ridetcxboots.com tcx boots monthly focus – april 2016 http ...€¦ · national update at pala...
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TCX Boots Monthly Focus – April 2016
ridetcxboot.com http://www.ridetcxboots.com/
US Dealer Finder, 2016 Collection, Technology, US Riders, Become a Dealer, Contact Us. o Print and web articles
3 NEW Dealer Submissions
Resource Marketing spent April 14, 2016 with Broc Tickle (SX #20) at Milestone in Riverside, CA, updating our photo inventory and shooting video. Broc talked about the COMP EVO Michelin boots, gave an update on his training schedule & health status including details into his wrist injury recovery, and what’s next for him. Edited video with photo gallery can be found here:
http://ridetcxboots.com/resources/
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TCX Current Advertising
Web Adverting Racer X Powersport Business Hi-‐Torque TransWorld Ultimate Motorcycling Google Search*
Print/Online Adverting
Dirt Bike July Issue – Boot Test Issue Dirt Rider July Issue – Boot Test Issue (also) Motorcyclist – June 2016 Issue CycleNews – Issue 14, 16 Powersports Business Issue 6 James Stewart Spring Championship 2016 Program *Search is present during specific dates/time like COTA, Daytona 200, etc with specific targets/product focus TCX Press Release
TCX Boots Named Official Boot of J Day Off-Road GP Series
April 1, 2016 http://resmarket.com/TCXboots/ePR/16TCX_ePR_jday_pc1.html
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Print and Online Publications
Dirt Rider Magazine – June 2016 Jarvis Tops Tough One -‐ Page 14
Race results with Jarvis photo
Bike Test -‐ Perfectly, Page 34-‐36
2016 Yamaha WR450F Pro 2.1's featured in all the action photos Dirt Rider Magazine – May 2016
Letter to the Editor – Pg. 20 Photo of the editor in COMP EVO Michelin Black Boots. Motocross Action Magazine – May 2016
On the MainJet – Pg. 27 Broc Tickle Photo in “Red” Comp Evo Michelin.
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Dirt Bike Magazine – May 2016 Riding Tips From The Pros – Pg. 62-‐66 Ty Davis On How To Climb Hills
New Products – Pg. 103 TCX COMP EVO Boot
Dirt Bike Magazine – April 2016
Motorcycle test – Pg. 40-‐46 KX500 Challenge. PRO 2.1’s prominently featured in all the photos. 4 total article pages.
Off-‐Road Racing – Pg. 98 Times are changing in the desert – Ty Davis’ Zip-‐Ty Racing’s Dalton Shirey photo (Pro 2.1’s). MPN - April 2016
JT Sprockets Ad -‐ Page 9 Single page ad features TCX's David Johnson
Shifting gears -‐ page 12 Michael "Tex" Mawby press release pickup with photo
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CycleNews – Issue 16, April 25, 2016 Race wrap-‐up -‐ Page 37 (Alfredo) GOMEZ RALLIES TO RED BULL MINAS RIDERS WIN Story with photo and video Includes quotes from TCX's Graham Jarvis TCX X-‐Tour Ad -‐ Page 39 Race Results -‐ MotoGP / Moto 2 Story includes Sam Lowes photo and quotes. MOTOREX Spread Ad -‐ Page 84-‐85 Spread Ad featuring KTM TCX Racer, PRO 2.1 highly visible. CycleNews – Issue 15, April 18, 2016
Cover Spread -‐ Josh Hayes wearing R-‐S2 EVO
CAPTURED -‐ Page 8-‐9 For Sure Shirey
Dalton Shirey wearing the Scuba Blue COMP EVO Michelin Boots
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In the Wind -‐ Page 36-‐37
Race wrap-‐up: SHIREY’S TURN AT SAND HOLLOW WORCS Featured photos of Shirey wearing the Scuba Blue COMP EVO Michelin Boots
Road race -‐ Page 60-‐68 Race wrap-‐up: MOTOAMERICA AMA/FIM NORTH AMERICAN ROAD RACING Championship Josh Hayes featured throughout the article and pictures CycleNews – Issue 14, April 12, 2016
Photo: Big Win In Texas -‐ Page 10-‐11 Jared Mees lassoed a big win in Texas at the Austin Half Mile.
WORLD ENDURO KICKS OFF IN MOROCCO -‐ Page 34 Race wrap-‐up and photo of Rockstar Energy Husqvarna’s Matthias Bellino
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In the Wind -‐ MEES DOMINATES LONE STAR HALF-‐MILE -‐ page 40-‐42 Race wrap-‐up with feature photos of Jared, Sammy Halbert
TCX Ad -‐ Kickin' Ass and Taking Mains -‐ Page 45
MotoGP Moto2 Race -‐ Page 58 Race wrap up and photo of Sam Lowes
Road Race -‐ MOTOAMERICA AMA/FIM NORTH AMERICAN ROAD RACING CHAMPIONSHIP -‐ Page 72 Race wrap-‐up and interview with Josh Hayes
Supercross -‐ Indy ON THE DL -‐ Page 82 Broc Tickle return to Supercross action. Tickle made the main and finished 14th. Included photos of Tickle with COMP EVO Michelin (RED).
