for the goods delivered. Write a collection letter for the amount overdue. Would your letter have been different if he is a recent customer?

8. A colleague of yours, who has served the firm for thirty years, is retiring. Prepare a suitable speech to be delivered by you on this farewell occasion.

PTO


14. Fore each of the following set of facts, which form of graphic would you use? Explain your decision.

i) Share of a property tax payments by wards for Coimbatore, 1999 and 2004 in thousands of rupees.

1999 2004

Ward 1 17.1 21.3Ward 2 10.2 31.8Ward 3 19.5 21.1Ward 4 7.8 18.2Coimbatore Total 54.6 92.4

ii) Percentage change in sales by employee, 2003-2004, Erode, P& G Ltd.

EmployeePercentage

ChangeR Ravi +7.3S Swetha +2.1T Shankar -7.5A Rehaman +41.6J Victor +7.4D Murugan +11.5H Janani -4.8M Rajiv -3.6

END





SECOND SEMESTER

OPERATIONS MANAGEMENT – 251A



1.a) Explain the systems view of production function.

(or)1.b) Explain the concept of efficiency and effectiveness.

2.a) Explain the concept of LOB technique.

(or)2.b) What do you understand by capacity requirement planning?

3.a) What are the types of inventory systems?

(or)3.b) What do you understand by JIT and KANBAN?

4.a) What are the phases or stages in quality control?

(or)4.b) Explain the concept of TQM.

5.a) Define work-study. Also list down the uses of work-study.(or)

5.b) What are the steps involved in conducting time study?


6. Trace the historical evolution of production management.

7. “MRP and CRP determine the Master Schedule of a manufacturing organisation”. Comment on the statement.

8. Discuss the steps involved in method study. Following data pertains to a continuous time study data for an assembly operation. If the allowance to the workers are estimated at 15%. Calculate the standard time.

ActivityCycles (in minutes)

PR1 2 3 4 5

A 5 44 84 125 155 120B 15 56 93 134 166 100C 24 66 104 146 180 110D 38 79 119 151 195 115

PTO


9. A manager is attempting to put together an aggregate plan for the coming year.

She has obtained a forecast of expected demand for the planning horizon. The plan

must deal with highly seasonal demand : demand is relatively high in period 3 and 4

and again in period 8, as seen form the following forecasts:

Period 1 2 3 4 5 6 7 8 9 Total

Forecast 190 230 260 280 210 170 160 260 180 1940

The department now has 20 full time people, each of whom can produce 10 units of

output per period at a cost of Rs.6 per unit. Inventory carrying cost is Rs.5 per unit

per period and backing cost is Rs.10 per unit per period. The manager is

considering a plan that would involve hiring two people to start working in period

1, one on a temporary basis who would work only through period 5. This would

cost Rs.500 in addition to unit production costs:

Questions:

i) What is the rationale for this plan?

ii) Determine the total cost of plan, including production, inventory and backorder costs

END





SECOND SEMESTER

MARKETING MANAGEMENT – 251B



1.a) Discuss the role of marketing information system in the strategic market planning.(or)

1.b) Discuss the essential requirements of a web site, so that a causal visitor can be converted into a loyal customer.

2.a) Explain the major influencers of brand equity for an FMCG item. (or)

2.b) Explain perceived value pricing as applicable to services.

3.a) Discuss any two methods available to evaluate channel participants for consumer non durable items.

(or)3.b) Discuss the salient features of multilevel marketing.

4.a) Explain public relation as a sales promotion tool.(or)

4.b) Explain the methods available to determine the size of sales force.

5.a) Explain various customer attrition signals from the point of view of financial service providers.

(or)5.b) Do you favour adaptive advertising in the global context? Justify.


6. Discuss the major changes required in the marketing strategy of an FMCG company to adapt itself to the liberalised marketing environment.

7. Develop a tele marketing plan applicable to a brand new credit card.

8. Discuss data warehousing and data mining as enablers of customer relationship

management.


