team co next - post final presentation
Post on 21-Oct-2014
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Team CoNext final presentation. Traceability Matters. Laura Hungerford, Rebecca Schapiro, Amanda Gharghour, and Kim GouldTRANSCRIPT
Traceability MattersTraceability Matters
Kim GouldRebecca Schapiro
Laura HungerfordAmanda Gharghour
Networking for S356 Networking for S356 leads to a client!leads to a client!
TENSION POINT
““Ideating”Ideating”
Change the Change the conversation?conversation?
Why does traceability Why does traceability matter to you?matter to you?
Word map
Backup video play method – YouTube Link: http://www.youtube.com/watch?v=D78pag2F_0U
Conversation platformsConversation platforms
Day 0Day 0
Word mapWord map
CelebritiesCelebrities
InfluencersInfluencers
RESULTSRESULTS
Mention mapMention map
From this…From this…
……to this!to this!
…like Amanda G’s mom, or
even younger parents!
(Yes, Amanda G’s mom is now
attending her parties!)
Amanda Haas: Foodie, blogger,
and Chef Extraordinaire
Parents educate
their children
Children become parents who then influence their
own children
Parents influence
other parents and
peers
Amanda wants her blog to influence
parents on how to best feed their
families…
Farmer and his family
Amanda “G” (the
“child”)“I love the idea of supporting a
local farmer that is doing this for a living. I love establishing a
connection.”
“There are a couple of thousand people following my blog and I want to grow that
number.”
Amanda Haas as well as Amanda Haas as well as other foodie bloggers other foodie bloggers join the conversationjoin the conversation
The conversation evolution…
Thank you!Thank you!