technology and telecommunications...macrofix technical services pvt ltd yahoo shopping htc usa inc....

Technology and TelecommunicationsGet more out of your mobile campaigns

Table of contents

Mobile user behavior trends: Tech and Telco

Bing Network marketplace performance trends

Best-performing ad copy

Recommendations

1. Deloitte, 2014 Global Mobile Consumer Survey: U.S. Edition, December 10, 2014; 2. OpenSignal, The State of LTE March 2015, March 2015.

0

2

4

6

8

10

12

14

0%

20%

40%

60%

80%

100%

Verizon AT&T T-Mobile Sprint criKet

LTE Coverage and Download Speeds in the U.S.

(Nov 2014 – Jan 2015)2

% of time with LTE access Average download speed in Mbps

0

5

10

15

Source: Carrier reporting, Jackdaw Research estimates as reported in Fierce Wireless,

February 2015

Smartphone owners use searcheMarketer forecasts that 9 in 10 smartphone

owners will use search in 2015.

77%

23%

Mobile Query Share March '14

All Devices Mobile

70%

30%

Mobile Query Share March '15

All Devices Mobile

$0.70

$0.80

$0.90

$1.00

$1.10

$1.20

$1.30

October November December January February

CPC

Mobile PC + Tablet

7.00 %

7.50 %

8.00 %

8.50 %

9.00 %

9.50 %

10.00 %

10.50 %

October November December January February

CTR

Mobile PC + Tablet

Mobile clicks account for 13% of total clicks across all devices.

Mobile impressions are growing at a monthly average rate of 36%, compared to 1% for PC+Tablet.

Advertisers pay roughly 60% of the CPC cost on PC or tablet.

Use the mobile bid modifier to adjust your mobile budget to capture user engagement.

Mobile clicks account for an average of 10% of total clicks across all devices.

Mobile impressions are growing at a monthly average rate of 40%, compared to 24% for PC+Tablet.

Advertisers pay roughly 80% of the CPC cost on PC or tablet.

Use the mobile bid modifier to adjust your mobile budget to capture user engagement.

AdDescription

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AdTitle

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Affordability

Call To Action

Compare

Contract

Deals

Device Type

DKI

Free

Offers

Official Site

Online

Orders

Param Insertion

Phones (General)

Plans

Prepaid

Price/Pricing

Sale

Save/Savings

Service

Shipping

Superlatives

Unlimited

Vendor/Retailer

Wireless Carriers

How to read a heatmap

Ad description

Ad titl

e

Great Good Insufficient dataPoor

Air

Airfa

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Airlin

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Airlin

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Deals

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Web

site

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Air

Airfares

Airline Brand

Airlines

Area

Book

Call to Action

City

Deals

Discount

Fares

Find

Flights

Fly

Lowest

Nonstop

Official Site

Online

Save

Tickets

Trademark

Travel

Website

Our study results show that a travel ad with “airlines” in the title and “deals” in the description has high Ad Quality.

Top 5 Performing Ad Title/Description Combinations by Industry, All Devices

CarriersOfficial Site Official Site Official Site Save/Savings Unlimited

Device Type Call To Action Unlimited Unlimited Save/Savings

DisplayURL DisplayURL DisplayURL DisplayURL DisplayURL

Smartphones

– Brand

Official Site Official Site Official Site Official Site Official Site

Orders Apple iPod Shipping Free


Smartphones

– Non-brand

Price/Pricing Holidays Service Price/Pricing Official Site

Device Type Phones (General) Wireless Carriers Offers Offers


TabletOfficial Site Save/Savings Online Online Online

Deals Shipping Param Insertion Shipping Call To Action


RetailersVendor/Retailer Device Type Device Type Deals Deals

Electronics Deals Call To Action Device Type Param Insertion


AccessoriesOnline Online Call To Action Electronics Electronics

Phones (General) Price/Pricing Electronics Orders Free


ReviewVendor/Retailer Param Insertion Vendor/Retailer Device Type Compare

Price/Pricing Price/Pricing Free Official Site Affordability


For Carriers, official sites seem to be the most

trusted, and the focus is on specific devices,

unlimited packages and/or savings.

For Smartphones – Brand, list the official site in

the ad title.

For Smartphones – Non-brand, emphasis is on

price and offers, some interest in holidays.

In the Tablet category, there is interest in

buying online and subsequently, shipping.

For Retailers, people are looking for specific

retailers or devices, and seeing what deals they

can get for the devices they are considering.

For the Accessories, mention prices or

promotions in the descriptions.

In the Review category, there is emphasis on

pricing and not necessarily only device

specifics and comparisons, as one might think.