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CycleNews – Issue 13, April 5, 2016 Photo: Bowling Balls – Pg. 14-‐15 European Superstock 1000 start photo.
Race Result: In The Wind – Pg. 37 Zip-‐Ty Racing Gina Alvarez celebrates first WCGP Pro win. Photo plus race results.
Race Result: MotoGP – Pg. 68-‐69, 76 Sam Lowes – Moto2 (2nd) and Khairul Idham Pawi – Moto 3(win). Photo plus race results.
View all print articles at http://www.ridetcxboots.com/print-articles/
Online Articles and Press Releases
Husqvarna Motorcycles Factory Team Press Release – April 5, 2016SUBJECT: Husqvarna Motorcycles Press Release -‐ 2016 Enduro World Championship Preview Team decked out in TCX Boots. All images are downloadable for print/web uses.
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Bell Helmets Press Release – April 12, 2016SUBJECT: Bell Helmets Weekend Recap Jared Mees call out and photo from COTA
Bell Helmets Press Release – April 5, 2016SUBJECT: Bell Helmets Weekend Recap Jared Mees call out from San Jose Dash for the Cash
AMA Pro Racing Press Release – April 28, 2016SUBJECT: The Law Tigers Arizona Mile at Turf Paradise is Neutral Ground for AMA Pro Flat Track Riders Race preview, feature photo of Sammy Halbert with Jared Mees. Quotes from Sammy and Jared with callouts of Kenny Coolbeth
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AMA Pro Racing Press Release – April 10, 2016SUBJECT: Austin-‐Powered: Mees Gains Retribution in The Harley-‐Davidson Lone Star Half-‐Mile Race Wrap-‐up, feature photo of Jared Mees and quotes from Jared and Sammy Halbert (3rd).
AMA Pro Racing Press Release – April 7, 2016SUBJECT: MotoAmerica Hardcards Eligible for Free AMA Pro Flat Track Paddock Access and Grandstand Discount at Harley-‐Davidson Lone Star Half-‐Mile Feature photo of Jared Mees
AMA Pro Racing Press Release – April 5, 2016SUBJECT: AMA Pro Flat Track Set to Take the International Stage at The Harley-‐Davidson Lone Star Half-‐Mile at Circuit of The Americas Ticket info with video of Jared Mees
AMA Pro Racing Press Release – April 4, 2016SUBJECT: AMA Pro Flat Track Riders Gear Up for Circuit of The Americas Showdown in Austin, Texas Multiple TCX riders bio’smentions, Jared Mees, Sammy Halbert, Kenny Coolbeth Jr. and Briar Bauman
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Vital MX Press Release – April 28, 2016SUBJECT: Vital MX Spotlight: As close to the action as you can get Outdoor national update at Pala featuring Broc Tickle as main photo.
Glen Helen Press Release – April 28, 2016SUBJECT: National News Broc Tickle Photo: “Broc Tickle taking advantage of the deep loam today.”
Zip-Ty Racing Race Report with Promotional Video – April 21, 2016SUBJECT: Zip-‐Ty Racing Race Reports 4/16-‐4/17
Photo Gallery Links to CycleNews and Dirt Bike Mag (Dalton Shirey highlights) VIDEO: Zip-‐Ty Racing Recap Video
o https://www.youtube.com/watch?v=nuI6Nl6szhw Zip-Ty Racing Race Report with Promotional Video – April 7, 2016SUBJECT: Zip-‐Ty Racing Race Reports
Photo Gallery VIDEO: 29 Palms Zip-‐Ty Racing -‐ 29 Palms Grand Prix
o https://www.youtube.com/embed/RxSL2ysxnK4 VIDEO: Round 4 WORCS -‐ 2016 WORCS Round 4
o https://www.youtube.com/watch?v=aZSnFXH6utk
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Dirt Bike Magazine (Online) – April 11, 2016http://dirtbikemagazine.com/home-‐features/kx500-‐2-‐stroke-‐challenge Zip-‐Ty Racing Products own Ty Davis wearing TCX Pro 2.1's took the # KX500 Challenge. Multiple photos.
Social Media
Facebook Fan Page “TCX Boots USA” Total Likes – 9,945 Total Reach* – 3,739 Post Engagement – 2,091 Largest Audience – Men 25-‐34 (30%) Best Post – " How far do you think you’d get on those rocks…"
1.4K Reach Shared Video
Twitter “TCXBootsUSA” Followers – 200
Instagram @tcxbootsusa Total Followers – 2045 – thru April 31 TCX recommended accounts to follow during Supercross and Flattrack Season
https://www.instagram.com/broctickle/ https://www.instagram.com/jmees1/ https://www.instagram.com/sammyhalbert/ https://www.instagram.com/coolbeth2/
*The number of people who saw any activity from your page including posts, posts by other people, page likes, post likes, comments, mentions, check-‐ins and shares.