tedvilla portfolio
TRANSCRIPT
exUrban Inc.
OneHen.Org
• Flash-based, XML-driven site with video, interactive games and downloadable content for teachers to teach kids about microfinance.
• Won 2008 MIXX award for Best non-profit site.Visit live site
exUrban Inc.
Yale School of Management
• Fully content managed site built on WordPress, including Flash-based home page
• Provides information on Yale SOM’s Pre-MBA immersion course aimed at under-represented minorities
Visit live site
exUrban Inc.
Forest City Enterprises
• Produced six sites, based on single IA, with six different interfaces to promote residential properties
• Tied into FCE’s pricing & availability database to provide real time data on apartments• Contained novel CoreTomics/Google API implementation highlighting nearby attractions,
restaurants and services One Franklin, 1835 Arch, Lenox Club,
Lenox Park, Museum Towers, The Grand
exUrban Inc.
Novell & Microsoft
• Re-skin of site targeted at business and technical managers considering open source solutions and touting Novell Microsoft Alliance
• Sourced, negotiated contracts and managed vendors for creative development, SEO, technical implementation and contributed to IA
Visit live site (current site differs from what is depicted here. I set up the project that eventually yielded the current site before leaving to pursue
other ventures)
exUrban Inc.
Novell
• Produced expanding panel ad units that played video and permitted asset download
• A challenge to make this work on Gecko Browser/Linux OS combinationView demo
exUrban Inc.
Massachusetts Office of Travel & Tourism
• Full site redesign comprising full-blown strategic and user research phase• Revamp UX/IA, interface, content and functionality• Managed production of strategy, IA & creative phases and deliverables of two creative
teams
exUrban Inc.
H&R Block
• Produced 2,500 Flash Banners, 17 interstitials, 6 video banners & multiple other banners for sub-campaigns to fill 4 month $8MM media buy that yielded 1 billion total impressions
• Campaign increased sales 33% vs. previous year, reversing a 12% decline the year prior
• Developed production process to manage asset creation and permit tracking of each individual unit
• Winner of 2007 NEDMA Gold Medal for Consumer Interactive Advertising
exUrban Inc.
H&R Block
• Produced 50+ emails over the course of 4 month campaign
• Used metrics to adapt email layout and content during campaign resulting in more streamlined and successful emails
• Email on left came earlier in campaign, the right, later
exUrban Inc.
3Com
• Flash based site containing videos interviews and animated network diagrams withmultiple deep links to relevant content
• Managed integrated video/photo shoot, multiple vendors and client tech team to implement final site
• Winner of 2007 NEDMA Silver Medal for B2B Site• Winner 2007 Gold Medal for B2B Advertising (drive to site campaign)
Visit live site
exUrban Inc.
Akamai
• Demo of Akamai’s edge platform technology and its business benefits• Served as producer, director and account manager
exUrban Inc.
Intel
• A highly interactive, controllable banner• Took full advantage of industry specs that the Intel team developed in conjunction
with publishers• Cannes Cyber Lion Finalist, 2001
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are needed to see this picture.
QuickTimeª and aTIFF (Uncompressed) decompressor
are needed to see this picture.
exUrban Inc.
Nortel• These units contained 15-17,
unique, track-able links• Averaged 32% interaction & 25%
action rate with +1 minute interaction time
• The box units were industry-first Rich Media deployment of now standard “Polite Banner”
QuickTimeª and aTIFF (Uncompressed) decompressorare needed to see this picture.QuickTimeª and a
TIFF (Uncompressed) decompressorare needed to see this picture.
exUrban Inc.
Thank you.Visit exurbaninc.com to learn more about our
company and its founders.917 655-6432