10. Since its launch in 1950 Cadbury snack has enjoyed great popularity and has always been on the leading confectionery brands in the country. The snack range of products was positioned as traditional tea break accompaniments. This strategy proved successful as market research shows snack products are perceived as “honest friendly trust worthy sociable, and fun. Recent market research shows the

brand identification has been weakening. The loyalty rating is growing downward. In the contrast dairy milk brand is showing improved loyalty rating.

Some thing need to be done to make snack appealing to critical younger market. On this background you are expected to design a repositioning strategy.

END






SECOND SEMESTER




1.a) What are the major difference between accounting and finance?(or)

1.b) What is Economic Value Added (EVA)? How is it used?

2.a) What do you mean by capital budgeting? Explain its characteristics.(or)

2.b) A company has to select one of the following two projects:

ParticularsProject A(in Rs.)

Project B(in Rs.)

Cost 11,000 10,000Cash Inflows

1st Year2nd Year3rd Year4th Year

6,0002,0001,0005,000

1,0001,0002,00010,000

Using IRR method, suggest which project is preferable.

3.a) “Reserves and Surplus have no cost”. Do you agree? Give the reasons for your answer.

(or)3.b) A company has the following capital structure :

10,000 equity shares of Rs.10 each : Rs.1,00,0002,000 10% preference shares of Rs.100 each : Rs.2,00,0002,000 10% debentures of Rs.100 each : Rs.2,00,000Calculate EPS for each of the following levels of EBIT:i) Rs.1,00,000 ii) Rs.60,000 iii)Rs.1,40,000The company is in 50% tax bracket.Also calculate the financial leverages taking EBIT level as Rs.1,00,000

4.a) Distinguish between capital structure and financial structure. Explain the factors

that determine the capital structure of a firm.

(or)4.b) Following are the details regarding three companies:

A Ltd. B Ltd. C Ltd.r = 15% r = 5% r = 10%Ke = 10% Ke = 10% Ke = 10%E = Rs.8 E = Rs.8 E = Rs.8

Calculate the value of an equity share of each of these companies applying Walter’s formula when dividend payment ratio (D/P ratio) is :i) 50% ii) 75% iii) 25%

5.a) Explain the cost of liquidity and illiquidity. What is the impact of these costs on the level of current assets?

(or)5.b) Define Economic Order Quantity. How is it computed?


6. XYZ Ltd. has assets of Rs.1,60,000/- which have been financed with Rs.52,000/- of debt and Rs.90,000/- of equity and a general reserve of Rs.18,000/-. The firm’s profit after interest and taxes for the year ended 31.3.2005 were Rs.13,000/-. It pays 8% interest on borrowed funds and is in the 50% tax bracket. It has 900 equity shares of Rs.100 each selling at a market price of Rs.120/- per share. What is the weighted average cost of capital?

7. Explain the term leverage? What are its types? Why is increasing leverage also indicative of increasing risk?

8. What is indifference point? and why is it so called? What are its usefulness?


9. From the following estimates of RPG Ltd. you are required to prepare a fore cast

of working capital requirements:

i) Expected level of production for the year 15,600 units.

ii) Cost per unit of raw materials Rs.90. Direct labour Rs.40 and

overheads Rs.75.

iii) Selling price per unit Rs.265.

iv) Raw materials is in stock on average for one month

v) Materials are in process on the average for 2 weeks

vi) Finished goods in stock on an average for one month.

vii) Credit allowed by suppliers is one month

viii) Time lag in payment from debtors is 2 months.

ix) Lag in payment of wages is one and a half weeks

x) Lag in payment of overhead is one month. All sales are on credit.

xi) Cash in hand and at bank is expected to be Rs.60,000

It is assumed that production is carried on evenly throughout the year. Wages and

overheads accrued evenly and a period of 4 weeks is equivalent to a month.

END






SECOND SEMESTER




1.a) Explain the HR philosophy and list out some recent trends in HRM.(or)

1.b) Explain the line and staff functions in organisations.

