techno ecosystem

7/27/2019 Techno Ecosystem

1/11

Industry Leaders Focused on Interesting Future World

Wonders of Nature Were all attracted by bright, shiny objects like new, sexy smartphones,

tablets, watches and bracelets but without down-to-earth servers to handle, service and deliver

up all the stuff theyre just cute. The workhorse announcements by Qualcomm and Intel get

overlooked too often.

Those were a nice series of bling announcements at Uplinq (Qualcomms bragging party),Apples unveilings and Intel Developer Forum (IDF).

But

Im not interested in a smartwatch because:

- I tried digital and computer watches years ago and retired them because I wasnt

interested in the exact time but rather how early or late I was.

- If it just tells me whos calling, whos texting, why not just look at my phone (the screen is

bigger)?

- Wouldnt watch video on it (see above)

- Theyre all big and ugly but my analog watch is attractive jewelry and gives me relative

time

Also not interested in using a workstation (64-bit smartphone processor) because:


2/11

- I dont watch movies, play games (that often) on my phone

- Its a struggle to multi-task on my notebook, desktop

- Apps that take advantage of the power will be available later. Doubt if Oracle will play

nice with Google to let Android take advantage oftheirJava.

- Phone has to have a lot more memory to take advantage of 64-bit music, photos, video

because you cant do everything in the cloud. Sometimes you need to be local.

- Will that extra power eliminate dropped calls, keep email/texts flowing? doubt it

- If it makes the phone smarter, will it make the user smarter? doubt it

Both Qualcomm and Intel highlighted small devices and wearables and both are working toward

the same objective companies, products, individuals, things being constantly connected.

Your Internet of Things In the not too distant future, Qualcomm sees less expensive, less

obtrusive small cells that support both cellular signals and WiFi to keep your growing arsenal

of things in touch with the world around you. Add their wireless charging on-the-go solution and

youll constantly be in touch.

It will just take a couple of generations for us to accept it as normal.


3/11

Qualcomm CEO Paul Jacobs showed his newest toy, the Toq smartwatch, which he wants

someone to pick up and market with their super small, super efficient chip inside.

World of Cells

Its all part of their bigger plan to develop wireless networks everywhere that have 1,000x

more capacity than we have today and are built on small cells (with their chips inside).

The cells integrate cellular and WiFi and cost a fraction of todays tall eyesore towers (think

1,000s of unobtrusive cells for less than one big tower). The network of small cells will also

meet telcos need to monetize the dramatic increase in data throughput (streaming video, music,

etc.).

Data Growth With computing intelligence all around you and all of the great stuff you and the

billions of other vocal people on the planet develop photo, video, voice, content, it wont be

long before the average household needs 4PB of storage; and datacenters everywhere will be

holding more than 40ZB of stuff (2020 target date). Youll be streaming your entertainment to

the device you happen to have with you or are driving at the time.

The network will keep your smartphone, tablet, appliances, wearables and smarthub connected

and in sync (hopefully).

Cool; but Qualcomm is all about the mobile value chain so they didnt stop there.

Jacobs talked about a more ambitious, long-range plan of action that could help the electric car

industry get going.

The company is demonstrating roadway wireless charging pads that can be placed on

roadways to charge the cars as the zoom past.


4/11

Think about it, no more driving like hell to get to the next outlet!

The companys Halo system taking part in the Formula E race series (sorta like Formula 1 only

a lot quieter) next year is taking place in London, Rome and LA. Without the ear-splitting noise,

the cars can do 60mph in three seconds and reach speeds of 130mph on the streets.

After the race, the pads will stay there to promote wireless charging for your electric car or any

mobile device.

The tests wont deliver any bump in sales for the short term, but forward-looking companies

have to invest in tomorrow to make it happen.

Intel Goes Mobile

At IDF, Intel CEO Brian Krzanich had his formal coming out party to show the company not

only hadnt missed the mobile device market but is working on it on all fronts.

Itty-Bitty Powerhouse Intels Brian Krzanich took the stage at IDF to show off the firms

new chip solutions, including the industrys first 14nm processor family that will power next-

generation tablets, smartphones and wearables. The company has big plans for the chip that

delivers fantastic performance and requires very little power.

To prove the company is determined to lead in every segment of computing, he showed off

the new ultra-small Quark and Broadwell processors that will power tomorrows embedded

solutions, ultrabooks, sub-$100 tablets, smartphones and wearables.

For all of these devices, theyll let manufacturers pick their poison Android or Windows.


5/11

iOS? Thats up to Apple.

Intels new president, Renee James, kept the momentum of the companys mobile/wearable

theme going by showing of a portable wearable medical patch.

Wearables Most of the wearables being introduced are big, bulky smartwatches that do things

for you. But Intels Renee James showed off a prototype smartpatch that monitors all of your

vitals and can send them to your other smart devices for tracking/mapping your health and

performance. The information can even be sent to your doctor who would see how well (or not)

youre doing on your diet/exercise program.

The patch she showed can monitor your EKG, blood pressure, other vitals and send it all to your

doctor. But it could just as easily be sent to your smart device or computer to help you track your

exercise and overall health.

Now that is a bridge wearable I would wear!

Bridge?

