1610QCA – Graphic Design 1 Project Three – Tea Packaging

Monday 27th October

Lisa Norvock

s2843759

The Design

¤  ‘The Tea Garden’ is a range of floral scented teas; chamomile, rose and red blossom.

¤  As it is a brand that produces floral scented teas I have used leafy and floral elements in the logo and packaging. I wanted this brand remind the customer of things such as, fresh flowers, delicateness, ladylike lace and high tea parties.

¤  The typography chosen for the logo design is a script typeface. The type reflects the brands style of softness and elegance with the use of flourishes and the large, decorative capital letters.

¤  The colour used on the inner box of packaging corresponds to the colour of the tea scent. This is to help easy distinction between each flavor.

¤  The boxes are made from bamboo cardboard. It’s a sustainable material as it’s stronger than normal cardboard and offers more protection, reduces waste as it is an organic material and bamboo grows much faster than trees used for cardboard so it is more easily renewable.

Design: Logo Sketches

Computerised

Design: Flat Net

103mm x 53mm

103mm x 73mm 73mm x 53mm

Outer Box

Design: Flat Net

100mm x 50mm

100mm x 70mm 70mm x 50mm

Inner Box

Flavour: Chamomile

Outer Box

Flavour: Chamomile

Inner Box

Flavour: Rose

Outer Box

Flavour: Rose

Inner Box

Flavour: Red Blossom

Outer Box

Flavour: Red Blossom

Inner Box

Tea Packaging Mock Up

Tea Packaging Mock Up

Tea Packaging Mock Up

Tea Packaging Mock Up