team captain walker kit 2012

WALK MS: 2012 TEAM CAPTAIN GUIDEFOR INFORMATION: walknjm.nationalMSsociety.org

Walk MS 2012 - Freehold, NJ

CELEBRATE SUCCESS AT YOUR TEAM TABLEYOU’VE RECRUITED THEM AND RAISED MONEY WITH THEM. NOW CELEBRATE WITH THEM! JOIN YOUR TEAM AT YOUR VERY OWN TABLE AT THE WALK MS TEAM VILLAGE.

If your team raises $10, 000 or more for Walk MS 2012 by April 9, 2012, your team is eligible to reserve a team

table at the starting line of the event. Team tables are a great place to gather prior to the start of the event.

Don’t forget to take your team photo once everyone is congregated! Bring your own breakfast to kick start the

day and share with your team! Team registration and team T-shirts can also be provided at your team table.

Attitude Is Everything-Belmar, NJ

TABLE OF CONTENTSWELCOME TO WALK MS: 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

A WORLD FREE OF MS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

About MS

About the National MS Society

WHERE DOES THE MONEY GO? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Chapter Program & Research Highlights

Chapter Financial Information

MOVING TOGETHER: THREE SIMPLE STEPS TO STARTING A TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

Recruiting

Raising Money

Really Having Fun!

RAISING MONEY HAS NEVER BEEN EASIER!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Simple Steps to Online Success

GOAL SETTING: WHO HAS THE MOST TEAM SPIRIT? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

COME WALK WITH US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

TOP WALK MS: 2011 TEAMS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

FUNDRAISING IDEAS NOTEPAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

TEAM AWARDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

For more information & Team Resources, please go to

walknjm.nationalMSsociety.org

1 | Walk MS: 2012 Team Captain Guide

WELCOME TO WALK MS: 2012AS A WALK MS TEAM CAPTAIN, YOU ARE JOINING HUNDREDS OF THOUSANDS OF PEOPLE ACROSS THE COUNTRY. IT IS AN EXPERIENCE LIKE NO OTHER. THIS TEAM CAPTAIN GUIDE WILL HELP YOU KEEP YOUR TEAM ORGANIZED, MOTIVATED, AND PROVIDE SOME GREAT TIPS FOR FUNDRAISING.

WALK WITH US — WALK MS: APRIL 15, 2012

Belmar- Bar Anticipation

Cranford-Nomahegan Park

Flemington- Liberty Village Premium Outlets

Freehold- CentraState Medical Center, Fitness & Wellness Center

Hamilton- Steinert High School

Jersey City- Liberty State Park

North Brunswick- Babbage Park at Parsons School

Ridgefield Park- The New Overpeck County Park

Roseland-Mack Cali

Roxbury- Horseshoe Lake Park

Sandy Hook- Gateway National Park (Area E)

Seaside- Tri-Boro First Aid Squad

For more information, visit walknjm.nationalMSsociety.org or contact:

Alexis Stone, Director of Corporate Development- 201- 967-5599 ext. 43213 Email: [email protected]

Lisa DiBenedetto, Teams Manager- 201-967-5599 ext. 43214 E-mail: [email protected]

Allison Story, Coordinator of Teams- 732-660-1005 ext. 44322 E-mail: [email protected]

walknjm.nationalMSsociety.org | 2

A WORLD FREE OF MSABOUT MS

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of information within the brain, and between the brain and body. Symptoms range from numbness and tingling

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predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with

MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being

diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.

ABOUT THE NATIONAL MS SOCIETY

MS stops people from moving. The National MS Society exists to make sure it doesn’t. The Society addresses

the challenges of each person affected by MS by funding cutting-edge research, driving change through advocacy,

facilitating professional education, collaborating with MS organizations around the world, and providing programs

and services designed to help people with MS and their families move forward with their lives. In 2010 alone,

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services that assisted more than one million people. To move us closer to a world free of MS, the Society also

invested $37 million to support 325 new and ongoing research projects around the world.

The Society is dedicated to achieving a world free of MS. Early and ongoing treatment with an FDA-approved

therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your

health care professional and contacting the National MS Society at www.nationalMSsociety.org or 1-800-FIGHT-

MS (344-4867).

Team Reebok Dani-Freehold, NJ


WHERE DOES THE MONEY GO?

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Each year, the NJ Metro Chapter of the National Multiple Sclerosis Society hosts a variety of fundraising events that help raise money for our chapter and bring us closer to a world free of MS. One question often on the minds of our dedicated fundraisers and donors: How do my contributions really help?

