Turning a bad idea into a good one

Team: Vidya (16458)

The original business model

T-Shirts made of paperSingle use tees, for consumers who want a new dress everyday, for attending events where they might get dirty, and easy clothing for events.

https://www.venture-lab.org/venture/team_ideas/314

Our business modelChange the target segment from consumers to the healthcare industry.The medical industry requires a lot of disposable single use fabrics for gowns, face masks, blankets, drapes and so on.Developed countries have awareness of single use fabrics for the healthcare industry, reducing the need for education / outreach.Huge potential for future growth as healthcare becomes big in India, Brazil, South East Asia, etc.

Value PropositionSingle use textiles are always clean, are environmently friendly and have much reduced chance of contamination. Single use textile are cheaper to maintain for hospitals and have reduced maintenance and management requirements. *Paper based fabrics can be cheap to produce, and easily recycled.* Source: Nonwovens in the medical industry, Paul Marold, Rami Raulas, Ahlstrom

Channels & Customer RelationshipsThe product will be sold through medical supplies distributors, both serving healthcare institutions like hospitals as well as retail distributors for consumer items like face masks.Customer relationship will happen through advertising, personal relationships with senior doctors at partner hospitals and presence at medical industry events.

Key PartnershipsWe need to partner with wood processing companies for supply of wood pulp with is the raw material for this product. Channel partnerships with medical supply distributors will be required as well as partnering with an initial set of hospitals to run trials.

FeedbackPlease send your Feedback to team Vidya

https://www.venture-lab.org/venture/teams/16458

Picture creditsThe following images were used under Creative Commons

http://www.flickr.com/photos/vaguelyartistic/132177047/http://www.flickr.com/photos/interplast/1545388465/http://www.flickr.com/photos/interplast/1545449098/http://www.flickr.com/photos/elentir/4504031924/http://www.flickr.com/photos/safari_vacation/7496765660/