Technology 2011

David Dickey

Agenda

• 2010 – What we did

• 2011 – What will we do

• Agent Websites

• Property Tracker

• Use Technology to get listings

Launched in 2010

• Launched iPhone App

• Launching Agent Websites – included

• Launching Property Tracker – included

• Additional MLS Full Integrations

• Technology Systems Enhancements

• Added new searching capabilities

• Support for Apple browsers for Peak

• New Auction National Websites

• Added Technology Field Support – Tonja Fellet

• Added Technology Developer – Matt Scott

• Added Technology Webinars

• SEO – Ranch for Sale, Lake Homes for Sale

• Added New SEO Techniques

Dig a Deeper Trench 2011

Make what we have stronger

• Realtime Rewrite – user feedback session

• Confidentials – consistency

• Listing Syndication – flexibility

• Email – deliverability

• MLS integration – faster - more

Agent Websites

• Recorded webinars on Intranet• Live Webinars

• March 15th

• March 29th

Broker Benefits

Training

• Recruiting• Retention• Instant Activation• More exposure• No double entry• Worth $1.8M

Agent Websites• Now included• Must have Active Peak Account• Variety of templates• Custom Pictures• Feature your listings• Feature other listings• One touch searching• Custom pages• Tied to Property Tracker• Monitor your traffic• Use any URL• Show Sold Listings• Flash Introductions• Recruiting• More Exposure

Agent Websites

• Examples

Agent Website

• Website Button• Main management tool• Quick Start Guide• No need to re-enter listing

Control Center

Agent Websites

Searching Options

• Featured• Your listings• Your office Listings• Instant Searches• Custom Searches• MLS if you are integrated

Agent Websites• Featured

• Automatically downloaded from Realtime• Also linked in quick link column• Can pick specific listings to feature• Can add other listings

Agent Websites• Your Listings – Agent

• Features property on a map with different views – birdseye, aerial, etc.• Social media shares• Can search nationwide for referral ability

Agent Websites• Your office listings

• Automatically downloaded from Realtime• Can choose not to show• Social Media Shares• Edit message

Agent Websites• Instant Searches

• Create up to 5 instant searches• Sort by location or type of property• Use instant searches in email signature• Hyperlink in virtual postcards• Use map to pick properties

Agent Websites

• MLS Listings – If integrated

• Offers more than just your listings

Agent Websites

• Sold Listings

• Can pick and choose• Displays the sold date• Displays pending sales• Shows experience• Auto-downloaded

Agent Websites

• URL – Web Address• Free one• Purchase URL

• Use godaddy.com from the tool• Custom Pages• Edit home page wording• Create a relationship• Become the portal of your area

• If you get upgrade message – call us

Property Tracker

• Recorded webinars on Intranet• Live Webinars

• March 22th

• March 31th

Training• Included with the Technology fee• Stay in touch with your customers• Great for the “tire kickers”• Automatically sends emails• Comes from you not the MLS• Can have multiples searches• Supports MLS integration• Another recruiting and retention tool• Listing tool as well• Auto unsubscribe

Property TrackerSetup – Two ways – Agent set up – Customer Set up

• Users can be setup by the agent• Users can set themselves up• Users don’t have to log in• Users receive email updates

Property Tracker

Main benefit – Emails on properties – From the agent

Property Tracker• If the user logs in – what they see – Self Service• They can also change their search criteria here

Property TrackerFollow the consumers – Track what they are doingSee what listings they are viewingAre they logging inHow many emails sent to them

Technology Listing Presentation

Collateral to help you win listings

• Win more listings• Use in listing presentation• Give us feedback

Click here

Technology Listing Presentation

• International Traffic• Seen in 214 Countries

Technology Listing Presentation

• Aggregate Websites• Indexed pages

Technology Listing Presentation

• Index each listing• Niche approach

Technology Listing Presentation

• First page on google

Technology Listing Presentation

• Leverage 500M users

Technology Listing Presentation

• Mobile Strategy

iPad Listing Kit Load• PDF reader Pro ($3.99)

• Download from intranet• Specialty docs• Broadside• Catalogs• Technology slides

• Show websites• Google• Specialty sites• Office• Agent• National

• Show iphone app

• Projector issues – Solved with iPad2