Did you know the National MS Society funds more research, offers more services and provides more professional education programs than any other MS organization in the world? Alone, the NJ Metro Chapter provides over 100 programs and services to more than 10,000 people with MS, their families and caregivers. The vision of the Society is a World Free of MS; the mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The bottom line is this: we couldn’t do it with you.

The funds you raise help support:

Most importantly, each dollar contributed cultivates hope and inspiration to people living with Multiple Sclerosis every day. The light at the end of the tunnel shines that much brighter when we all work together to reach our goal: A world free of MS.For more information about the New Jersey Metro Chapter, please visit us at: www.nationalMSsociety.org

The National MS Society’s new Research initiative has a goal of raising $250 million for MS Research by the end of 2015.Our Research Goal: We are a driving force of MS Research and treatment to:Stop: We must stop all disease activity and prevent further progression for people already living with MSRestore: We must restore all function that has already been lost to nervous system damage from MSEnd: We must work to completely eradicate MS and prevent it from ever occurring in the futureTo learn more about this exciting program, please visit www.nationalmssociety.org.

I VOLUNTEER BECAUSE, AS THE HUSBAND OF A PERSON LIVING WITH MS, I READ ABOUT MS

AND WATCH THE PROGRESS OF RESEARCH, AND I CAN SEE WHERE THE MONEY I RAISE IS AC-

TUALLY GOING. IT’S ALMOST INSTANT REWARD. — Don


MOVING TOGETHER: THREE SIMPLE STEPS TO STARTING A TEAM

RECRUITING

RAISING MONEY

Fundraising comes more naturally when you make it personal. If your team is walking for someone with MS, ask

them if they would be willing to tell their story. Be sure to follow that with a statement about how much progress

we’ve made in treating the disease.

Don’t forget to ask everyone who sponsors you if their employer offers matching gifts!

HAVE FUN

Being a team captain is an opportunity to share a great experience with friends and family members, or coworkers

— a community coming together for a common goal and the accomplishment of a unique personal challenge! As

a leader, it’s up to you to remind your teammates of why they registered. Walk MS can be more than a fundraising

event — it can be a joyous celebration of how far we’ve come together!

Team members can be anybody - friends, family coworkers, or neighbors - and they can all easily register as walkers online at walknjm.nationalMSsociety.org. Whether you’re a corporate team or a team of family and friends, just be sure to ask everyone you know.

YOU AND YOUR TEAM ARE COMMITTED TO A WORLD FREE OF MS. WE’RE COMMITTED TO YOU AND THE SUCCESS OF YOUR TEAM.

Team Greengrass - Jersey City, NJ


RAISING MONEY HAS NEVER BEEN EASIER!SIMPLE STEPS TO ONLINE SUCCESS

SET UP YOUR TEAM PAGE

Your team page is your invitation to the world to get involved. By setting up a team page, you are setting up

your team for success. Here are a few hints to help make your page one to remember:

� Make it personal — Put in a picture of you or your team. Write the story of your team and how you

are moving together toward a world free of MS. While there is sample text available, nothing is more

compelling than your own words.

� Provide links to your team page — Keep your page current to generate interest. Give updates on how

close you are to your fundraising goal.

� Create your team page URL shortcut — By doing this, you will be able to easily send people directly to

your team page. Put a link to your fundraising page in the signature of your e-mail.

RECRUIT MEMBERS ONLINE

No need to collect paper or spend hours on the phone. Your team members can quickly and easily register

themselves online. Have people join your team from your team page, or use the participant center tools to send

a team registration link via e-mail. You can also download your Outlook contact list into the tool. (This tool also

can help you to track when e-mails have been opened by a recipient.)

FUNDRAISE ONLINE

Now for the fun part! After you send your personalized e-mail to all your friends, family and colleagues, you can

watch your up-to-the-minute fundraising tracker. Our online tools make it simple for your supporters to donate

online to keep you moving toward your fundraising goals.

Nicole Is A MesS,- Freehold, NJ Team Rizza - Flemington, NJ


ENCOURAGE TEAM MEMBERS TO USE THEIR ONLINE PERSONAL PAGES

Once you see what the tools can do for you, encourage your team members to see what the tools can do for

them. Make it fun by giving incentives to your team members to fundraise online — a pair of movie tickets to the

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online. Be creative and ensure that your team not only reaches their goals, but has fun along the way.

SOCIAL NETWORKING

Create a Facebook fanpage for your team. You can also post tweets on Twitter for your group and videos on

YouTube.

