Techniques For Managing Change - Say exactly what YouMean And Mean What You

What advice a consequence of feedback?

- what exactly are the objectives?

- How much information is going to be supplied, messages?

- What mechanisms will probably be employed

The crucial PSYCHOLOGICAL questions that the communication strategy should address

When it comes to the emotional resonance characteristic of the communications, John Kotter makesthe point that change leaders that are great are great at telling visual stories with high psychologicalimpact. Kotter exemplifies this the anecdote of Martin Luther King who did not stand up facing theLincoln Memorial and say: "I have an excellent strategy" and illustrate it with 10 great reasons whyit was an excellent strategy. Kotter said Communication strategy those immortal words: "I've adream," and then he proceeded to show the folks what his dream was - he illustrated his graphic ofthe future and did so in a sense that had high emotional impact.

William Bridges focuses around the mental and psychological impact and aspect of the change - andintroduces these 3 simple questions:

to the motorists which make it necessary

(1) what's altering? Bridges offers the following guidance - the change leader's communicatingstatement must:- Clearly express the change leader's understanding and intention

- "Sell the situation before you try to sell the solution."

- Not use jargon

(2) what'll actually be different because of the change?

(3) Who's planning to lose what? Bridges maintains the situational changes are as easy forbusinesses to make as the psychological transitions of the people affected by the change. Transitiondirection is about seeing the specific situation through the opinion of another man. It's a view basedon empathy. It is communicating and management process that recognises and affirms people'srealities and works with them to bring them.

5 guiding principles of a great change management communication strategy

So, in summation the 5 guiding principles of an excellent change management communicationstrategy are as follows:

- Exact targeting - the message's emotional tone and delivery

- Time schedule - to reach the right individuals with the message that is correct

- Feedback procedure - to achieve timely targeting

Failure reasons changed and in changemanagement are many. But one thing isclear. Any organisational initiative thatcreates change - or has a substantialchange element - has a 70% chance of notattaining what was initially envisaged.

The cause is lack of clarity and also adeficiency of communication. This is whata Programme Management based way ofchange is really all about and why it soimportant.