technology and the future of health clubs - club industry 2012 roundtable

CONTENT

DATE EVENT10/12/2012 @CLUBINDUSTRY 2012

INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB

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ROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB

CHUCK RUNYON ANYTIME FITNESSGRAHAM MELSTRAND ACEKEVIN LAFERRIERE FITPRO

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content available @ bryankorourke.com

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BUSINESS IS CHANGING

TECHNOLOGYCONSUMERSGLOBALISM

CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB

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3 KEY DRIVERS

TECHNOLOGY TRENDS

INTERNETMOBILITY

CLOUD PLATFORMS


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3KEY DRIVERS

CONSUMER TRENDS


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BUYING HABITS & EXPECTATIONS CHANGING

PHILLIP MILLS - THE FUTURE OF FITNESS WHITE PAPER

“They will want fitness to be shaped around

them. They will ask our industry to become

more people-centric.”


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MICHAEL BRUNO - CHAIRMAN & CEOOWNER OF STARTRAC & STAIRMASTER BRANDS

"The future will be exciting for those who embrace the

technologies that will revolutionize the health

club business."

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HOW WILL THE CLUB INDUSTRY EVOLVE ?

FIT-C MEANS STANDARDS

INTEROPERABILITY STANDARDS

TCP/IP - INTERNETWIFI - WIRELESSGSM / TDMA - MOBILE

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CLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB

CHUCK RUNYON ANYTIME FITNESSGRAHAM MELSTRAND ACEKEVIN LAFERRIERE FITPRO

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ROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRS

1. What Do You See As The Biggest Change In Clubs Due To Technology In The Past 5 Years ?

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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY

A GLIMPSE AT TOMORROWS HEALTH CLUB

PANEL CONCENSUS: THE INTERNET HAS MADE MANY MEMEBERS SMARTER AND THE

MARKET MORE COMPETITIVE.

2. Where Is Member Experience And Content Delivery Like Virtual Group Fitness Headed?

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PANEL CONCENSUS: EXPERIENCES WILLNEED TO BE DELIVERED INSIDE AND OUTSIDE THE CLUBS. ANY WAY THEY MEMBERS WANT. VIRTUAL

KIOSKS WILL PLAY A PART.

3. The “Wellness” Paradigm and Clubs. How Can Technology Help This Become A Reality ?

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PANEL CONCENSUS: LIKE CAR INSURANCE YOUR HEALTH SCORE WILL DETERMINE WHAT YOU PAY FOR CARE.

OUTCOMES WILL BECOME A BIG PART OF THE BUSINESS. A SURGE IN WELLNESS COMPETITION FROM OUTSIDE THE

INDUSTRY (WALLGREENS) IS COMING.

4. What Challenges Do You See In Clubs Adopting New Technologies?

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PANEL CONCENSUS: COST ARE A BIG BARRIER TO ADOPTION. IT TAKES A LOT OF MONEY TO TRAIN PEOPLE

IN THE USE OF TECHNOLOGY. TECHNOLOGY IS ALSO CHANGING SO FAST THAT INVESTMENTS CAN BECOME

OBSOLETE QUICKLY. ITS A CHALLENGE.

5. What Do You Think About The Need For Collaboration On Industry Standards And Interoperability ?

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PANEL CONCENSUS: CONSUMERS ARE LOOKING FOR INTEGRATION. ITS A GOOD IDEA BUT WILL BE HARD TO

DO. SO MANY DEVICES EXIST AND SO MUCH IS COMING DOWN THE PIPELINE. VENDORS ARE EACH

TRYING TO DO THERE OWN THING.

6. What Are Your Thoughts On Smartphone And Tablet Use In Clubs?

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PANEL CONCENSUS: THE USE OF SMARTPHONES AND OTHER DEVICES IS HERE TO STAY IN CLUBS. ITS

WHAT PEOPLE WANT. THERE IS AN ISSUE OF PRIVACY BUT THAT HAS LESS TO DO WITH TECHNOLOGY ITSELF . WE NEED TO BE CUSTOMER FOCUSED.

7. How Is Professional Education Changing As A Result Of Technology ?

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PANEL CONCENSUS: TECHNOLOGY IS TRANSFORMING THE WAY PROFESSIONALS CAN

LEARN. HOW INFORMATION IS PROVIDED AND HOW CONTENT IS REPURPOSED THROUGH

TECHNOLOGY IS REVOLUTIONIZING TRAINING.

8. How Are Clubs Using And Going To Use Social Media And Digital Marketing ?

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PANEL CONCENSUS: CLUBS CAN’T HIDE FROM MEMBER SENTIMENTS ANYMORE. PROSPECTS ARE GOOGLING AND SEEING FEEDBACK VIA SOCIAL NETWORKS. EITHER CLUB

BRANDS ARE GOING TO ENGAGE WITH AND ADDRESS IT OR THEY ARE GOING TO HAVE A PROBLEM.

9. Is Technology An Important Enough Pillar In Most Industry Strategic Thinking ?

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PANEL CONCENSUS: COACHING AND MOTIVATING ARE THINGS TECHNOLOGY CAN’T DO THAT WELL YET. ITS THE

VALUE PARADIGM FOR CLUBS. THE INDUSTRY HAS LEGGED BEHIND OTHERS AND DISRUPTION FROM TECHNOLOGY

HAS NOT IMPACTED CLUB BUSINESS MODELS AS MUCH AS THEY WILL IN THE FUTURE.

ROUNDTABLE PANEL - @BRYANKOROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB

@CHUCKRUNYON ANYTIME FITNESS@GMELSTRAND ACE

@PTONTHENET KEVIN LAFERRIERE

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THANKS !

CONTENT

DATE EVENT10/12/2012 CLUB INDUSTRY 2012

INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB

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