TEN GREAT THINGS ABOUT OUR ONLINE TEAM TOOLS

1. Post your team pictures online

2. Interact with your social network

3. Set up a simple URL for your team page

4. Set a fundraising goal that everyone can

see and support

5. Download your team roster

6. E-mail your entire team at once

7. Track your team members’ fundraising progress

8. See your real time team fundraising total

9. Track and thank people for team gifts

10. Easily update your page and photo

Patrice’s Posse-Ridgewood, NJ


GOAL SETTING: WHO HAS THE MOST TEAM SPIRIT? ESTABLISHING A GOAL IS AN EASY WAY TO MAINTAIN MOTIVATION AS WELL AS GIVE YOU AND YOUR TEAM A BENCHMARK FOR SUCCESS. WE ENCOURAGE TEAM CAPTAINS TO SET GOALS FOR THEMSELVES AND THEIR TEAMS.

KEEP THESE TIPS IN MIND:

� �� — If it requires hard work to attain, it will be a source of more

pride for your team.

� Set a goal with input from the team — Having them believe in the goal from the start will make your job

as team captain that much easier.

� Set both personal and team fundraising goals — Lead by example. Share your personal fundraising

goal with your team.

� Set a goal for team size as well as collective fundraising — Recruiting more team members can mean

more substantial fundraising!

� Share your goal - Use e-mail, team pages, and even internal company intranets and newsletters to

communicate goals — and how close your team is to attaining them.

� If you are part of a large corporate team, have departments set their own goals to create some fun

internal competition.

If you would like more suggestions and guidelines for goal setting, or would like to request goal setting worksheets, please contact:

Alexis Stone, Director of Corporate Development- 201- 967-5599 ext. 43213

E-mail: [email protected]

Lisa DiBenedetto, Teams Manager- 201-967-5599 ext. 43214


Allison Story, Coordinator of Teams- 732-660-1005 ext. 44322



COME WALK WITH USSHARE IN THE WALK MS EXPERIENCE!

We are happy to offer participants twelve unique walk site locations to choose from. Participants can stroll along the boardwalk overlooking the beautiful Atlantic Ocean or the New York skyline. Walk the streets fo a quaint town or around a lovely park.

The 2012 Walk MS will be held on Sunday, April, 15th. Registration begins at 9:00 AM, and we walk at 10:00AM. We will walk rain or shine!

We offer accessible route options at all our Walk MS site locations. All routes include at least one rest stop with

refreshments and snacks.

Choose from the following locations:

Bergen County/

Ridgefield Park: The New Overpeck County ParkEssex County/Roseland: Mack Cali Hudson County/Jersey City: Liberty State ParkHunterdon County/Flemington: Liberty Village Premium Outlets

Mercer County/Hamilton: Steinert High School Middlesex County/North

Brunswick: Babbage Park at Parsons SchoolMorris County/Roxbury: Horseshoe Lake ParkMonmouth County/Belmar:BarAnticipation

Monmouth County/Freehold: CentraState Medical Center: Fitness & Wellness Center Monmouth County/Sandy Hook:Gateway National Park AreaOcean County/Seaside: Tri-Boro First Aid Squad Union County/Cranford: Nomahegan Park

Bonnie’s Buddies- Roseland, NJ

Belmar: Weezer\s Walkers - Captain Bob Wass - $20,139

Cranford: Mitzvah Squad - Captain Laura Cohen - $56,627.80

Flemington: Team JD - Captain Judy Duncan - $20,827

Freehold: Fighting Fitzgeralds - Captain Stephanie Fitzgerald - $10,544.63

Hamilton: Falk’s Walkers - Captain Rich Falk - $19,970

Hewitt: Ted’s Team - Captain Ted Bargstadt - $20,152

Jersey City: Team Greengrass - Captain Carla Greengrass - $29,116

North Brunswick: Team Weiss - Captain Michael Weiss - $28,340.76

Ridgewood: Motley Crew - Captain Nicole Eiszner - $66,298

Roseland: Team Leslie & Herbert’s Heroes @ St. Barnabas ACC - Captain Leslie Pettenati - $9,595

Roxbury Luke Skywalkers and the Wookies - Captain Claire Chomiak - $21,247.45

Sandy Hook Mike’s Monster Mashers -Captain Nicole Sachs - $7,489

Seaside Grace Under Pressure - Captain Patricia Cooper - $14,719

Somerville Team Bradco - Captains Donna Stevenson and Kim Rios - $88,672.05


TOP WALK MS: 2011 TEAMS THE NATIONAL MULTIPLE SCLEROSIS SOCIETY WOULD NOT BE ABLE TO FUND CUTTING-EDGE RESEARCH, PROVIDE SERVICES, HOST PROGRAMS, OR EDUCATE HEALTH CARE PROFESSIONALS AND THE PUBLIC IF IT WERE NOT FOR THE EXTRAORDINARY FUNDRAISING EFFORTS OF THOSE WHO SUPPORT WALK MS. ONCE AGAIN, WE’D LIKE TO THANK THE TOP TEAMS OF 2011.

