Akihiro Takemoto 09BN194XDianna Gebru 10BN941H

Tan Yan Rong Lysia 10BN922HRasmus Riisgaard 10BN938M

Tim Friedrich Kuhlendahl 10BN939P

Agenda

• Competitors• Expansion and how• Exploring new markets• Quality issue• 1-2 Short clips on YouTube• Uniqlo promotion• Wrap up + Q&A

The Big Four

862店

3244店

2200店

4601店

2625店

Expansion & How?

• Uniqlo should not spread out so extensively such as Gap and H&M, but instead, similar to Inditex, they should have a tight grip in 1 particular continent, for example Asia, especially South Korea, Taiwan and Hong Kong.

• Despite having more stores than H&M, most of the stores run by Fast Retailing were not doing well, i.e. COMPTOIR DES COTONNIERS brand that lacks consistent and strong leadership

Exploring New Markets

• South Korea as the next major target market– Massive Expansions– Market as a Japanese brand– Advertising with famous celebrities i.e. SNSD, 2PM

Quality issue?!

• Similar to Ikea in Denmark.– “Was it a nice company party” TEST– “We think you are to young to go to Sunny Beach”

TEST• Quality approved by the everyday life (tested

and proven)

•Have some kids play in dirt or on gravel…

•Two kids fighting tearing shirts, parents gets in between and his or her shirt gets pulled.

•Heat tech in the north pole

Uniqlo Promotion

Wrap it all up +

Q&A

Thank you for listening

References• http://maps.thefullwiki.org/Uniqlo• http://www.thefullwiki.org/H%26M• http://www.uniqlo.com/us/corp/business/• Uniqlo: The Next 10 Years (Larke, 2010)• http://

investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=9983:JP

• http://www.youtube.com/watch?v=SyQSqNMEP44&NR=1• http://www.youtube.com/watch?v=0-nl_Vz5VOs&feature=related

Our GOALS

• To Be the worlds largest retailer• To hit sales of 2 trillion jpy per year, just over

double that of 2010