2.a) Elucidate the human resource planning effectiveness.(or)

2.b) List out the recruitment practices in IT industries.

3.a) Explain the on the job training methods.(or)

3.b) What are the modern performance appraisal methods?

4.a) What are the statutory employee benefits provided in organisations?

(or)4.b) Explain factor comparison method of job evaluation comparing with point

system.

5.a) Explain the need for the trade unions(or)

5.b) What are the statutory provision under the Factories Act for employee health.


6. Explain the stages in selection process.

7. Suggest and explain in detail a suitable training programme for salesman in a heave machine manufacturing organisation.

8. Explain the kinds of incentive compensation plans.


9.a) Explain the factors influencing wage and salary structure and administration.

END





SECOND SEMESTER




1.a) Define Linear Programming. What are its assumptions?(or)

1.b) Solve the following LPP graphically.

Maximium Z = 10x1 + 3x2

Subject to

2x1 + 3x2 ≤ 18

6x1 + 5x2 ≥ 60 x1, x2 ≥ 0

2.a) What is meant by transportation model? Give its mathematical expression. (or)

2.b) Solve the following assignment problem. Operator ( j )

Jobs (i)

3.a) Vehicles pass through a toll gate at the rate of 90 per hour. The average time to pass through gate is 36 seconds. Both arrival and service rate are as per Poisson distribution. The authorities are willing to install one more gate to reduce the average time to pass through the gate to 30 seconds if the idle time of the gate is less than 10% and average queue length at the gate is more than 5 vehicles. Check whether the installation of the second gate is justified.

(or)3.b) Construct the critical path way network for the following.

Activity Description Immediate Predecessor

A Decide the date of examination ---B Describe the examination venue AC Call for application through advertisement AD Print application form AE Despatch application D,CF Receive and process application and send hall

ticketE,B

G Set question paper AH Arrange invigilators and examiners BI Make seating arrangement FJ Conduct exam G,H,I

23 20 21 24

19 21 20 20

20 18 24 22

22 18 21 23

K Valuation and exam result announcement JL Conduct GD and interview KM Publish final list L

4.a) Alpha industry needs 15,000 units per year of a brought-out component, which will be used in its main product. The ordering cost is Rs.125/ order and the carrying cost per unit per year is 20% of the purchase price per unit. The purchase price is Rs.75/unit. Find EOQ.

(or)4.b) Royal pizza parlor is a small restaurant catering to patrons with a taste for

European pizza. The management must forecast weekly demand so that he can place order for pizza shells weekly. Recently, demand has been as follows.

Week of Pizzas Week of PizzasJune 2 50 June 23 56June 9 65 June 30 55June 16 52 July 7 60

Forecast the demand for June 23 to July 14 by using simple moving average with n = 3. Also forecast using weighted moving average method with n = 3 and weights of 0.5,0.3 and 0.2 with 0.5 weights to most recent data.

5.a) What is meant by simulation? What are its types?

(or)5.b) A company owns a lease on a certain property. It may sell the lease for Rs.

75,000 or may drill the said property for oil. Various possible drilling results are as under along with the probabilities of happening and rupee consequences.

Results Probabilities Rupee consequences

Dry well 0.10 1,00,000Gas well 0.40 45,000Oil & gas 0.30 98,000Oil well 0.20 1,99,000

Draw a decisions tree and determine wheter the company should drill or sell.


6. A firm makes two products X and Y, and has a total production capacity of 9 tonnes per day. X and Y requiring same production capacity. The firm has a permanent contract to supply at least 2 tones of X and at least 3 tones of Y per day to another company. The daily maximum number of machine hours is 360. Each tone of X required 20-machine hour’s production time and each tone of Y required 50 machine hours of production time. All the firms out put can be sold and the profit made is Rs. 80 per tone of X and Rs.120 per tone of Y. Formulate an LPP and solve graphically to maximize profit.

