Technical Magazine DeconstructionJASMINE SCARLETT

Front Cover 1-Billboard• Colour Scheme: This cover follows the conventions of the genre as it exhibits a bright colour scheme

linking the main image with the masthead, and a neutral coloured main image.• Background: This cover has a light coloured background which creates a contrast to the bright colour

scheme, this attracts the readers attention.• Main Image: The cover features a main image, this is Kendrick looking directly into the camera, this

attracts the audience as it creates eye contact. • Main Sell Line: The main sell line hints and teases about the article of the main feature of the issue,

who is also normally the main image, in this case it is Kendrick Lamar.• Sell Lines: The sell lines provide the audience with teasers as to what will be in the issue, this means

the audience have to buy the magazine to read the full articles. • Issue and Date Info: Provides with relevant info, so if they are frequent readers they know which issues

they have missed.• Masthead: The masthead is the magazines logo, however the colour changes dependent on the colour

scheme of the issue, for example in this issue it follows the colour scheme.• Strapline: This issue also doesn't feature a strapline.• Barcode: This issue does not feature a barcode as it is possibly an included feature of the main issue or

a version of the online issue.This front cover exhibits the typical conventions of the genre such as a neutral coloured main image and bright color schemes. These bright colours attract the eye of the customer as it provides a contrast to the main image. The image also features the model looking directly into the camera which attracts the reader by creating eye contact almost. However this cover doesn't exhibit all of the technical features of this genre of magazine such as a strapline and barcode.

Front Cover 2-XXL• Colour Scheme: This cover also follows a bright colour scheme, of black white and red to match the

masthead, however it also has hints of gold for the 150 th issue, this connotes wisdom and power.• Background: The background is also a light colour, which is a bold contrast to the colour scheme.• Main Image: The main image, of which is Drake, is a neutral coloured image in the grayscale, this also

creates a contrast to the bright colour scheme.• Main Sell Line: The main sell line is teasing at the main article featuring the model on the front cover,

Drake. This attracts the audience as the sell line doesn’t give too much away. This also references two other famous artists, Jay-Z and Kanye West as one of their previous albums was named “Watch The Throne”

• Sell Lines: The sell lines provide the audience with teasers as to what will also be in the issue, this means the audience have to buy the magazine to read the full articles.

• Issue and Date Info: The cover provides this information so that the audience can keep up to date.• Masthead: The masthead in this case in the magazines logo, this is what the colour scheme is based off.• Strapline: This cover doesn’t exhibit a strapline, however it does include the spine of the magazine.• Barcode: The cover features a barcode, this is so that the suppliers can scan it when customers are buying

it. This magazine front cover exhibits most of the typical conventions of the genre, such as a bright colour scheme and a light background. This attracts the audience as it creates contrast which catches there eye as they walk past. However this cover doesn’t exhibit all of the typical conventions as it doesn’t feature a strapline at the top of the cover.

Contents 1-XXL• Masthead: This is in a large size font and in bold, by using these techniques they ensure it is the first

thing to be read. The mast head also doesn’t state the word “contents” which is unusual and shows that this magazine is unique.

• Logo: The page also features the magazines logo this confirms with the readers which magazine it is, also placed next to logo is the date of the issue.

• Main Image: The main image consisting of two artists in a mid shot, which is slightly off centred from the middle of the page. The image takes up more that ½ of the page making it stand out and more noticeable to the audience.

• Background: The background of the image is as a space for the text, as with the front cover the background is also light, it also provides some negative space which ensures the page doesn’t look overcrowded.

• Colour Scheme: This page also features the colour scheme of the magazine. Which is black, red and a pale colour.

• Table of Contents: This references all of the features included in this issue of the magazine, within each sell line they possibly include a brief description of the article, name/s of those featured and special information as well as a page number so they know where to find it.

• Quote from the artist/s featured: This gives the audience an insight as to what to expect when reading the article.

• Other Information: Other information such as credits to the photographer are placed at the bottom of the page as it is regarded as unimportant to the audience.

Again this magazine contents page exhibits most of the common conventions of the genre.

Contents 2-The Source• Issue Number: This is placed at the top of the contents page so that the audience area ware of it.• Masthead: The masthead shown is in a larger and bolder from the rest of the other text which is

makes it clear to the audience that it is the title. This masthead also doesn’t state the word “contents” which gives it a uniqueness as most magazines state it, however because it exhibits the typical conventions it is till clear that it is a contents page.

• Logo: This contents page doesn’t exhibit the logo, as isn’t always necessary.• Main Image: The main image on this page has been cropped so it doesn't take up the whole page,

however it still takes up the majority of the page. This also makes the contents page a lot cleaner and easy to read, as the text is all placed on another background and not that of the image.

• Background: The background is white which provides a contrast to the black writing.• Colour Scheme: The colour is quite simple yet effective and follows on from the magazines cover, these

colours are black, red and white.• Table of Contents: The table of contents is very simple, this references to articles featured in the issue

and where to locate in the magazine.

This contents page is very simplistic compared to what is expected of this genre however it still exhibits the same conventions and is still as effective.

Double Page Spread 1-XXL• Main Image: The main image is positioned to the right of the

page, it features the artist “Bow Wow” looking directly into the camera. This entices the audience as it creates eye contact, which makes them feel involved.

• Drops Cap: Featured at the start of the article, the use of this connotes the importance of the artist to the audience.

• Background: The main image and text is simply placed upon whit background, this provides contrast to the black writing and creates a simplistic effect.

• Pull Quote: The pull quote featured in the middle of the article, pulls an important quote from the article, it is set in a clear box, surrounded by other text with almost frames it, this makes the audience want to read it first.

• Article: The main article is placed on the left side of the page. • Colour Theme: A simplistic colour theme of black and white.• Page Numbers: Placed at the bottom of the left page, as it

bears no significance to the article and main image, with it is placed information such as the magazine name and issue number.

This article exhibits many of the typical conventions of this genre.

Double Page Spread 2-Vibe• Main Image: Main image features the artist in the

article which in this case in Wiz Khalifa, it shows him looking directly into the camera which creates eye contact with audience.

• Drops Cap: Featured at the start of the article, this connotes an importance of the feature and shows the start of the article.

• Headline: The headline states WK HOW HIGH? This shows the audience who the article is about if they didn’t already know from the picture and also hints as to what the article is about.

• Article: The article is clearly placed to the bottom of the right page, in the structure of columns which gives the article a professional look.

• Stand First: Stand first placed above the article is a short introduction to the article.

• Background: Main image background is black and the article background is white which provides a contrast and also distinguishes between the two pages.

• Colour Theme: Colour is black, white and yellow. This is simplistic however the yellow connotes happiness.

How will my work will be influenced by these findings?

The technical magazine deconstruction has been important as it has given me an insight into the typical conventions of my chosen genre and also informed me on what I need to include in my magazine to make it attractive towards the audience. For example, the use of one bright colour being included in the colour scheme, and using mostly neutral colour based images with hints of the colour scheme on a light background to provide a contrast which will attract the audience. An another example of what I have learnt from this is to include at least one main image that exhibits the model looking directly into the camera to create eye contact with the audience.