tech law for startups: angels or dragons? preparing your business for investment
DESCRIPTION
Slides from a presentation by @dugcampbell to the @techlaw4startup group on 6th April 2011 about how to seek funding for your startupTRANSCRIPT
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TECH LAW FOR STARTUPS
Angels or Dragons? How to prepare your
business for investment
@techlaw4startup
DUG CAMPBELLMBM COMMERCIAL LLP
6TH APRIL 2011@dugcampbell
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PREPARATION IS KEY
@techlaw4startup
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FUNDING OPTIONS
BOOTSTRAPPING GRANT FUNDING DEBT FUNDING (BANKS etc.) ALTERNATIVES: REVENUE BUSINESS ANGELS VENTURE CAPITAL
@techlaw4startup
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WHAT IS A BUSINESS ANGEL?
“SMART” MONEY EXPERIENCE/CONTACTS CREDIBILITY & LEVERAGE LOCATION SYNDICATES ACTIVE/PASSIVE DECISIVE: TIMESCALES EIS
@techlaw4startup
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WHAT DO YOU NEED TO SHOW?
SOLID POTENTIAL FOR RETURN GOOD PLAN FOR THE CASH WINNING ATTITUDE SEASONED TEAM COMPETITIVE EDGE WELL-DEFINED EXIT STRATEGY
@techlaw4startup
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FIND THE RIGHT ANGELS
PERSONAL CHEMISTRY DEEP POCKETS LOCATION CO-INVESTMENT STAGE
@techlaw4startup
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BUSINESS PLAN
TEAM/TECH/TRACTION EXECUTIVE SUMMARY GROWTH POTENTIAL FORECASTS COMMITMENT ROUTE TO MARKET EXIT STRATEGY FINANCIAL PROMOTION / FSMA
@techlaw4startup
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THE PITCH
THE 10/20/30 RULE (Guy Kawasaki)
1. PROBLEM 6. COMPETITION2. SOLUTION 7. TEAM3. BUSINESS MODEL 8. PROJECTIONS / MILESTONES4. UNDERLYING MAGIC 9. STATUS & TIMELINE5. SALES & MARKETING 10. SUMMARY /CALL TO ACTION
@techlaw4startup
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THE INVESTMENT PROCESS
TERM SHEET DUE DILIGENCE INVESTMENT AGREEMENT ARTICLES OF ASSOCIATION DISCLOSURE LETTER SERVICE CONTRACTS INTELLECTUAL PROPERTY
@techlaw4startup
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INVESTMENT AGREEMENT
MONEY IN RETURN FOR SHARES WARRANTIES (LIMITS) CONSENT MATTERS UNDERTAKINGS INFORMATION RIGHTS INVESTOR DIRECTOR/OBSERVER MONITORING FEE RESTRICTIVE COVENANTS
@techlaw4startup
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ARTICLES OF ASSOCIATION
APPROVED ISSUES COMPULSORY TRANSFER GOOD/BAD LEAVER DRAG/TAG PROVISIONS
@techlaw4startup
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WHICH WILL ALL LEAD(HOPEFULLY) TO...
@techlaw4startup