technology in wellness, healthy ohio business council 2015
TRANSCRIPT
TECHNOLOGY IN WELLNESSa talk for the Healthy Ohio Business Council
Dan Rockwell, Ohio State University / Big Kitty Labs
October 20th, 2015
FIND OPPORTUNITY PLAYGROUNDS WHERE TECHNOLOGY CAN SUCCEED
THE WORLD WE LIVE IN?
always on world
mobile devices are everywhere
our cars are connected
who doesn't have a wearable?
brands identify with health
from BMW to being well
fit is fashionable
WHAT TECHNOLOGY WANTS?
it wants an opportunity to prove itself
go as fast as it can on the infrastructure it can go fast upon
connect
enable
consume
belief
binge
consume
nibble
opportunity
what hasn’t be touchedthat could be disrupted
for potential change
what is being nibbled on in the wake of potential
consumption
we’re eating this nowwe’re living this now
this is happening
we’re binging on thiswe have this in excess
capacity
binge
EMR
devices
security
education
billing
research tools
consume
nibble
opportunity
binge
EMR
intelligence
compliance
wellness
apps
telehealth
devices
security
corporate wellness
educationaging 2.0
re-inventing workflow
billingwearables
research tools
patient experience
consume
nibble
opportunity
stratificationadherence
passive / ambient
mindfulness
discovery
binge
EMR
intelligence
compliance
telehealth
devices
security
corporate wellness
educationaging 2.0
re-inventing workflow
billingwearables
research tools
patient experience
consume
nibble
opportunity
stratificationadherence
passive / ambient
wellness
apps
mindfulness
discovery
discovery
mindfulness
binge
EMR
intelligence
compliance
wellness
apps
telehealth
devices
security
corporate wellness
educationaging 2.0
re-inventing workflow
billingwearables
research tools
patient experience
consume
nibble
opportunity
stratificationadherence
passive / ambient
the investment zone2014-2015
$4.5 billion invested*
digital healthsoftwarebiotech
*ROCK HEALTH
TAKE AWAYS
technology is happening all around us, especially in health care
tech is advancing in a typical pace based on where infrastructure was enabled first (internet, broadband, network, data, security, mobile, social, wearable)
tech is complimented by advancements which creates new opportunities (nano, battery, sensor, geo proximity, brand adoption)
healthcare is just now beginning to let tech in (big door), kicking and screaming on the legacy aspect
while change is happening, models for sustaining the change are not, which allows bigger brands to shoulder the cost easier, and sheds light for where new opportunities could be
WELLNESS
easiest tech vertical to imply expertise while having none
most exploited health category in terms of tech, especially B2C
likely the largest and most explosively popular health category in terms of tech
a continuum form of education
ground breaking in that if set, change behavior, huge course corrections in the population radically impacting other potential outcomes (aside from genetics)
lots of noise, but its noise-able
HOW YOU CAN GET INVOLVED
leverage your core assets to effect change in healthcare
content, expertise, know how, population, use case
willingness to enable technology, open beta mindset
find super fans, create feedback loops, learn from population
get data, layer data, make stories, tell stories
THINK BIGGER
empower your audience
BE everywhere your customer is
move faster
document, stratify, understand your population, especially their intersection with tech, remember we never asked for the iPhone, so find the patterns across their current and ideals, then you must take them to the ideal your org represents
QUESTIONS?