team 1 belleza teach back

Belleza Salons Belleza Salons

TEAM ONE


Dedicated to Color Perfection


Topics Goldwell Program Overview Goldwell Product Overview What is Haircolor Shades and Tones Accessories Colorance Demi-Permanent Topchic Alkaline Haircolor Decolorizers Corrective Tools


Academy Programs Academy Programs

>> Color Inspection & Design

>> Creative Color Placement

>>

>> The Academy@Baltimore and Academy@Santa Monica

NORTH AMERICAN EDUCATION

>> The Academy@Vancouver and Academy@Toronto


The Programs: Communication Consultation Goal Setting Maximizing Results Live the Color Cycle Client Types Choose to Win Home Hair Care New Generation

Business Programs to Support the Goldwell Color Cycle:

‛Be More ~ Achieve More’


In-Salon Step 1 – Consultation Step 2 – Pre-Color Preparation Step 3 – Application Technique Step 4 – Post-Color Service

At Home Step 5 – Maintenance

THE PATH TO COLOR PERFECTION – THE 5 STEP PLAN


THE VERY HEART OF COLOR EXPERTISE

Belleza Salons Belleza Salons COLOR SERVICE – TOOLS

• unique depot can system with application tools, precision, professional and efficient

Belleza Salons Belleza Salons COLOR SERVICE – NON OXIDATIVE COLOR

the first non-oxidative permanent hair color

for ultimate performance in fashion creativity


LIGHTENERS

High performance lightening and conditioning during the lightening process

Strong lift with shinier, less damaged hair and better feeling hair

SilkLift


COLOR MAINTENANCE

At home care & styling products perfectly matched to the salon services

KEEPING THE FASCINATION ALIVE

STYLING BRILLIANCE

COLORGLOW [IQ]


What is Haircolor

In reality, there is no such thing as temporary, semi or permanent haircolor

Longevity of haircolor depends on the porosity of the hair

All color fades – only lift and deposit is a permanent solution!


Artificial Pigments – Colorant Types

Demi

TemporaryPermanent


Primary Colors

Secondary/Complimentary Colors

Tertiary Colors

RedYellowBlue

OrangeGreenViolet

Red OrangeRed Violet Yellow Orange - (Gold)Blue VioletYellow GreenBlue Green

What Is Color


Law of Color/ Goldwell Color Wheel


Acidity vs. Alkalinity


Acid Haircolors:

DO NOT EXCEED 7.0 PH DEPOSIT ONLY DO NOT LIFT Blend grey Damage-free No undertone exposure

Alkaline Haircolors:

EXCEED 7.0 PH LIGHTEN HAIR DEPOSIT COLOR Cover grey May cause slight stress Works in conjunction with undertone

Goldwell Acid Haircolor Brands:- Elumen- Colorance Acid Shades- Soft Color

Goldwell Alkaline Haircolor Brands:- Topchic Permanent Haircolor- Colorance Mild Alkaline Shades- Oxycur Platin/Oxycur Platin Ultra/O.P. Highlights/SilkLift


Why use the Canister System? Accurate and clean dispensing> more efficient Prevents oxidation> no product is wasted Inventory control> larger size Economical> lower cost per application> wall-scraping mechanism inside the can

The Depot System and its accessories ensure you can offer professional, reliable, and accurate color application, leaving you free to focus on the most important service element – creating color perfection for your clients.

1 Topchic Can (6.25 applications) = 4.16 Topchic Tubes10% Cost per application savingswhen using Cans vs Tubes (based on MSRP)

The Depot System Advantage


Prevents waste from oxidation Wall scraping mechanism offers efficient

dispensing Consistent dispensing from start to finish Fast and efficient—no caps or keys, just

press and go Economical due to exact dosing up to 1 ml Re-mixing of even the smallest quantity

with precision Controls inventory due to its large size Canister system has a lower cost per application

GOLDWELL Depot System


Measuring Cylinder Colormat Dosage System

Tools


Measuring, Mixing, Sectioning and Application of the Haircolor with only one Tool

Colormat


Shows segmentation of color with detachable boards

Includes entire Goldwell assortment. Recommended to be mounted on the wall

Salon Tool

Color Tableau


Book that provides an overview of segmentation (includes all Topchic and Colorance Shades) for a targeted consultation in a binder format with one double page per color group

Salon Tool

Color Book


Overview of Topchic and Colorance standard assortment at one glance

Separation between warm and coolshades

Grouped by tone levels and shadeDirections

Includes Topchic Max Red, HiBlondeControl (11 and12 Series)

Ideal for usage in Mixing Corner

Color Card


Shows achievable results in differentbase levels

Contains entire Topchic HiBlondes Control assortment (NeutraLights)

Highlift Color Card


Shades and Tones


Shades and Tones

G = GoldGN = Gold NaturalGB = Gold BrownGK = Gold Copper BG = Brown Gold B = BrownBN = Brown Natural

N = Natural NN = Natural (double intensity) A = AshNA = Natural AshNP = Natural PearlSB = Silver BrownMB = Matt BrownsBP = Pearly Couture BrownBM = Matt Couture BrownBS = Smoky Couture Brown

Topchic NeutralightsGreen-AshAsh-AshBlue-AshViolet-Ash

10P = Pearl10V = Violet


Shades and Tones

BKV = Brown Copper VioletBSG – Brown Silver GoldBKP = Brown Copper Pearl

NBK = Natural Brown CopperNBR = Natural Brown RedNGB = Natural Gold Brown

RB = Red BrownR = RedRR = Red RedRG = Red GoldRV = Red Violet V = VioletVR = Violet Red

K = CopperKN = Copper NaturalBK = Brown Copper KB = Copper Brown KG = Copper GoldKR = Copper RedOR = Orange RedRO = Red Orange

NGP = Natural Gold PearlNBP = Natural Brown Pearl

Color Zoom ’11MG = Blackened Matt GoldRS = Blackened Red SilverKS = Blackened Copper Silver


MIX Tones

The Goldwell Color System includes 6 mix tones orconcentrates. These tones can be substituted as part of the haircolor formula to control or intensify respective color.

Technical Information: May reduce durability of mixture (Except GG Mix) Low alkalinity to prevent dilution of lift6 Shades (2 drabbers / 4 intensifiers)

Key Ingredients: Direct and Indirect pigments

MIX TonesImportant as Premier Salons will not be starting out with all shades


Intensifiers:GG = Gold Mix Adds gold reflections Warms and brightens fashion shadesRR = Red Mix Adds intensity to cool fashion reds and violets KK = Copper Mix Adds intensity to warm copper or copper gold shadesVV = Violet Mix Adds deep fashion violet intensity to violet/red shades Use on levels 2 to 6 VV mix is not a drabber Do not use with HiBlondes Control Series

MIX Tones


Drabbers:A = Ash Mix Dark drabber provides additional control of orange on levels 2 – 6 Fashion intensifier for 2A blue-black Do not use with the 2 + 1 HiBlondes Control Series

P = Pearl Mix Light drabber for additional control of gold on levels 7-10 Can be used with 2 + 1 the HiBlondes Control Series

Topchic MIX Tones


Level Direction

Color Code

Determination of Target color

Level Direction


Goldwell System Color Remover Skin is a dermatological tested lotion that safely and gently removes unwanted color residue on the forehead, neck, ears and hands after coloring

Standard Application:1. Apply to a cotton ball2. Gently massage on the stained area until color residue has been removed3. Briefly wipe with water

System Color Remover Skin

team 1 belleza teach back

Technology

color perfection

oxidative color

color maintenance

segmentation of color

color fades

goldwell color cycle

accurate color application

postcolor service