tech thursday - how to use facebook to market your business
TRANSCRIPT
Why Facebook?
• 144.9 % Growth In the US
• Largest Growth In Upper Age Groups
• People Do Business With Who They
Know, Love And Trust
How Can I Market On
Facebook?
Facebook Profile
Limited To 5000 “friends”
Minimal customization
Facebook Groups
Groups Are Private
More open messaging
Facebook Pages
Unlimited “Fans”
Broadcast to all fans
Alternative Marketing
Facebook Marketplace
Classified Ads
Not very much response
Facebook Ads
Target by Demographics
Target by Sociographics
○ Marital Status Changes
○ Interests
Creating A Fan Page
After logging into Facbook, you are taken
to the HOME page.
On the left side menus, click on:
Ads and Pages