SOCIAL MEDIA IN JOURNALISM

GROUP 2

INTRODUCTIONDAVID BOWIE IS AND BRITISH ENGLISH SINGER, SONGWRITER WHO WAS WHO BORN ON JANUARY 8, 1947. THE SUPERSTAR DIED ON JANUARY 10, 2016 JUST TWO DAYS AFTER HIS 69TH BIRTHDAY.

• HOW DID YOU FIND OUT?• WHAT DID YOU SEE?

JOURNALISM

BECAUSE OF THE RAPID GROWTH OF SOCIAL MEDIA SITES LIKE FACEBOOK, TWITTER, AND EVEN MOBILE APPS; SHARING CONTENT HAS BECOME AS EASY AS MAKING A PB&J.

“THE SOCIAL MEDIA SHIFT IS IMPACTING ALL ASPECTS OF THE INDUSTRY—FROM THE NEWSROOM TO ADVERTISING AND MANAGEMENT” BECAUSE OF THIS REPORTERS ARE NOT ONLY SHARING CONTENT AND NEWS WITH VIEWERS BUT THEY ARE HAVING CONVERSATIONS WITH THEM ASWELL. THEY’RE CREATING DIALOGUE.

5 NEEDS OF JOURNALISM

• JOURNALISM MUST DO THE FOLLOWING: • INFORMS, ANALYZES, INTERPRETS AND EXPLAINS• INVESTIGATES• CREATES PUBLIC CONVERSATION• HELPS GENERATE SOCIAL EMPATHY• ENCOURAGES ACCOUNTABILITY

JOURNALISM THEORY

TEWKSBURY AND RITTENBERG (2012)– “THE SHIFT FROM A TOP-DOWN MEDIA SYSTEM TO ONE THAT FEATURES MORE HORIZONTAL INTERACTION OF PEOPLE AND NEWS REPRESENTS A CHANGE IN THE RELATIONSHIP THAT CITIZENS AND OTHERS IN A NATION HAVE WITH INFORMATION”.

WAT ABOUT U?• WHY DO YOU USE SOCIAL MEDIA?• WHAT TYPE OF SITE DO YOU

NORMALLY USE?• HOW DO YOU USE IT?• WHAT DO YOU LOOK FOR WHEN

USING SOCIAL MEDIA?• HOW LONG DO YOU USE IT?

THE N.W.O

• AGENDA SETTING THEORY (1972): INTRODUCED BY MAXWELL MCCOMBS AND DONALD SHAWN IS A THEORY THAT DESCRIBES THE MEDIA AS SOMETHING THAT TELLS YOU HOW TO THINK. IT DOESN’T GIVE YOU AND ADDRESS, JUST SIGNS. “THEY MAY NOT TELL YOU WHAT TO THINK, BUT THEY MAY TELL YOU WHAT TO THINK ABOUT IT.” --

WAT ABOUT U?• DO YOU SHARE POST?

• WHAT KIND OF POST DO YOU SHARE?• WHY DO YOU SHARE THEM?• DO YOU FEEL LIKE FACEBOOK IS BECOMING THE NEW CNN?

THE PEW RESEARCH• IDENTIFIED A GROUP OF USERS THAT SHARED LINKS BECAUSE: OTHERS

SHOULD KNOW ABOUT IT, WANTED TO START CONVERSATION AND/OR JUST TO MAKE A STATEMENT• MAJORITY OF FACEBOOK USERS WILL ONLY INTERACT WITH NEWS BY LIKING

OR CLICKING A LINK LESS THAN HALF SHARED NEWS • NEWS STILL NOT AS IMPORTANT TO USERS AS SOCIAL REASONS FOR

FACEBOOK USE

CITIZEN JOURNALISM

• CROWDSOURCING- PEOPLE ARE PROVIDING BREAKING NEWS FASTER THAN NEWS OUTLETS!

WAT ABOUT U?

• WHAT MAKES YOU CLICK ON A NEWS STORIES? • DO YOU TRUST CERTAIN SITES MORE THAN OTHERS? • WHY DO YOU OR DON’T YOU TRUST THEM?

