Welcome from the UK Developer and Platform Evangelism team

Eric Nelson | ISV Application Architect | Microsoft UKeric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel

Agenda

• 1pm Microsoft (Development) Technology Roadmap – Eric Nelson

• 1:45pm to 3:15pm: Technology drill downs

• 1:45pm Windows Azure Platform – Eric Nelson• 2:15pm Windows Phone 7* (was SharePoint) – Paul Foster• 2:45pm SQL Server 2008 R2 – Keith Burns

• 3:15pm What next and Q&A

• Finish when you are finished

• NOTE: no formal breaks – but an optional “leg stretch” will be available at 2:10pm

Meet the team

• Developer and Platform Evangelism – the “ISV team”

• Helping UK “ISVs” use the latest technology from Microsoft

• Follow us at:

• http://blogs.msdn.com/ukisvdev • http://twitter.com/ukisvdev

Microsoft (Development) Technology Roadmap

Eric Nelson | ISV Application Architect | Microsoft UKeric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel

Lots of new “trends”

• New devices

• Smart Phones, Slates, Touch, NetBooks

• New deployment options

• Web (LOB in the Browser)• Cloud (PaaS, IaaS, SaaS…)• Multi-tenancy, …

• Blurring of “Work and Home”

• Devices span both• Home technology wins

• New customer expectations

• Fun, style, simplicity, free, immediate, “always connected”

Microsoft is investing heavily

• New development tools

• Visual Studio 2010, Expression Blend 4, WebMatrix, LightSwitch

• New programming languages

• F#, IronRuby, IronPython

• New servers/services

• SQL Server 2008 R2, Open Data Protocol (OData)

• New “platforms”

• .NET Framework 4.0, Windows 7, Windows Azure Platform, SharePoint 2010, Silverlight 4.0, Internet Explorer 9.0, Windows Phone 7

• New ways to help developers

• The Channel 9 Learning Center, msdev.com, Microsoft Platform Ready

• Help software houses to use the latest technology from Microsoft to bring applications to market

• Assistance during:

• Development• Testing• Marketing

• All completely “free”

• Microsoft Platform Ready is evolving…

• New benefits are appearing• Feedback is encouraged!

http://www.microsoftplatformready.com

Introducing Microsoft Platform Ready

Lots we could talk about…

• The User Interface layer

• HTML5, Silverlight, WPF• Windows Phone 7

• The Data layer

• Storing data - SQL Server 2008 R2• Working with your data – Object Relational Mappers (ORMs)• Projecting your data - Open Data Protocol (OData)

• The Platform

• SharePoint 2010• The “Cloud” – Windows Azure Platform

User Interface

HTML5, Silverlight, WPFWindows Phone 7

Microsoft is investing heavily in HTML5 and Silverlight and WPF 1/2

Silverlight 4

• Microsoft is developing its own software using Silverlight• Working hard on next version for Windows and Mac• Delivers consistency across browser and platform• New development environment (LightSwitch)• Core to Windows Phone 7

WPF 4

• Microsoft is developing its own software using WPF• .NET 4.0 and Visual Studio 2010 – major update to WPF• Massive ecosystem

Microsoft is investing heavily in HTML5 and Silverlight and WPF 2/2

HTML5

• First class support in IE 9.0• Massive commitment to standards• In time, HTML5 will be a good cross browser and cross platform

solution

P.S and we haven’t forgotten Win32 development…

HTML5, Silverlight and WPF – all important, all have their uses

HTML HTML5 Silverlight WPF

Cross Platform, Cross Device Possibilities“run everywhere”?

10 8 5 0*

Platform IntegrationHow much access to the underlying platform?

2 4 7 9

Runtime DeploymentHow prevalent and how easy to deploy?

10 3 7 5

Runtime AgilityHow quickly does a client runtime adapt to a changing world?

2 2 9 7

Runtime ConsistencyBuild vs deployed experience?

3 TBD? 8 9

Application DeploymentEasy to deploy?

10 10 9 5

Developer Model & ToolingEase to develop?

? ? ? ?