AdDescription

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AdTitle

"Brands"

Affordability

Call To Action

Compare

Contract

Deals

Device Type

DKI

Free

Offers

Official Site

Online

Orders

Param Insertion

Phones (General)

Plans

Prepaid

Price/Pricing

Sale

Save/Savings

Service

Shipping

Superlatives

Unlimited

Vendor/Retailer

Wireless Carriers

Official Site Official Site

Device Type Service

DisplayURL DisplayURL


Call To Action Save/Savings


Official Site Device Type

Unlimited Shipping


Save/Savings Official Site

Unlimited Shipping


Unlimited Param Insertion

Save/Savings Plans


AdDescription

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AdTitle

"Brands"

Affordability

Apple

Call To Action

Compare

Deals

Device Type

DKI

Electronics

Free

iPhone

iPod

Official Site

Online

Orders

Param Insertion

Phones (General)

Price/Pricing

Sale

Save/Savings

Shipping

Superlatives

Unlock

Vendor/Retailer

Wireless Carriers


Orders Apple


Official Site Price/Pricing

Apple Online



iPod DKI


Official Site Param Insertion

Shipping Online


Official Site iPhone

Free DKI


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AdTitle

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Affordability

Call To Action

Compare

Contract

Deals

Device Type

DKI

Free

Holidays

Offers

Official Site

Online

Phones (General)

Plans

Prepaid

Price/Pricing

Reviews

Sale

Save/Savings

Selection/Variety

Service

Shipping

Superlatives

Windows

Wireless Carriers

Price/Pricing Device Type

Device Type Offers


Holidays Price/Pricing

Phones (General) Online


Service Official Site

Wireless Carriers Superlatives


Price/Pricing Holidays

Offers Deals



Offers Deals


AdDescription

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AdTitle

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Accessories

Affordability

Call To Action

Cases&Covers

Compare

Computers

Deals

Device Type

DKI

Official Site

Online

Orders

Param Insertion

Price/Pricing

Quality

Save/Savings

Selection/Variety

Shipping

Store

Superlatives

Tablet

Tablets

Vendor/Retailer

Ad copy research heat map: Tablet

Official Site Save/Savings

Deals Shipping


Save/Savings Device Type

Shipping DKI


Online Save/Savings

Param Insertion Orders


Online Vendor/Retailer

Shipping Price/Pricing


Online Param Insertion

Call To Action Orders


AdDescription

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AdTitle

"Brands"

Accessories

Affordability

Call To Action

Cases&Covers

Chargers

Deals

Device Type

DKI

Electronics

Free

Official Site

Online

Orders

Param Insertion

Phones (General)

Price/Pricing

Quality

Sale

Save/Savings

Selection/Variety

Shipping

Style/Type

Superlatives

Vendor/Retailer

Online Call To Action

Phones (General) Deals


Online Call To Action

Price/Pricing Accessories


Call To Action Sale

Electronics Style/Type


Electronics Online

Orders Price/Pricing


Electronics Cases&Covers

Free Orders


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AdTitle

"Brands"

Affordability

Call To Action

Compare

Contract

Deals

Device Type

DKI

Features

Free

Official Site

Online

Param Insertion

Phones (General)

Plans

Price/Pricing

Products

Reviews

Sale

Save/Savings

Superlatives

Tablets

Unlimited

Vendor/Retailer

Windows

PC/Tablet Mobile

Vendor/Retailer DKI

Price/Pricing Reviews


Param Insertion Device Type

Price/Pricing Reviews


Vendor/Retailer Vendor/Retailer

Free Price/Pricing


Compare Param Insertion

Affordability Price/Pricing


Device Type DKI



Bing Ads

Targeting selection

Desktop

Tablet

Mobile

‘If mobile’ URLs

Mobile Preference

Tweak bid

adjustments to

secure ad

position 1 and

position 2 spots

Location,

location, location

applies here too

5.1%

2.9%

1.9%

1.3%

SITELINK EXTENSIONS

CALL

EXTENSIONS

LOCATION

EXTENSIONS

LOCATION

TARGETING

APP

EXTENSIONS

Conversion rate

Average order value

Thank You

© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other

product names are or may be registered trademarks and/or trademarks in the U.S.

and/or other countries.

The information herein is for informational purposes only and represents the current

view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not

be interpreted as a commitment on the part of Microsoft, and Microsoft cannot

guarantee the accuracy of any information provided after the date

of this presentation.

Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–

REGARDING THEI NFORMATION IN THIS PRESENTATION.

Source: eMarketer, Sept 2014

Apple-US

Directv

Samsung*

Sprint Communications

Echostar Communications

Comcast Corp

Time Warner Cable

CLEARLINK

Leapfrog Online

Red Ventures

AT & T

Cricket Wireless

Acceller Inc

Bridgevine, Inc.

Macrofix Technical Services Pvt Ltd

Yahoo Shopping

HTC USA Inc.

TCS Pvt Ltd

MNC pvt Ltd

I-Support

Ingenio LLC

Realnetworks, Inc.

cloudcomputing

US TECHSQUAD 247 INC

agngroup19

Help Support

raghav pvt ltd

Centerfield Media Holdings LLC

Barracuda Networks

Bose Corporation

White Fence A Division of Allconnect, Inc.

Sony Electronics Inc.

Acceller Inc

Bridgevine, Inc

Centerfield Media Holdings LLC.

Barracuda Networks

Bose Corporation

White Fence A Division of Allconnect, Inc.

Sony Electronics Inc.

Omega Engineering Inc.

Marketing Vf Ltd

technology and telecommunications...macrofix technical services pvt ltd yahoo shopping htc usa inc....

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