tech talk #4 : mixpanel for enterprise mobile application - hồ ngọc nguyên
TRANSCRIPT
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Mixpanel For Enterprise Mobile Application
Hồ Ngọc Nguyên
From GotIt! Vietnam
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Content
Difficulty in developing mobile Application
What is Mixpanel and its purpose
What is Mixpanel capable of
How to get started
Q&A
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Developing Mobile Application
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The difficulty
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The difficulty • When the application is released, User started to
use the application è What are you planning to do next ? è How to know the feature is effective ? è How to improve a feature to be more effective ?
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How to resolve
• You may want to add feedback or survey to ask users • Unfortunately, users are not easy to give the
feedback, or to fill in a survey form
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What is Mixpanel • Mixpanel is a 100% customizable analytics solution that
tracks user actions across platfom
• Mixpanel allow developers to define the events, an event can be anything – someone uploading a picture, playing an video, view a page....
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Uber using Mixpanel
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How to resolve • Tracking user events when using the application • Analyze tracking data to answer the questions
o What is the new feature to do next o How to improve current feature o Whether the feature is effective
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Mixpanel - Event
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Mixpanel - Profile
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What is Mixpanel capable of • Tracking behaviors of each user as Profile
• Analyze event data on different charts
• Send push notifications to users, group of users
• Track the effective of A/B Testing
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What is Mixpanel capable of • Developer can define any events that need to be tracked
è PM can base on data to make decision • User can be tracked as a single profile and Mixpanel
allow us to send push notification to users
• A/B Testing : each group of user could take an experiment, and then we can collect the effectiveness of each experiment.
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Report
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Send Push Notification
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A/B Testing • Configurable settings at runtime
è Get the result of experiment
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How to get started • Gradle configuration
• Initialize the Manager
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Profile • Create Profile • After profile is created, events are tracked by profile • Profile can have many properties • Mixpanel Distinct ID
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Send Events • Trigger an event to be tracked
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Mixpanel Dashboard
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Q&A
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THANK YOU FOR
LISTENING
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