team c social media training manual presentation
TRANSCRIPT
Social Media Training Manual PresentationBY: SARAH BEIMFOHR, TAMARA MOLIEN, VIVIANA SMITH, YOREL STEPHENS, & RYAN WELLS
IntroductionSocial Learning Considerations for Businesses and Organizations
Problem Solving Through Social Learning
Traditional Learning Vs. Social Learning
Strengthening Relationships Through Social Learning
Business Related Issues
Social Media Tools
Social Learning Considerations for Businesses and OrganizationsSocial Learning Learning that allows individuals to learn from each other
through observation and experience.
Improved employee productivity Modern organizations promote social learning through social media to improve productivity.
Modern social learning barriers Time management, security and confidentiality issues, policy concerns, and participatory guidelines (Levy & Yupangco, 2008).
Overcoming these barriers Train employees regarding appropriate use prior to launching the tool within the organization.
Management must model what positive and responsible professional use of the social media tool looks like within that specific organization.
Ensure clear social media policy is in place.
Ethical Concerns Employees must represent the ethical beliefs and professional image of the organization in all settings.
Employees must understand the implications each post they make can have.
Training and professional development opportunities Businesses and organizations no longer have to rely solely on formal training.
Organizations can offer specific training opportunities that can be accessed when necessary; this saves time and creates a more productive working environment.
Employees can use social learning as a way to better understand how to accomplish job specific tasks more clearly.
Promotion of social media as a form of social learning and professional development.
Give clear examples of how social media use can help individual employees fulfill the responsibilities of their job with more ease.
Social Learning Considerations for Businesses and Organizations
Problem Solving Through Social Learning
Increases Engagement Encourages Idea Sharing Demonstrates Big Picture Brings Many Perspectives Improves Resolution
Formal Learning
Social Learning
Needs InstructorFormal Curriculum
Requires Advanced PlanningRequires Additional Budget
Peer to Peer LearningEmergent Learning
SpontaneousNo Additional Budget
Strengthening Relationships Through Social Learning
Accountability Considerations Policy ConsiderationsCommunication- What is communicated, implied or perceived?
Appropriate use of company driven social media platforms
BehaviorHow is it communicated, delivered, or presented?
Acceptable response and interactions online
ReputationWho is influenced, observed, or held accountable?
Proper representation
Accountability and policy guidelines established within respective organizations makes it more feasible to strengthen relationships through social learning with a manageable amount of risk mitigation.
Strengthening Relationships Through Social Learning
Integrating training & development with social learning platforms
Aligning social learning platforms to business
Knowledge sharing Organic problem solving
Establishing connections and new relationships
Collaborative initiatives throughout the organization
Enriching personal learning networks and developing communities of practice
Aligning online guidelines and policies to corporate business values and goals
Organizations may strengthen relationships through social learning using a variety of approaches. The most common approaches are:
Addressing Business Issues Goals and Objectives
Individual employees can come together through social learning to accomplish shared goals and objectives that will benefit that company as a whole.
Indicators of success
Social learning programs such as mentoring can be monitored and tracked for individual improvement in productivity as well as contributing to the corporate climate and culture.
Resource Allocation Technology can be used to reallocate resources to employee communications, despite location.
Resources and information can be accessed and shared amongst all employees, rather they are in the same building or in another country
Social learning provides opportunities for individuals to learn and grown in their position from the constant feedback and resources available from communication with other employees.
Social Media Tools Communicate Instantly Across Great DistancesWritten WordPicturesVideo Audio Variety of Devices
Social Media Tools Description Benefits Limitations Examples
LinkedIn is a professional social network geared toward connecting professionals through networking.
Connects like-minded professionals in an environment conducive to social learning.
Members must be aware of their online reputation and maintain their profiles to exude a level of professionalism that would attract other professionals to share their knowledgE
Research tool to seek out experts in a particular field of study, interview them and follow them for future knowledge building.
Google Docs
Google Docs is an online collaboration tool that allows individuals to write and edit word processing documents collaboratively in real time (Google, 2016)
Google Docs is free and documents can be accessed by multiple users simultaneously promoting the collaboration that is the foundation of social learning.
Although Google Docs offers the familiarity of Microsoft Office, it does not offer the full functionality of the popular program.
Companies can use Google Docs to collaborate on a document such as problem solving on a project.
Facebook is a social networking community for anyone over the age of 13 with a valid email address. Users create profiles, build their social network by requesting “friends” and through privacy settings decide how much to share and with whom.
Learners could subscribe to the RSS feed of a particular group or receive notifications on their mobile devices.
A person’s timeline mixes personal and professional updates and one could get easily distracted by the social aspects.
Organizations could use a closed group to share knowledge amongst their company or encourage their employees to join other niche groups that directly affect job performance.
Blogger
Blogger is a website that allows people to create their own online Blogs.
Most blog sites including Blogger are cost-effective and most times free.
Blog entries are very linear like a diary in chronology and could be hard to search.
Employees can use blogs as a reflection for formal training sessions or to share best practices.
ConclusionBuild RelationshipsIncrease EngagementIncrease EfficiencyDynamic Learning
ReferencesBingham, T. (2010). The New Social Learning: A Guide to Transforming Organizations. Cognella,
Inc.Levy, S., & Yupangco, J. (2008, August). Overcoming the challenges of social learning in the
workplace. Learning Solutions. Retrieved from http://www.learningsolutionsmag.com/articles/85/overcoming-the-challenges-of-social-learning-in-the-workplace
Shear, B. (2016). Five Ways to Keep Social Media From Being a Legal Headache. Education Digest, 81(5), 54-58.