MAY 29, 2014

#rethink14 C00122019

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It’s no secret that Waterloo Region tech has grown leaps and bounds in the past 15+ years.

We are the home of tech game changers—satellite communications, code compilers, search, wireless mobile, flat panel screens, quantum computing, wearables and now biosensor gesture controls—innovations and markets that are commonplace worldwide.

We see it in the quality and quantity of our companies, in the calibre of the visitors we attract to the region and in increased global recognition—like recently being named one of eight (and Canada’s only) GoogleTech Hubs for Entrepreneurs. Or how about ranking in the world’s top 20 tech ecosystems – right up there with cities such as NY, London, Paris, Sao Paulo, Berlin, Melbourne and Bangalore all with populations counting in the millions, and we count ours by the thousands.

We’re running with the big dogs … but how do we keep it up? We need to be sure to sustain momentum. We need to stay ahead of the game. That’s where Rethink. Reinvent. Reconnect. comes in. Recognizing the importance of not getting too comfortable, TLC 2014 is about reconnecting the players (that’s you!) to rethink the way we do things and reinvent how we make Waterloo Region the best tech ecosystem in the world. We have an exciting day planned. If you need anything during the conference, just look for someone in a blue Communitech t-shirt; a member of our team will be happy to help! Enjoy the day!

Iain KlugmanPresident & CEO, Communitech

Thanks for attending Communitech’s 2014 Tech Leadership Conference!

THANKS TO OUR SPONSORS.

Every day, Rebellion connects millions of people to personalized content and communities through its websites and mobile apps.

In categories spanning sports, technology, lifestyle and entertainment, we build and acquire innovative brands that deliver a rich and tailored digital experience.

JOIN THE REBELLIONThe tech market is facing massive disruption as the entire globe moves away from tethered desktops to always-on mobile devices.

At Rebellion, you’ll find an incredibly diverse collection of skills, tools and creative thinkers poised to ride that disruption to the top.

Come join us in leading the charge.

www.rebellionmedia.com/careers

EXPERIENCE THE REBELLION

Our Brands:

new outlooklife TM

Every day, Rebellion connects millions of people to personalized content and communities through its websites and mobile apps.

In categories spanning sports, technology, lifestyle and entertainment, we build and acquire innovative brands that deliver a rich and tailored digital experience.

JOIN THE REBELLIONThe tech market is facing massive disruption as the entire globe moves away from tethered desktops to always-on mobile devices.

At Rebellion, you’ll find an incredibly diverse collection of skills, tools and creative thinkers poised to ride that disruption to the top.

Come join us in leading the charge.

www.rebellionmedia.com/careers

EXPERIENCE THE REBELLION

Our Brands:

new outlooklife TM

WHEN? WHAT? WHERE? (AKA: THE AGENDA)

WHEN? WHAT? WHERE? (AKA: THE AGENDA)

GEOFFREY MOOREManaging Director, Geoffrey Moore ConsultingGeoffrey Moore is an author, speaker and advisor who splits his consulting time between startup companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges startup companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

THE KEYNOTES ...

8:45amESCAPE VELOCITY

KIRSTINE STEWARTManaging Director, Twitter CanadaKirstine is responsible for Canadian operations at Twitter, including its advertising business and partnerships. Prior to joining Twitter, Kirstine was the executive vice-president of CBC’s English services, CBC/Radio-Canada, where she oversaw CBC’s English radio and audio, television and digital operations. Earlier, she was senior vice-president of programming for Alliance Atlantis where she headed up brands HGTV, Food Network, National Geographic, BBC Canada and others. Kirstine earned a bachelors degree from the University of Toronto, and is a graduate of the Global Leadership in the 21st Century program at Harvard University’s Kennedy School of Government. Most recently, Playback Magazine named Kirstine their Person of the Year 2012, and Strategy Magazine recognized her leadership in taking CBC to Brand of the Year 2012. She is @kirstinestewart on Twitter.

12:55pmA NEW STYLE

OF LEADERSHIP

SCOTT BEDBURYCEO, BrandstreamScott Bedbury became one of the world’s most recognized brand building leaders by helping take Nike and Starbucks to iconic positions during pivotal growth periods. Since leaving the client side he estab-lished Brandstream, a global consulting firm in Seattle with clients that span Fortune 200 companies and freshly minted startups, and published A New Brand World.

Bedbury joined Nike in 1987 as Worldwide Advertising Director where he helped move Nike from an $800 million elite aspirational sports brand for young males to a multi-billion dollar more inclusive and inspi-rational brand for all. Scott’s first effort to expand brand relevancy was to work with a 35 person-adver-tising agency in Portland to create the “Just Do It” campaign, which remains at the brand’s core 25 years later.