7. Consider the following transshipment problem involving two sources and three destinations. The supply values of the sources S1 and S2 are 800 and 700 units respectively. The demand at destinations D1, D2 and D3 are 500, 400 and 600 units respectively. The transportation cost per units are given below.

DestinationS1 S2 D1 D2 D3

S1

S2

Source D1

D2

0 3 12 4 12

5 0 3 6 10

8 10 0 4 20

20 12 5 0 15

8 10 30 8 0

D3 Solve the transshipment problem

8. Annual demand for an item is 6000 units. Ordering cost is Rs.600 per order. Inventory carrying cost is 18% of purchase price/unit/yr. The price breakups are as shown below.

QuantityPrice per unit

(Rs.)0 ≤ Q1 < 20002000 ≤ Q2 < 40004000 ≤ Q3

20159

Find the optimal order size.


9. Consider a project involving 11 activities.

Activity PredecessorDuration

a b c

A -- 6 7 8

B -- 1 2 9

C -- 1 4 7

D A 1 2 3

E A,B 1 2 9

F C 1 5 9

G C 2 2 8

H E,F 4 4 4

I E,F 4 4 10

J D,H 2 5 14

K I,G 2 2 8

i) Construct a project network

ii) Find the critical path and project duration.

iii) What is the probability of completing the project within 25 weeks?

iv) What is the duration by which the probability of completing the

project is 0.84?

END

END





SECOND SEMESTER




1.a) Define research. What are the basic approaches to research? Explain briefly.

(or)1.b) Differentiate between conceptual and empirical research.

2.a) Explain the various techniques used for constructing a scale.

(or)2.b) A population is divided in to three strata so that N1=6,000, N2 = 3,000 and N3 =

2,000. Respective standard deviations are σ1 = 20, σ2 = 10 and σ3 = 5. How should a sample size n = 90 be allocated to the three strata?

3.a) What are the methods used for collecting primary data? Briefly explain any one method.

(or)3.b) What are the factors to be considered for selective appropriate method for data

collection?

4.a) The null hypothesis is that 20 percent of the passengers go in first class, but management recognises the possibility that this percentage could be more or less. A random sample of 400 passengers includes 70 passengers holding first class tickets. Can the null hypothesis be rejected at 10% level of significance?

(or)4.b) A sample of 20 is drawn randomly from a certain population. The sum of the

squared deviations from the mean of the given sample is 80. Test the hypothesis that the variance of the population is 5 at 5% level of significance.

5.a) Mention the general outline of a popular report?(or)

5.b) Explain the use of statistics, charts and graphs in preparing a research report.


6. What is sampling theory? Explain the steps in sampling design.

7. Chi-square is a test for computing variance – Explain.

8. Explain different steps in writing a research report.


9. You are a insurance advisor for an insurance company. The company introduces a new insurance plan specially for kids. The name of the plan is Smart Kid Educational Plan. Prepare a research report and submit to the insurance manager.






SECOND SEMESTER




1.a) Discuss how the competitive environment in India has changed because of the economic liberalisation.

(or)1.b) Examine how relevant is the idea of social responsibility of business.

2.a) Discuss the concepts and methods of measuring national income.(or)

2.b) “There is a shift from public to private sector in Indian economy” – Do you agree? Elaborate

3.a) Critically examine the present industrial policy of India.(or)

3.b) Define industrial sickness. What are the causes of sickness? List some of the preventive and curative measures.

4.a) Discuss the objectives of new fiscal policy of India.

(or)4.b) What is deficit financing? What are the reasons for increase in fiscal deficit in

India?

5.a) Explain the objectives and functions of SEBI.(or)

5.b) Discuss the following : iii) Direct and indirect tax structure in Indiaiv) Expenditure tax


6. “Economic liberalistion does not mean Free for all” – Discuss with suitable examples.

