tectonic shift: a new foundation for data driven business

© 2015 Aerospike. All rights reserved. Confidential 1

Tectonic Shift: A New Foundation for the Data-Driven Business

SPEED at SCALE


Evolution of Data

DATA VOLUME

1970

1985

2010

2015

IMS

RDBMS

NoSQL

NoSQL at Scale

TPS


Product Philosophy

Depth

Breadth


A Commercial Version

Manhattan


Our Users Have the Following Requirements

Mission critical apps that require near 100% up-time AdTech Risk/Fraud Telco

Mandate for response times measured in milliseconds 10 milliseconds for AdTech 750 milliseconds for Fraud

Very large data sets 50TB+

Sophisticated and robust decision algorithms 2M+ transactions per second

Best in class price/performance Proven 10 to 1 savings versus other NoSQL vendors


10x LOWER TCO10X Faster and 10X Fewer


Vertical Focus / Horizontal Opportunity

FINANCIAL

ECOMMERCE

ADTECH

HORIZONTAL

GAMING

TELECOM

Confidential #1Confidential #2


Speed

Balanced Read-Heavy0

50,000100,000150,000200,000250,000300,000350,000

Aerospike CassandraMongoDB Couchbase 2.0*

0 50,000 100,000150,000200,0000

2.55

7.510

Balanced Workload Read Latency

Aerospike

Throughput, ops/sec

Aver

age

Late

ncy,

ms

0 50,000 100,000150,000200,000048

1216

Balanced Workload Update Latency

Aerospike

Throughput, ops/sec

Aver

age

Late

ncy,

m

s

• Flash / SSD Optimized• Primary Index in DRAM


Scale

9

• RIPE MD160 Hashing & Partitioning• Dynamically Add/Remove Nodes• Auto Rebalance• Auto Heal


Fraud Prevention

Current Environment

Business Challenge• Meet SLAs of 750 ms• Losing business due to latency• Every credit card transaction requires hundreds

of DB reads/writes

Speed at Scale

Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.


Challenge• Overall SLA 750 ms• Loss of business due to latency• Every credit card transaction requires hundreds of DB reads/writes

Need to Scale Reliably • 10 100 TB• 10B 100 B objects• 200k I Million+ TPS

Selected Aerospike In-Memory NoSQL• Built for Flash• Predictable low latency at high throughput • Immediate consistency, no data loss• Cross data center (XDR) support• 20 server cluster • Dell 730xd w/ 4NVMe SSDs

Credit Card Processing System

Fraud Detection & Protection App

RulesRule 1Rule 2Rule 3

Historical Data

Rule 1-PassedRule 2-PassedRule 3-Failed

Account Behavior

Static Data

Account Statistics

Fraud Prevention


Financial Services – Positions System of Record

Challenge• DB2 stores positions for 10 Million customers

• Must update stock prices, show balances on 300 positions, process 250M transactions, 2M updates/day

• Running out of memory, data inconsistencies, restarts take 1 hour

Speed at Scale

Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.


Selected Aerospike In-Memory NoSQL• Built for Flash• Predictable low latency at high throughput • Immediate consistency, no data loss• Cross data center (XDR) support• 10 server cluster

IBM DB2(Mainframe)

Real-timeApp

RecordApp

Finance App

Real-timeData Feed

Start of the DayData Loading

End of DayReconciliation

AccountPositions

Financial Services – Positions System of Record


Challenge• Edge access to regulate traffic• Accessible using provisioning applications

(self-serve and through support personnel)

Need for extremely high availability, reliably, low latency

• > TBs of data• 10-100M objects• 10-200K TPS

Selected Aerospike in-Memory NoSQL• Clustered system• Predictable low latency at high throughput• Highly-available and reliable on failure• Cross data center (XDR) support

Telco – Real-Time Billing and Charging Systems


Challenge• Low read latency (milliseconds)• 100K to 5M operations/second• Ensure 100% uptime • Provide global data replication

Performance achieved• 1 to 6 billion cookies tracked• 5.0M auctions per second • 100ms ad rendering,

50ms real-time bidding, 1ms database access

• 1.5KB median object size

Selected Aerospike NoSQL over competition

• 10X fewer nodes• 10X better TCO• 20X better read latency • High throughput at low latency

AdTech – Real-Time Bidding

0 ms

Ads is Displayed

100 ms

Publishers Ad Networks& SSPs Ad Exchanges Demand SidePlatform

Data Management Platforms

Brands Agencies Buyers


Takeaways

16

• Focused on real-time, mission critical applications

• Enables companies to leverage speed at scale, at affordable prices

• Scales up and out to accelerate real-time applications in retail, FinServ, telecom, adtech and internet

• Dramatic TCO Advantages – 10x to100x performance improvements at a materially lower cost per transaction


High PerformanceNoSQL Database

Powering NewOpportunities at Scale

@aerospikedb

NEXT STEPS:

See how much you can save with Aerospike:http://www.aerospike.com/tco-calculator/

Ready to get started?http://www.aerospike.com/quick-start/

If you have any questions or want to further explore if Aerospike is right for you, contact us:[email protected]

http://www.aerospike.com/tco-calculator/






http://www.aerospike.com/quick-start/

http://www.aerospike.com/quick-start/

mailto:[email protected]

tectonic shift: a new foundation for data driven business

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