In 1995 Bedbury left Nike to join Starbucks, then a small regional coffee company in Seattle, as its Chief Marketing Officer. Beginning with a $2.5 million marketing budget and a few hundred stores in 14 US markets, Bedbury and CEO Howard Schultz set out to redefine one of the oldest commodities on earth as an experience, rather than just a product.

THE KEYNOTES ...

2:40pmGREAT PRODUCTS TO

ICONIC BRANDS

KEVIN NEWMANHost, Kevin Newman Live

KEVIN LYNCHVice Chairman, BMO Financial Group

GEOFFREY MOOREManaging Director, Geoffrey Moore Consulting

DR. ANITA SANDSBoard Director, Symantec

THE BIG CONVERSATION ...

9:35am

CULTURE AS STRATEGY BERKLEY ROOMDAVE CAPUTO, CEO OF SANDVINECorporate culture ultimately describes and governs the norms of how team members work with and treat each other. It is not separate from a company’s business strate-gy, but completely inter-meshed with it.

During this session Dave Caputo will share his experience on the engineering of the “Sandvine Way.”

Sandvine has engineered a corporate culture that promotes success, risk taking and fosters an environment that team members are excited and proud to be part of. Team members are consistently living, breathing and communicating the Sandvine Way. It is not simply a list of eight tenets, it’s a key part of the company’s success.

SESSIONS ...

CHANGE LEADERSHIP BALLROOM DDR. ANITA SANDS Originally trained as an atomic physicist, Dr. Anita Sands has spent the last de-cade wondering what actually happens when unstoppable forces, such as major technological trends meet immovable objects, such as large multinational corpo-rations. Having architected, driven and delivered major transformation initiatives within several large companies, she’ll discuss the challenges of change and how organizations can strive to become, and remain, innovative in “everything they do”. Her topic will discuss best practices borne from both her operational experi-ence and also her current role as a board director of a F500 technology company. While on sabbatical from being the “resident anarchist”, she is also working on a book the examines the impact of technologies such as mobile, social, cloud and data on large enterprises and the traditional paradigms of operating models, organizational effectiveness and leadership that are all under threat as a result.

NO BS MEETINGS BALLROOM B/CRON NEUMANN, CEO OF VISTASHIFTIn almost every meeting we hit a point where we have to ask... what is the best way to solve this challenge? Brainstorming, used since the 1950’s, remains the most widely used approach for generating alternative solutions. In today’s fast-paced and uber-connected world, BrainStorming just doesn’t work. It’s time for a new approach to problem-solving.

Ron Neumann, Founder & CEO of VistaShift Inc. will explain why BrainStorming is proven to be ineffective, while offering a new academically researched and tested method for generating better quality alternative solutions. He will outline a step-by-step process for conducting your own “No-BS” meeting, demonstrating how to leverage the variety of perspectives that exist within all business eco-systems. His new approach is simple, fun and can be easily applied to our everyday challenges.

Whether you are a CEO or manager of a small or large business, make sure your next meeting isn’t full of the same old “BS.”

SESSIONS ...CYBER SECURITY BALLROOM AJ. PAUL HAYNES OF ESENTIRE & DR. CÉDRIC JEANNOT OF I THINK SECURITY LTD.2014 is quickly being recognized as the year that cyber security moved from the boardroom to a more operational standpoint. With a plethora of highly publicized breaches and changes in online security standards, businesses are taking notice at how quickly the cyber security landscape is shifting.

Join J. Paul Haynes, eSentire CEO, and Dr. Cédric Jeannot, I Think Security Ltd. CEO, for a look at the cyber security landscape. Using real life examples, this session offers a behind-the-scenes, in-depth look at the inner workings, trends and effects that cyber attacks have on businesses. Furthermore, this session explains how cyber security has moved from a board level issue to operational executive issue, with a focus on the execution of cyber security that follows well publicized law suits and regulatory penalties.

Enterprise leaders, through a combination of security technology and human exper-tise, will gain a clear understanding of the cyber security landscape, what to look for and how to act in order to minimize their threat profile.

8:40amWHY SHOPPING SUCKSCraig HaneyManager, Canadian Tire Innovations

12:50pmCANNABIS: CANADA’S NEW MAPLE LEAF? Pranav SoodFounder, Yonge Apps Inc.

2:35pmHOW HAPPINESS DRIVES PERFORMANCEJim MossFounder & CEO, Plasticity Labs

T-MINUS 5 TALKS ...