By 2025 or 2030, the chip will be implanted (or swallowed), everything will be monitored for

you and alerts will be sent to the doctor and your always-with-you/always-on smart device. My

only concerns are those damn software updates everyone sends out at the worst possible time

that arent quite ready for primetime!

Internet of Things

Both Qualcomm and Intel are getting ready (and getting us ready) for the Internet of things.


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Internet of Things Everyone talks about the speed that computing has changed from

mainframes to networks/PCs to mobile devices and soon billions of things. The lower-priced,

more powerful processors are quickly being designed into everything to the point that most of the

data sent/used will between devices, not humans. But dont worry, its all good they say.

For the past few years, IDC has been advancing the Internet of Things concept whereby items

will be connected to the Internet to send/receive/use information. It includes M2M (machine to

machine), all of your devices, your home, your car, everything.

While IDC forecasts that the market will be a staggering 80B talking devices by 2020, I have a

feeling that number is remarkably low.

Just look at the cars of today and the ones that are being developed for tomorrow (including the

driverless cars).


7/11

Thinking, Talking Parts Its what you dont see today that has the potential to enable all of

your devices to talk to each other and give you information on the world around you. There are

thousands of parts that go into the car you drive and millions of bones in your body that todays/

tomorrows chips will monitor for you. The information can warn you, assist you, protect you

and do almost everything except prevent you from making a fool of yourself.

Ford has said that already 60 percent of the cars cost is in computerization and every

manufacturer is working on even more communications.

Cripes, Nissan wants you to buy a smartwatch with your new car so the two of you can talkmore!

Planes, trains, cars, energy, the food industry, stores, clothes, your home, your healthcare system,

you name it will give you (and someone) all of the information you want/need/dont even care

about!

All of that stuff is going to go to a datacenter somewhere.


8/11

Server Tower Large data centers around the globe rely on high-performance servers to

process, handle, distribute and store all of the really important content and stuff you create

and share. New York's 32-Story Data Fortress (behind the police station) is just one example of

the rapid build-out of data centers around the globe that is taking place to keep pace with our

growing demand.

And while Intel is serious about playing in the mobile space, Krzanich was very convincing that

the company wasnt going to give anyone a chance to sneak into the space they invented, they

dominated the datacenter.

Datacenter, Cloud

To prove it was still the only the paranoid survive company, Krzanich introduced their Zeon

processors that will deliver 50 percent more performance to meet the data traffic demands and

reduced power consumption lower-cost datacenter owners/managers required.

Meanwhile, with the PC marketplace in the process of reinventing itself, Amazons Ariel

Kelman was on-stage at IDF to show Intel Inside is alive, well and will appear on your

Amazon Web service screen.

Thats not just a marketing coup by Intel because most of the servers the cloud giant uses are

Intel chip-powered.


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High-performance servers in the cloudpublic, private, hybrid datacenters or in a specific

companys datacenter are a huge and growing market. IDC reported worldwide revenue grew to

$2.6B in the second quarter, compared to $2.4B in the same quarter last year.

Computing Backbone, Nerves Datacenter investment isnt sexy unless youre folks like

Amazon; but for company, social media and cloud service IT management, theyre vital to move

goods, information and produce profits. With data traffic projected to increase 1,000-fold in the

next few years, the infrastructure build-out will remain strong and profitable.

Because more things are generating/communicating more data to datacenters, IDC found:

76.9 percent of HPC systems were using co-processors and accelerators, up from 28.2

percent in 2011.

Intel Xeon Phi and Nvidia GPUs are running for the lead in HPC systems

Co-processor systems are used primarily for exploratory uses

30 percent of available computing cycles were devoted to big data work

Storage is the fastest growing technology at HPC sites

Cloud computing is increasingly used for HPC workloads with 23.5 percent of sites using

public or private clouds to crunch data. That tally is up from 13.8 percent in 2011. Theupshot with that finding is that cloud computinghelped along by companies such as

Cycle Computingare democratizing HPC systems

Were talking about hyperscale datacenters to process, make sense out of and use all the stuff

you, the other 7B plus folks and billions of things send, process, use, communicate.


10/11

Intel dominates the server and morphing PC spaces and Krzanich and James made it known Intel

plans to use its engineering, architectural, manufacturing strengths to lead in everything from

datacenters to ultra-mobile devices tablets, phones and wearables, computers and things.

Eyes on Tomorrow

As Intels James said, We got mired down in the here and now with this fixation on phones and

devices. We needed to step back and say there is a broader transformation going on.

Both Qualcomm and Intel have their collective eyes on moving and making stuff available to

you on the device you have on you when you want it and in the form you want it.

In case you didnt notice, thats a whale of a lot of data sitting somewhere or somewheres.

Need a Bigger Boat According to IDC, well produce over 40ZB of data in the next few years

with our various computing devices. Most of it will be noise (useless garbage) but a lot of it will

be important for todays and tomorrows decisions, actions, breakthroughs. If we knew what

data was worthless, we could simply let it disappear from our storage devices. Since we dont theindustry cant simply archive content. It also has to use storage technology that will preserve the

information for 20, 30, 50+ years.

Simply throwing it on solid-state drives or HDs and hoping it will be available isnt good

enough.


11/11

The keepers of the stuff yours, mine, theirs have to make certain its preserved because none

of us know when bits and pieces may produce the aahh hhaa breakthrough.

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