Team R.I.C.E.Research Institute for Cultivating Efficiency

Joyce MalkounSamson Yosef

Jenny PanKaleigh Ham

Jia ZhengSteven Immel

To increase rice production and yield employment in the Philippines, and to decrease methane emissions globally.

Mission Statement

Proposed Service and Description

Drainage and Fertilizer in the Philippines

Purpose:• To Decrease Methane Emission and Increase Rice Yield

Problem: • Increasing Methane Emission due to Wetland Rice Fields • Decreasing Filipino Rice Yield

Need: • To Improve the Philippine’s Rank in the Rice Industry

Solution:• Use of Mid-Season Drainage System and Ammonium Sulfate

Fertilizer

Our Company’s Service

Mid-Season Drainage System:• Allow for shallow flooding• Drain water for 7 days to

stress the soil

Benefits:• 50% Lower Methane

Emission • Water Conservation• Higher Rice Yield

Disadvantage:• Production of Nitrous Oxide

Benefits and Disadvantages

http://www.yesicanusechopsticks.com/thesequel/rice/

Purpose of Ammonium Sulfate Fertilizer:• To decrease nitrous oxide

emission• To decrease methane• To increase rice

productivity

Purpose of Fertilizer

http://blog.vegenag.com/2009/03/fertilizer-basics/

Operational Structure

Domestic and Global Effects

Domestic Effects

• Adds to local economy• Give jobs to Filipinos• Help with local greenhouse depletion• Farmer friendly

http://www.stuffidshowmyfriends.com/really-big-holes/

Global Effects

• Adds to global economy• Influential in “going

green”• Easy to execute and

implement• Promotes employment

throughout worldhttp://narsbusiness.com/2010/02/03/plans-to-increase-employment/

Financial Implications

Project Costs and Projections

Budget Costs

Expenses Annual Cost

Water management equipment $1,535,667.376

Ammonium Sulfate $77,908.756

Labor $9,378

Total Cost Year 0 $1,622,954.132

Total Cost Year 1-3 $87,286.756

http://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog/varval.asp&ma=N90FPPRF&path=pxweb/database/main/MEGA/&lang=1

Production

http://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog/varval.asp&ma=N90FPPRF&path=pxweb/database/main/MEGA/&lang=1

Projected Returns

http://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog/varval.asp&ma=N90FPPRF&path=pxweb/database/main/MEGA/&lang=1

Philippine Business Culture

Doing Business In Southeast Asia

Philippine Business Culture

Similarities to the United States:•Well educated and trained manager•Teams are important•Business language is English•Use proper titles when you meet someone

http://www.mapsofworld.com/flags/united-states-flag.html

http://www.33ff.com/flags/worldflags/Philippines_flag.html

Philippine Business Culture Cont.

Differences from the United States:

•Companies prefer to hire family members•Hiya-shame•Filipinos form a relationship with you, not your company•Appointments 3-4 weeks in advance•Flexible with time•Management tends to be paternalistic•Small talk •Non-confrontational•They don’t often say no•Don’t expect individual initiative

http://writersgateway.wordpress.com/2007/05/02/elearning-design-challenge-series-designing-a-game-based-course/

Relationship With Business Partners Outside of Work

Dinner Parties:•Never call someone a hostess•Dress conservatively•Bring flowers•Wrap Gifts•Send thank-you note

Dinner At A Restaurant:•Pay if you invited•Tip 5-15%•Fork in left hand, spoon in right•Check dress codes

http://www.bigfrontuniforms.com/formal-wear-career-apparel.html

Marketing

Target, Competition, and Promotion

Target

• Rice Manufacturers• Filipino Government• Philippine Research

Rice Institute• Bureau of Agricultural

Statisticshttp://www.lawphil.net/administ/da/da.html

Competition

• Traditional Patty-field Production• Rice-duck Technology

http://www.123rf.com/photo_9230257_panorama-of-the-paddy-rice-field-philippines.html

http://www.cooltribe.com/news/rice-duck-farming-can-mitigate-global-warming-study

Promotion

• Market business-to-business communication by creating personal relationships

• Create a company website and Facebook account for social networking and brand awareness for investors

http://jackson.ifas.ufl.edu/4h/images/facebook-logo-768129_000.jpg

Limitations

Water and Money

Water • Evapotranspiration, Seepage, Preparation, and Percolation• Advantage: less water needed, less methane is produced

(temp, rice), less water pollution then traditional methods• Disadvantages: weeding required, higher quality water is

needed, increases the susceptibility of certain diseases for certain types of rice

http://pubs.usgs.gov/fs/2009/3057/ http://www.plantcell.org/content/19/8.cover-expansion

MoneyAdvantages:• less water needed • able to utilize some of the

remaining structureDisadvantages: • more water management

equipment needed• more gas required for

pump• large up front cost

http://www.flickr.com/photos/gnarlyleech/4516824222/

http://www.plantsciences.ucdavis.edu/uccerice/http://www.plantcell.org/content/19/8.cover-expansion

Overcoming Problems

• Government support for environmental betterment• Genetic modification of rice – More productive, more drought resistant, disease defiant– These modifications could eliminate the majority of

limitations• Superior fertilizers– Fertilizers that are better adapted to this form of farming

Summary

• Increase Rice Production• Reduce Methane and Nitrous Oxide Emission• Provide a Stable Food Source for the Philippines• Decrease Water Consumption

Questions?

Referenceshttp://www.marcusleadley.com/recipes rice.htmlhttp://www.yesicanusechopsticks.com/thesequel/rice/http://blog.vegenag.com/2009/03/fertilizer-basics/http://www.stuffidshowmyfriends.com/really-big-holes/http://narsbusiness.com/2010/02/03/plans-to-increase-employment/http://www.lawphil.net/administ/da/da.htmlhttp://www.123rf.com/photo_9230257_panorama-of-the-paddy-rice-field-philippines.htmlhttp://www.cooltribe.com/news/rice-duck-farming-can-mitigate-global-warming-studyhttp://jackson.ifas.ufl.edu/4h/images/facebook-logo-768129_000.jpg http://pubs.usgs.gov/fs/2009/3057http://www.plantcell.org/content/19/8.cover-expansionhttp://www.plantsciences.ucdavis.edu/uccerice/http://www.plantcell.org/content/19/8.cover-expansionhttp://www.flickr.com/photos/gnarlyleech/4516824222http://www.unis.unvienna.org/documents/unis/calendar/year_of_rice/factsheet1.pdfhttp://www.ricefarming.com/home/issues/2011-04/2011_AprSS.htmlhttp://beta.irri.org/news/images/stories/ricetoday/6-3/feature_coping%20with%20climate%20change.pdfhttp://www.33ff.com/flags/worldflags/Philippines_flag.htmlhttp://www.mapsofworld.com/flags/united-states-flag.htmlhttp://writersgateway.wordpress.com/2007/05/02/elearning-design-challenge-series-designing-a-game-based-coursehttp://www.bigfrontuniforms.com/formal-wear-career-apparel.htmlhttp://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog varval.asp&ma=N90FPPRF&path=pxweb/database/main MEGA/&lang=1 http://www.ciesin.columbia.edu/docs/004-032/004-032.htmlhttp://www.ncbi.nlm.nih.gov/pubmed/12653295http://earthobservatory.nasa.gov/Newsroom/view.php?id=22878http://www.ifpri.org/sites/default/files/publications/focus16_03.pdfhttp://www.philstar.com/Article.aspx?articleid=456715 http://www.twnside.org.sg/title2/susagri/susagri097.htm http://www.cropscience.org.au/icsc2004/poster/4/4/723_bordey.htm