Antvibes is the creator of Audible Tag technology, a voice-based digital marketing solution ideal for Point of Sale or Experience. Audible Tags provide voice information through QR codes or other scanning technologies to mobile enabled customers, helping them learn about key product insights and benefits, when and where they demand. www.antvibes.com

Despite huge advancements in IT over the last decade, IT professionals are still forced to interact with networks at a machine level, translating business requirements into complex command line configurations. Auvik is a cloud-based system that provides IT professionals with a better way to monitor, configure and automate networks. www.auvik.com

Deep Trekker manufactures the world’s only fully portable, affordable and easy to use underwater remotely operated vehicles. Founded in 2010, Deep Trekker products are currently working in 34 countries in industries including fisheries, research, nuclear power, construction, engineering, potable water systems, police and rescue, commercial diving and recreation. www.deeptrekker.com

With GainX solutions, companies master the complexity of scaling innovation across the 4 Pillars of InnovationTM : strategy, operations, market, culture; excelling in go-to-market strategies and implementation, gaining new market share, increasing revenue, reducing waste, and sustaining market leadership. www.gainx.ca

MetricWire is revolutionizing the way researchers in any industry collect and analyze data. With MetricWire, researchers can gather high quality data on the real-world behaviors of their study participants by leveraging mobile devices - all without writing a single line of code. www.metricwire.com

T-MINUS 5 TALKS ... EMERGING TECHNOLOGIES ...

Plasticity Labs combines neuroscience and technology to create the happiest, high performing workforce while measuring corporate culture and proving its impact on the bottom line. www.plasticitylabs.com

As a corporate leader you rely on your financial statements to show the performance of your company, but do you have a people statement to maximize your greatest assets? Plum’s ‘People Statement’ gives you a critical snapshot of your people with insights on the strengths and potential of your entire team and your job applicants. Using the science of psychology, Plum’s cloud based hiring solution assesses each job applicant’s problem solving ability and personality priorities, before any resumes are read, quickly surfacing the hidden gems. www.plum.io

Shinydocs is document collaboration with real-time communication and comprehensive auditing in a highly secure environment built for the enterprise. Application agnostic and mobile ready, Shinydocs ensures you can work together, with whomever, securely and in sync. www.shinydocs.com

TitanFile helps professionals to more effectively manage correspondence, enhance responsiveness with clients and achieve higher efficiency when exchanging information online. Unlike using email and cloud file sharing services, our solution is completely secure while it manages documents and messages around the people who are involved in each matter. And it is as easy as email. www.titanfile.com

Voltera’s printer enables circuit boards to be prototyped within minutes, eliminating the frustrations with traditional fabrication processes and drastically reducing hard-ware development time. We envision a world where going from concept to creation is just a matter of pressing print. www.volterainc.com

EMERGING TECHNOLOGIES ...

TESLA MOTORS IS AT TLC!

TEST DRIVESStop by the Tesla table to book a free test drive for Friday, May 30. Timeslots will be available on a first-come, first-served basis and test drives will leave from the Communitech Hub. Your driving session will be 15 minutes long over a predetermined route designed to highlight the capabilities of Model S.

A Tesla Product Specialist will accompany all drives to ensure you optimize your time in Model S but you may bring up to three guests to ride in the back seat during your drive.

TESLA MODEL S EXPERIENCE Tesla invites you to an exclusive electric experience. Spend two days with the award winning Model S for a thrilling drive experience. The Model S has been designed from the ground up as an electric vehicle and has won numerous prestigious awards this year including Auto123’s 2014 Luxury Midsize Car of the Year.

For your chance to win, visit the Tesla table at TLC 2014! Terms and Conditions • Arrangements will be made with our Toronto Tesla Location and is subject to availability. • Driver must be a legal resident of Canada and 25 years or older. • Driver must have a valid Canadian drivers license. • To redeem, please contact Cera McTavish at cmctavish@teslamotors.com

TESLA MOTORS IS AT TLC! STEELCASE GESTURE CHAIR

TAKE HOME ULTIMATE COMFORT!

All attendees will be entered into a draw to win one of two Steelcase Gesture chairs.

About the chairs:Technology is the single greatest force driving the changes in the way we work, live and behave. The new, multiple devices we deploy throughout our work day allow us to flow between tasks, fluidly, and frequently. Gesture is the first office chair designed to support our interactions with today’s technologies. It was inspired by the movement of the human body and created for the way we work today.

Draw will take place during Iain’s closing comments. Winner must be present, or another draw will take place.

These awesome door prizes were generously donated by Mayhew. www.mayhew.ca