7. What are the objectives of IX five year plan? Discuss Indian economic performance during this plan.

8. Critically evaluate the role of Multi National Corporations in India.


9. Globalise is the buzz word. When the country opens up, there will be more investment, consumption and employment. No doubt we need investments. We need electricity, roads and telephones. For this we need access to huge doses of foreign money. There is nothing called free lunch. But what is the price we haveto pay? This is the critical point. Many political parties in India do not like MNCs in non – priority industries.

The logic i) Non-priority items like processed foods are not high tech areas

ii) Indian companies will be gobbled up.

iii) They do not improve infrastructure. But the Pepsi story is revealing:

Farmers are benefited by high productivity of chillies, potatoes etc., retailers and transporters and benefited. Exports helped the balance of payments position.

Question:

i) Is globalisation a necessary approach for India?

ii) What is your opinion on foreign companies entering into Indian Market?


END



SUPPLEMENTARY TERM END EXAMINATIONS – JULY, 2006Degree : Master of Business Administration

FOURTH SEMESTER

Elective : RETAILING – 451V3



1.a) Discuss the wheel of retailing.(or)

1.b) Write a note on the global retailing scenario, more specifically US.

2.a) What are the factors affecting selecting a location and site for retailing? (or)

2.b) How will you carry out an analysis of a retail trading area?

3.a) sOutline the steps in organizing a retail business.

(or)3.b) Describe the various elements of overall store image.

4.a) Plan out a promotion strategy for a retailer.(or)

4.b) What is sales promotion? Explain the various types of sales promotion.

5.a) Elaborate the process of identifying and understanding consumer characteristics and needs.

(or)5.b) Explain retail information system concept.


6. Comment on the effect of retailing on the economy of a country.

7. Prepare a SWOT analysis considering the effect of internet on retailing.

8 Present an overview of strategic retail management.


9. The Ooty based Nilgiris department store with a history dating back to 1905 when the first store was opened by the founder Muthuswamy Mudaliar, made its foray in the Coimbatore market, about a decade ago. Backed by high-quality offerings, a good store ambience and location and site advantages, Nilgiris was a roaring success. With over 60 stores in South India, it has stepped on the international market with a tie-up with a US agency to set up its first store in the US. However, about two years ago, there has been blip in the Coimbatore market. The “Kannan” line of stores has made great strides with value for money and one stop shopping experiences, which have been a huge hit.

Question: As a consultant to Nilgiris, what will be your suggestions for them to regain lost glory in Coimbatore?

END.





FOURTH SEMESTER

Elective : RURAL MARKETING – 451V4



1.a) Define rural. Identify the reasons for the slow down of growth in rural areas.(or)

1.b) State the reasons, why today’s companies are preferring rural markets for

marketing.

2.a) Enumerate the major classification of agricultural inputs.

(or)2.b) Bring out the evolution of rural marketing.

3.a) Explain the profile of the rural consumer?

(or)3.b) Name the parameters that influence STP framework.

4.a) What are the identifying concepts of positioning of one product in a market?(or)

4.b) Enumerate the significance of product strategy.

5.a) Define rural retailing.(or)

5.b) Companies success are depend on customer relationship management – Discuss.


6. Rural marketing plays an important role in India because of agrarian economy –

Discuss.

7. Develop a rural marketing strategy for the launch of a Mobile Handset

specifically designed for rural markets.

8 Clearly classify the promotion media and assess the effectiveness of suitable

media in rural areas.

SECTION – C


9. Sanjay is an MBA student, who after completion of study wants to start a food-processing unit in his own village and his aim of market segmentation is exclusively rural areas. Teachers, friends and others are all appreciated his idea

END

but they have also warned that rural areas have their own disadvantages compare to advantages.Identify the strength and weakness in rural areas and suggest measure to counter them. Help Sanjay to set up his business.





FOURTH SEMESTER

Elective : INTERNATIONAL FINANCIAL MANAGEMENT – 451W2



1.a) Discuss the key differences between futures and forward contracts on foreign

currencies.

