team 6 emily kelsey_tyler_qori_justin
DESCRIPTION
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Welcome
ZinePak!
» SOCIAL MEDIA STRATEGIST
» ART DIRECTOR
» COPYWRITER
» ART DIRECTOR
» CREATIVE TECHNOLOGIST
KELSEY BYLAND
EMILY WEAVER
TYLER BIERMAN
QORI BROASTER
JUSTIN WALLACE
OBJECTIVES
FOCUSING IN & AIMING HIGH
OBJECTIVES
» AWARENESS
» PERCEPTION
» BRAND & PRODUCT EXPERIENCE
» PERCEPTION OF FANDOM
» EXPANSION
PATH TO PURCHASE
ILLUSTRATING THE CONSUMER JOURNEY
PATH TO PURCHASE
TARGETDEFINING THE DEMOGRAPHIC
CONSIDER THEMSELVES“SUPERFANS”18%
56%
26%
ARE PASSIONATE, BUT NOT A “SUPERFAN”
AREN’T “SUPERFANS”OF ANYTHING
TARGET
TARGET
THE UP-STARTS
» CURIOUS
» HESITANT
» EAGER
UPSTARTS
TARGET
THEPASSIONATES
» KNOWLEDGEABLE
» EXCITED
» RESERVED
PASSIONATESUPSTARTS
TARGET
THEINFLUENCERS
» OBSESSED
» PASSIONATE
» OUTSPOKEN
INFLUENCERSPASSIONATESUPSTARTS
BRAND REINVENTION
UPDATING THE IDENTITY
BRAND REINVENTION
Outreach in a way for me to learn a little more than I already have. It’s not that your name isn’t in my brain, it’s that your product isn’t.
“
”
INFLUENCERSPASSIONATESUPSTARTS
BRAND REINVENTION
» SOUGHT AFTER
» EXPLORATIVE
» EXCLUSIVE
INFLUENCERSPASSIONATESUPSTARTS
BRAND REINVENTIONINFLUENCERSPASSIONATESUPSTARTS
THE BIG IDEA
THE GENIUS BEGINS HERE
THE BIG IDEA
LOOT ISN’T JUST AN ENTERTAINMENT BRAND, IT’S A COMMUNITY. A COLLECTIVE OF COLLECTORS THAT CRAVE HIGH QUALITY CONTENT.
WELCOME TO LOOT.
WELCOME TO FANDOM.
INFLUENCERSPASSIONATESUPSTARTS
CONSUMER ENGAGEMENT
BRINGING THE FANS MORE TO LOVE
TRIED & TRUE
INTERACTION
SOCIAL MEDIA
CREATIVE TECH
TRIED & TRUE
IN-STORE DISPLAYS
INFLUENCERSPASSIONATESUPSTARTS
INTERACTIONINFLUENCERSPASSIONATESUPSTARTS
INTERACTION
» INTEGRATED
» SOCIAL
» CONTENT FOCUSED
MOBILE APP
INFLUENCERSPASSIONATESUPSTARTS
INTERACTIONINFLUENCERSPASSIONATESUPSTARTS
SOCIAL MEDIA
FACEBOOK» LINKS
» EVENTS
» PRODUCTS
» FAN CONTENT
INFLUENCERSPASSIONATESUPSTARTS
SOCIAL MEDIA
TWITTER» SHOUTOUTS
» LINKS
» CELEB PHOTOS
» RETWEETS
» TRENDING TAGS
#DISCOVERLOOT #ZINEPAK #LOOT #WELCOMEtoFANDOM #FANDOMFAMILY
INFLUENCERSPASSIONATESUPSTARTS
SOCIAL MEDIA
INSTAGRAM» PRODUCT PHOTOS
» CELEB PHOTOS
» SHOUTOUTS
» EVENT PHOTOS
#ZINEPAK #LOOToftheDAY #LOOT #INSTALOOT #FANDOMFAMILY
INFLUENCERSPASSIONATESUPSTARTS
SOCIAL MEDIAINFLUENCERSPASSIONATESUPSTARTS
SPOTIFY
INFLUENCERSPASSIONATESUPSTARTSCREATIVE TECH
INFLUENCERSPASSIONATESUPSTARTSCREATIVE TECH
INFLUENCERSPASSIONATESUPSTARTSCREATIVE TECH
LOOT TRUCK
BRINGING THE FANDOM TOGETHER
LOOT TRUCKINFLUENCERSPASSIONATESUPSTARTS
LOOT TRUCKINFLUENCERSPASSIONATESUPSTARTS
LOOT TRUCKINFLUENCERSPASSIONATESUPSTARTS
OUTCOMES
MEASURABLE SUCCESS
OUTCOMES
» AWARENESS
» PERCEPTION
» BRAND & PRODUCT EXPERIENCE
» PERCEPTION OF FANDOM
» EXPANSION
INFLUENCERSPASSIONATESUPSTARTS
WELCOMEto FANDOM.