technology in actionokikeq/documents/chapter3.pdf · internet: e-commerce • e-commerce or...

Technology in Action

Alan Evans • Kendall Martin

Mary Anne Poatsy

Tenth Edition

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Technology in Action

Chapter 3 Using the Internet:

Making the Most of the Web’s Resources


Chapter Topics

• The Internet and How It Works • Communicating and Collaborating on the

Web • Web Entertainment • Conducting Business over the Internet:

E-Commerce • Accessing and Moving around the Web • Searching the Web Effectively

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 2

The Internet and How it Works

• Internet is a network of networks connecting billions of computers globally


The Internet and How it Works The Origin of the Internet

• Developed while U.S. was in midst of Cold War with Soviet Union

• Created to respond to two concerns – Establishing a secure form of military

communications – Creating a means by which all computers

could communicate


The Internet and How it Works The Origin of the Internet

• Evolved from Advanced Research Projects Agency Network (ARPANET) – Vinton Cerf – Robert Kahn

• First communication occurred in 1969 • World Wide Web is subset of the Internet

– Common protocols enable computers to talk to each other

– Special links enable navigation Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 5

The Internet and How it Works How the Internet Works

• Web browser – software that lets you display and interact with text and other media on the web

• Computer connected to the Internet acts in one of two ways – Client is computer that asks for data – Server receives the request and returns data

to the client – Client/server network


The Internet and How it Works How the Internet Works

• Requests travel along transmission lines – Similar to highway system of roads – Some are faster then others – Internet backbones: Transmission lines with

faster speeds


The Internet and How it Works How the Internet Works (cont.)

• Internet Protocol (IP) address – How computers connected to the Internet

identify each other – Websites are assigned unique IP addresses – Text versions of IP addresses are used

because IP addresses are hard to remember


Communicating and Collaborating on the Web

• Web 2.0 – Social web – Allows users to collaborate

• Social media – Google Docs, Facebook, Yelp,

YouTube, Pinterest – Blogs, wikis, podcasts, and

webcasts


Communicating and Collaborating on the Web Social Networking

• Means by which people use the Internet to communicate and share information – Facebook – Twitter

• Networking in business community – Finding and filling job positions – LinkedIn is business-oriented network – Marketing and communicating with customers


Communicating and Collaborating on the Web Social Networking (cont.)

• Privacy concerns – When social networking first became popular

there was concern over privacy – Most sites have improved privacy protections,

reducing concern but not eliminating it



• Privacy concerns (cont.) – Precautions to consider

• Keep personal information personal • Know who your friends are • Do not post information like favorite teacher often

used as security question to verify identity • Use caution when posting images



• Employers and colleges use social networks to check out potential applicants

• People have been fired or expelled for using social media in a questionable way



• Questionable content includes – Negative comments about poster’s job,

employer, or colleagues – Inappropriate content about the poster

• Responsibility for your content rests with you


Communicating and Collaborating on the Web E-mail

• E-mail is still primary the means of communication on the Internet

• E-mail: Written message sent or received over the Internet

• Asynchronous • Convenient • E-mails really are not private


Communicating and Collaborating on the Web E-mail (cont.)

• E-mail etiquette – Be concise and to the point – Use spell-check – Avoid texting abbreviations – Include meaningful subject line – Include signature line with basic contact or

corporate information – Include only people who need to receive it


Communicating and Collaborating on the Web E-mail (cont.)

• Two different types of e-mail systems – Web-based e-mail client

• Accessible from any device that can access the Internet

• Yahoo! Mail, Hotmail, or Gmail – E-mail client

• Accessible only from computer on which e-mail client software is installed

• Microsoft Outlook – Both systems can be used together


Communicating and Collaborating on the Web Instant Messaging (IM)

• Programs to communicate in real time over the Internet – Casual conversations between friends – Businesses use for quick and instant

communication – Some provide video chat with webcam

• Proprietary IM services: AIM, Google Chat, Windows Live Messenger, Yahoo! Messenger


Communicating and Collaborating on the Web Instant Messaging (IM)

• Facebook chat with “friends” • Universal chat services: Trillian, Digsby • Web-based universal chat service: Meebo


Communicating and Collaborating on the Web Wikis

• A Wiki is a website that allows users to change content

• Wikipedia uses wiki technology so content can be updated continually

• Google Docs has wiki-like features


Communicating and Collaborating on the Web Wikis (cont.)

• Wikipedia is not a good source for research papers – Users might add

erroneous content – Tighter controls are

being implemented


Communicating and Collaborating on the Web Blogs

• A blog (short for weblog) is a personal log or journal posted on the Web – Single author – Arranged as entries on single page – Most recent entry on top

• A video log (vlog) is a personal journal that uses video as primary content


Communicating and Collaborating on the Web Blogs (cont.)

• Sites offering free blog hosting – Blogger – Wordpress

• Blog popularity has created a problem – Splogs


Communicating and Collaborating on the Web Podcasts and Webcasts

• A podcast is a series of audio or video files distributed over the Internet – Files that come to you through syndication – Podcasts are available on a wide variety of

topics and content


Communicating and Collaborating on the Web Podcasts and Webcasts (cont.)

• Really Simple Syndication (RSS) – podcasts use RSS to deliver content

• Aggregator – locates all the subscribed RSS series and downloads new content


Communicating and Collaborating on the Web Podcasts and Webcasts (cont.)

• A webcast is the broadcast of audio or video content over the Internet – Live or one-time events – Continuously feeds audio and video content – Facilitates viewing and downloading of large

audio and video files. – Can be interactive, inviting audience response


Web Entertainment

• Web entertainment includes – Streaming audio and

video – Internet radio – MP3s – Interactive gaming – Smart TV


Web Entertainment (cont.)

