td - enabling our strategy & capitalising on the opportunities (jun-12)
DESCRIPTION
Tennis Development presentation to CTO in-service and TCMC Workshop in June 2012TRANSCRIPT
Tennis Australia’s ‘Project 4M’What does this mean for Tennis in NSW?
Source: TA Gemba Research, 2010
+43,340
+201,200
Coaches882 TA members
194 Hot Shots deliverers
76 Cardio Tennis deliverers
A Snapshot of penetration of Tennis in NSW (2011/12)
Facilities925
Courts3,675
272 affiliates and 588 clubs
25 management reviews and 44 club
health checks
$47,692 National Court Rebate Scheme
Social Players1,002,439 (gemba)384,900 (ERASS)
41,403 registered players
36,510 Hot Shots participants
Competitive Play1,500 tournament
12,000 comps
389 sanctioned tournaments
114 Australian Ranking points events
2,500 premier leagues players
It’s now time to invest in our priorities ...
1. Participation2. Places to Play3. Performance4. Alignment5. Sustainability6. SOPTC
“He who tries to do too much, does too little.” Focus on doing a few things really well!
1.6 million participants in NSW
Focus on more people playing
tennis more often for longer
Participation1
Performance3
Places to Play2
$50 million annual capital works in
NSW
Create viable and inviting tennis
clubs and centres
4 of 10 male and females players in
Australia from NSW
Support Tennis Australia in
developing grand slam champions
Tennis Development Business Model
Core DriversHot Shots
Cardio Tennis
Tournaments & Competitions
Participation Performance
1.6 mparticipants
Targets 4 of 10 NSW players
Top 10 Australia
Marketing & Communications
AO & AO Series Events
EnablersInternal & External contributors On-line Systems
Places to Play
$50 m capital works
Places to Play
HR & Finance
MembershipCoach & Talent Development
Governments & other Organisational Partnerships
Hot Shots
2012 Priorities2012 Priorities ObjectivesObjectives
Purpose: Increase the number of kids 10 & under participating in tennisGoal: 200,000 kids playing & 600 coaches delivering
CoachesIncrease the number of coaches delivering quality Hot Shots programs
ParticipantsIncrease the number of participants in club/coach/schools programs
SchoolsIncrease the number of schools involved in Hot Shots
2012 2012 TargetTargets s
2016 2016 TargetTargetss
Cardio Tennis
2012 Priorities2012 Priorities ObjectivesObjectives
Purpose: Attract more adults back to the game and keep them playingGoal: 40,000 adults playing and 500 coaches delivering
CoachesIncrease the number of coaches delivering the Cardio Tennis program
ParticipantsIncrease the number of participants in Cardio Tennis programs
2012 2012 Targets Targets
2016 2016 TargetTargetss
Membership
2012 Priorities2012 Priorities ObjectivesObjectives
Purpose: Develop a membership model that all tennis players want to joinGoal: Increase registered players to 150,000+
Members (Affiliates)Increase the number of clubs, associations, court operators affiliated with Tennis NSW
Registered PlayersRemove the barriers to registering with Tennis NSW and increase the umbrella of collective participation in tennis
2012 2012 Targets Targets
2016 2016 TargetTargetss
Places to Play
Increased spend on
capital works in NSW
$6.2m $50m
Better managed and
more sustainable
facilities
20% occupancy
50% occupancy
2012 Priorities2012 Priorities ObjectivesObjectives
Purpose: Create viable and inviting tennis clubs and centresGoal: Increase annual capital works to $50m and court occupancy to 50%
Facility DevelopmentBuild strategic partnerships with all levels of Government to invest in the sport
Business DevelopmentImplement a system for coaches and/or administrators to run successful clubs of all sizes
2012 2012 Targets Targets
2016 2016 TargetsTargets
Tournaments & Competitions2012 Priorities2012 Priorities ObjectivesObjectives
Purpose: Support Tennis Australia in developing grand slam championsGoal: 4 of the top 10 male and female players in Australia come from NSW
TournamentsCreate a high quality competitive tournament environment for NSW athletes played at first-class venues
CompetitionsDevelop fun and innovative competitions for everyone in NSW
2012 2012 TargetTargets s
2016 2016 TargetsTargets
1.6 million participants in NSW
Focus on more people playing
tennis more often for longer
Participation1
Performance3
Places to Play2
$50 million annual capital works in
NSW
Create viable and inviting tennis
clubs and centres
4 of 10 male and females players in
Australia from NSW
Support Tennis Australia in
developing grand slam champions