Lisa Bassett, Rufus Faulk, Kara Oberg, Lisa Timberlake, Stephanie Williams

Making Media Making Media Savvy PlannersSavvy PlannersCourse Proposal: Media and Disaster Planning

Lisa Bassett, Rufus Faulk, Kara Oberg, Lisa Timberlake, Stephanie Williams

“In larger disasters, no one – individuals or agencies – has enough informationinformation to make decisions, and information is

essential to understanding the situation of the whole community community – who and what has been impacted, what

resources are available andstill needed, and what the future holds."

-Robert Olshansky

Course ProposalCourse Proposal

Course AgendaCourse Agenda

DisastersThe meeting point of the fields of media and planning with community as the common link between the two

News MediaRelationship to community in disasters

PlannersRelationship to community in disasters

ChallengesObserving the current relationship between the two fields

DisastersDisasters

Planners

Media

Community

DISASTERS

DisastersDisasters

News MediaNews Media

News MediaNews Media

News MediaNews Media

PlanningPlanning

PlanningPlanning

Seeks buy-in from communities

Public-private partnerships with consulting firms

Surveys, charrettes, evening visioning sessions/community meetings

Advent of social media facilitates this process:◦ Twitter/Facebook

Contemporary Planning is a Participatory Process

ChallengesChallenges

Challenges in Media/Planner Challenges in Media/Planner RelationshipsRelationships

•Mistrust

•Negative perceptions

•Lack of media relations education

Class ObjectivesClass Objectives

PROPOSED CLASS OBJECTIVES

UNDERSTAND

DESCRIBE

CONTRIBUTE

RECOGNIZE

The NeedThe Need

Ivy Frances of FEMA recommends:

•Planners need to form a relationship with the media

•Planners should utilize the media as much as possible

The NeedThe Need

The Common Ground

First RespondersFacilitatorsMediators

Questions?Questions?

Thank you and goodnight!