What’s Trending?Technology

Trends in Retail

The rapid fire change in technology has led to heightened competition. Online retailers commanding more market share with

total sales that are expected to climb to $523B by 2020 , retail players have been faced with more competition for consumer attention.

Key Trends

Sensory Experiences in RetailWith consumer expectations on the rise, and the competition steep,

many retailers have evolved the retail experience to up the appeal to its consumer base. This includes more than just the visual appeal of its

products.

PersonalizationRetailers look to unite the shopping experience and cater to customer

preferences.

Investment in Operations and Infrastructure

To pivot, and stave off the competition, retailers should also give due attention to their internal processes and infrastructure.

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Cloud- Ideal platform for modernization

The cloud offers device mobility and easy access to data, which can enable, for example, mobile sales associates stationed throughout the store instead of just at cash

registers.

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