Source: http://mtaulty.com

Windows Phone 7

Data

Storing data - SQL Server 2008 R2Working with your data - ORMsProjecting your data - OData

Data

• Storing data - SQL Server 2008 R2

• “Be compatible” vs “Take a dependency”?– NB: Mainstream support for SQL Server 2005 ends 12/04/2011

• I will leave this one to Keith

• Working with your data – ORMs

• Entity Framework 4 is mature and capable. Trust me on this

Data

• Projecting your data – Open Data Protocol (OData)

• Protocol for querying and updating data

• Follows many of the REST principles

• WCF Data Services easily exposes your data via OData

• Examples

• SQL Azure Labs• SQL Server 2008 R2 Reporting Services • SharePoint 2010• PowerPivot for Excel 2010• CRM 2011• Windows Azure Tables• Windows Azure DataMarket

New platforms: SharePoint 2010

SharePoint 2010

• SharePoint is fantastically popular amongst your customers

• Over 100M licenese, 17K cystomers, #1 Portal (Forrester)• 4000+ partners in the eco-system

• Customers love having “one place”

• Would like applications from ISVs to also be in the “one place”

• But developing for SharePoint 2007 was … err… yucky

• The good news is developing for SharePoint 2010 is vastly better

• Which means the time is right to look again at SharePoint

Development on Windows 7

Windows 7

Full support inside Visual Studio 2010

Web Part DesignerProject Types

Developer Dashboard

And new Business Connectivity Services – now CRUD

Office Apps

Client Runtime

Offline Operation

sCache

Development

Platform

Business Intelligence

Enterprise content mgmt

Collaboration social

EnterpriseSearch

ECT Store

Runtime

Security

Solution Packaging

Out of the box UI

Web 2.0DB

WCFWeb Service

.NET LOB

SharePointDesign Tools

SharePoint Designer

2010

Visual Studio 2010

Improved Data Access Technologies

LINQ

Farm Site List Data External Lists

Data Platform

Client-side

Server-side

Strongly-typed lists

Weakly-typed lists

Strongly-typed lists

Weakly-typed listsServer OM

Client OM

REST APIs

Enables LINQ

// Get the SharePoint list EntityList<Customer> Customers =

data.GetList<Customer>("Customers");

// Query for customers from London var londonCustomers =

from customer in Customers where customer.City == "London" select customer;

foreach (var londonCust in londonCustomers) {

Console.Writeline("id = {0}, City = {1}", londonCust.CustomerId, londonCust.City);

}

Enables Silverlight

New platforms: The “Cloud”

Is “Cloud” Inveitable?

“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”

Gartner

“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

Forrester

Usage

Com

pu

te

Time

Average

Inactivity

Period

“On and Off “

On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome

Com

pu

te

Time

“Unpredictable Bursting“

Average Usage

Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases

Average Usage

Com

pu

te

Time

“Growing Fast“

Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment

Com

pu

te

Time

Average Usage

“Predictable Bursting“

Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

Is it just about this?

“I want to try something now“

Need to quickly provision new machines for a temporary period of time

“Departmental“

Need to quickly provision new machines for a departmental solution

Or is it also about this?

Mach

ines

Time

Mach

ines

Time

“Just store

data in the Cloud“

With all processing elsewhere

“Extend to

the Cloud“

Extend existing applications

“Migrate existing

applications“

Benefits of reduced operational costs

“New hybrid services“

On-premise and Cloud aka S+S

Types of Cloud Services

(On-Premises)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You m

anageInfrastructu

re(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Oth

er M

anages

You m

anage

Platform(as a Service)

Oth

er M

anages

You m

anage

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software

(as a Service)

Oth

er M

anages

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Introducing the Windows Azure Platform

makes it easy and cost effective to run your applications

and store your data inside Microsoft Data Centres

using existing skills

and integrate with your existing on-premise applications

Windows Azure Platform delivers a PaaS

(On-Premises)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You m

anageInfrastructu

re(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Oth

er M

anages

You m

anage

Platform(as a Service)

Oth

er M

anages

You m

anage

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software

(as a Service)

Oth

er M

anages

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Summary

• We face many new challenges and potential opportunities

• Microsoft is trying to help you with new technology

• Good questions to ask?

• Which of HTML5 (IE9), Silverlight and WPF fit your needs best? (It is fine to choose all – as we have)

• Does simplicity of developing for Phone 7 open up a new channel?

• Why are you not using an ORM? • OData is a powerful enabler. Are you (or your customers) a

producer, a consumer or both?• Is it the right time to integrate with SharePoint?• Can you ignore the cloud?

Next Steps

For slides and all the links check out http://blogs.msdn.com/ukisvdev

• Follow the team

• http://blogs.msdn.com/b/ukisvdev • http://twitter.com/ukisvdev

• Sign up to Microsoft Platform Ready http://bit.ly/ukmprhome

Eric Nelson | ISV Application Architect | Microsoft UKeric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel