@kyleplacy

@kyleplacy

What do I do?

I am a marketer.

I’ve written 3 books.

Director, Global Content

Salesforce Marketing Cloud

@kyleplacy

trends vs reality

@kyleplacy

Click the center icon >>>>>

and browse for the image you want

to insert.

IF IMAGE INSERTS IN FRONT OF

FOOTER,

Right click on the image and

Select Arrange/Send to Back

@kyleplacy

What’s next?

@kyleplacy

What’s now?

@kyleplacy

one.

Moments Matter

@kyleplacy

@kyleplacy

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@kyleplacy

two.

ConnectedConsumer

@kyleplacy

@kyleplacy@kyleplacy

Mobile Penetration Rate (Total Population)

21.1

30.3 28.8

18.3

33 33.430.2

33.730.2 31

35.9

22.2

45.1

38.2

28.8

43.4

54.350.7

42.7

50.9

43.5

48

33.5

59

45.5

39.8

52

67.5

63

54

62.2

56.4

0

10

20

30

40

50

60

70

80

2011

2012

2013

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Mobility is about

creating seamless

experiences.

@kyleplacy@kyleplacy

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@kyleplacy

Mobility is about

helping not selling.

@kyleplacy@kyleplacy

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@kyleplacy

Mobility is about

transforming the

experience.

@kyleplacy

83% of US consumers

research products while

in-store on their phone.Our Mobile Planet by Google

@kyleplacy

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@kyleplacy@kyleplacy@kyleplacy

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What happens when 5 billion* additional peoplejoin the Internet?

*this number is completely made up but means A LOT of people

@kyleplacy@kyleplacy@kyleplacy

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

@kyleplacy

three.

AudienceEffect

@kyleplacy

@kyleplacy

Most people think our

main competitors are

Yahoo! and Bing. It’s

actually Amazon.Eric Schmidt, Chairman, Google

@kyleplacy

@kyleplacy@kyleplacy

via ben-evans.com

@kyleplacy@kyleplacy

via ben-evans.com

@kyleplacy@kyleplacy

via ben-evans.com

@kyleplacy

There is one thing they

all have in common…

They own the audience.

@kyleplacy

@kyleplacy

four.

ContentPersonalization

@kyleplacy

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Increase in revenue when utilizing

personalized content

@kyleplacy

It’s about moving frompush to personalized.

@kyleplacy

@kyleplacy

five.

Collaborative Consumption

@kyleplacy

@kyleplacy

An economic model where creation, ownership and access are shared between people and corporations.Crowd Companies

@kyleplacy

@kyleplacy

@kyleplacy #mixwest14

@kyleplacy@kyleplacy

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@kyleplacy #mixwest14

@kyleplacy

For every 1 percent increase in the

number of Airbnb bookings, there is a

.05 percent decrease in hotel

revenue.Study by Boston University 2013

@kyleplacy

@kyleplacy

@kyleplacy #DMAI14

@kyleplacy@kyleplacy

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@kyleplacy

six.

HumanizingAutomation

@kyleplacy

@kyleplacy

We must move from numbers

keeping score to numbers that drive

better actions.

David Walmsley

Head of Multichannel

Marks & Spencer

@kyleplacy

How do we make one department’s outputs another department’s

inputs?

@kyleplacy

Percent of Marketers Rating Cross-Functional Relationships

as Absolutely Critical/Very Important

86%

Head of

SalesCEO

Head of

ProductCOO CFO

78% 70% 67% 56% 37%

CIO

@kyleplacy

You are not marketers.

@kyleplacy

You are not technology experts.

@kyleplacy

or business professionals.

@kyleplacy

You are experience makers and managers.

@kyleplacy

It starts with data and ends with the experience.

It is the only thing that makes you relevant.