technical seo
TRANSCRIPT
TECHNICAL SEO
@gajdoczkiNatacha Gajdoczki [email protected]
What is SEO ?
Why SEO ?
Clic Visit ConversionSearch
“Content is king but ...
1.Optimisation on-page
How to write for google
<title>
▷ unique and attractive
▷ < 70 characters
▷ [major keywords] - [related keywords] - website.com
ex : Lausanne appartment rental - our last offers - wincasa.ch
<h1>, <h2>, <h3>, <h4>, <h5>, <h6>
▷ unique
▷ different from <title>
▷ favorise long tail
Meta keywords
▷ useless for SEO
Meta description
▷ useless for SEO▷ can appear in SERPs and
increase CTR▷ unique & attractive▷ < 160 characters
Metadata
Plugin wordpress : https://yoast.com/wordpress/plugins/seo/
Content
▷ write for user first
▷ write something unique !
▷ Think about semantic not keywords and use them with caution
▷ > 350 words
“A picture is worth a thousand words”
Visual content
Links
▷ internal linking
▷ external linking
▷ anchors
2.Basic Setup onsite
What should be implemented in all websites
Unique & comprehensive URLsCreate one URL per page
The basics
301 redirect
Redirect website.com → www.website.com
Responsive website
Having a “mobile-friendly” website is a must.
Test yours using the link below :https://www.google.com/webmasters/tools/mobile-friendly/
sitemap.xml
Create a sitemap.xml to help Google is finding your content : URLs, images, videos, ...https://www.xml-sitemaps.com/
Plugin wordpress : https://yoast.com/wordpress/plugins/seo/
Tools
Google Analytics
▷ Analytics▷ European law
http://www.google.com/analytics/
Plugin wordpress :
https://yoast.com/wordpress/plugins/google-analytics/
Google Search Console
▷ Provide useful information (website health, search, …)
▷ Sitemap.xml▷ Connect with GA
https://www.google.com/webmasters/
Bing for webmasters
▷ Provide useful information
▷ Sitemap.xmlhttp://www.bing.com/toolbox/webmaster/
Multilingual website ?Use hreflang for language and regional URLs
https://support.google.com/webmasters/answer/189077?hl=en
PageSpeed Insights
Check your website performance
https://developers.google.com/speed/pagespeed/insights/
3.SEO AuditWhat you can learn
Google, Googlebot, Crawl, Logs ...
▷ Googlebot
▷ Crawl
▷ Logs
Performance indicator
SEO score =visits
pages
Useless vs useful URLs
Inactive vs active URLs
Languages
Pages with little content
Page depth level
Errors
… and so many more ...
▷ competitive analysis
▷ netlinking