technology trends social media june 2011
DESCRIPTION
Technology Trends Social Media, a copy of the presentation delivered by Alistair Leathwood, Managing Director, Freshminds Research from the CIM East of England Summer Marketing Conference held on 9 June 2011 at ARU, ChelmsfordTRANSCRIPT
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The Future of Social Media Research
Alistair Leathwood, MD– FreshMinds Research
7th April 2011
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Looking for Mr Right – a love story
Moral – there’s a lot of info out there
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Twice named MRS agency of the year
Research + Social Media
Social business consulting
Who are we?
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Ask the audience
Who uses facebook? Who’s written a review? Who’s read a review? Who’s ordered anything online?Who tweets?
Who’s posted a question on Quora? Who has a refinery on their FarmVille?
Is it everyone?
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TINA
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>3Bn /day
Social search
Like
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Realtime, offline and online
“There is a lot more information per unit of
NOW than there was
before”
Nova Spivack
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Blurred boundaries – everyone is a researcher
Photo: shoothad
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Blurred boundaries
FreshMinds vs FreshNetworks?Push pollingSugging
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The end of market research?
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...or the salvation?
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What do we do?
solicitcreate
collatevalidate
analyze
deliver
Thanks to Tom Ewing, Kantar
We information
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Free tools!
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Powered by
Professional tools
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Sites SentimentThemes
There’s lots of this
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Benchmarking / coverage
Services
Usability of dashboard
Customer service
Flexibility
Spidering capability
Level of support required
Pricing
Reporting capabilities
WorkflowResearch objectives
Syndicated / Custom data sets
Need to real-timedata
Language coverage
Speed of analysis
Data extraction capabilities
Powered by
Its complicated
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So how is it playing out?
Listening Engagement
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Rollercoaster
Our journey with social media research has been a bit of
a rollercoaster
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But now … We generate genuine insight:
quickly, cheaply and build advocacy
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And we build real communities
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“The future is here.
Its just not evenly distributed yet”
William Gibson
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Privacy backlash
More communities GamificationSocial CRM
Monetisation of access... and of Opinion
The future future
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What should you do?
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1. Start now
If not now, when? If not you, who?
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2. Don’t fail to prepare ...
Success is the ability to go
from one failure to another with
no loss of enthusiasm
Winston Churchill
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3. Dip your toe
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4. Do it in a safe environment
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5. Learn