WALK MS: 2011 TEAMS

Team Edure For the Cure- Freehold, NJ


FUNDRAISING IDEAS NOTEPAD LISTED BELOW ARE SOME IDEAS FROM OTHER TEAM CAPTAINS, ADD YOUR OWN — AND SHARE THEM WITH OTHER TEAM CAPTAINS!

FUNDRAISING IDEAS:

� Offer to do something unusual — (i.e., shave your head, sing karaoke in a costume of the team’s choice,

etc.) if your team reaches or exceeds its fundraising goal.

� Set up a drawing for the team — with each $50 raised netting you another chance to win a prize.

(For friends: A special home-cooked meal for the winner and their family; For employees: A day off.)

� For company teams, reward the top fundraiser with lunch with the president — or give the person

who recruits the most additional team members a reserved parking spot for a month.

� �� — an easy way to

quickly raise money for your team.

� Encourage everyone to “brown bag” it one day at work — instead of going out for lunch, ask them to

contribute $5 to your Walk MS team.

� Hold your own silent auction — with food and entertainment.

� Ask your favorite restaurant or bar to donate a percentage of one evening’s income to your team —

possibly in return for sponsor privileges.

� Fundraise with Facebook — through the Boundless Fundraising tool available on your personal page.

� Fundraising Canisters- Create your own fundraising canister by using creative wrap around stickers

provided by the Teams Department. Place them at work, local buinesses, or spend a few hours in front

of a grocery store to collect money for your team. Need stickers? For Northern Walk MS sites contact

Lisa DiBendetto at [email protected] or 201-967-5599 ext. 43214 OR for Central Walk MS

sites contact Allison Story at [email protected] or 732-660-1005 ext. 44322.

� Be sure to ask everyone you know!

� Donate to Yourself!

TEAM AWARDSA LITTLE FRIENDLY COMPETITION AMONG TEAMS CAN BUILD CAMARADERIE AND INCREASE RESULTS. THE DIFFERENCE TEAMS MAKE IN THE LIVES OF PEOPLE LIVING WITH MS IS NOTHING SHORT OF AMAZING.

So who has the most team spirit? Who has the biggest team? And, most importantly, who will make the biggest

impact to create a world free of MS? Here are the top team awards up for grabs at Walk MS.

NEW JERSEY METRO CHAPTER HONORS AND PRIZES

� LARGEST TEAM AWARD - Presented to the team with the greatest number of registered participants.

� MOST TEAM SPIRIT - This trophy is awarded to the team who is most enthusiastic, not only during the

event, but throughout the upcoiming months.

� BREAKOUT TEAM - This award is given to the team whose current fundraising results have dramatically

surpased the previous year.

� BEST DRESSED TEAM#<�� @��%��`"(`��%�

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� ROOKIE OF THE YEAR #��

For more information and team resources, please go to walknjm.nationalMSsociety.org.


The very prestigious TEAM CHAMPION award is sure to be coveted. This traveling trophy will remain in possession of the reigning #1 Team for the entire year. Additonal smaller, yet still very special, Team Awards include:

Mitzvah Squad-Cranford, NJ

extraordinary.

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| walknjm.nationalMSsociety.orgNorthern Sites: 201 967 5599Central Sites: 732 660 1005

WALK MS 2012-taking place on Sunday, April 15th-welcomes you to join us in helping support the mission by “adopting a mile.” Pick any mile along one of 12 walk

routes to display your company name, family name or team name and we will display your personal sign at a walk mile marker. Simply complete this form below andmail back to the appropriate office, as indicated below, with your check made payable

to: National MS Society/New Jersey Metro Chapter

Thank you in advance for your support!

DEADLINE TO ADOPT A MILE IS FRIDAY, MARCH 30th PLEASE PRINT

Name as it would appear on sign:__________________________________________ Contact Name:__________________________________________________________ Company Name:_________________________________________________________ Team Name: ____________________________________________________________ Street Address:__________________________________________________________ City: ______________________________________ State: ________ Zip: _______ Phone Number:__________________________ Amount Enclosed:_______________ Visa: ____ MasterCard: ____ AMEX: ____ Exp. Date: _____________________ Credit Card #:___________________________________________________________ Name as it appears on credit card:_________________________________________

Site Location For Your Sign:____________________________________________________

For Central Walk Sites: For Northern Walk Sites: Belmar, Flemington, Freehold, Hamilton Cranford, Jersey City, Roseland, North Brunswick, Sandy Hook or Seaside: Ridgefield Park or Roxbury: Mail Completed Form To: Mail Completed Form To: Patricia Tupycia, Director, Walk MS Jennifer Hivry, VP of Development National MS Society/NJ Metro Chapter National MS Society/NJ Metro Chapter 246 Monmouth Rd. - Oakhurst, NJ 07755 1 Kalisa Way-Suite 205, Paramus, NJ 07652 732-660-1005 x 44334 Fax: 732-660-1338 201-967-5599 x 43222 Fax: 201-967-7085

