tea presentation group 3 090427065649 phpapp01

8/6/2019 Tea Presentation Group 3 090427065649 Phpapp01

1/17

Tea contains caffeine and fewer miligrams of caffeine per equal-sized cup than

does coffee, but more than cocoa.

Tea contains small quantities of tannic compounds technically called polyphenols

(not tannic acid used in tanning leather), vitamin A, B2, C, D, K, and P, plus a

number of minerals in trace amounts and also aromatic oils

Tea plant (capable of growing naturally to almost 10 meters) is grown to a heightof about 1 meter

Herbal tea

Anise tea, Bissap, Catnip, Chamomile,

Chrysanthemum, Citrus, Echinacea,Essiac, Fennel, Ginger, Hibiscus,

Honeybush, Gentian, Horehound, Kava,

Labrador, Lapacho, Lemon, Licorice, Lime

blossom, Mate, Mint, Nettle, red Raspberry,

Rooibos, Rose hip, Sage, Sassafras,

Skullcap, Thyme, Tulsi, Valerian, Vetiver,

Wong Logat, Woodruff, Yarrow, Yuen Kut

Lam Kam Wo Tea from Hong Kong) andTan Ngan Lo Medicated Tea.

Black tea Green tea

CTC(cut, tear and curl)

Orthodox tea


2/17

Picking only 2

leaves and a bud

Remove as much moisture as

possible from the Tea

Put leaf info roller

machines which

twist, turn & break it.

Leaf is oxidise by exposing it to

air in large tray till it eventuallyturns Black

Leaf is exposed to hot

air from air blowers

1 2

3

4

5


3/17

Before we proceed lets learn some thing interestingabout the history and origin of this wonderful herb

called tea. Story of tea began in ancient China over

5,000 years ago. According to legend, the Shen

Nong, an early emperor was a skilled ruler, creative

scientist, and patron of the arts. His far-sighted edicts

required, among other things, that all drinking waterbe boiled as a hygienic precaution. One summer day

while visiting a distant region of his realm, he and the

court stopped to rest. In accordance with his ruling,

the servants began to boil water for the court to drink.

Dried leaves from the near by bush fell into the boiling

water, and a brown liquid was infused into the water.As a scientist, the Emperor was interested in the new

liquid, drank some, and found it very refreshing.

Therefore, according to legend, tea was created.

breaks down into three basic types: Black, Green,

and Oolong.


4/17

Top Tea oducing ount ies

Sri anka

9%

Kenya

10%

Indonesia

5%

China

21%

India

30%Others

25%

Top iveTeaConsumingCountries

India

23%

China

16%Russia / CIS

6%UK

6%

Japan

5%

Others

44%

India is the largest tea producing and consuming country in the world.


5/17


6/17

Hindustan Lever Ltd.

Tata Tea Ltd.

Duncans Industries

Wagh Bakri Ltd.

Private Label

Goodricke Group Ltd.

Golden Tips Tea Pvt.

Hasmukhrai & Co

Girnar Food &

Beverages P ltd

Sapat Packaging

Industries


7/17

CTC i.e. cut tear and curl accounts for 82% of Tea market followed by Tea

Bags and specialty Tea. (Refer pie chart above for shares)

: Tata Tetley dominates the market with 56% market share rest is

contributed by Taj Mahal (25%) & Twinnings (11%).

: Parivar (60%) and Lipton (21%) are two key players in this

segment.

: FB Fresh & Pure is available in loose as well as packed form.


8/17


9/17


10/17


11/17

Tata has come out with an CSR (corporate social

responsibility) in Jaaga Raho. Campaign.

Sania Mirza drives double digit growth of Tata Tea


12/17


13/17

Questions :

1. Do you drink tea or Coffee ?2. Which type of tea do you drink ?

3. Do you take your tea with milk or lemon ?

4. Do you want that your tea must be branded or it being ofany normal brand ?

5. What would happen if you do not get the same brand oftea you are using ?

6. In day how many cups of tea do you drink ?

7. What makes you so desperate that you want that samebrand of tea ?

8. If you do not drink tea in morning, do you get a headacheor some kind of laziness ?

9. Do you think that black tea reduces the fatness of body ?

10. What do you prefer Cost price or Type of Brand ?


14/17

Interview :Name Age Sex Brand Frequency Liking for tea ?

Mihir Desai 27 M Girnar 3 times Provides freshness

Darshan Kulkarni 45 M Tata Tea 2 times Just to give myself

morning kick

Bhavin Pandey 21 M Taj Mahal 5 times Only because I have

habits to drink

Abdul Majid 43 M Girnar 2 times Makes you feelenergetic

Heena Shah 29 F Taj Mahal 3 times To start good morning

Rajesh Kale 18 M Red Label 2 times Only because I do not

like plain milk so I

prefer tea

Divesh Gandhi 49 M Girnar 4 times Habitual to drink

Monika Jain 16 F Red Label 1 time It is an antioxidant

Amisha Shah 26 F Sapat 2 times For freshness

Riddhi Karnik 21 F Wagh Bakri 2 times Childhood habit


15/17


16/17


17/17

tea presentation group 3 090427065649 phpapp01

Documents