Start UpFunding

Peter Bell

pbell@hcp.comFebruary 2, 2011

CONFIDENTIAL 2

Goals

Find the right partner....but don’t waste time

Minimize Dilution…but get value-add

Maximize options… but control the process

It is not a straightforward process…

for both sides

Raise money…and build your business

Raising money is your job…otherwise you are OOC

CONFIDENTIAL 5

Approach

How do you get in?

Who should you meet

Who should go?

Goals of the meeting

The “Monday” pitch

CONFIDENTIAL 6

The Deck

How long?

Content

» Management» Market» Product» Competition» Financials

Who should be involved from your company?

Goals of the meeting

The “Monday” pitch

CONFIDENTIAL 7

Creating momentum…vs Deal Fatigue

Are you ready?

Buzz

“Go Fetch”

Valuation/Terms

Syndicate

Get value out of Due Diligence Process

Setting Expectations

“Don’t forget about the next round.”

Thank You

Questions/Discussion

pbell@hcp.com