© 2016 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1

Using Mobile as the Super Glue for...Real-Time Customer Engagement

25th January 2017

Iain Murphy, Director of Customer Success EMEA at Tealium

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Mobile as a whole

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Black Friday

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The Bar Has Raised

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More Transformational than the industrial revolution?

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So what needs to change?

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Mobile is an Influential point in the buying cycle

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How Advanced is Your Mobile Measurement?

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Interacting with Anonymous Visitors

Mystery Man’s BadgesBooking engine

abandonedOn desktop,

mobile nearby

Mobile App Visit –Multi-Device

Stitching

Removed from retargeting

Manage My Booking Sent, with

personalised messaging

Returns to Mobile App to check latest

pricing. Visit is Personalised

Display Retargeting initiated. Desktop

viewed, not clicked

Site Visit on Desktop,Books Trip, Opts in

?Search on Google for Flights to LAX

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Interacting with Anonymous Visitors

Browses on Mobile

Purchases on Desktop

Travelled for Business

Preferred Airport - LGW

Mystery Man’s BadgesBooking engine

abandonedOn desktop,

mobile nearby

Mobile App Visit –Multi-Device

Stitching

Removed from retargeting

Manage My Booking Sent, with

personalised messaging

Returns to Mobile App to check latest

pricing. Visit is Personalised

Display Retargeting initiated. Desktop

viewed, not clicked

Site Visit on Desktop,Books Trip, Opts in

Search on Google for Flights to LAX

Person Identified.

Profile with anonymous

history created

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The New role of Bricks and Mortar

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Organisation Structure

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Time for Questions?

25th January 2017

Iain Murphy, Director of Customer Success EMEA at Tealium

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