team 1 c imt oral presentation
DESCRIPTION
A presentation I did with my group summing up the results of a simulated car company's performanceTRANSCRIPT
Camini enjoys steady growth
Highest at 187,000
First of its kind in the
industry
Dominates the AEV market
with 78% share
Pioneers in AEV – The Comet
Sales grew by 91% within its first 2 periods
Leading technological capabilities
Increase in Gas Prices
Threat to all petrol-driven cars?
Opportunity for Comet?
Below-par dealer satisfaction
Moderate preference rating among customers
18.4 % 17.4 %
Inconsistent Value Market Share
High R&D: upgrades to 3 vehicles + Safety technology upgraded
$1845 increase in Sales (+11.7%)
+28% Sales: Comet sales boost by +35%, Cafav sales +21% after upgrade
Base
R&D scaled down -64%, Sales +6.7%, Demand > Capacity
12012000
Increasing Gross margin + Decreasing Expenses
+109 %+39 %
+159 %+24%
+140%
Decisions:Increased production→ 180,000 to 250,000MSRP increased by 2.9%Upgrades to enhance Styling (+2) and Quality (+2)
Outcome:•Increased production covered shortages, unit sales +87%•After Marketing Contribution increased +109%•Responsible for 35% of the total net contribution
Vehicle Prod.(000's) Sales(000's) Inv.(000's) Days Inv. Comment
Cafav 138 137 0 0 extreme shortages
Camelot 79 79 0 0 extreme shortages
Camini 187 187 0 0 some shortages
Climax 77 77 0 0 Upgraded
Comet 275 275 0 0 significant shortages
Total 755 755 0 0
4141
2424
1919
5555
139139
How were Dealer Ratings enhanced?
+ $40m
+ $30m
How were Dealer Ratings enhanced?
Heavy investments in the initial periods is vital in order to facilitate improvements in the long run
First mover advantage is only useful if the product is hard to duplicate or surmount.
Awareness is not only created from advertising and promotion
Expect the unexpected