tech4africa presentation - designing for context using a mobile ux strategy
DESCRIPTION
My presentation introduces the notion of 'context' and why it is especially important when designing (products/services) for mobile. I introduce a hypothetical local example, the Gautrain Bus, to illustrate this and close with some practical and strategic considerations to help people effectively design products that have a mobile nature to them.TRANSCRIPT
Rob Enslin Experience Designer, ThoughtWorks
Designing for context
using a mobile UX strategy
Context is about understanding human relationships to the people, places, and things in the world.
This talk is NOT about
why mobile is important
This talk is NOT about
making money
This talk is NOT about
beautiful visual design
This talk is NOT about
working within teams
This talk is NOT about
deliverables
This talk is NOT about
principles or techniques of
design
Mobile context =
anywhere and everywhere.
Context framework
Things Places
People
Spatial Temporal Social Sematic
Mobile growth
The wild west, and new frontiers
Understand its context of use
Mobile is personal Mobile is social Mobile is always near Mobile is everywhere Mobile has context
Remember…
Utility
Locale
Information
Productivity
Immersive
Experience type (tasks)
Quick look
Location-based services
Content quality
Completing tasks
See everything
App type Duration (consumption)
Snacking
Quick
Quick
Varies
Sticky / Long
Recall information
Contextual information
Finding information
Manage information
Entertainment
Let’s take a closer look
at some mobile applications...
What would Gautrain Bus
do?
Scenario 1
I'm on the bus on my way to work. I get a call from my boss who says that I should meet him in Rosebank. He asks what time I'll be there?
A scenario…
A scenario…
Mobile (bus) Morning (habit) Mobile phone (call) Noise (disruption)
Connectivity (coverage) Location (Rosebank) Timings (time of day) Duration (length of time)
I'm on the bus on my way to work. I get a call from my boss who says that I should meet him in Rosebank. He asks what time I'll be there?
Context Framework
Things Bus Signs Touchpad Website
People Commuter (me) Driver
Spatial Temporal Social Sematic
Places Office, Home
Experience Map
Trip Planning Pre-Trip Actual Trip Post Trip
Place / Location
Needs
Mode
Tasks
Goals
Home Office Telephone
Home Bus stop Telephone
Bus stop Bus station On the bus
Home
Pack ticket
What routes exist? What’s the cost
Pamphlets Tablets Desktop
Establish available routes Register & buy tickets
Conduct research
Check balance
Mobile Bus stop signage Bus ticker
Collect ticket (Ad—hoc)
Get from origin to destination
Desktop Mobile
Mobile Touch pad Printed signage Bus ticker
Mobile UX strategy / principles
Remove excess Design for short attention spans Limit the need for digging Exploit existing device information Design to pick up where you left off Use the notion of time wisely
1 2 3 4 5 6
Mobile UX strategy / principles
Key takeaways
Have a solid Product Strategy
1
Product Design
Business Strategy
Product Strategy
Product Design
Business Strategy
Product Strategy
Know who you’re
designing for
2
Know the users
Know the users and
their contexts
Exploit mobile / handset
capability
3
Use what’s built in
Use what’s built in
Use tools like Experience
Maps to expose context
4
Experience Map
Experience Map
Trip Planning Pre-Trip Actual Trip Post Trip
Place / Location
Needs
Mode
Tasks
Goals
Home Office Telephone
Home Bus stop Telephone
Bus stop Bus station On the bus
Home
Pack ticket
What routes exist? What’s the cost
Pamphlets Tablets Desktop
Establish available routes Register & buy tickets
Conduct research
Check balance
Mobile Bus stop signage Bus ticker
Collect ticket (Ad—hoc)
Get from origin to destination
Desktop Mobile
Mobile Touch pad Printed signage
Create uniquely mobile
experiences
5
Thank you. @robenslin