CHOOSE ONE OF THE FOLLOWING: ____ $250 18 x 24 custom sign ____ $500 22 X 28 custom sign

NAME

WALK MS 2012“ADOPT A MILE”

Walk MS 2012 – Sunday, April 15 th

th

Sponsorship Opportunities

The New Jersey Metro Chapter’s Walk MS 2012 is fast approaching. Participants, volunteers and supporters number over 12,000, not to mention the countless numbers of people who see our TV, radio and print advertisements. Corporate sponsorship can give your company or organization exposure in the community, while helping to make an impact in the lives of our neighbors living with multiple sclerosis.

Sponsorship dollars WILL COUNT towards team totals (but not individual prizes).

SILVER SPONSOR: $3,500 • Logo on Back of 5,000 Walk MS T-shirts • Logo on the New Jersey Metro Chapter Website • Logo on Thank You Sponsor Sign displayed at all 12 Walk MS Sites • Logo on Route Card at Walk MS Site of Choice • Day of Event Signage at Walk MS Site of Choice • Space to Display Products or Promotional Materials at Walk MS Site of Choice • Logo Recognition in Walk MS Event Newsletters

BRONZE SPONSOR: $1,500 • Company Name Printed on Back of 5,000 Walk MS T-Shirts • Name Recognition on Thank You Sponsor Signage displayed at all 12 Walk MS Sites • Logo on Route Card at Walk MS Site of Choice • Day of Event Signage at Walk MS Site of Choice • Name Recognition in Walk MS Newsletters

REST STOP SPONSOR: $750 • Day of Event Signage at Rest Stop of Choice • Logo on Route Card at Walk MS Site of Choice • Space to Display Products or Promotional Materials at Rest Stop of Choice • Name Recognition in Post Event Newsletter

For questions or information on additional sponsorship opportunities, please contact: Patricia Tupycia, Director, Walk MS & Corporate Relations 732-660-1005 [email protected]

Jennifer Hivry, VP of Development 201-967-5599 [email protected] Or visit our website at:

walknjm.nationalMSsociety.org to download a Sponsor Brochure (Please note: The deadline to submit a company logo for our Walk MS T-Shirt is March 11th)

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Twelve walks. One destination. A world free of MS.

SUNDAYApril 15, 2012Belmar, Cranford, Flemington,Freehold, Hamilton, Jersey City, North Brunswick, Ridgewood, Roseland, Roxbury, Sandy Hook, Seaside

��ParkBelmar, Cranford, Flemington,Freehold, Hamilton, Jersey City,�� Roseland, Roxbury, Sandy Hook, Seaside

This Pledge Kit was designed to make it as easy as possible for you to achieve your personal fundraising goal as well as con-tribute to our chapter goal of raising over $2.2 million in the �� !""#��%"!""#��%&�� '��rain or shine! )��*��%+�&"%&��,��prizes. Go to walknjm.national��society.org for the helpful ��/�� #�+��/��of the pledge sheet is a partial list of companies that offer ��/��0��)�� 1��/��sometimes triple your contributions! Contact your Human Resources department to determine if your company matches what you raise and ask your donors to do the same at their companies.3��+��,��/��'�� #��+��'��'��'��4��+��4��/��/��5�'�*��6�� volunteers in many different capacities to help before and at ��4�� 7��4��+��/��/��89&�::"�%""; �

WELCOME TO WALK MS ON SUNDAY, APRIL 15, 2012

1 | walknjm.nationalMSsociety.org | Call: 732 660 1005 (Central) 201 967 5599 (North)

OPPORTUNITIES FOR EVERY REGISTERED WALK PARTICIPANT<� Personal web page and tools to fundraise online<� Team and fundraising contests with prizes<� =��/��7�/��<� ��5��/�� EVENT DAY ACTIVITIES AT EACH OF THE WALK MS LOCATIONS*<� ��/��4��'��/��+��'��

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NEW JERSEY METRO CHAPTER

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WALK MS PRIZE LEVELS7��'��V��W%&;��'��for the following prizes. Please note that all donations must be received by *��%+�&"%&��

