team carambola

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Team Carambola (Jose Mello, Dan Peterson, Douglas Radecki, Jamie Riveria, Nik Rokop, Claudia Ruge) used the business framework Buying Experience to develop a workshop to innovate in the e-commerce space.

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  • 1. Team Carambola March 5th 2012Mello / Peterson / Radecki / Rivera / Rokop / Ruge

2. ABT is innovative in its storeMello / Peterson / Radecki / Rivera / Rokop / Ruge 3. The Secret ShopperVIDEOMello / Peterson / Radecki / Rivera / Rokop / Ruge 4. Problem The buying Recognition process Post PurchaseInformation Behavior Search Evaluation of Purchase Alternatives DecisionMello / Peterson / Radecki / Rivera / Rokop / Ruge 5. Problem The buying Recognition process Post PurchaseInformation Behavior Search Evaluation of Purchase Alternatives DecisionMello / Peterson / Radecki / Rivera / Rokop / Ruge 6. ProblemProblemRecognitionRecognition E-commerce, a more content sites involved buying process search engines business sitesPost PurchasePost PurchaseInformation Informationdeals and o ersBehaviorBehavior Search Searchreviews social media Evaluationof Evaluation of Purchase Purchase Alternatives Alternatives Decision DecisionMello / Peterson / Radecki / Rivera / Rokop / Ruge 7. The ecommerce landscapeCatalogue-esque 8. The ecommerce landscapeIt is list of lists! I dontneed all this companyinformation.-Secret Shopper 1Catalogue-esque 9. The ecommerce landscapeCatalogue-esque 10. The ecommerce landscapeLinking into social inuenceCatalogue-esque 11. The ecommerce landscape Auction commerceLinking into social inuenceCatalogue-esque 12. +The ecommerce landscapeAuction commerce a social online experienceLinking into social inuenceCatalogue-esque 13. Social Media does not reectMello / Peterson / Radecki / Riveria / Rokop / Ruge 14. - Social interactions Utilizing social media+ABTs business narrative online inA social experience and interactionssocial spaces such as Facebook. among customers on Amazon.Mello / Peterson / Radecki / Rivera / Rokop / Ruge 15. A top retailer, but not growing fast enough39.5% growth 18% annual growth forTop 500internetretailers10.7%10%growth growthWere pushing 4829th 151st$310 $195 our e-commercemillionmillionbusiness becausewe believe inof the Inc 5000in overall salesfrom 2009 of the Inc 500 in online sales from 2010e-commerce. -JOHN ABT, Co-PresidentMello / Peterson / Radecki / Rivera / Rokop / Ruge 16. Potential Impact on Abt Sales+ 1% = + $3 million revenue 17. Potential Impact on Abt Sales+ 1% = + $3 million revenueHow might we...enhance the online experience. 18. Day of the workshopMello / Peterson / Radecki / Riveria / Rokop / Ruge 19. Empathy building exerciseMello / Peterson / Radecki / Riveria / Rokop / Ruge 20. Brainstorming through collageMello / Peterson / Radecki / Riveria / Rokop / Ruge 21. navigation & search Team collages customization around shopping preferencesexpertopinion sort & compareMello / Peterson / Radecki / Riveria / Rokop / Ruge