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DIGITAL MENU BOARDSFROM TECHWORKS

Indian Restaurant Market, particularly QSRs are slated to grow at a fast pace:• Overall, Indian restaurant market is

expected to grow at a CAGR of 11% to reach Rs. 522,000 Crores by 2018

• The QSR segment will grow at a much faster rate (CAGR 25%) to reach Rs. 25,000 Crores by 2020.

There is a great opportunity for those who can successfullyposition themselves to benefit from this trend

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QSR Market in India (in Rs. Crores)

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THE INDIAN RESTAURANT MARKET

CHALLENGES IN OPERATING IN THE QSR SECTOR

• Weak consumer demand in certain segments due to depressed near term economic outlook and sentiment

• Diversity of tastes due to cultural differences across regions• High price sensitivity in most segments of the market• High Real Estate costs• Inefficiencies in supply chain driving up costs• Shortage of talent and trained manpower• High inflation of food ingredients

Success lies in offering a menu that is diverse enough to appeal to a cross section of customers pan India at competitive prices

• Extensive menu to cater to diverse cultural and taste preferences

• Vegetarian/eggless options• Continuous innovation in menu

for freshness and novelty factors• Frequent changes in prices as a

result of inflation in food ingredients

There is a need to sharply display a diverse and sizable menu with a provision for frequent changes

MENU IS A KEY ELEMENT OF A ROBUST QSR STRATEGY

• Allows sharply display a comprehensive menu

• Enables cross-sell and up-sell with sharp display, digital images and easy grouping

• Allows frequent and easy changes in menu items, groupings, images and prices making experimentation easy

• Allows promotions through dynamic content

• Ideal for getting customer feedback and for market research

In short, Digital Menu Boards are a marketers’ delight

DIGITAL MENU BOARDS – KEY TO IMPLEMENT QSR STRATEGY

• Long shelf life (5 years) as opposed to a very short life for paper based printed menus

• Eliminate the recurring cost of printing and lamination associated with paper based menus

• No cost of making changes or corrections

• They have extremely low maintenance once they are up and running

Digital Menu Boards are quite cost effective

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Changes to entire menus, individual menu items or images can be done easily and quickly

• Dynamic content allows: a different meal time menu that can

be changed manually or automatically

display images, video or Live TV, if required

Pre-programmed announcement of restaurant specials at pre-defined times

Digital Menu Boards provide easy maneuverability

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Digital menu boards provide sharp images and content readable up front or from a distance

• Digital content is more pleasing to the eye

• Look and feel can be changed easily and quickly

• Display can be easily customized by changing brightness and contrast

Digital Menu Boards provide better readability for the customer

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Allow content upload on all displays remotely

• Allow changes on some or all displays remotely

• Allow monitoring of a specific or all displays remotely

• Allow specific display health check remotely

Digital Menu Boards provide centralized control very useful for a large chain or large number of displays in one location

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Displays 32” or 40” ( even higher sizes are possible )• Die Cast Aluminum Frame• Media Players-Display Controllers• Software• Power Accessories

Digital Menu Boards can be ceiling mounted or wall mounted as per customer’s needs

Techworks’ TECH-DMB Series Is The Complete Solution ForDigital Menu Boards And Consists Of The Following Components:

We can provide solutions for a single outlet to a pan India chain

Entry Level Mid Range Full

Display and Frame Display, Frame and Media Players Display, Frame, Media Players, Central Control Software and Servers (Local or Cloud)

Content runs off USB drive Designed content display templates

Designed content display templates

Manual Operation Programmed content scheduling Programmed content scheduling, display and content monitoring

Limited no of displays Large no of displays Large no of displays in multiple locations

Useful for a single location Useful for a single location Useful for QSR with multiple locations requiring central control

TECH-DMB CONFIGURATIONS

The configurations are customizable as per client needs

SAMPLE CONFIGURATION : TECH-DMB 332L

We are a “One Stop Shop” for all your DMB andDigital Signage needs

TECHWORKS PROVIDES COMPLETE SUITE OF PRODUCTS ANDAND SERVICES FOR DIGITAL MENU BOARDS

Techworks excels in developing solutions that enable enhanced customer engagement by leveraging technologies such as:

BREAKAWAY EXPERIENCE from ordinary the extraordinary

• Interactive• Multitouch• Gesture Control• Proximity Triggers• Load Sensors• Social Media

• Mobile Technology• Radio Frequency Identification

(RFID), • Blue Tooth Low Energy• Augmented Reality• Wayfinding

SAMPLE CONFIGURATION : TECH-DMB 332L

Amritsari ExpressAndaaz-E-LucknowBikanos Chaat CafeCafé Brown SugarMoti Mahal ExpressSmoke On The WaterMovenpickInstaPizza

Blue TandoorShanghai NoonFast TraxKebab ExpressCrazy WokChina GateThe Bento Café

SAMPLE LIST OF OUR QSR CUSTOMERS

C-48, 2nd Floor, DDA sheds, Okhla phase-I, New Delhi – 110020, Indiacontact@techworksworld.com | www.techworksworld.com

+91 11 4171 8445