ALL PARTICIPANTS RAISING $125 OR MORE WILL RECEIVE A WALK MS T-SHIRT ON SITE ON APRIL 15th

W&;"�WX��!�� /�4��'��W;""�W��!�� W&;�7��'��U��>��0��6��/��W%+"""�W%+��!�� W;"�7��'��U��>��0��6��/��W&+"""�W9+��!�� W%""�7��'��U��>��0��6��/��WX+"""�W;+��!�� W&""�7��'��U��>��0��6��/��W:+"""�WI+��!�� W9""�7��'��U��>��0��6��/��W�+"""�W%&+��!��WX""�7��'��U��>��0��6��/�� /��5��5��6��/��W%9+"""Y!�� W8""�7��'��U��>��0��6��/�� /��5��5��6��/��'��


FREQUENTLY ASKED QUESTIONS

>S>51�7#Z�IS THERE A REGISTRATION FEE?5� �1��/��

I’M WALKING AND MY FAMILY WILL JOIN ME. SHOULD THEY REGISTER FOR WALK MS?[� �#��'��+��+��/��4�� 1��/��/��,��/��4�+��/��W%&;��/��4��

CAN MY CHILD (12 OR UNDER) PARTICIPATE IN WALK MS?[��4��V

CAN MY FRIENDS AND FAMILY REGISTER FOR WALK MS THE DAY OF THE EVENT?[� ��/��+�'��4�� 4��+�4��

I WILL BE OUT OF TOWN DURING WALK MS. CAN I STILL PARTICIPATE?[� �[��4��/��4��/�� S��/��4��/�� S��'��/��4��and prizes as walkers.

F\5J�#3�350�7#Z�IS THERE A MINIMUM FUNDRAISING REQUIREMENT?5�+�'��4��/��/�� 1��/��4��/��4��+��/��W%&; �3�&"%"+��/��4��W%�X��challenge yourself to do the same and exceed that goal!

WHERE DO I SEND MY DONATIONS?��/��/��' ��/��+��/��+��/��/��/� �)��do not send cash.

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� 5��/�� =�� 5��/�� 5�'�*��6�� 5�'�*��6�� 6��=��/�� 5��=��/�� &X:�� %�]��+��&";� =��+�5*�"88;;� � � )��+�5*�"8:;&

WHO DO I MAKE CHECKS PAYABLE TO?��/��/��5��^5�'�*��6�� #��+��/��+��/��+��/��/��/��/��donations are credited to you.



HOW LONG DOES IT TAKE FOR DONATIONS TO APPEAR ON MY PERSONAL WEB PAGE?J��//��'��'�� J��4��/��'��'��'�� J��4��/��'��'�� 1��4��'��+��/��your donors to sponsor you online; online donations are safe and easy.

WHAT IF MY COMPANY WANTS TO MATCH MY DONATION?6��/��E��J��/��/��/��procedures. Check to see if your company participates by visiting www.matchinggift.com. 7��'��/��/��/��`��may be mailed to:

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ARE DONATIONS TAX DEDUCTIBLE AND HOW DO I GET A RECEIPT?Yes. All donations are tax deductible to the fullest extent allowed by law. Your cleared /��/��/��/��/��4��/�� J��4��W&;"��'��/��4��an acknowledgement letter.

WHO ARE WALKING WONDERS AND HOW DO I BECOME ONE?#��/��'��W8;"��/��1��7��

1>#��7#Z�WHAT IS THE BENEFIT OF STARTING A TEAM?)��/��'��4��/��team members raise more than individuals. Top Fundraising Teams get a meeting area at the event and get the chance to participate in team contests with great prizes. Teams can also ,��'��

HOW MANY PEOPLE CAN I HAVE ON MY TEAM?1��/��/��4��/��+�awards and prizes. There is no limit to how many team members you can have — the more the merrier.

I’D LIKE TO JOIN AN EXISTING TEAM, WHAT SHOULD I DO?0��'��|� ��/�� +�/��/��/��}*��#�1��~�� [��'��/��/��/�� 3��4��4��'��/��|��+��/��/��89&�::"�%"";��6��=��/��&"%��:8�;;��5��=��/��/�



CAN MY TEAM HAND IN OUR DONATIONS TOGETHER WITH OUR TEAM CAPTAIN?5�+��4�� 7��/��4��based on individual fundraising success. Teams can fundraise together and distribute the donations among team members.

>S>51�357=��#13=5HOW MANY MILES IS THE WALK?��/��//��+�/��'��/�� 1��X�;�� #��'��'��//�� )��'��/��/��information.

WHAT DO I WEAR TO WALK MS?J��'��+��/�� 3��+�'��/��'��

WHAT FOOD IS AVAILABLE AT WALK MS?A snack and beverage will be available at all rest stops. You will be treated to a light lunch ��'�� 3��4��/��/��+��'��^��4��

CAN I BRING MY DOG TO WALK MS?�� 6��/��89&�::"�%"";��6��=��/��&"%��:8�;;��5��=��/�� )��that all dogs must be leashed and picked-up after.

