technology and social media
DESCRIPTION
Technology and Social Media. Enhance Your CERT Program. Building Your Social Media Program Communicating During and After Disasters Basic Social Media Tips Incorporating Other Technologies. Agenda. #CalCERT. @MaryJoFly. Craig Fugate, FEMA Administrator. 140 Conference NW Welcome Remarks - PowerPoint PPT PresentationTRANSCRIPT
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Technology and Social
Media
Enhance Your CERT Program
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Agenda
• Building Your Social Media Program
• Communicating During and After Disasters
• Basic Social Media Tips
• Incorporating Other Technologies
#CalCERT
@MaryJoFly
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140 Conference NW Welcome Remarks
Thanks to CRESA911 for use of this clip
Craig Fugate, FEMA Administrator
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4
Photo Credit:Douglas Wrayhttp://bit.ly/SMdonut
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Preparedness
ResponseRecovery
Mitigation
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MitigationBuilding Your Team
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Use social media to let family and friends know that you are safe.
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What will be your online identity and who is your audience?
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We’ve been using volunteers to relay information for years
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The labor required is extensive so create a Virtual Operations Support Team
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PreparednessEngage Your Community
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Promote your activities and training
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Messages that help your audience prepare for disasters
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Public safety messages during an incident
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Response
Alert and Situation
Status
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Social Media Missions: Amplify
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Social Media Missions: Filter & Monitor
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Social Media Missions: Crowdsource
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Social Media Missions: Archive
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Recovery
Community Grieving and
Organizing
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Recovery
Groups begin to gather on facebook and other sites to grieve and share
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The reach is further than your audience – it’s their audience too
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CERT Miss MannersSocial Media Etiquette
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Allow volunteers to tag themselves in pictures and promptly remove pictures if requested
Promote 50% of the time, engage and talk back 50% of the time
Use Pages, not a personal account to represent your agency
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Use an Avatar = No Eggs
Listen before you tweet. You wouldn’t shout at a cocktail party.
Use #Hashtags appropriately
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Other Technologies
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QR Codes
• Best practice: add a shortened web address or describe the link
• Favorite uses
• QR Code Time clock
• QR Code Videos on CERT Class Fliers
• ID Badge Verification
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Video Storytelling
• Keep videos under 2:00 min but ideally under 0:30 seconds
• Keep your message simple
• Ensure you have adequate approvals from your agency
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Applications
Alert and Warning
Performance, Tracking and Note Taking
Walkie-Talkie Comms
Social Networking
Assistive Devices
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Blogs
Can serve as a mobile friendly website as most blogs will scale page size based on device
Can be used to link text, pictures and video for QR Code Scavenger Hunt Games
Keep volunteers up to date with regular articles
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ResourcesSocial Media Getting Started: http://www.sm4em.org/getting-started/
Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter-etiquette-tips/
Twitter Manners: http://www.sm4em.org/2012/08/twitter-manners/
QR Code Generator: http://www.unitaglive.com/
Virtual Operations Support Group: http://vosg.us/
FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp
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Summary
Listen first, then engage when building your social media program
Identify your audience and content plan
Explore more by following #SMEM and #SMEMChat
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ContactMary Jo Flynn
Emergency Management Assistant Director
Anaheim Fire & Rescue Department
(714) [email protected]
@MaryJoFly@AnaheimCERT
http://www.slideshare.net/mjflynn001