• Multimedia is anything that involves one or more forms of media in addition to text – Graphics – Audio files – Video files



• Streaming audio: Continuously feeds an audio file to your browser

• Streaming video: Continuously feeds a video file to your browser

• Do not have to wait to download entire file • Netflix and video on demand from your

cable provider



• Plug-in (or player): Special program often needed to view or hear some multimedia files

• Many plug-ins are preinstalled • Can download the plug-in free of charge • Update your plug-ins frequently



• Cache: Temporary storage place • To keep system running efficiently

– Delete temporary Internet cache regularly – Click Refresh or F5 key to ensure most recent

website content is displayed – Clear your Internet cache manually


Conducting Business over the Internet: E-Commerce

• E-commerce or electronic commerce is the process of conducting business online – Business-to-consumer (B2C)

• Purchases consumers make at online stores

– Business-to-business (B2B) • Businesses buying and selling to other businesses

– Consumer-to-consumer (C2C) • Consumers selling to each other • eBay, Freecycle, Craigslist



• Social commerce - e-commerce subset using social networks to assist in marketing and purchasing products.



E-Commerce Safeguards


• Businesses must have some form of security certification to give customers a level of comfort

• Look for visual indicators a website is secure: URL changes from “http://” to “https://” – with the “s” standing for secure socket layer

• Shop at well-known, reputable sites


E-Commerce Safeguards


• Pay by credit card • Check the return

policy • Avoid public

computers for online transactions

Accessing and Moving around the Web Web Browsers

• Web browser is software installed on your computer that allows you to locate, view, and navigate the web

• Graphical browsers display – Text – Pictures – Sound – Video


Accessing and Moving around the Web Web Browsers (cont.)

• Web browser features – Tabbed browsing – Pinned tabs – Tear-off tabs – Thumbnail previews – Tab isolation


Accessing and Moving around the Web Web Browsers (cont.)

• Web browser features (cont.) – Combined search and address bar – SmartScreen filter – Privacy browsing – Add-ons – Session restore


Accessing and Moving around the Web URLs, Protocols, and Domain Names

• Every web site has a unique address – Uniform Resource Locator (URL)

• URLs have several parts that help identify the web document – The protocol – The domain name – The path or subdirectory


Accessing and Moving around the Web URLs, Protocols, and Domain Names (cont.)

• HTTP: Hypertext Transfer Protocol – Web server – computer that hosts the website – The most common protocol – Part of Internet protocol suite

• File Transfer Protocol (FTP): Part of Internet Protocol suite

• BitTorrent – protocol used to transfer files using a peer-to-peer networking system



• Domain name identifies the site’s host • Top-level domain: The suffix after the dot • Each country has own top-level domain

– Further divisions can be made for regions or states



• When URL is domain name: Requesting site’s home page

• File or path: Information after forward slash following domain name


Accessing and Moving around the Web Hyperlinks and Beyond

• Hyperlink is specially coded element • Clicking on hyperlink lets you jump to

another location – Breadcrumb trail – Back and Forward buttons – Recently visited sites – History list


Accessing and Moving around the Web Hyperlinks and Beyond (cont.)


Accessing and Moving around the Web Favorites, Live Bookmarks, and Tagging

• Favorites feature place marker of site’s URL on list on browser’s toolbar – Favorites (Internet Explorer and Safari) – Bookmarks (Firefox and Google Chrome)

• Live bookmark feature (Firefox) – Provides up-to-date information using RSS


Accessing and Moving around the Web Favorites, Live Bookmarks, and Tagging (cont.)

• Social bookmarking or tagging – Store, organize, and manage bookmarks – Keyword or term assigned to web page,

digital image, or video – Delicious, Digg, and Reddit


Dig Deeper

Discovering the Semantic Web • Semantic web (Web 3.0): Evolving

extension of the web – Data is defined to be easily processed by

computers

• Beginning to emerge in technologies such as Siri


Searching the Web Effectively

• Narrow down the vast quantity of web information by using – Search engine: A set of programs that

searches the web for keywords (specific works you wish to look for or query)

– Subject directory: A structured outline of websites organized by topics

– Metasearch engine: Searches other search engines rather than individual websites


Searching the Web Effectively Using Search Engines Effectively

• Search engines have three components – Spider constantly collects data on the web – Indexer program organizes the data into large

database – Search engine software searches indexed

data, pulling out relevant information

• Resulting list appears in your web browser as list of hits


Searching the Web Effectively Using Search Engines Effectively (cont.)

• Search engines use unique formulas to formulate searches and create results

• Search engines also differ in which sites they search

• Search engines also let you search for images and audio and video files



• Boolean operators - words such as AND, NOT, and OR that describe the relationships between the keywords in a search

• Initially were used to refine searches • Today advanced search pages are

available



• Additional strategies for refining searches with key phrases – Place quotation marks around keywords to

search for exact phrase – Search within a specific site – Use a wild card



• Other specialty search strategies and services – “More” hyperlink in Google – “Even More” option in Google

• Scholar • Custom Search • Product Search • Alerts


Searching the Web Effectively Evaluating Websites

• Before using an Internet resource, consider – Authority – Bias – Relevance – Audience – Links

• These factors will help decide if a website is a good source of information


Chapter 3 Summary Questions

1. What is the origin of the Internet?


2. How does data travel on the Internet?



3. How can I communicate and collaborate with others using Web 2.0 technologies?



4. How can I communicate with others using e-mail and instant messaging?



5. What multimedia files are found on the web, and what software is needed to access those files?



6. What is e-commerce, and what online safeguards are available?



7. What is a web browser, and what are a URL and its parts?



8. How can I use hyperlinks and other tools to get around the web?



9. How do I search the Internet effectively, and how can I evaluate websites?



All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.


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