WHAT DO WE DO IN THE EVENT OF INCLEMENT WEATHER?The event goes on rain or shine! Please check weather reports and dress appropriately. Bring an umbrella or poncho just in case.

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TEAM MS

TEAM UP��'��V�[��'��/��/��4��'��/��+��+��'��+��/��/��'�� 1��'��4��V

START A TEAM*��4��/��?��/�� 1��/��4��/��'��/�� +��+��/��'��4��+��/��4��4��+��/��4��5�'�*��4��'��

3��!<� Choose a team<� Choose a team name<� ��/��+��/��+��/�� '��/��4��

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JOIN A TEAM*��/��?��/��4�� [��/��create your own team identity by making signs or t-shirts for event day.

3��'��|��'�'��/��+�/��/��1��J��89&�::"�%"";��6��&"%��:8�;;��5��

N��/��4��4��/��'�� /��}U�/��U��~��/��/��'��'��,�� 1��5��/��4��way!

7 | walknjm.nationalMSsociety.org | Call: 201 967 5599 7 | walknjm.nationalMSsociety.org | Call: 732 660 1005 (Central) 201 967 5599 (North)

FUNDRAISING TIPSSTART EARLY!Begin collecting as soon as you receive your pledge kit and carry your pledge sheet with you wherever you go. ASK EVERYONE AND ANYONE!#��+��+�/��'��+��/ �� )��around the lunch room or conference table. Look in your checkbook and ask the people to whom you write checks to make a donation. Get out your holiday card list and do your own mailing. TRAVEL THE INFORMATION SUPERHIGHWAYE-mail and the Internet are great ways to invite people to support your efforts.

USE SOCIAL MEDIA\��/��'�� 7�/��+�[��1��1'��are great resources to help spread the word of your fundraising efforts.

BE INFORMED ABOUT MSPeople are more likely to give money to a cause they understand. Read the information ��/�� 3��'��,��/��'��+��4��/��V�

ASK WITH ENERGY AND ENTHUSIASM!Talk about what your involvement means to you. Your excitement and commitment will shine through. SET AN EXAMPLE34��)��donation online. These donors will serve as examples to your following donors. COLLECT AS YOU GO6��/��'��/��+��'��4��/��again or track them down. SHARE YOUR SUCCESS#��'��+��'��//��'��+��'��/��+��/ ��for their support. DOUBLE YOUR DOLLARS!J��/��/��partial list of companies who match gifts on the back of the pledge sheet or visit our website at '��|� ��/�� /�� 3��/��+�/��/��E��/��Personnel and ask if they have a matching gifts program. 1��/��4�� #�+��your donors if their company has a matching program as this can double their dollars on your behalf too!

walknjm.nationalMSsociety.org | Call: 201 967 5599 | 8walknjm.nationalMSsociety.org | Call: 732 660 1005 (Central) 201 967 5599 (North) | 8

)��/��4��4��|��'�� )��+��+��4��/��)��)�/��1��7��Clubs. You have the opportunity to become a member of a club by raising donations that correspond to the amounts listed below. Be part of a top fundraising club and ��/��4��/��/��'��'��+��4��'��and receive a special honor at the Awards Recognition Party.

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Site Name $ Total� � ��'�� 5�/��>�� W;8+8&I ""� � 6�� U��6�� WXI+X"% ""� � ��4�� *��4�� W9�+&X9 ""� � ��4�� E�� W&X+:"8 ""� � ��E�� W&&+&&& &&� � ��'�� E��'�� W%I+:&� ""� � E�'�� 1�� W%8+:"% ""� � ��4�� >�� W%8+"&; ""� � 5��'�/�� /�� W%:+:�" 8:� � 6�� E��]�� W%;+XXI ""

Site Team Captain $ Total ��4�� 1��/�� J��4�� WI�+89: & Kim Rios��'�� 6��'�� 5�/��>�� W::+XXI6�� 4��,�� U��6�� W;:+:&I��4�� E�� W9&+8"&*��6�� 1��0�� 6��0�� W&�+X":5��'�/�� 1�� /�� W&I+9X%��'�� )��#��&"%%�� E��'�� W&8+9X&��?�� U��'��6��6�� W&9+;X8 & Carrie Chomiak7�� 1��*J�� *��J�/�� W&%+"X8E�� 7�� /��7�� W&"+9;9

2011 TOP TEAMS

2011 TOP INDIVIDUALS

WALK MS FUNDRAISING CLUBS

SAMPLE LETTER

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=�#��%;+�&"%&+�3�'��'��'��^��^��^��/ ��&Xth��5��/��/��5�'�*��6�� 1��5��/��/��/��/��4��4��+��4��/��'�� =4��%&+"""�'��4��%+"""�4��'��/��?/��4��5�'�*��

��/��/+��/��4�� 1��+��4��+��/��/�symptoms of the disease cannot be predicted and symptoms �� '��'��&"��;"+��/��/��/��/��last forever.

