Technology Trends and Perspectives, 2010

Tom LehmanLehman Associates, LLC

Lehman Reports™

ASAE Annual ConferenceAugust, 2011

Lehman Associates, LLC

• Associations and Supplier Companies

• Strategy consulting for technology and marketing

• Customer Satisfaction, Market & Member Research

• The Lehman Reports™ industry research series

• Founded 1992, recent move to Alexandria, VA

• AMS Use and Satisfaction 2006-2011

• AMS International: CA, AU, UK 2010

• Association Technology Study 2011

• Fundraising Software 2011

Technology Adoption

Most frequently mentioned:

• eLearning, LMS

• Social media

• Mobile

• Meeting registration

Lehman Reports Technology Study, 2011 (preliminary)

A Few Hot Topics

Mobile and Handheld

• High growth for mobile Internet• One-third of associations offer a

mobile app and / or a mobile web ($1M+)

• Q: Mobile web versus apps A: Yes• Knowledge of members is critical• Branding issues, association

positioning

Broadband and Mobile

25% of smartphone users mostly go online using their phone, not a computer

One-third of whom do not have broadband at home

Communications and Marketing Integration

Soci

al M

ed

ia /

Netw

ork

ing

Mobile

Video – the new standard?

• ASAE members say it is their preferred way to receive information

• 71% of online users, 28% on any given day, access video sharing sites (Pew, 2011)

• Clear trends in news, training, help files

• Use cuts across the digital divide but challenges remain for key segments

Is this the Future for Meetings?

Simple Media Choice

Add the communications media chart

Presentation by John Niles, Global Telematics, at Transportation Research Board (TRB) Annual Meeting, Washington, DC, January 23, 2007.

Relationship Quality in the Context of Computer-Mediated Communication, A social constructionist approach, Jens O. Meissner

Not even this simple

Media Choice is Complex

• Beyond task type and complexity• Timing, sequence• Existing prior relationships• Individual versus group interactions• Individual versus location interaction• Demographics• Distance factors

Future Meetings

• Technology adoption– Redistribution of best match of method

and task, of technology and function– A few disruptive technologies

• Maximize the unique benefits of face-to-face, networking alone isn’t enough

• Hybrid models of online and in-person events will increase use of both

Thanks

Tom Lehman

Lehman Associates, LLC / Lehman Reports™

Alexandria, VA

703-373-7550 ▪ 888-221-0081

tlehman@ansible.com

www.ansible.comwww.lehmanreports.com