(or)1.b) List any four terms and conditions applicable to forward contracts.

2.a) Explain covered interest parity theorem. (or)

2.b) Describe the structure of foreign exchange market.

3.a) Which are the disadvantages of centralization of cash management are related to

foreign exchange exposure management?

(or)3.b) Explain are the methods of long term foreign borrowings.

4.a) With suitable example, explain forward vertical FDI and backward vertical FDI.(or)

4.b) Discuss the benefits of FDI to host countries.

5.a) How the cost of capital is calculated in foreign investment?(or)

5.b) How the capital budgeting quantifies the benefits, cost and risk of a foreign

investment?


6. Explain focus on managerial implications of FDI.

7. Give a detailed account about the functions of foreign exchange market.

8 Describe the Theories of exchange rate determination.


9. You manufacture Wine goblets. In mid-June you receive an order for 10,000 goblets from Japan. Payment ¥ 400,000 is due in mid-December. You expect the

END

yen to rise from its present rate of $ = ¥ 130 to $ = ¥ 100 by December. You can borrow yen at 6 percent a year. What should you do?





FOURTH SEMESTER

Elective: STRATEGIC COST MANAGEMENT – 451W3



1.a) Explain briefly the building blocks for designing a cost system.

(or)

1.b) Discuss briefly the Economic Value Added Concept. .

2.a) What are the importance of life cycle costing?

(or)

2.b) Describe the various classifications of Responsibility Accounting.

3.a) Explain the steps to be followed in measuring divisional performance.

(or)

3.b) Along with their significance discuss the terms ‘Discretionary Costs’ and

‘Committed Costs’

4.a) Explain the procedure to be followed in estimating a cost function using

quantitative analysis.

(or)

4.b) Using simplex method explain the steps to be followed in solving LPP.

5.a) Delineate the benefits of decentralization.

(or)

5.b) Discuss the different methods of transfer pricing.

SECTION – B


6. ‘Activity Based Costing is a more scientific method to determine the cost of a

product / service’. Elucidate in this context whether ABC can be applied to

Banks.

7. Discuss in detail the concept of Management Control System and also the factors

to evaluate the effectiveness of Management Control System.

END

8. Explain in detail the concept of Total Cost Management along with examples

from Indian Industries.

PTO

SECTION – C


9. The cost of sale of Product A is made up as follows:

Particulars Rs.

Materials used in manufacturing 55,000

Materials used in primary packing 10,000

Materials used in selling the product 1,500

Materials used in the factory 750

Materials used in the Office 1,250

Labour required in producing 10,000

Labour required for factory supervision 2,000

Direct expenses 5,000

Indirect expenses – Factory 1,000

Administration expenses 2,000

Depreciation on factory building 1,750

Selling expenses 3,500

Freight on materials purchased 5,000

Advertising 1,250

Assuming that all the products manufactured are sold, what should be the selling

price to obtain a profit of 20% on selling price.





FOURTH SEMESTER

Elective : SOFTWARE PROJECT MANAGEMENT – 451X1



1.a) Explain the problems with software projects.

(or)1.b) Write a brief notes on project evaluation.

2.a) Explain activity planning in detail with neat diagram.(or)

2.b) Write in detail about risk management.

3.a) Discuss any three software estimation techniques in detail. (or)

3.b) Write in detail about network planning model.

4.a) Explain Hazard analysis of risk management.(or)

4.b) Explain the following : i) Cost Schedules ii) Creating Critical path

5.a) Write in detail about different visualizing progress in monitoring and control.(or)

5.b) Explain project control cycle in detail with neat diagram.


6. Write a detailed note on: i) Cost-benefit analysis

ii) Cost-benefit evaluation techniques

7. Explain planning for small projects in detail.

8. Discuss in detail about i) Cost monitoring

ii) Priority Monitoring


9. Write notes on : i) Software prototyping ii) Organisational Structureiii) Risk planning and control iv) COCOMO

END

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