MICROBLOGGING• JOURNALIST ARE ALLOWED TO POST LINKS TO ARTICLES ON SOCIAL MEDIA SITES

LIKE TWITTER. • CLICK-BAIT: INTERESTING HEADLINES TO POSSIBLE MAJOR NEWS STORIES THAT

WILL ENTICE USERS TO CLICK ON LINKS POSTED BY JOURNALIST.• TWITTER IS OFTEN CONSIDERED TO NOT BE AS TRUSTWORTHY AS OTHER SOCIAL

MEDIA SITES BUT THERE ARE NO DEFINITIVE ANSWERS AS TO WHY USERS DON’T CONSIDER TWITTER AS RELIABLE.

• WHY DO U THINK TWITTER ISN’T A RELIABLE SOURCE FOR NEWS? 🤔

JOURNALISM CASE STUDIES

BLOGGERS• BLOG POST WILL TEND TO BE KEPT SHORT (BETWEEN 500 TO 1000 WORD)

TO NOT LOSE USER INTEREST • BLOGGERS AND BLOGGING SITES TEND TO USE HYPERLINKS AS A WAY TO

SHOW REFERENCES RELATED TO WHAT IS IN THE POSTS• ALSO INCLUDED ARE: VIDEOS AND PICTURES EMBEDDED INTO POSTS TO

KEEP USERS INTERESTED

SOCIAL MEDIA CELEBRITY • JILLIAN YORK, THE BLOGGER AND DIRECTOR OF THE INTERNATIONAL

FREEDOM OF EXPRESSION AND AT THE ELECTRONIC FRONTIER FOUNDATION.

- SHE NOTICED THAT SHE BECAME VERY POPULAR, THROUGH VISUALIZATION OF SOCIAL NETWORKING REVEALED THAT SHE WAS IMPORTANT FOR GETTING INFORMATION.

ANOTHER ONE• ”KONY 2012” IS AN EXAMPLE OF HOW A CERTAIN KIND OF MEDIA, BECAME

IT’S OWN EVENT WITH THE AMOUNT OF PEOPLE THAT WATCHED THE FILM AND PARTICIPATED IN THE ACTIVISM.

THE YOUTUBE VIDEO ABOUT THE TYRANT JOSEPH KONY IN UGANDA, THE VIDEO HAD NEARLY 80 MILLION VIEWS IN TEN DAYS RECEIVED OVER 100 MILLION VIEWS. • ALSO WHEN OPRAH, TWEETED ABOUT THE INCIDENT, THE VISIBILITY SPIKED

BY 15%. • https://www.youtube.com/watch?v=Y4MnpzG5Sqc

Another One Koni Video

FAILURES

• PAYING FOR THE ENTERPRISE, ONLINE COMPETITION, AND TRADITIONAL JOURNALIST HAVE BEEN REPLACED. • THE RECESSION IN 2008 – 2009 IMPACTED MAINSTREAM MEDIA

DISCUSSION QUESTIONS

• HOW DO YOU DEFINE JOURNALISM? HOW DO YOU THINK TRADITIONAL DEFINITIONS OF THE WORK OF JOURNALISTS ARE BEING ALTERED THROUGH PARTICIPATION IN SOCIAL MEDIA? WHAT CAN JOURNALISTS DO TO MAINTAIN PROFESSIONALISM?

DISCUSSION QUESTIONS

• WHAT MUST JOURNALISTS DO TO BE RELEVANT TO YOUNG PEOPLE? WHAT ROLE SHOULD ENTERTAINING VIDEO PLAY IN ATTRACTING NEW AUDIENCES TO JOURNALISM? ARE THERE OTHER TACTICS JOURNALISTS CAN USE TO HAVE A POSITIVE EFFECT ON BUSINESS ECONOMICS

DISCUSSION QUESTIONS

• DOES A NORM OF OBJECTIVITY REMAIN IMPORTANT WITHIN YOUR DEFINITION OF JOURNALISM? ARE THERE OTHER STRATEGIES JOURNALISTS NEED TO ADOPT TO BE CONSIDERED AS A TRUSTED SOURCE FOR FAIR INFORMATION IN THEIR COMMUNITIES?