te12 boost your stage and video presence

52nd ICCA Congress

International Congress and Convention Association .

Twitter: #ICCA13

Boost your stage and video presence : How to make a positive impact when on camera

or in front of an audience

52nd ICCA Congress


Twitter: #ICCA13

Boost your stage and video presence : With Tina Altieri and Ian Whiteling


Twitter: #ICCA13

Want to run and hide?

What’s my opinion worth anyway?

Isn’t there someone else more qualified to speak?


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Where are our Vox Pop Stars?


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Knowledge isn’t power

Communicating knowledge is


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How do the influential do it?

Attract the right sort of attention

Say something news worthy or quotable at any time

Appear confident and credible


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Your key message is king

• They want you - the technical expert - to be

the persuader.

• They want statements not information

download.

• Short, lively quotes and catchy phrases.


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5 – 7 seconds

“Our city offers many benefits for the business

traveler. We have identified 5 main reasons for

this. Firstly, because we have…”


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“Mount Pokoyo is the destination business

travellers are raving about. World class facilities,

a picture perfect city and dining options that

delegates keep coming back for. It’s special.”

7 seconds


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Creating a verbal presence

Don’t say “I think”

Instead say “I’m convinced” or “I’m confident.”

Don’t say “I’m enjoying the Congress”

Instead say “The ICCA Congress is bursting at the

seams with great take aways for me and my team.

Don’t say “Moreover we should be considering…”

Instead say “On top of that let’s consider...”


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• Analogies and similies

• First person answers

• Self contained answers

• Prophecies of doom

Megaphone messages


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• Analogies and similies

These help your audience to see what you are saying.

Megaphone messages


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• First person answers

Stories drawn from your own experience.

“My 25 years experience in the MICE

industry tells me that we need to keep

exploring better ways to…”

Megaphone messages


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• Self contained answers.

Can the audience understand what

you’re talking about by listening to

your response without hearing

the question?

Megaphone messages


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• Prophecy of Doom

Motivating people into action.

“If we don’t do this, then we run the risk of …..”

Megaphone messages


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I must have my powerful key

messages ready to deliver

regardless of the questions

being asked.

Think of the headlines you’d like to see, then say them!

My ICCA Congress 2013 take away


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What are your key messages?

Now it’s over to you…


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Physical distractions

Clothing distractions

You’re distracted

Presentation faux pas


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Clothing distractions

You’re distracted



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Visual distractions

Dress distractions

You’re distracted

Presentation faux pas


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Visual distractions

Dress distractions

You’re distracted

Plain, bold colours work better than…


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Visual distractions

Dress distractions

You’re distracted

Busy prints = distracting to the eye


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Visual distractions

Dress distractions

You’re distracted

Classic colours for men


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Visual distractions

Dress distractions

You’re distracted

The Cluttered look = distracting


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It shows – on video or in

presentations - when you

don’t have your

head in the game.

You are distracted


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• An interviewer

• An interviewee

• An observer

Now it’s over to you…


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Top two body language gems

Want to increase your video and

presentation

presence immediately?

Open these two doors to energise

your message


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A) Subject matter expert

B) Stage performer

C) Sales person

D) Technical advisor

Question

What is your role during a business

presentation?


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B) Stage performer

Answer


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To wrap up

Preparation

Performance

Practice

Verbalisation

With your performance

jacket on!

International Congress and Convention Association Twitter: #ICCA13

Thank you!

Tina Altieri

www.maxcommunicate.com

52nd ICCA Congress


Twitter: #ICCA13

Boost your stage and video presence now! Thank you!

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