Presented By: IGNITE

BARRIERS TO ATTEND PHOENIX SUNS GAMES

WITH COLLEGE STUDENTS

¡ Identify the interest level of surveyed population

¡ Analyze the barriers from our survey data

¡ Review the data using charts

¡ Offer solutions to break down these barriers

¡ Answer Questions

AGENDA

¡ Over 70% of our population was from the Tempe Campus

¡ Over 50% of our population still has at least one year at ASU left

¡ 55% of Out of State students said that being out of state influenced their decision to attend a Suns game, while 45% did not

¡ 52% of our population was Male, while 48% of our population was Female

SURVEY DATA- DEMOGRAPHICS

¡ 57% of the population had little to no interest in the Phoenix Suns

¡ 89% of those that have attended, only have attended 1 game

¡ 60% of the students said ticket price was the largest barrier of attending § 32% said they would pay $20-40 for a Suns Game

INTEREST LEVEL

21 24

20

10

16

0 4

9

0

9

0

5

10

15

20

25

30

In-State Out of State

INTEREST LEVEL

39

19

78

20

0

10

20

30

40

50

60

70

80

Attended Game Attended Game (hear of College Pass)

YES NO

ATTENDANCE VS. AWARENESS OF COLLEGE PASS

WOULD YOU BE INTERESTED IN MORE TEMPE-FOCUSED MARKETING?

( DATA C O L L E C T E D F R O M 7 8 S T U D E N T S W H O H AV E N O T AT T E N D E D A G A M E T H I S Y E A R )

20

17

41

Little To No Interest Neutral Had Interest

¡ Marketing with the Suns Gorilla, Suns Dancers and Street Team on ASU Campus on certain days to bring awareness to college pass § Bring them prior to big games § Tablets to sign students up for college pass § Have table set up on Campus § Offer coozies, bracelets, shirts

§ Mill Avenue advertising in person – Bar giveaway § Tempe Marketplace billboards on Loop 202

TEMPE FOCUSED MARKETING

¡ Over 64% of our population said they would attend an ASU college night § Free Slap Sticks § Discounted Food § More Sponsorship interaction with the students § Premium College Pass § Early Entry – Shoot around, arena tour

GAME DAY REWARDS

¡ Suns/ASU preseason scrimmage § Similar to that of the Diamondbacks and

ASU, you host a preseason game at US Airways Arena bringing excitement for both ASU and Suns fans

§ ASU Student Section § 942 Crew § Curtain of Distraction

PRESEASON SCRIMMAGE

23

45

Ages 21-23

Unmotivated with free or included beverage or food

Motivated to Attend with free or included beverage or food

OF THE 68 SURVEYED THAT WERE AGE 21-23, HOW MANY OF THEM WERE MOTIVATED TO ATTEND BY FREE OR INCLUDED

FOOD OR BEVERAGE?

24

8

2

11

0

5

10

15

20

25

30

Interested

Neutral

Somewhat Disinterested

Disinterested

OF THE 45 THAT WOULD WANT FREE, OR INCLUDED FOOD OR BEVERAGE, WHAT WAS THEIR INTEREST IN THE PHOENIX

SUNS?

College Night § Saturday Night Home

games with Valid ID § For a 10 dollar upgrade,

you receive two free Coors Lights

COLLEGE NIGHT SATURDAYS

85%

72%

51%

51%

School Work Friends/Family Extra-Curriculars

OF THE 78 SURVEYED THAT HAVE NOT ATTENDED A GAME THIS SEASON, WHAT WERE THEIR BARRIERS?

(SELECT ALL THAT APPLY)

¡ Southwest Airlines Scholarship Award-$1000 ¡ Each game attended, your name automatically gets

entered into a raffle to participate in scholarship giveaway

¡ Last College Night game will feature a competition of four college pass raffle winners § 2 Males and 2 Females § Will compete in 30 second shooting drills § Male vs. Male/Female vs. Female

SCHOLARSHIP AWARD PROGRAM

¡ 3 or more games attended – Automatic lower level ticket for next game

¡ 5 or more games attended – Free Suns T-shirt ¡ 8 or more games attended – Blue Moon Club ¡ 10 or more games attended – Invitation to private

season ticket holder party with players ¡ 15 or more games attended – Participate in pregame

shoot around (2-3 hours prior to game)

REWARD PROGRAM

QUESTIONS