techniques of editorial writing
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TRANSCRIPT
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EDITORIAL
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GROUP MEMBERS
Iqra Ahmad (557) HinaNawazish (587) Maryam Zakir (585)
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CONTENTS
Introduction Definition Importance Of Editorial Functions Of Editorial Techniques In Editorial Writing Conclusion
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INTRODUCTION
Newspaper's opinion or Policy . Written On Most Important Current
Issue . Editorial Note / Least Impt. NewsEditorial o Influence public Opiniono Promote Critical Thinkingo Cause people to take action Picture Of Editorial Writer Name Of Editorial Writer
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Title Clearly identify the Topic.
Intro : Writers View on topic.Body Provides The Supporting
evidences and the examples .
and the conclusion restates the writer’s view and provides a final appeal for the reader to agree to that view.
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Definition
“opinion of the newspaper simply written for the understanding of readers, leading them to take decisions on the issues being discussed”.
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According to Iyorkyaa (1996:14)
a journalistic essay which attempts to:
1: inform or explain; 2: persuade or convince; 3: stimulates insight in an
entertaining or humorous manner.”
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IMPORTANCE OF EDITORIAL
SOUL of Newspaper . To Aware Or Educate People. Opinion Formation LEADERSHIP : To Guide / Inform
About Facts Role Of Bridge B/w Public &
Government. Suggest Solution Of Problems. Tool Of Democracy. Source Of soucial Welfare. Analysis.
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Other IMPORTANT Contents ON EDITORIAL Page
Editorial Note Editorial Cartoons Letter To Editor
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Columnists Names With Captions
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Letter To Editor (Editor ki Daak )
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Difference Between
EDITORIAL WRITING
FEATURE WRITTING
COLUMN WRITING ( Caption)
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FUNCTIONS OF EDIORIAL
Criticize or attack socio-political’ economic and moral dilemmas of the society.
Illuminate the day’s intelligence.
Resolves Burning issues.
Defend the underdogs in the society.
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Endorse or support an issue of public significance.
To influence policy formulation or decision making on certain issues.
Appeal or Persuade.
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Techniques In Editorial Writing Keep the writing simple but mature
and corporate.
Mind your language.
Create a remarkable first impression.
Sustain the first impression.
Say exactly what you mean.
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Make use of repetition.
Use a lot of literary devices.
A strong closing appeal.
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Propaganda Techniques In Editorial writing
There is no gainsaying the fact that propaganda techniques are useful raw materials in editorial writing. Okoro and Agbo (2003) agree that effective editorial writing required a thorough knowledge and mastery of the techniques of propaganda.
The propaganda techniques according to them would enable the editorial writer to “gain superior edge over competition and win support in the process of crusading for a cause or executing a campaign.”
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Glittering generalitiesName callingCard stackingBandwagonTestimonialTransfer DevicePlain FolkAppeal To PopularityAppeal To Sympathy
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Appeal to special interest.Appeal To Change.Appeal to status quo.Appeal to bread and butter.The attack strategy.Appeal To Truth.
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CONCLUSION