Team BrontosaurusTeam Brontosaurus

Knight Digital Media Center

December 8, 2007

Knight Digital Media Center

December 8, 2007

Our CompaniesOur Companies

Overall CharacteristicsOverall Characteristics

Not bound by geography Large institutions Reach multi-million audience per month

globally

Not bound by geography Large institutions Reach multi-million audience per month

globally

GoalsGoals

Grow audience, but allow communities of difference to self-define themselves

Incorporate technical ideas and solutions Prioritize promotion of most popular

content

Grow audience, but allow communities of difference to self-define themselves

Incorporate technical ideas and solutions Prioritize promotion of most popular

content

ReutersReuters

ReutersReuters Self-Definition

Tagging – localized coverage Create widgets

Technical User-ranking Search Engine Optimization (SEO) data for text and photos

Promotion Move “Oddly Enough” section up higher In story, reference a related article Partnerships

Self-Definition Tagging – localized coverage Create widgets

Technical User-ranking Search Engine Optimization (SEO) data for text and photos

Promotion Move “Oddly Enough” section up higher In story, reference a related article Partnerships

United Press InternationalUnited Press International

United Press InternationalUnited Press International

Self-Definition Syndication Polling with video, searchable database of polling Rate videos

Technical Search functionality for video and photos

Promotion More sharing and pairing options for text/video Make security and terrorism tabs more prominent Target areas (military and parenting)

Self-Definition Syndication Polling with video, searchable database of polling Rate videos

Technical Search functionality for video and photos

Promotion More sharing and pairing options for text/video Make security and terrorism tabs more prominent Target areas (military and parenting)

AOL NewsAOL News

AOL NewsAOL News

Self-Definition Syndication Control over photos User-generated video

Technical Fewer clicks Reach mobile markets

Promotion Partnerships Give Bloggers more prominent identity

Self-Definition Syndication Control over photos User-generated video

Technical Fewer clicks Reach mobile markets

Promotion Partnerships Give Bloggers more prominent identity

NewsweekNewsweek

NewsweekNewsweek

Self-Definition Tagging Targeted blogs

Technical Homepage tabs

Promotion “Top Ten” “What’s Inside” Photos

Self-Definition Tagging Targeted blogs

Technical Homepage tabs

Promotion “Top Ten” “What’s Inside” Photos

ConclusionsConclusions

Users will define themselves as a community

Technology is only way to support exponential growth

Allowing users to consume content in a variety of places and recognizing and promoting existing content

Users will define themselves as a community

Technology is only way to support exponential growth

Allowing users to consume content in a variety of places and recognizing and promoting existing content