do they REALLY ‘Like’ me? likes vs. engagement

#ILikeYou #TechPhx @Losama

do they REALLY ‘Like’ me? likes vs. engagement

How did you get the ‘Like’ and what are you doing with it?

– One night stand?

– Earning it?

Yes, but not the most important metric.

One night stand – ‘Like’ & Leave

Earning it – Be social

Get engaged!

Make the Facebook Algorithm work for you

Make the Facebook Algorithm work for you

Get your score up!

Don’t post just to post… post to interact. What action are you looking for and how does Facebook rank those actions?

Make the Facebook Algorithm work for you

Sharing is caring! Sharing ranks higher than comments and Likes.

Make the Facebook Algorithm work for you

A picture is worth a thousand words! - Videos and photos rank higher than links & text.

Make the Facebook Algorithm work for you

Combine photos with links to help drive traffic .

Make the Facebook Algorithm work for you

Be consistent. Post often.

Make the Facebook Algorithm work for you

Post and engage. Post and share.

Make the Facebook Algorithm work for you

Make connections.

Make the Facebook Algorithm work for you

Sooner or later you’ll hit a goldmine with your community!

More than 3.3 million people saw this post.

Make insights your B*tch

Talking About This – TAT - The number of people sharing stories about your page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Unique Users). Source: Facebook.com

ABC15 - 102,335 LIKES 12,365 Talking About This (TAT) = 12% engagement rate

Likes & Engagement

12News - 38,070 LIKES 8,642 Talking About This (TAT) = 23% engagement rate

Likes & Engagement

KREM2 News - 23,450 Likes – 27,654 TAT = 118% Engagement Rate

Likes & Engagement

Businesses, find your benchmark!

Likes & Engagement

Lets compare Coffee Shops

Likes & Engagement

- 2 10 60 146 2 3 88 68 999

8,203

TAT

TAT

Likes, Engagement, Metrics = Business

If you are social (utilize EdgeRank) and get to know your online community/customers your ‘Likes’ will increase, your reach will increase and your TAT will increase. This gives you more opportunities to market and connect with your customers. If you understand how to measure utilizing Facebook insights and other 3rd party metrics then you can test different marketing and sales strategies via social media and see what’s working and not working. This in turn will affect your bottom line.

Tweaks to the FB Algorithm

You may need to set aside advertising money for Facebook to increase reach. If you’re doing good you’re getting 15-20% reach. Brands have been losing about 6.5% of their reach since the change.*

However, from the examples in this presentation you can see it’s still possible to have a big reach. So, stay engaged, stay social and then compensate with advertising when needed.

Promote the popular stuff!

*Source - Social media's algorithm and blues, Facebook, YouTube tweaks receive little fanfare, less protest By JOSH L. DICKEY

The end… well sorta… here’s my favorite resources & tools.

Facebook grade tool - EdgeRankChecker.com Tracking URL’s – bitly.com Utilize – when posting links to your Website always use a URL shortener that supplies metrics. This will allow you to get metrics on how many unique and total people have clicked on your links. Why bit.ly? This is the one I use the most. It’s free and allows you to customize the URL to your brand and per link. It also gives real-time metrics and stores the data for you.

Facebook Contests & Sweepstakes – Woobox.com Utilize – Facebook approved developer that you can use to conduct Facebook Sweepstakes and Contests. User-friendly backend, great elements to make the contest go viral, metrics that can be exported to excel, opt-in options for email data capture. Why woobox.com? Small company, customer service beyond excellent, easy to get a hold of developer to ask questions and get answers even on customized contests. Very, very economical. Starts around $29/page per month to run a contest.

The end… well sorta… here’s my favorite resources & tools.

Twitter Tools RetweetRank .com Topsy.com Trendsmap.com

Storify.com

Can be utilized to gather social media content from different platforms on a particular subject or keyword.

These tools are great for measuring real-time topics/trends from around world and for digging deeper on metrics such as mentions and Retweets (RTs) and even the number of tweets posted from accounts. Retweetrank allows you to pull past data.

The end… well sorta… here’s my favorite resources & tools.

Articles These Are the Most Engaging Brands on Facebook [INFOGRAPHIC] CitySearch – Businesses using Facebook & Twitter Facebook rolling out option for fans to receive notifications about page posts Facebook Users Can Now Opt Into Page Notifications News Feed, EdgeRank and page posts: what’s really going on with Facebook? 3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

do they REALLY ‘Like’ me? likes vs. engagement

#ILikeYou #TechPhx @Losama