50/50/50 90/90/90 130/130/130 170/170/170 210/210/210 74/56/90 90/146/148 222/113/82 231/201/133 0/58/107 69/104/157 158/178/212 219/225/240

1

MANAGEMENT CONSULTING WITH FOCUS ON INNOVATION MARKETING 90 EMPLOYEES; OFFICES IN BERLIN AND BEIJING

AGENCY OF TROMMSDORFF + DRÜNER SPECIALIZED IN SOCIAL MEDIA, APPLICATIONS AND ENTERPRISE 2.0

SCIENTIFIC EXPERTISE SUBSTANTIATED THROUGH CLOSE COLLABORATION WITH TWO UNIVERSITY CHAIRS

MANAGEMENT AND DIGITAL MARKETING CONSULTANCY OF TROMMSDORFF + DRÜNER, SPECIALIZED ON CHINESE MARKET

COLLABORATION WITH CHAIR OF MARKETING AT TONGJI UNIVERSITY

50/50/50 90/90/90 130/130/130 170/170/170 210/210/210 74/56/90 90/146/148 222/113/82 231/201/133 0/58/107 69/104/157 158/178/212 219/225/240

2

CLIENT REFERENCES CONSULTING INTERNATIONAL BRANDS SINCE 1999

50/50/50 90/90/90 130/130/130 170/170/170 210/210/210 74/56/90 90/146/148 222/113/82 231/201/133 0/58/107 69/104/157 158/178/212 219/225/240

3

MISSION STATEMENT EXECUTION-ORIENTED BUSINESS CONSULTANCY, DIGITAL AGENCY, PRODUCT INNOVATOR AND INCUBATOR FOR FORWARD-LOOKING AND SUCCESSFUL STRATEGIES, CONCEPTS, PRODUCTS AND START-UPS

OUR AIM IS TO DEVELOP THE BEST STRATEGIES, IDEAS AND PRODUCTS …

…EVERYTHING WE DO IS GROUNDED IN SOLID ANALYSIS …

…WE TAKE RESPONSIBILITY FOR SUCCESSFUL EXECUTION …

…AND SHARE BUSINESS RISK WITH OUR PARTNERS

50/50/50 90/90/90 130/130/130 170/170/170 210/210/210 74/56/90 90/146/148 222/113/82 231/201/133 0/58/107 69/104/157 158/178/212 219/225/240

4

ALL PRODUCTS & SERVICES WILL BECOME DIGITAL

CENTRAL BELIEFS td FOCUSES ON COMPETENCE CLUSTERS THAT MATCH TO OUR CENTRAL BELIEFS: “FUTURE IS DIGITAL AND NETWORKED WITH (SOCIAL) DATA. INNOVATIVE BUSINESS STRATEGIES AND TECHNOLOGY ARE THE CRITICAL SUCCESS FACTORS.”

TECHNOLOGY IS THE NEW CREATIVE

DATA IS THE OIL OF THE 21ST CENTURY

50/50/50 90/90/90 130/130/130 170/170/170 210/210/210 74/56/90 90/146/148 222/113/82 231/201/133 0/58/107 69/104/157 158/178/212 219/225/240

5

PRODUCT PORTFOLIO INNOVATION IS HAPPENING WHERE FORMERLY SEPARATED SCHOOLS OF THOUGHT START TO OVERLAP: STRATEGY & INNOVATION, CONSUMER INSIGHTS & NEW DATA AND SOCIAL MEDIA

SOC

IAL M

EDIA

ST

RAT

EGY

& IN

NO

VA

TIO

N

CONSUMER INSIGHTS & NEW DATA

SOCIAL MEDIA MONITORING & NETNOGRAPHIC IDEATION

TREND MANAGEMENT & FORESIGHT

INNOVATION & MARKET RESEARCH

OPEN INNOVATION & CUSTOMER INTEGRATION

APPLICATION & PLATFORM DEVELOPMENT

DIGITAL PERFORMANCE MANAGEMENT

DIGITAL SHOPPER MARKETING

SOCIAL MEDIA GOVERNANCE

SOCIAL MEDIA MARKETING & COMMUNITY MANAGEMENT

INNOVATION LABS & NEW BUSINESS INCUBATION

DIGITAL STRATEGY & PLANNING

MOBILE BUSINESS

SOCIAL RECRUITING & EMPLOYER BRANDING

DIGITAL EDUCATION SOLUTIONS