��+�3��/��4��'��5��/��:;th�� #��pledge amount you can offer will be greatly appreciated! Thank you in advance for your support.

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NATIONAL MS SOCIETY

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MATCHING GIFTS

��/��4��/��4��/��4��?��/��/�� 1��'��/��+��/��/��'�� 6��/��by visiting www.matchinggift.com. You can dramatically increase your fundraising total by having your donors apply for matching gifts!

How it works:

��?��/��/�� #��/��/��/��E��J��/��/��/��/�� 7��'��/��/��/��`��materials may be mailed to:

National MS Society OR National MS Society New Jersey Metro Chapter New Jersey Metro Chapter� +�� /�� <��/�� Attention: Matching Gifts Attention: Matching Gifts� �["�\��]� �� %�^ �� _ ��`��#& Oakhurst, NJ 07755 Paramus, NJ 07652

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PARTICIPANT CENTER HOW TO GUIDE��)��/��6��V�U��)��/��6��!�'��|� ��/��

�[�)#�1363)#51�6>51>��E=��1=�0\3J><� ��<� Upload your e-mail address book<� ��/��<� ��<� Track e-mails sent and actions taken<� Track fundraising progress

#66>��350��[�)#�1363)#51�6>51>�<� ��%!�0��'��|� ��/��/��}��)��/��6��~<� ��&!�>��'��//��/��

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<� ��9!�#��*)>0��&""]� �1��/��/��+�/��/��}��'�~��/� �#��4��/��+�/��/��}\��3��~��to complete the selection.

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\)U=#J350�[=\��#JJ�>��==]��%!�7��}��)��/��6��+~��/��#�� [��/��=��+�[��+�#=U��/�6�S�� 1��/��+��/��'�� =/��4��/��/��/��+�/��/��}\��5�'~��

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�>5J350�>�#3U��%!�7��}��)��/��6��~��/��}>��~�� 7��/��of the center you can send e-mails to potential donors to solicit donations and send thank you e-mails to those who have already donated. You can use the template e-mails or draft your own personal message. You can also send e-mails to teammates. ��&!�[��/��'�� 9!�[��4��4��4��}��~��e-mail. Choose the one that works best for your audience. ��X!�)��4��'��

�U=00350�=5�[=\��)>��=5#U�)#0>��%!�>��)��}6��~��/��})��)�� ~ ��&!�#//��4��)��)�� 6��}[��)��)��~��4��5�4��1�� 9!�[��)��)��'��/��'��' ��/��of the page and choose post new topic. ��X!�=/��4��+�/��/��})��/~��to your blog. This will now appear on your Personal Page.

7��4��/�� >/��/��}S��~��/��'��/��'��/�� S��/��+��/��/��/��1��7�� S��can also create a personal fundraising web page and have access to all our our online fundraising tools. S��V 6��4�� Chance to meet new people =��/��4��4��'�� 1��/��/��/��89&�::"�%"";

7\5J�#3�>��31E�7#6>�==]V�Uaunch the fundraising application for Facebook from your Participant Center. Your friends will be directed to your fundraising web page right on your Facebook page.

VIRTUAL WALKERS

BECOME A WALK MS VOLUNTEER


WHERE DOES THE MONEY GO?

WHERE DOES THE MONEY GO?��4�� 1��5��/��?�� /��;"��'��/��/�+��4��4�/��'��+�offering more professional education and furthering more advocacy efforts ��'�� 1��5��/��mobilizes people and resources to drive research for a cure and to address the /��4��/��

6E#)1>��)�=0�#��#5J�E30EU30E1�!1��5�'�*��6��5��/��/��%"+"""��4��'��/��+�>�?+�E��+�E��+��/��+��?+��+��+�=/��+�)��/+��+��?+�\��+��/��/��4��4��'�� 1��/��/��/��/��/��initiatives and provide hundreds of annual comprehensive support services ��/��4��'��+�� =��4��/��/��4��'��

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ABOUT MS

��/��/��/+��/��/��4��65��+�'��/��+��/��+��/��4� ��+��/��+��4��+��/��4�� 1��+��4��+��/��/��/��4�� 1��+��'��4�/��/��giving new hope to people affected by the disease.

ABOUT THE NATIONAL MS SOCIETY

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Learn about your options by talking to your health care ��/��/��5��/��!�

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team captain walker kit 2012

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