technical garments. for fw 2014 we have used all our ressources and know-how… …aiming to make...
TRANSCRIPT
Technical Garments
For FW 2014 we have used all our ressources and know-how…
…aiming to make some of the better garments available on the market.
SALES MEETING FW14GARMENT COLLECTION
…judging by key focus areas of garment improvement:
✓Performance ✓Fit and pattern making ✓Detailing✓Classic styling✓Scent of Luxury✓High value
SALES MEETING FW14GARMENT COLLECTION
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer
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PERFORMANCE
✓Waterproof & Breathable
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer ✓Waterproof & Breathable
Non-microporous Hydrophilic Polyurethane-Works one way-Softer feel and less noise-No delamination-Lasting performance -Does not clug up from minerals and grease
20.000 mm water collumn20.000 g/24h/sqm
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer ✓Waterproof & Breathable
Non-microporous Hydrophilic Polyurethane-Works one way-Softer feel and less noise-No delamination-Lasting performance -Does not clug up from minerals and grease
20.000 mm water collumn20.000 g/24h/sqm
✓DWR - Durable Water Repellent
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer ✓Waterproof & Breathable
Non-microporous Hydrophilic Polyurethane-Works one way-Softer feel and less noise-No delamination-Lasting performance -Does not clug up from minerals and grease
20.000 mm water collumn20.000 g/24h/sqm
✓DWR - Durable Water Repellent✓Thermal insulation
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer ✓Waterproof & Breathable
Non-microporous Hydrophilic Polyurethane-Works one way-Softer feel and less noise-No delamination-Lasting performance -Does not clug up from minerals and grease
20.000 mm water collumn20.000 g/24h/sqm
✓DWR - Durable Water Repellent✓Thermal insulation
Primaloft - highest possible loft properties
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer ✓Waterproof & Breathable
Non-microporous Hydrophilic Polyurethane-Works one way-Softer feel and less noise-No delamination-Lasting performance -Does not clug up from minerals and grease
20.000 mm water collumn20.000 g/24h/sqm
✓DWR - Durable Water Repellent✓Thermal insulation
Primaloft - highest possible loft propertiesDown - 90% down/10%feather, 600 fill power
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
✓3 Layer vs. 2 Layer ✓Waterproof & Breathable
Non-microporous Hydrophilic Polyurethane-Works one way-Softer feel and less noise-No delamination-Lasting performance -Does not clug up from minerals and grease
20.000 mm water collumn20.000 g/24h/sqm
✓DWR - Durable Water Repellent✓Thermal insulation
Primaloft - highest possible loft propertiesDown – 90% down/10%feather
✓Stretch fabric with stretch taping✓Lightweight - high tenacity - high tensile strength
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PERFORMANCE
SALES MEETING FW14GARMENT COLLECTION
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FIT AND PATTERN MAKING
SALES MEETING FW14GARMENT COLLECTION
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FIT AND PATTERN MAKING
SALES MEETING FW14GARMENT COLLECTION
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FIT AND PATTERN MAKING
SALES MEETING FW14GARMENT COLLECTION
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FIT AND PATTERN MAKING
SALES MEETING FW14GARMENT COLLECTION
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FIT AND PATTERN MAKING
SALES MEETING FW14GARMENT COLLECTION
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DETAILING
SALES MEETING FW14GARMENT COLLECTION
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DETAILING
SALES MEETING FW14GARMENT COLLECTION
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DETAILING
SALES MEETING FW14GARMENT COLLECTION
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DETAILING
- Luxury look of aluminum zipper
- Narrow sleek zipper teeth
- Half the weight of metal zippers
- Easier to operate and glides better
- Does not scratch soft skin, leathers, knits or delicate fabrics, etc.
- Does not jam as easily as metal, and does not cause as much damage
SALES MEETING FW14GARMENT COLLECTION
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CLASSIC STYLING
Compare to benchmark brands on key focus areas:
- Preppy but more performance driven than Burberry or Ralph Lauren
- Lightweight and functional but less sporty than Patagonia
- Clean detailing but less stealth than Veilance
- Playful and conscious but less fashion than Moncler
THE COLLECTION
SALES MEETING FW14GARMENT COLLECTION
ALTA PARKA
SALES MEETING FW14GARMENT COLLECTION
ISTANBUL COAT
SALES MEETING FW14GARMENT COLLECTION
ZERMATT DOWN PARKA
SALES MEETING FW14GARMENT COLLECTION
CONTINENTAL MAC
SALES MEETING FW14GARMENT COLLECTION
NEW YORK COAT
SALES MEETING FW14GARMENT COLLECTION
MONZA JACKET
SALES MEETING FW14GARMENT COLLECTION
AOSTA JACKET
SALES MEETING FW14GARMENT COLLECTION
WOMENS ALTA PARKA
SALES MEETING FW14GARMENT COLLECTION
COMO COAT
SALES MEETING FW14GARMENT COLLECTION
MONTEROSA DOWN COAT
SALES MEETING FW14GARMENT COLLECTION
ALBA DOWN JACKET
SALES MEETING FW14GARMENT COLLECTION
SCENT OF LUXURY
- Handfeel- Look- Weight- Comfort- Fine trims
”It is in all the little things”.
THAT’S ALL FOLKS!