#TDISXSW

now where are the flowers?

We built the beehive,

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Tony Vecchiato VP, Digital Strategy and Enablement Team Detroit

Marketing as a Service

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#TDISXSW

Panelists

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#TDISXSW Marketing as a Service Panelists

•  Tony Vecchiato – Team Detroit, VP, Digital Strategy & Enablement (Moderator)

•  David Murphy – Team Detroit, President-USA

•  Doug Stovall – Chief Operating Officer, Hipcricket

•  Helen Ectors – SVP, Global Director Creative Business

•  Jim McArthur – Managing Director, Big on Mars

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#TDISXSW Marketing as a Service Logistics

•  Audience Participation Required –  Raise your hand and tell us your Name and Company –  Twitter #TDISXSW or #MaaS –  White Paper

•  Content Studio

•  HAVE FUN!!!!

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#TDISXSW Team Detroit Panel What Success Looks Like #MaaS

Panel

Audience

PARTICIPATION

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Big Data

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How do your customers behave, react or feel differently because of big data?

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How has the concept of loyalty changed?

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How must brands treat their customers now?

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#TDISXSW Loyalty

Brands Must Serve their Customers Customers Being Loyal to Brands

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#TDISXSW Marketing as a Service Defined

Re-imagine everything you do to help the customer by providing utility in real time.

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What are some of your Inspirations of Marketing as a Service?

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Can you think of a brand that uses multiple channels of Marketing as a Service to provide a more unified approach through big data?

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#TDISXSW Unified Channel Approach Amazon #MaaS

#TDISXSW Unified Channel Approach Amazon #MaaS

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Appendix

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#TDISXSW Social as a Service Delta Assist #MaaS

#TDISXSW Mobile as a Service Starbucks

Mobile Applications

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#TDISXSW Customer Service as a Service Amazon Mayday #MaaS

#TDISXSW Brick and Mortar as a Service Apple #MaaS

#TDISXSW Interactive as a Service Dominos #MaaS